Focus Your Podcast Topic
When you try to be all things to all people, you end up being nothing.
Focus your topic on what you know best. Be opinionated. Be passionate. Pick a side. Be unique. Most of all, be consistent.
When you try to discuss an industry in general, your audience won’t know what to expect when they visit your show.
Let’s take Dave Ramsey for example. During the opening of “The Dave Ramsey Show”, Dave says, “Where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice.”
Dave’s show is a personal finance show. Moreover, it is a show about getting out of debt. Dave helps people find ways to pay off their debt and become financially stable.
“The Dave Ramsey Show” doesn’t discuss particular stocks or mutual funds. It doesn’t discuss how to go about investing other than simply suggesting you sock away 15 percent of your income for retirement and then some for college.
Dave’s show recommends 7 basic steps to financial security. He has been doing a show on these 7 steps for over 20 years. Every show, everyday, every call. It’s all about these 7 steps in some way or another.
When you tune into “The Dave Ramsey Show”, you know what you will get. Dave is focused.
Now, if Dave talked about the benefits of real estate investing on one show and the pitfalls of no-load mutual funds on another, you would never know what to expect. You wouldn’t know what the show would be about on any particular day.
There are times where Dave will focus a particular hour on entrepreneurs. Even these shows are centered around the 7 steps. He helps businesses start and operate debt free.
His show has a focus. “The Dave Ramsey Show” is consistent, but not predictable.
Give your podcast focus. Your audience will appreciate the consistency.
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