Tag Archives: consistency

Creating Consistency – My Podcast Workflow – Episode 166

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Creating Consistency – My Podcast Workflow – Episode 166

Podcast Workflow
Creating consistency with content using a podcast workflow

How do you find time to record your podcast? Consistency is an important part of building an audience. This week, I thought I would share my podcast workflow to help you create more consistency with your show.

Before we begin, I want to share with you two things.

First, I launched a Facebook group last week for podcast interviews. If you conduct interviews on your podcast, join our group here:

[PODCAST TALENT COACH INTERVIEWING FACEBOOK GROUP]

We are helping each other find great guests and become better interviewers.

Next, I received a great e-mail from one of my coaching clients. This shows the power of taking action.

Erik,

I’m listening to the episode on how to get guests while driving home last night. As u go thru each tip, I say “yeah yeah yeah” until u said those magic words “make the ask short and offer something of value to the guest” and it was like a lightening bolt.

I pulled off on the side of the road and messaged a top-of-the-food-chain guest I’ve been chasing w no results for a while ,,,,,, and said, “Hey I have an opportunity to highlight your vision (something I know he is pushing) and if u can give me a 30 second sound bite I can record it and put it out.”

It worked. I got the clip today and a commitment for an interview As I reflect on it, I’ve been trying to impress him w how good my podcast is instead of figuring out what he needed so I could offer that thing of value.

One of your most important messages is of being a servant of guests and listeners and giving the something. Thanks Erik.

Rick Sizemore

VR Workforce Studio

Regardless of the information and training I provide you, none of it will matter unless you actually put it to work.

That is why I love working with Rick and his co-host Anne. When I make recommendations to them in our coaching sessions, they put the suggestions into effect and see results. They do the work. I’m so proud of them.

If you would like information on my coaching services, get details here.

[PODCAST TALENT COACH COACHING SERVICES]

Now, let’s talk about your podcast workflow and consistency.

Many podcasters will post episodes consistently. Then life will get in the way causing them to miss a few. They will then get back on track.

When this inconsistency happens, they will often reach out to me wondering why they cannot get their downloads to grow.

Listening is a habit. Help your listeners to develop that habit.

THE BENCHMARK

Have you ever listened to a radio show where they do a bit at the same time every day? You know you are on time on the way to work if you hear the game or joke or trivia question when you are at the corner of 16th and Broadway.

In news radio, the network news typically airs right at the top of the hour. These stations sometimes do “traffic on the tens”, where they air the traffic report every ten minutes at ten past, twenty after, etc. Morning shows on music stations might play their contest every morning at 7:20, creating consistency on the show. The station might do a lunchtime feature playing nothing by 80s music.

In radio, we call these a benchmark. The definition of a benchmark is a standard or point of reference against which things can be compared or assessed. When the radio feature happens at the same time each day, that is the point of reference for the show.

The benchmark tells listeners they are in the right spot at the right time. It becomes a habit, because listeners are listening at the same time each day. The feature provides stability and consistency in the life of your listener.

Your show can do the same thing when you are consistent. Listeners may not listen every Tuesday at 6pm when you post. However, they might listen every Thursday at 7am on their way to work, because they know a new episode is there when they tune in. When you don’t publish, the promise and habit are broken.

To create consistency, I have found focus is critical. My podcast is the center of all I do. If I do not create the podcast episode, nothing else matters. Therefore, I have scheduled a specific time each week to record the podcast. I built my podcast workflow to streamline the process. If it doesn’t get scheduled, it doesn’t happen.

You should do the same thing. Schedule the time. Build your podcast workflow. Make it happen.

There is another step that helps me create consistency. I batch my recording. Each time I go into the studio, I record three episodes. This step also helps me work ahead just in case life gets in the way.

I use the podcast time during the weeks I am not recording to write the outlines for new episodes.

Let’s go over my podcast workflow for each episode. This will help you plan your episodes and schedule your time to record. Most of all, a plan will help you create consistency with your show and a habit for your listener.

A good rule of thumb is one hour of preparation for every hour of show. That involves gathering your information and outlining it for the show.

Once your show is recorded, you will probably spend another hour or two posting it and promoting it. If you want traffic, you need to spend most of your time promoting and marketing your content.

MY PODCAST WORKFLOW

  1. 60-second blog content plan
  2. Show prep planning worksheet
  3. Write the outline
  4. Topic development worksheet
  5. Develop the lead magnet
  6. Write the show notes
  7. Set up my studio
  8. Record the episode
  9. Edit the episode
  10. Add the ID3 tags
  11. Post the show to Libsyn
  12. Create the cover art for the episode using 123RF.com and Canva
  13. Post the show to my website
  14. Add the appropriate links
  15. Send out a broadcast to my list
  16. Share on Facebook and Twitter

If you wish to create more engagement and increase downloads with your podcast, begin focusing on consistency. Schedule your podcasts. Create a podcast workflow. Then, begin to market your show as much as you can.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Is This Causing You To Lose Podcast Listeners? – Episode 111

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Is This Causing You To Lose Podcast Listeners – Episode 111

There are two elements of your podcast that will help you create podcast engagement with your listeners and keep them coming back for more.

Focus and consistency.

Impress your listeners by making one big splash. Then, do it so consistently that your listener comes to expect it.

FOCUS

Focus on the one thing you do best. When you try to be all things to all people, you fade into the wallpaper. Those with focused intensity stand out.

Be great at something. People will take notice.

Rather than being consistently good with your podcast, be occasionally great.

Your listener will remember one big thing from your show. They will not remember every detail, every comment or every e-mail answer. They will remember that one thing you did. Each show, try to make one big splash that will be memorable.

Swing for the fence.

Many know the great Babe Ruth as one of the greatest home run hitters in baseball. Many also know that Ruth struck out roughly twice as often as the league average. He struck out 1,330 times.

Babe set out to do something exciting. He wanted to be memorable. Sometimes, that meant striking out.

People don’t remember all of the singles Babe hit. Even though he is 2nd all-time with his on-base percentage of .474, nobody talks about all the times Ruth got on base. He had 1,517 singles and 506 doubles to his 714 home runs. That is nearly twice as many singles as homers. Doubles and home runs were just about equal.
Why do people remember all of the home runs? Because they were exciting.

Babe was occasionally great. He was great often enough to be memorable.

You don’t have to set records. Simply make your podcast occasionally great. Nobody remembers your strikeouts. Don’t worry about them. When you finally hit the home run, people will remember.

Every now and then, swing for the fence.

When you try to be all things to all people, you end up being nothing.

Focus your topic on what you know best. Be opinionated. Be passionate. Pick a side. Be unique.

CONSISTENT

Once you have focus, add consistency.

When you try to discuss an industry in general, your audience won’t know what to expect when they visit your show.

Stick to your focus. Simply find new ways to communicate it.

Let’s take Dave Ramsey for example. During the opening of “The Dave Ramsey Show”, Dave says, “Where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice.”

Dave’s show is a personal finance show. Moreover, it is a show about getting out of debt. Dave helps people find ways to pay off their debt and become financially stable.

“The Dave Ramsey Show” doesn’t discuss particular stocks or mutual funds. Dave doesn’t discuss how to go about investing other than simply suggesting you sock away 15 percent of your income for retirement and then some for college.

On his show, Dave recommends 7 basic steps to financial security. He has been doing a show on these 7 steps for over 20 years. Every show, everyday, every call. It’s all about these 7 steps in some way or another.

When you tune into “The Dave Ramsey Show”, you know what you will get. Dave is focused. He is consistent with his focus on a daily basis.

Now, if Dave talked about the benefits of real estate investing on one show and the pitfalls of no-load mutual funds on another, you would never know what to expect. You wouldn’t know what the show would be about on any particular day.

There are times where Dave will focus a particular hour on entrepreneurs. Even these shows are centered around the 7 steps. He helps businesses launch and operate debt free.

The focus of “The Dave Ramsey Show” is consistent, but not predictable.

When you listen, you cannot predict the questions. However, the answers are consistent.

Give your podcast focus. Consistently deliver on that focus. Your audience will find comfort in the known. These two elements will help you build podcast engagement and a solid foundation on which to build your audience.

 

Here is a link to the FREE show review I mentioned. Yes, it is free. No, there are no strings attached. However, there are a few criteria you need to meet. See if you qualify:

COMPLIMENTARY COACHING
I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.