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Do You Gain More Podcast Engagement By Interviewing Or Being Interviewed – Episode 139
I was recently on Episode 88 of Podcast Junkies with Harry Duran. We had a great talk. We chatted about podcasting, architecture, magic and the New York Islanders. It was one of those conversations that could have gone twice as long.
Listen to Podcast Junkies HERE.
The podcast interview is all the rage. It seems everyone is doing them. So, which is better for your business, interviewing guests on your show or being interviewed on other shows?
The answer is … both. If you hope to spread the word about your show, you should both be interviewed on other podcasts while interviewing guests on your show.
There are benefits and drawbacks to both. Here are a few pros and cons of each.
INTERVIEWING
POSITIVE
Easier form of podcasting – content creates itself with a conversation
People come to you to hear the interview
You control the conversation
You control the dissemination of info
Guests can direct traffic your direction
Guests can become subscribers
Guests offer different info and perspective
NEGATIVE
Takes a lot of work to coordinate
Less flexible
Guests may not show up
Guests may do very little to promote your show
BEING INTERVIEWED
POSITIVE
You get in front of a new crowd – Expanding your reach
Less work with prep and post production
You can offer a lead magnet to new people
NEGATIVE
It is more difficult to convert new people into listeners
You do not control the interview
You do not contol when the interview is posted
You need to send people to another show to hear the content
Takes time and relationships to find opportunities
You do not contol the quality
If you want to grow your tribe, find great guests to appear on your show who will help expose you to their audiences. Then, find great podcasts on which to appear to expose yourself to other new audiences.
(I also mentioned The Podcast Review Show that I do with Dave Jackson. Find that HERE. You can find Dave’s podcast School Of Podcasting HERE.)
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.