Dave has 20+ years of experience teaching people technical things. He has also been podcasting since 2005.
I have been coaching radio hosts since 1995 and podcasters for the past 4 years.
Podcasters pay us to review their show so they can improve. We cover all aspects of the show including content, show structure, style, website and business process.
Once Dave and I have listened to the show and reviewed the website, the podcaster appears on an episode with us to discuss the review and promote the show. This is a great opportunity to expose the show to a new audience while getting feedback from two experienced podcast coaches.
This week, I want you to get an inside look at a coaching session. This episode will show you the benefit of one-on-one coaching and how those sessions work.
Do you fear sounding like a beginner? Do you have a desire to have stronger content?
On this episode, I want to help you learn to review and critique your own podcast in order to make your content stronger.
Reviewing your content on a regular basis is critical to your improvement. Learning how to critique yourself will help you sound more prepared, more organized and more like a true, professional broadcaster.
When I was beginning my broadcasting career, I feared people would see me as someone simply trying to play the part of a professional. I didn’t have any idea what I was doing, let alone how to get better.
I wanted to have more credibility. How could I get there? Over 20 years, I learned to review and critique my own show through coaches, consultants, articles, conferences and mentors.
My broadcasting career began while I was in college studying for my architecture degree. What started as something fun to make college money suddenly turned into a career.
Here I was, a college kid studying architecture, trying to pretend I was a professional broadcaster.
I had no idea what I was doing. It was all trial and error.
Now, 25 years later, I am trying to help podcasters avoid the growing pains I suffered learning by diving head first into the deep end and quickly figuring out how to swim.
Over the years, the mistakes I made were plenty. In radio, on-air talent learn to be better through a process called the aircheck session. These are some of the most painful meetings you could have if the coach doesn’t have a teacher’s heart.
My aircheck sessions were typically run by my Program Director of the radio station. I would bring a recording of my show. We would listen to the show together. Then, my Program Director would tell me everything I’m doing wrong.
Over the next week, I would try to improve. We would go through the entire process the following week.
Once I was able to find a Program Director who had my interests at heart, we began working on my strengths. We would find the area that were strong and try to do more of that.
This became a much more enjoyable process. Over the years, I learned to recognize those strengths myself. My show continuously got stronger. I was then able to critique myself on a regular basis.
By sharing my scars and battle wounds, along with the processes, tips and skills I have learned over the years, I can help you fast track the road to great podcasting.
Over the past 20 years, I have been coaching radio talent with their shows. I have helped many radio shows reach the top of the ratings. My show has also been at the top for years.
This success is built on a quality review and critique of each show. When you learn to recognize the powerful parts of your episode, the will naturally become part of your content over time.
What did you hope to accomplish on this show? Did you succeed?
Part of your show prep should have included a goal and focus for the episode. We walked through that in the episode about show prep. Did you accomplish that goal?
To create more engagement with your listeners, your show needs to take the next step. Where do you take your content from here? How do you continue the conversation? Did you succeed?
How did you make the audience care?
Engagement is created when you stir emotion. Why is much more powerful than how. How did you make them care during this episode?
Where were the “oh wow” moments?
You do not need to make your entire show amazing. You simply need a few memorable spots. Create a couple moments to make your listener say “oh wow”. This is how you get your listeners to share your content. Find the “oh wow” moments in your episode.
Where were the surprises?
Surprise and delight. That will keep listeners returning week after week. Surprise will bring a smile to your listener’s face. This is where your information becomes entertainment. Where were your surprises?
What were the powerful words you used?
Words are powerful when you make the right choice. Selecting smart words help draw pictures in the mind of your listener. Thick and lush evoke two different emotions. Sad and devastated spark two different visions. Find the words in your episode that jump out of the speakers.
What did you like about the show?
When you are interested, you are interesting. What parts impressed you?
What was memorable about the show?
Find the one thing that people will remember. Your listener will not remember the entire show. What is your one thing?
Did you try something new in this episode? Did it work? Push yourself to create new content in every episode. Then evaluate that content to see if it was a success.
What could have been better?
This is the other end of the previous questions. Where can you improve?
How did you position the story from the listener’s point of view?
We often talk about “what’s in it for me”. Did you position your content from your listener’s point of view?
How did you include the listener, making them part of the story?
Great marketing is more like a mirror. Reflect the life of your listener. Make them forget they are listening to a podcast by putting them in the story. Where did you include your listener?
At what points did you introduce and reset the show/topic?
Resetting the show topic is important to maintain the flow of the show. If the theme of the show is improvement, and you have a few different topics that support that theme, reset before each topic. Help support the overall concept by reintroducing the theme that ties it all together. Where was that apparent in the show?
How did it appear you were prepared for every element?
Keep your notes close as you record your content. We discussed this in the episode about show prep. Did you sound prepared with every piece of information you presented?
What did you reveal about yourself to help foster the relationship with the audience?
We talk about doing business with those we know, like and trust. Where did you reveal things to allow your listeners to begin to know you?
What stories did you tell?
Stories are the best way to allow listeners to get to know you. When you tell stories, you reveal your thoughts, beliefs and values. Find the stories in your episode. Learn to recognize when stories can be included.
What details did you use that were spectacular and visual?
Details help stories come to life. Specifics make the story more believable. This is similar to powerful language. Where did you use vivid details?
Where did you use active language? (walking instead of walked, eating, not ate)
Listeners can see active language. You can see “walking”. It is difficult to see “walked”. If you want your content to come to life in the theater of the mind, use active language. Find some in your episode.
What crutches do you use that need to be removed?
Crutches are words you use too often to fill time. These are typically phrases you use when you cannot think of anything else to say. Where do you hear crutches in your episode?
What is your plan to make tomorrow better?
Find three things in the 19 questions that you can work on this week.
Do you find yourself struggling to find time to create your podcast every week? Next week, I am going to walk you through step-by-step on how I create my content.
I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.
If you hope to improve your show episode after episode, you need to properly review your show each and every time. To improve, you must look for the correct things. You also need to listen as a fan and not simply as a podcast producer. Below is a list of questions to help you effectively review your podcast. Let me know how I can help.
1. Review Your Show
Review your show on a regular basis. Actually listen like a listener. That is the only way to improve.
Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might recreate parts of the show in their head to determine what might make the show better next time. Usually, there isn’t much time spent actually reviewing a show. There are so many other duties to handle. It’s on to the next thing, which is probably editing, posting, and promoting the show.
In order to make your podcast better, you need to spend quality time listening to the show. Play it back. Grab a pad of paper and write down the parts that jump out at you. Jot down the “oh wow” moments. Take note of the sections that didn’t work exactly as you planned. (read more)
2. Is That The Right Measurement
Many podcasters and bloggers measure their success by the number of downloads of, or visits to, their material. Unless you are blogging or podcasting simply as a hobby, this is a mistake. Downloads and visits really don’t move the needle for you. They don’t generate revenue or move your product.
You need to figure out what you want your audience to do and how you measure it? What is your call-to-action? Maybe you want them to visit your website. Maybe you want them to buy your product. Maybe you want them to donate to your cause. Determine the call-to-action. (read more)
3. Think Like A Fan
There will always be new people joining your podcast. Never take your audience for granted. Never act like you have been there and done that. Your listener is still enamored by your celebrity status and ability to do what you do. Be humble. Be real. Be just as amazed as your listener is by the things you get to see and do.
Help your new listener get up to speed with your podcast. Inside jokes only make your new listener feel like they are not part of the group. You want your podcast to feel inclusive. If a new listener feels like they are being left out of the inside jokes, they will leave quickly. Your listener will feel unwelcome. Nothing will keep them around if they feel left out. (read more)
4. Questions For Review
At Podcast Talent Coach, we take great care to help our clients develop the “art” of podcasting.
Do you fear sounding like a beginner? Do you desire to have stronger content? Do you wish you could sound more prepared, more organized and more like a true, professional broadcaster?
Do you fear people will see you as someone simply trying to play the part of a professional?
Our FREE worksheets will help you develop your target listener, create a focus for your show, develop topics and stories, prepare for each show you record and properly critique your podcast to make it stronger.
This podcast is created to help you with the ART of podcasting. Let’s turn your information into engaging entertainment. I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.