Podcast Brand Positioning – PTC 025
At NMX 2014 in Las Vegas at the beginning of January, I discovered a ton of great podcasts and met many new, fantastic people. Here are a few of the new podcasts I’ve been enjoying lately.
- “The Feed” with Elsie Escobar, Libsyn’s podcast
- “Unpodcast” with Scott Stratten & Alison Kramer
- “Penn’s Sunday School” with Penn Jillette
- “Fat-Burning Man” with Abel James
- “The Solopreneur Hour” with Michael O’Neal
- “Beyond the To Do List” with Erik J. Fisher
- “Podcast 411” with Rob from Libsyn
As I was listening to new podcasts, I heard one particular show get concerned over a critical review he received from anonymous individual. I understand podcasters are concerned with reviews. Your show is your art. It is your baby they are calling ugly.
Please remember, one listener is such a small percentage of your overall listenership. There will always be somebody critical of you and your point of view. If you have 100 listeners, that is only 1% of your audience.
If you have people commenting one way or the other, positively or negatively, at least you are making them care. Trying to ride the fence is a lonely place. Stir some emotion.
Your firm dedication to your position is critical for your brand. Stand for something. Politicians aren’t trusted, because they constantly change their mind.
Be concrete in your beliefs. If you love something, shout it from the rooftops. If you really dislike something, be open about it. Either way, stand your ground for the health of your brand.
On the show this week, we discuss …
7 Ways To Protect The Positioning Of Your Podcast Brand
1. Talk about what you care about – Find topics that excite you
2. Show prep – Know your position
3. Have a goal for every episode – When listening to “Smart Passive Income” with Pat Flynn, Pat said podcasters and speakers should always ask, “What transformation do you hope to have happen for your audience?”
4. Make it interesting by being interested – Even with guests
5. Don’t take the first idea, work a topic
- Various things to do with a topic
- Doesn’t always have to be an interview
- Parody song, skit, long form report with natural sound (experience), demonstration
6. Never be boring – Do something unexpected
7. Have a strategy – Not only what you hope to accomplish, but how to accomplish & how it affects the brand.
Shout out to Kathy Kelly at “Special Mouse” podcast. The show is described as “Disney parks and travel planning for guests with a wide variety of health issues and special needs.” www.SpecialMouse.com.
Mario from www.210LocalMedia.com. This show is described as “Art, music, film & entertainment around San Antonio, Texas.”
I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.