Tag Archives: confidence

Finding Your Confidence – Episode 168

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Finding Your Confidence – Episode 168

Finding Your Confidence
Copyright: lzflzf / 123RF Stock Photo

Where do you start? How do you convince yourself that you have what it takes? How do you develop your confidence to launch?

There is a great quote from famous basketball coach Bobby Knight that says, “The will to win is not nearly as important as the will to prepare to win.Everyone wants to win but not everyone wants to prepare to win.”

Many podcasters want to win. Then the little voice in their head holds them back. Is that you? Do you have the desire to get your message out to the world, but lack the confidence to actually follow through with it?

That impostor syndrome creeps in quite often. I think it is human nature.

I recently sent a quick, 5-question survey to my tribe. The survey is designed to ensure I am delivering the content every week that you can use for your show. The survey helps ensure I am delivering and serving you each week.

If you would like to take 3 minutes to complete the survey, you can find it here.:

 – – PODCAST TALENT COACH SURVEY – –

Three of the five questions are yes/no questions. It is truly a 3-minute survey. And, it is completely anonymous.

I HAVE NO VALUE

The first question on the survey is, “With regard to your podcast, what are you struggling with most?”

The answers to that question spanned the podcasting spectrum from traffic to monetization to workflow and everything in between.

One of the answer really struck me. The respondent said, “Confidence – do I REALLY have anything valuable to share?”

Wow, what an answer. There is obviously some passion there. Otherwise, they wouldn’t have the desire to launch a podcast in the first place.

I want you to remember this. You can learn technique. You can’t learn passion.

If you have the passion, you can learn how to produce and promote a podcast to gain an audience. If you have a passion for something, there is a great chance others have the same passion.

Dave Jackson just interviewed a podcaster on the School of Podcasting who has a podcast designed to put you to sleep. The guy intentionally rambles so you can fall asleep to his show. It is reported that he gets about 2.3 MILLION downloads per month.

If he can produce a podcast designed to put you sleep, you can surely share your passion. I can teach you the nuts and bolts. It is up to you to bring the passion.

A COACH CAN HELP

On PodcastTalentCoach.com, I offer coaching services. To ensure you and I are a fit to work together, I offer a free strategy and planning review first. This helps us determine that you see the benefit of my coaching and I know you are willing to learn. We put a plan in place and then decide if we want to move forward.

Find the link in the coaching section of PodcastTalentCoach.com.

The final question on the survey is, “If you have yet to take advantage of the free, no obligation review of your show with Podcast Talent Coach, what is holding you back from the opportunity?”

To that question, somebody replied, “The show is hopeless – I don’t want to spend money because I really have n0 talent.”

There is another example of the impostor syndrome creeping in. The talent to produce a podcast can usually be taught. You don’t need a big voice and huge sense of humor. You simply need the passion to share your love of your niche.

PODCAST ABOUT YOUR PASSION

I know that sounds like logical, common sense. I know you probably think only a crazy person would ever put the time and effort into a podcast on a topic about which they do not care. It’s not as crazy as it sounds.

Podcasters and broadcasters alike will often discuss topics they think interests their audience. These may be topics in which the podcaster may have a slight interest, but not a passion. They tell themselves, “I must discuss this. It is what the audience expects.”

It creates a problem when you are only generally interested in a topic and you’re only discussing it because you think the audience will be interested. As you discuss, you will sound generally interested. It is tough to fake interest for any length of time. Your listeners will notice. When you aren’t interested, they aren’t interested.

Find that topic that stirs your passion. When you are passionate, your audience will hear your enthusiasm come through the speakers. Your enthusiasm will be contagious. Your passion will stir their interest.

I’m sure you’ve seen a professor who had the ability to make a dry subject interesting. Maybe it was your trigonometry teacher. They were passionate about the subject and created an interest with you. There may not have been a passion in you for trig. But, there was some interest.

Interest works from speaker to audience. It won’t work from audience to speaker. For true audience engagement, podcast about your passion.

BATTLE THE IMPOSTOR

If you have ever fought the impostor syndrome, being more prepared will help you win that battle. Being prepared for your show will give you focus, make your show more entertaining, and create stronger relationships with your listeners. Most importantly, it will give you confidence to overcome impostor syndrome. You will be able to build that belief in yourself.

The impostor syndrome, or impostor phenomenon, is the psychological phenomenon in which people are unable to internalize their accomplishments. Despite external evidence that proves they are deserving and successful, those that suffer from impostor syndrome do not feel they deserve the success.

These people believe their success came about not because of skill or expertise, but more because of luck or manipulation. Students sometimes face this phenomenon in college when they tell themselves they really don’t belong in such an esteemed university and others may soon discover the fraud.

It is common for us all to experience the impostor syndrome to some extent. The phenomenon is roughly the opposite of your ego. Your ego is telling you that you are the best around and people should admire everything you’ve done.

Your internal impostor is then telling you that you have no authority to be doing this. You are a fake and a fraud with no credibility. The only reason you are in this position according to your internal impostor is because nobody has yet discovered the truth.

Both your ego and impostor exist within you. Learning how to manage both is a challenge. Take steps to build confidence within yourself. Understand that others fight the same battle. You are not alone.

BELIEVE IN YOURSELF

You have every right to create a great podcast. You have just as much right as the next podcaster. There is only one expert at your opinion. That expert is you.

Nobody knows more about your beliefs and opinion than you do. Develop confidence in yourself. You have great content and a unique opinion. Believe in yourself. You’ll be great. Prepare for it.

Being well prepared for your show and having the confidence to stick to the plan will help you win that battle against you internal impostor.

Do you need help with your podcast? Check out my coaching services. Let’s see what we can do.

 – – COACHING SERVICES – –

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How I Battled To Overcome The Impostor Syndrome – Episode 163

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How I Battled To Overcome The Impostor Syndrome – Episode 163

How you can build self-confidence by overcoming the Impostor Syndrome
Copyright: Elnur / 123RF Stock Photo

Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you’re doing? That someone might find out that you didn’t really belong amongst the podcast professionals? That’s the Impostor Syndrome creeping in.

I’ve been there. I was at that point when I started in broadcasting. I continue to fight it today.

Proper preparation will help you feel more confident in your content. You can find a free show prep sheet online at www.PodcastTalentCoach.com. This will help you set a solid foundation.

MY BATTLE WITH IMPOSTOR SYNDROME

I learned the value of preparation by fighting my own battle against the Impostor Syndrome.

Impostor Syndrome is defined as a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved.

While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question.

Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part time summer job at a radio station where my brother worked. Just to make some extra cash. The drafting firm where I had been working recently closed its doors as the owner went to work for a larger, manufacturing company.

As my passion for architecture waned, my passion for radio grew. Next thing you know, I’m taking classes in the College of Journalism and becoming the music director of the college radio station.

My music director position at the college station turned into another part time commercial radio job. That position eventually became full time.

Architecture was still part of my life. I was nearly done with my degree and didn’t want to throw it all away at that point. So, I finished my degree in architecture and continued to work in radio. Oddly enough, my only architecture job came at that drafting firm while I was still in high school.

When I began in radio, the impostor syndrome heavily kicked in. I had an architecture background. What right did I have to be on the radio?

Who was I to think I was in a position to be amongst these radio guys who had been doing it for many, many years and had paid their dues.

When I would interview famous musicians, the Impostor Syndrome would really fire up. I’m just a kid out of college with an architecture degree faking my way through radio.

I felt like I was playing dress up and pretending to be one of them. It took me years to get over that and build the confidence to perform on a daily basis.

After doing it for over 25 years, I got to the point where I was programming multiple radio stations at the same time. Some of those station were recognized with national awards from the National Association of Broadcasters.

The stations I was programming ranked #1 quite often. My own show was regularly #1. I built the confidence within myself to deliver content that was compelling and connected with my audience.

IMPOSTOR SYNDROME RETURNS

When I launched my podcast, I quickly went back to the beginning. The imposter syndrome kicked in again.

Who was I to think I could build a successful podcast amongst these greats that had been doing it for years? Dave Jackson at the School of Podcasting has been podcasting since 2005. I’m just starting. How can I possibly think I belong in the same arena as Dave?

Then, I started thinking about my story. I had been here before. My knowledge and experience sets me apart from a lot of podcasters. Even podcasters who had been producing content for years. That helped me shake the impostor syndrome and publish my content.

MY NEXT BATTLE

Recently, I ran into that little voice again. I was in a discussion with my mastermind about the next step we each needed to take to move forward. What was the “next thing”?

As we were talking it through, I finally came to the conclusion that the voice was holding me back. What if I put all this work into creating a course or book or workshop and nobody came? The group helped me once again recognize my experience and knowledge.

An episode of “DailyVee” with Gary Vaynerchuk today did the same thing for me. Gary said, “Going 0-for-5 is better than going 0-for-0. At least you’re learning something.” That made total sense to me.

HELP FOR YOU

Ignore the voice and move forward. Regardless of the outcome, you’ll learn something and be able to do it better next time.

That’s what I want to help you do. I want to be that cheerleader for you if you don’t have the history that I have to overcome that little voice inside your head doubting your ability. You can do it. You belong. You have just as much authority on your opinion as anyone. Let’s get it out to the world.

It is fairly simple to set up a mic, mixer and laptop. Heck, you don’t even need a mixer. Plug straight into your computer.

Load up some software and record some audio. Setting up a website with WordPress, creating a Libsyn account and posting a show isn’t very complicated.

Even if you are not very technically savvy, there are great people like Dave Jackson and the School of Podcasting that can help you with every step along the way. He even has a great step-by-step checklist. You’ll have a podcast launched in a few weeks.

Creating the platform is only the first step. Creating great content is up to you. Your content isn’t something you can outsource. You need to find the confidence to put your thoughts and feelings out into the world.

HOW YOU CAN STAT A PODCAST

How do I suggest you bootstrap to begin? Make it simple. Get an inexpensive microphone, like a $60 ATR-2100. Plug directly into your computer with the USB cable. If you’re adventuresome, pick up an inexpensive mixer like a $99 Yamaha 4-channel. I just purchase an 8-channel mixer at a pawn shop for $65.

Get a free WordPress site. Create a Libsyn account for $15 a month. You’ll need a computer and some free Audacity software. If you already have a laptop, you’re up and running for under $100. Again, Dave Jackson has a whole list of recommendations for you at www.SchoolOfPodcasting.com. I leave the technical stuff up to him.

WHAT IS YOUR PODCAST NICHE

My goal is to transform your content and beef up your confidence.

So, how do you define your niche? Will anybody really care?

It is easy for the impostor syndrome to sneak in here. Your internal impostor will tell you nobody cares about that topic. Your niche is too small and nobody will come. You’ll be talking to yourself.

Fight it. Your niche size doesn’t matter as much as the passion of the niche community. If you have a group of people that you are passionate about, and they are loyal to a particular subject, run with it.

The more narrowly you target your niche the better. If you are interested in fishing, pick a small niche. If you love fly fishing, but create your show around fishing in general, you will find it tough to build loyalty. If your show is only on fly fishing, you will primarily attract those interested in fly fishing. The niche is smaller than fishing in general. However, every show will be of interest to your audience.

If your show is “the Fishing Show” and all about fishing, you’ll be hit and miss. One week you talk about fly fishing. The next week you discuss deep sea fishing. Now, your fly fisher friends only get what they seek on occasion. You aren’t catering specifically to them. People will only check our your show now and then. You will find it difficult to build a passionate tribe.

The audience for “The Fishing Show” looks like a bigger audience than “The Fly Fishing Show”. But, it is deceiving. The passion lies in the niche.

Be confident in your topic. You will start slowly. But, it will grow. Stay the course.

PLANNING YOUR PODCAST

How do you get ready? How do you overcome the pre-launch jitters?

Planning your podcast will help relieve a bit of the anxiety. If you know where you’re going, you can stay focused on the goal and fight through the self doubt. Plan your show before you begin.

Let’s discuss the 5 Speech class basics and how they pertain to your show.

1. Lead with a provocative point – capture their attention right at the beginning.

2. Dazzle with details – make the story come to life.

3. Take the first exit – Get out when you have the first opportunity.

4. Don’t repeat yourself and overstay your welcome – In talk radio, it’s called the call circle.

5. Include a call to action – this is the whole reason you’re doing a podcast and creating a tribe.

Have confidence in your content. Fight the impostor syndrome. Do all you can to push forward and get your content out.

When you plan your show, it makes it easier to stay focused on the goal. Know what you hope to communicate on this episode. Lay out how you plan to communicate that information. Then, define your intro, details and exit. Define your call-to-action and determine where you plan to incorporate it into the show.

Now, all you need to do is record the show and post it for the world to hear. The more work you do ahead of recording, the easier it is to believe in yourself while the show is rolling. Remember, the main reason you are podcasting is because it is fun. Enjoy the process.

TO DO THIS WEEK

This week, plan your show.

Determine the topics for the show.

Lay out your intro, details and conclusion for each topic.

Define your call-to-action.

 

You can find a free show prep sheet online at www.PodcastTalentCoach.com.

Use solid preparation for your show to gain more confidence in your content and battle the Impostor Syndrome.

Let me know how I can help. E-mail me at anytime at Coach@PodcastTalentCoach.com.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How Do I ___ On My Podcast? – Episode 100

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How Do I ____ In My Podcast? – Episode 100

How To

THANK YOU!

Welcome to Episode 100. With your help, I have been creating this podcast for 100 episodes.

On this episode, I want to do something special.

NEW PATHS

I have never had another person on the show. Up to this point, I have simply been sharing my 25 years of broadcasting knowledge with you.

Today, I have invited a few listeners to join me on the show to share their questions about podcast content and creation.

The response and questions were so great, I had to split the show into two episodes in order to keep it to about 30 minutes each.

A few questions allow us to dive into some new material. A few help us explore a few topics a little deeper. There are even a few twists along the way.

FRIENDS & INSPIRATION

Here are the people who join on this episode and inspire me to do this each week.

Dave Jackson – School of Podcasting
“How do you get used to talking to the wall when doing a solo show?”

(I also do a podcast with Dave called “The Podcast Review Show”. Wanna get reviewed? Click HERE.)

Steve Stewart – Money Plan SOS
“The impostor syndrome seems to be creeping in. How does somebody get into the right mindset where they actually feel like they can bring some value even though they may not be the best in the industry?”

Megumi Takeda – Working on her first episode
“Do you have any advice to help smooth out the moments when interviews come to a dead end line of questions and need to transition into another topic?”

David Freeman – Authors Pay It Forward
“What is the most comfortable level of preparation for a podcast interview?”

Next week, we will hear from a few other listeners with more great questions.

Do you have a question? I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

What Is Holding You Back? – PTC Episode 089

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What Is Holding You Back? – PTC Episode 089

Holding You Back

At New Media Expo 2015, I met many podcasters that were weeks and months away from launching.

“I’m 30 days away from launching.”

“I’m about 90 days from going live with my podcast.”

“I’m still conducting interviews preparing for my launch this summer.”

What is holding you back?

I know what you feel. I was in your shoes when launching my podcast. Planning. Learning. Researching. Trying to get it just right.

Don’t let perfection keep you from launching.

We often let procrastination creep into our lives disguised as “planning” and “researching”. We tell ourselves we will launch right after we complete a few more steps on our “to do” list.

Here is the problem: The “to do” list keeps growing preventing us from launching.

When I was launching, I started with a blog. The blog grew slowly. I finally came to the realization that podcasters would rather listen to podcasts than read.

My podcast planning began.

I started watching videos on podcasting. Podcasts about podcasting filled my iPhone. Newsletter subscriptions hit my e-mail inbox. The NMX virtual ticket was my next purchase. I even bought books about podcasting. I consumed everything I could find.

I kept telling myself I was preparing. Truth is, I was just procrastinating.

Months into my learning and planning stage, Dave Jackson from School of Podcasting reached out. Dave found my blog and wondered why I didn’t have a podcast.

Dave, don’t you understand? I’m planning. I’m researching. I’m learning. Look at all the work I’m doing.

Dave wasn’t buying it. He had seen this movie before and knew how it ended.

During that 90 minute phone call, Dave pushed me. He challenged me. Dave had confidence that I could launch in a week or two. I simply needed to move.

That was the trick.

Start with the first step.

You’ve heard it before. Every journey begins with the first step.

Your first step may not be in the right direction. However, you make corrections as you go. Eventually, you reach your destination.

People often ask me how I can stand and speak in front of 15,000 people. I started with the first step.

Speaking in front of 20 people in speech class was tough enough.

To earn extra money in college, I began working as a wedding DJ. That job forced me to make announcements to groups of people every weekend.

One weekend it hit me.

People simply are not as interested in my speaking success and failure as I am.

If I mess us while speaking, there is a good chance I will be the only one to remember. People don’t care that much.

The same is true with your podcast. If you mess it up, few will notice let alone care.

Dave Jackson always uses a quote from Ryan Parker from FoodCraftsmen.com. “Nobody will punch you in the face.”

Are you letting self doubt keep you from launching? Is the Impostor Syndrome holding you back?

“Why would anyone care what I have to say?”

“What if I fail?”

“What if I make a fool of myself?”

All of the self doubt is natural.

We tend to make more of our mistakes than anyone else.

Don’t let the fears hold you back. Find someone to push you and hold you accountable.

We could surely work together where I can help that happen. You could also just find a friend that will push you to launch. Either way, push yourself to make it happen.

Now is the time to launch. Not 90 days from now. Not 30 days from now. Not after you have 8 episodes in the can.

Launch now.

Record an episode and get it out. Set some deadlines and take some baby steps.

Let’s make it happen. Pick a date and launch.
I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

More Podcast Confidence – PTC Episode 033

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How To Develop More Podcast Confidence

Self-confidence is a battle we all face. Do you feel like you don’t belong amongst the best in your niche?  Do you sometimes wish there was somebody that would give you that little boost of validation?  Most recently, I received nearly the same question. How do I become comfortable as a speaker?

We have discussed this topic in the past on the Podcast Talent Coach podcast. In episode 012, I offered tips to become more comfortable with the timber and sound of your voice. This week, I would like to give you a few ideas to use to develop more confidence in your content.

I had a coaching call and received an e-mail in the past couple weeks that included this topic. Both podcasters were unsure of their speaking ability. They felt they may lack authority on their topic.

I had a coaching call with a gentleman who had recently launched a new podcast. His career to this point had involved public speaking and presenting. He was self-conscious of how he sounded on his podcast. He asked if he should get a voice coach.

The second question came in an e-mail.

“So far I have interviewed and recorded 3 people and when editing I’m realizing how much I hate my voice and because of that I feel unsure about putting anything out. Though the desire to podcast and be a liable presence is there is it possible to have a nervous sounding voice and still taken seriously? I don’t know why I sound so timid and unsure because these people I’m interviewing are so far of people I know but as soon as I press that record button my presence seems to change. Do you have any tips? I hope there is still a chance for me. I hope this is just a newbie problem and something that I can eventually overcome.”

We all face the inner critic. We are unsure how we can sound like an authority in our niche. What can we do to develop more confidence in ourselves as we create our content each and every week?

This week, we discuss four steps to become more comfortable & confident with your content.

 

BE YOURSELF

A great podcast is a great relationship. It is just like creating a great brand. In order to develop that solid relationship, you must be yourself. You can’t fake it.

When you try to be someone or something you are not, you will not sound authentic. Eventually, the truth will come out.

Have you ever met someone you had admired from afar, only to have them do something that didn’t fit with your image of them? Maybe it was a baseball player, or a movie star, or a politician or a musician. You met them with great expectations of an encounter with your hero only to find out they were rude and average. It turned out they were only being who they thought they should be for the public when really they were someone completely different in real life.

Everyone has their flaws. That is what makes them human. Howard Stern has flaws. He makes his flaws part of his show. Domino’s Pizza admitted the errors of their ways with their cheap, low quality pizza. They laid it out for the world to see in their marketing. Your listener will accept your flaws. They will feel like you are “one of them” when you admit your flaws upfront. Don’t be afraid to expose yourself.

When your listener discovers you are something other than the character you portray, the bond of trust will be demolished. Your relationship will be forever damaged.

Build a solid brand. Be yourself.

 

YOUR STYLE

Create everything you do in your own style. You can only stand out among all other shows when you create your own unique style. You must then make sure everything you do is consistent with that style.

Many new broadcasters try to emulate the style of their hero or mentor. They attempt to imitate the styles they hear from other broadcasters. Unfortunately, copying doesn’t create a unique style. Copying typically creates a watered-down version of some other style. When creating your content, be yourself and find your own style.

Some of the greatest broadcasters didn’t start the ascension to the top until they abandoned the attempts to broadcast in the style they thought others desired and began being true to themselves.

Oprah Winfrey quit trying to be a traditional news anchor. She also quit doing the typical tabloid, daytime talk show. When she began to create the show she always desired, she went to the top of the game.

Howard Stern began as a radio DJ sounding like every other radio DJ. He was playing the records and spouting the lines written by management while going nowhere. When Stern decided he was going to do radio his way, he began to make a name for himself. He also went to the top.

Rush Limbaugh followed a very similar path. He had a cheesy radio name. He followed the format designed by somebody else. Limbaugh made every attempt to fulfill the typical radio DJ stereotype. He also got fired again and again. When he decided to broadcast in his style and true to his beliefs, he began his rise to the top.

Adam Corolla made his climb when he took full control over his style and show. He was climbing the DJ ladder in Los Angeles. Corolla had some decent television work. He then decided to create his own show in his own style via podcast. That began his rise as one of the biggest podcasters in the world.

All of these broadcasters made the decision to stop copying others. They all created shows that were true to their style.

They each also stay true to their style in everything they do. You will never hear Rush sound like Howard. You’ll never mistake something Oprah says as something Adam might say. Being true to their style isn’t something that takes conscious effort. It comes easy to each of them, because it is true to who they are as people.

Be true to yourself. It will make it easy to create everything you do in your style.

 

MOVE BEYOND INFORMATION

The goal of our podcasts is to create strong relationships with our audiences. We can take those relationships and move our listeners with a call to action. To achieve that strong relationship, we need to move beyond information to engaging entertainment.

Dan Miller, author of “48 Days To The Work You Love” could simply explain how you might find a new job. Instead, Dan instills the belief in his listeners that there is more to work than a paycheck. He stirs emotion describing how you can turn your passion into your career. Dan uses that emotion to turn his job finding information into engaging entertainment.

Financial information is turned into entertainment on “The Dave Ramsey Show” when Dave turns debt into the enemy. He doesn’t simply walk you through the steps to become debt free. Dave helps you find that burning desire to escape the shackles of debt. He makes you envision the possibility of “living like no one else”. His help becomes engaging entertainment. That is the reason his show is extremely popular and he is very wealthy.

Our shows can be powerful when we build relationships and move our listeners with a call to action. Those relationships happen when we move beyond information to engaging entertainment.

 

REVIEW YOUR SHOW

Review your show on a regular basis. Actually listen like a listener. That is the only way to improve.

Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might recreate parts of the show in their head to determine what might make the show better next time. Usually, there isn’t much time spent actually reviewing a show. There are so many other duties to handle. It’s on to the next thing, which is probably editing, posting, and promoting the show.

In order to make your podcast better, you need to spend quality time listening to the show. Play it back. Grab a pad of paper and write down the parts that jump out at you. Jot down the “oh wow” moments. Take note of the sections that didn’t work exactly as you planned.

You will only find these moments when you listen like a listener. The show will sound much different to you when you listen back than it did as you were recording it. You will hear things you didn’t notice as you were focused on creating the content. Words that you overuse will suddenly become noticeable to you.

Once you have created the lists of good and not-so-good, create two more lists. First, determine how can you create more of the “oh wow” moments on the show. How might you incorporate into the show more of the great content that worked? Second, make a list of ways you can eliminate the parts that weren’t polished enough.

Get on the road to show improvement. Review your show on a regular basis.

 

To Do This Week

1. Be yourself. Tell a story on your podcast this week that will reveal something about you.

2. Do everything in your own style. Start by defining that style.

3. Move beyond information by defining what is in it for your listener. Stir emotion.

4. Review a past episode while actually listening like a listener.

 

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Confidence To Begin A Podcast – PTC Episode 027

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Confidence To Begin A Podcast

I’m Erik K. Johnson, founder of Podcast Talent Coach. I help people refine their content to transform their information into engaging entertainment so that they can convert their podcast audience into powerful, profitable relationships.

Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you’re doing? That someone might find out that you didn’t really belong amongst the podcast professionals?

I’ve been there. I was at that point when I started in broadcasting. While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question.

Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part time summer job at a radio station where my brother worked. Just to make some extra cash. As my passion for architecture waned, my passion for radio grew. Next thing you know, I’m taking classes in the College of Journalism and becoming the music director of the college radio station.

My music director position at the college station turned into another part time commercial radio job. That position eventually became full time.

Architecture was still part of my life. I was nearly done with my degree and didn’t want to throw it all away at that point. So, I finished my degree in architecture and continued to work in radio. Oddly enough, my only architecture job came while I was still in high school.

When I began in radio, the impostor syndrome heavily kicked in. I had an architecture background. What right did I have to be on the radio? Who was I to think I was in a position to be amongst these radio guys who had been doing it for many, many years and had paid their dues. I felt like I was playing dress up and pretending to be one of them. It took me years to get over that and build the confidence to perform on a daily basis.

After doing it for 25 years, I got to the point where I was programming multiple radio stations at the same time. Some of those station were recognized with national awards from the National Association of Broadcasters. The stations ranked #1 quite often. My own show was regularly #1. I built the confidence within myself to deliver content that was compelling and connected with my audience.

When I launched my podcast, I quickly went back to the beginning. The impostor syndrome kicked in again. Who was I to think I could build a successful podcast amongst these greats that had been doing it for years? Dave Jackson at the School of Podcasting has been podcasting since 2005. I’m just starting. How can I possibly think I belong in the same arena as Dave?

Then, I started thinking about my story. I had been here before. That helped me shake the impostor syndrome and put out my content.

That’s what I want to help you do. I want to be that cheerleader for you if you don’t have the history that I have to overcome that little voice inside your head doubting your ability. You can do it. You belong. You have just as much authority on your opinion as anyone. Let’s get it out to the world.

It is fairly simple to set up a mic, mixer and laptop, load up some software and record some audio. Setting up a website with WordPress, creating a Libsyn account and posting a show isn’t very complicated. Even if you are not very technically savvy, there are great people like Dave Jackson and the School of Podcasting that can help you with every step along the way. He even has a great class at www.HowToPodcast.com. You’ll have a podcast launched in 6 weeks.

Creating the platform is only the first step. Creating great content is up to you. Your content isn’t something you can outsource. You need to find the confidence to put your thoughts and feelings out into the world.

How do I bootstrap to begin? Make it simple. Get an inexpensive microphone, like a $60 ATR-2100 or a $99 Blue Yetti. Pick up an inexpensive mixer like a $99 Yamaha 4-channel. Get a free WordPress site. Create a Libsyn account for $15 a month. You’ll need a computer and some free Audacity software. If you already have a laptop, you’re up and running for under $200. Again, Dave Jackson has a whole list of recommendations for you at www.SchoolOfPodcasting.com. I leave the technical stuff up to him.

My goal is to transform your content and beef up your confidence.

So, how do you define your niche? Will anybody really care? It is easy for the impostor syndrome to sneak in here. Your internal impostor will tell you nobody cares about that topic. Your niche is too small and nobody will come. You’ll be talking to yourself.

Fight it. Your niche size doesn’t matter as much as the passion of the niche community. If you have a group of people that are passionate about and loyal to a particular subject, run with it.

The more narrowly you target your niche the better. If you are interested in fishing, pick a small niche. If you love fly fishing, but create your show around fishing in general, you will find it tough to build loyalty. If your show is only on fly fishing, you will primarily attract those interested in fly fishing. The niche is smaller than fishing in general. However, every show will be of interest to your audience.

If your show is “The Fishing Show” and all about fishing, you’ll be hit and miss. One week you talk about fly fishing. The next week you discuss deep sea fishing. Now, you fly fisher friends only get what they seek on occasion. You aren’t catering specifically to them. People will only check our your show now and then. You will find it difficult to build a passionate tribe.

The audience for “The Fishing Show” looks like a bigger audience than “The Fly Fishing Show”. But, it is deceiving. The passion lies in the niche.

Be confident in your topic. You will start slowly. But, it will grow. Stay the course.

How do you get ready? How do you overcome the pre-launch jitters? Planning your podcast will help relieve a bit of the anxiety. If you know where you’re going, you can stay focused on the goal and fight through the self doubt. Plan your show before you begin.

Let’s discuss the 5 Speech class basics and how they pertain to your show.

 

1. Lead with a provocative point – capture their attention right at the beginning.

 

2. Dazzle with details – make the story come to life.

 

3. Take the first exit – Get out when you have the first opportunity.

 

4. Don’t repeat yourself and overstay your welcome – In talk radio, it’s called the call circle.

 

5. Include a call to action – this is the whole reason you’re doing a podcast and creating a tribe.

Have confidence in your content. Fight the impostor syndrome. Do all you can to push forward and get your content out.

When you plan your show, it makes it easier to stay focused on the goal. Know what you hope to communicate on this episode. Lay out how you plan to communicate that information. Then, define your intro, details and exit. Define your call-to-action and determine where you plan to incorporate it into the show.

Now, all you need to do is record the show and post it for the world to hear. The more work you do ahead of recording, the easier it is to believe in yourself while the show is rolling. Remember, because it is fun is the main reason you are podcasting. Enjoy the process.

 

This week, plan your show.

Determine the topics for the show.

Lay out your intro, details and conclusion for each topic.

Define your call-to-action.

 

You can find a free show prep sheet online at www.PodcastTalentCoach.com.

Let me know how I can help. E-mail me at anytime at Coach@PodcastTalentCoach.com.

Tell the truth, make it matter and have fun.