Is that the right measurement?
(photo by bartekwardziak)
Many podcasters and bloggers measure their success by the number of downloads of, or visits to, their material. Unless you are blogging or podcasting simply as a hobby, this is a mistake. Downloads and visits really don’t move the needle for you. They don’t generate revenue or move your product.
You need to figure out what you want your audience to do and how you measure it? What is your call-to-action? Maybe you want them to visit your website. Maybe you want them to buy your product. Maybe you want them to donate to your cause. Determine the call-to-action.
Once you figure out what you want your audience to do, you will then know what to measure. It may be visitors to a specific URL on your website. It could be units sold. You can easily measure the donations to your cause. All three of those events move the needle. Those are the things you should be measuring.
What are you measuring?
— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.
Find your call-to-action. Is that the right measurement?
I’ve recently noticed a major spike in the amount of visits to my blog, but the real “call to action” for me is contact BEYOND that point – emails or phone queries. Can you suggest ways to make it easier for potential clients to contact me through WordPress?
Great question! As I look over your site, you provide solid information about copywriting. However, you don’t lead with the headline. People need to know how to find you other than the comments section.
I found your e-mail address on your “about” page. I think you need to put that info right up front where people can find it. Then, ask people to do what you want them to do.
The e-mail address you have on the homepage is “burke . ivey (at) rocketmail . com”. Change it to Burke.Ivey@Rocketmail.com. Make it a hyperlink if possible.
One other thing I would suggest is samples of your work right on the page. You have a few links to examples. If you have some great brochures you can turn into a .jpg, post the photo. It will attract eyeballs. Right now, you have a lot of text. Make something jump out at me.
Above all, lead with that headline. “Let me show you what I can do for you. Email me at Burke.Ivey@rocketmail.com. I’ll send you ____.” Come up with a small .pdf you can send them that will help them solve their problem. “9 Mistakes Most Brochures Make”. “3 Easy Steps to Improve Your Copy”. Something like that.
Good luck with it. Let me know if I can help more.
-Erik