It’s the Snap, Crackle, Pop … Not the Puffed Rice

It’s the Snap, Crackle, Pop … Not the Puffed Rice.

Rice. Sugar. Salt. Malt flavor. Mmmmm. I can’t wait to get a bowl of that!

Your listeners aren’t attracted by the contents of your show. They don’t care if your show discusses money or business or politics or sports. All your listener cares about is the benefits they will receive from your show.

Here are a few podcast descriptions I found on iTunes today.

Those people that make videos on YouTube now have their own audio podcast. Hope you will stay awhile.”

(unnamed podcast) produces original stories each week for families around the world. Each week on the (unnamed podcast), we’ll be sharing a free story from one of our original story series.”

The world’s favorite podcast about old video games reaches its next stage! Join (hosts) and a variety of guests as they discuss the favorite games and topics of yesteryear.”

I’m sure these are solid podcasts. I didn’t listen to them.  I found them all listed in the “New & Noteworthy” section. The content may be great, but the descriptions lack any snap, crackle or pop.

People get attracted to your show by the benefits, not the ingredients.

Consumers buy the fun of the Snap, Crackle & Pop. They aren’t buying the puffed rice.

Listeners are seeking the fun of learning life’s lessons through stories, not original stories for families.  Fun learning, not original stories.

The audience wants nostalgic memories of teenage afternoons wasted in the arcade in front of Donkey Kong, Ms. Pac Man and Dragon’s Lair, not discussion of your favorite games and topics. Memories, not topics.

When a listener decides to listen to your podcast, they ask, “What will this podcast do for me?” If the answer is topics and discussions, your listener is probably moving on. If it is nostalgic memories and comedic bits of “name that video game theme”, you might just entice him to check out your show.

I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at

You can find my podcast and other tools to help you create great content at Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.

There is a reason the fun of the experience is on the front of the box and the ingredients are relegated to the side. You need to sell the fun.

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