Tag Archives: focus

Focus On Current Or New Podcast Listener? – Episode 126

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Focus On Current Or New Podcast Listener? – Episode 126

podcast listeners_

Photo Copyright : Eduardo Huelin/123rf.com

 

In a previous episode of Podcast Talent Coach, I shared 7 ways to drive listeners away from your show. We work so hard to gain listeners. Why would we ever drive them away.

But … should you focus on the current or new podcast listener?

Joshua Liston from The Deadly Arnold podcast was checking out my back catalog when he stumbled across this particular episode. He took exception to one of the 7 ways I mentioned.

In the episode, I suggested one way you drive listeners away is being the podcaster who assumes listeners have heard the show before.

If you’re not explaining your podcast purpose each and every show, it will be difficult for new listeners to understand the show. Your audience will feel like they are joining a conversation in the middle. They will be lost.

Have you ever felt left out of a conversation due to inside jokes. Two other people are chuckling about something, and you have no idea why. “Oh, it’s an inside joke” they say. Why aren’t you important enough to be in on the joke? Why is it inside only to them? Those situations are a bit offensive. You’re not included.

When you are not explaining your podcast, you are not allowing your listener to understand the nuances of your show. They won’t feel like part of the club. Your listener will not feel important or that you care about them. It is quite possible they will leave.

The opening of your podcast should explain the purpose of your podcast and let your listeners know exactly what to expect as if this is the first time they have ever heard the show. We discussed this in the past two episodes when we reviewed the importance of a strong introduction.

A well-crafted introduction serves two purposes.

First, it tells the brand new listener who is hearing the show for the very first time exactly what to expect from the show. You know exactly what is coming your way, even if you have never seen the show before.

Second, those that have heard the show before are confident that they are in the right place. Those regular listeners will find comfort in the opening of the show they hear each time they tune in. Fans will also feel like they are “in the know”. This is similar to singing the theme song of your favorite sitcom. As soon as you hear the first few notes of the theme song, you know you’re on the right channel. Your show intro should elicit the same response.

As you create your show open, treat it as if every listener is saying, “Hey, I’m new here. What’s going on?” You’ll make everyone comfortable as the show begins.

Here are Josh’s comments on the subject:

I must stress that I do disagree with your ideas around “making new listeners feel welcome in every episode”.

Personally I think Podcasters focus too much on their new audience and far too little on those already listening (which is where the majority of engagements and downloads come from for most podcasters). Those same things that you suggest make new/new listeners feel left out (in-jokes, personal references, etc) are the very things that make a longtime listener feel even more part of something special, and exclusive.

If you reference great podcasts that have stood the test of time “Back to Work” “Joe Rogan Exp” “Roderick on the Line” “Nerdist” “Hardcore History” “FOFOP & TOFOP” “Monday Morning Podcast” “Welcome to Night Vale” “We Are Alive” “The Dollop” “99% Invisible” “This American Life.” they make little to no intentional effort to morph their shows personality/language/individuality to entice new listeners to stay – they work incredibly hard in embracing their longtime listeners and fans though!

I can see how your ideas applies to a more transient audience like those of commercial radio stations where listeners are after the content within the content (music, news, score-lines, financial data etc) but for personality driven podcasting I think this falls purely into speculative theory.

-Joshua C. Liston
The Deadly Arnold
BraveryByTheDay.com
In this episode, I offer my assessment of Joshua’s position.

Sure, the content of your show must be great to keep listeners around. That is simply the price of admission. To get people to subscribe, create great content. That should go without saying.

In order to keep people engaged, you need to make them feel like they are part of the club. This is especially true for new listeners.

If you’re not explaining your podcast purpose each and every show, it will be difficult for new listeners to understand the show. Your audience will feel like they are joining a conversation in the middle. They will be lost.

Should you focus on the current or new podcast listener? The answer is both.

Make everyone feel welcome, supply your listeners with great content, and make your material unique. Then, watch your subscribers grow.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Is This Causing You To Lose Podcast Listeners? – Episode 111

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Is This Causing You To Lose Podcast Listeners – Episode 111

There are two elements of your podcast that will help you create podcast engagement with your listeners and keep them coming back for more.

Focus and consistency.

Impress your listeners by making one big splash. Then, do it so consistently that your listener comes to expect it.

FOCUS

Focus on the one thing you do best. When you try to be all things to all people, you fade into the wallpaper. Those with focused intensity stand out.

Be great at something. People will take notice.

Rather than being consistently good with your podcast, be occasionally great.

Your listener will remember one big thing from your show. They will not remember every detail, every comment or every e-mail answer. They will remember that one thing you did. Each show, try to make one big splash that will be memorable.

Swing for the fence.

Many know the great Babe Ruth as one of the greatest home run hitters in baseball. Many also know that Ruth struck out roughly twice as often as the league average. He struck out 1,330 times.

Babe set out to do something exciting. He wanted to be memorable. Sometimes, that meant striking out.

People don’t remember all of the singles Babe hit. Even though he is 2nd all-time with his on-base percentage of .474, nobody talks about all the times Ruth got on base. He had 1,517 singles and 506 doubles to his 714 home runs. That is nearly twice as many singles as homers. Doubles and home runs were just about equal.
Why do people remember all of the home runs? Because they were exciting.

Babe was occasionally great. He was great often enough to be memorable.

You don’t have to set records. Simply make your podcast occasionally great. Nobody remembers your strikeouts. Don’t worry about them. When you finally hit the home run, people will remember.

Every now and then, swing for the fence.

When you try to be all things to all people, you end up being nothing.

Focus your topic on what you know best. Be opinionated. Be passionate. Pick a side. Be unique.

CONSISTENT

Once you have focus, add consistency.

When you try to discuss an industry in general, your audience won’t know what to expect when they visit your show.

Stick to your focus. Simply find new ways to communicate it.

Let’s take Dave Ramsey for example. During the opening of “The Dave Ramsey Show”, Dave says, “Where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice.”

Dave’s show is a personal finance show. Moreover, it is a show about getting out of debt. Dave helps people find ways to pay off their debt and become financially stable.

“The Dave Ramsey Show” doesn’t discuss particular stocks or mutual funds. Dave doesn’t discuss how to go about investing other than simply suggesting you sock away 15 percent of your income for retirement and then some for college.

On his show, Dave recommends 7 basic steps to financial security. He has been doing a show on these 7 steps for over 20 years. Every show, everyday, every call. It’s all about these 7 steps in some way or another.

When you tune into “The Dave Ramsey Show”, you know what you will get. Dave is focused. He is consistent with his focus on a daily basis.

Now, if Dave talked about the benefits of real estate investing on one show and the pitfalls of no-load mutual funds on another, you would never know what to expect. You wouldn’t know what the show would be about on any particular day.

There are times where Dave will focus a particular hour on entrepreneurs. Even these shows are centered around the 7 steps. He helps businesses launch and operate debt free.

The focus of “The Dave Ramsey Show” is consistent, but not predictable.

When you listen, you cannot predict the questions. However, the answers are consistent.

Give your podcast focus. Consistently deliver on that focus. Your audience will find comfort in the known. These two elements will help you build podcast engagement and a solid foundation on which to build your audience.

 

Here is a link to the FREE show review I mentioned. Yes, it is free. No, there are no strings attached. However, there are a few criteria you need to meet. See if you qualify:

COMPLIMENTARY COACHING
I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.

Steps To Develop Your Show Strategy – Episode 099

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Steps To Develop Your Show Strategy – Episode 099

Strategy

Developing your strategy involves determining how you will uniquely address each topic. Whether you are presenting information, answering questions or interviewing guests, there are many ways to address each topic. You do not need to do it the same way every other podcast does it. Be unique. Find the way that will stand out.

If you are interviewing, do you need to ask the same questions that every other podcast asks? What if you play a game with each guest called “The Hat of Forbidden Questions”. It’s a hat filled with crazy questions. You simply reach in the hat, pull out a question and ask whatever is on the card. The method is completely different than every other podcast. This approach will also generate unique answers while engaging your guest in a unique manner.

Here is a tip many people forget. This is show business. You could play “The Hat of Forbidden Questions” and never even have a hat. You could have a list of crazy questions for your guest written out and simply pretend to reach into a hat. This is show business. You are here to entertain.

Do you think the actors in “Seinfeld” or “The Sopranos” ad lib their lines? Of course not. Do you find it less entertaining when they follow the script? Of course not. There is no reason you cannot add a little show biz to your show.

Just be sure to always be true to the show. If you are going to pretend there is a hat, you MUST ALWAYS pretend there is a hat. Giving up the showbiz secret will ruin everything. On the other hand, you could really have a hat and have a ton of fun with it.

Determine how you will approach each topic. Will you play audio examples? Will you play voice messages from your listeners? Are you going to read e-mail? Maybe there is a guest contributor. Determine each approach before the show begins.

Once you have your list of topics, develop a strategy to uniquely approach each of those topics. Be original. Stand out from the crowd. Know how you will handle each topic before your show begins.

Questions

Here are a few questions to help you begin.

What are you passionate about?
What are your unique qualities?
What topic tends to occupy most of your conversations?
What do you like to do in your spare time?
Use these topics to define a focus for the show.

Complete this sentence: I help ___ do ____ so they can ____.

Many online marketers use this sentence to define their purpose and focus. You can do the same.

You can find these questions on the Show Focus Development Worksheet in the free Worksheet series online at www.PodcastTalentCoach.com.

I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How To Turn Overwhelm Into Focused Power – Episode 079

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How To Turn Overwhelm Into Focused Power – Episode 079

(photo by Albo)
(photo by Albo)

This week, I received an e-mail from Cynthia Davis from CynthiaDavis.net and her podcast “Home Front”. She is finding herself overwhelmed by everything she hopes to accomplish with her podcast. In this episode, I offer a few suggestions to defeat that overwhelming feeling and find focus in her work.

Here is the e-mail …

I am still struggling on the bottom rung of the ladder and have no idea how to implement everything you suggest without having staff to help with this effort.

It’s my own fault because I could spend more time on this than I do, but I am at my maximum capacity with all the other responsibilities I have to juggle.

I have been doing the podcast for over two years, but it’s not growing. In fact, the e-mail list I have used to make people aware of a new podcast coming out has been shrinking. I wish my show would grow organically and that my super-fans would promote it, but that’s simply not happening.

The only conclusion I can come to is that the world doesn’t like my message. I am overwhelmed. I am about to record my 100th episode and I believe the content is as good as I can make it, but if no one wants our message, what can we do?

-Cynthia

 

Overwhelm is natural. I think we all face it at some point in time. We all want to accomplish so much, yet we have limited time in the week. Let’s find those tasks that will really move the needle and make a difference for us.

Here are Cynthia’s primary questions with six steps to turn the overwhelm into focused power.

SO MUCH TO DO

“no idea how to implement everything you suggest”
-Don’t feel like you need to do it all. Focus on one or two things that will move the needle.

FINDING TIME

“I could spend more time on this than I do”
-Spend your time wisely. Instead of two hours on one day, make it 30 minutes each night before you go to bed.

NOT GROWING

“I have been doing the podcast for over two years, but it’s not growing”
-Find two or three ways to grow your podcast that utilize tasks you already do or enjoy. If you’re on social media, make that part of your growth plan.

SHRINKING LIST

“the e-mail list I have used to make people aware of a new podcast coming out has been shrinking”
-Be consistent in your e-mail. Send it on a regular basis. Make content that is anticipated. Add content that helps people solve their problems. Be giving.

NO ORGANIC GROWTH

“I wish my show would grow organically and that my super-fans would promote it”
-Give fans a reason to share it. Make your content sharable. Lists, tips, recipes, photos, jokes, and recommendations are all sharable.

NOBODY LIKES ME

“The only conclusion I can come to is that the world doesn’t like my message”
-Find the people that want your message. Do outreach. Find the communities where your kin congregate. Get involved.
Follow these six steps and you are sure to find more focus in your work. These tips will help you decrease the overwhelming feeling in your life. You can find the area that move the needle and truly work smarter rather than harder.
I’m speaking at New Media Expo 2015 in Las Vegas. You can save $100 on your registration. Use the coupon code Ejohnson20. Find all of the details by clicking HERE.
I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.

5 Questions To Find Your Podcast Focus – Episode 077

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5 Questions To Find Your Focus – PTC Episode 077

Focus

 

SUBSCRIBE TO THE SHOW ON iTUNES HERE.

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Whether you are a seasoned podcaster or brand new to the game, refining your podcast focus is always an important step to keep your listener engaged.

Brand new podcasters can use these five questions to refine the focus of their podcast idea.

Podcasters have been doing it for awhile can use these though starters in order to step back and assess the quality of their content and determine if they are reaching the goals established.

These questions will help you find content that your listener desires, solve a problem your listener encounters often, and find topics that make it easy for you to create that sticky content.

Sharpen your podcast focus using these five questions.

What are you passionate about?

– You will find it much easier to create content on a regular basis if you are discussing something that stirs your passion.

 

What are your unique qualities?

– Your unique qualities will separate you from the other podcasts in your niche.

 

What topics tend to occupy your conversations?

– If you find it easy to often discuss a topic in conversation, you will find it easy to discuss it regularly on your podcast.

 

What do you like to do in your spare time?

– Your passions usually occupy your spare time. If you find those things that occupy your spare time, you may have a solid topic for your podcast.

 

What topics do people ask you about most?

– If people are asking you about particular topics, that is usually a good signal there is a problem there along with some interest.

 

Make your content more engaging. Use these 5 questions to sharpen your podcast focus.

 

I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.

Focus Of Your Podcast – PTC Episode 037

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Focus Of Your Podcast – PTC Episode 037

A few notes before the episode this week. I am speaking at the Podcast Movement in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less than $135 (including fees) for the standard ticket before June 1, 2014. I would love to have you join me there using my affiliate link. Get your ticket by clicking the logo in the bottom right corner online at PodcastTalentCoach.com.

Dave Jackson recently invited me to join him on the Podcast Review Show. You can find the show and listen at PodcastReviewShow.com. Each week we invite a podcaster on the show for a critique of their entire business from content to website to revenue opportunities.

If you would like to be featured on the show, click the “Get Reviewed” link at PodcastReviewShow.com.

Show Focus

I was listening to the Solopreneur Hour Podcast with Michael O’Neal this week. His show is one of my regular, weekly listens. The podcast frequently features an interview with a successful person in business. Michael does a nice job relating his content to my business.

Many podcasters get lost in the interview and fail to make the important connection to the listener.

When you define the focus of your show, you create a filter for your content. This filter helps determine which content makes the show. It also helps frame your content with respect to your listener.

(Get the “Show Focus Worksheet” HERE.)

To succeed, you need to set yourself apart from the crowd. You cannot simply be better. You must be amazingly different. Make the connection of your content to the needs of your listeners. Help your audience solve their problems and eliminate their frustrations.

Even if you are a seasoned podcaster, it may be time for a tune up. Does your show have a strong focus? Is your content truly helping your listener? Have you defined what is in it for them?

Begin with your passions. When you are creating your podcast, find subject matter that stirs a fire inside you. If you can talk about it for hours, you are probably on target. If you can come up with fifty different topics on your area of interest, you could have a winning subject.

What topics and subjects typically occupy most of your conversations? This is probably where you will find the focus of your podcast. You will be talking about the same subject matter show after show. You better love it. To be interesting, you first need to be interested.

Once you have your topic, define your unique qualities. Remember, you don’t simply want to be better. You want to be amazingly different from the others. My show is focused on content. Where most shows about podcasting center on the technical aspect, I use my 25 years of broadcasting experience to create content you cannot find elsewhere. That is my unique position.

This is where we narrow your topic. Really focus on the niche. You cannot be everything to everybody. Being broad creates a bland podcast that lacks focus. Be specific.

The size of your niche is not nearly as important as the passion of the niche. Help people that are passionate about your topic. This is where you will succeed.

Where can you help? Determine what frustrates your listeners. Figure out what your audience needs to do to double their business or happiness or success. Then, help them accomplish those things. Create solutions with your show.

Finally, use this filter for all of your content. Define the focus of your show. As you prepare for each episode, run your topics and content through this filter to ensure the focus is on your listener.

If you are interviewing people on your show, run it through your filter. What is in it for your listeners? How can they put that information to use?

Even if you are a comedy podcast for entertainment only, your listener is still getting a benefit from your show. They are coming to you for companionship. They want to forget about their problems for a bit. Your content filter should ensure you are helping them accomplish that goal.

 

Here is your “to do” list for this week.

1. Step back for an overview of your show. Define the goal for your podcast.

2. Determine where and how you are helping your listeners.

3. Ensure your niche is focused enough.

4. Put all of your content through your listener filter.

 

Next week, we will discuss tips for the two-person podcast. We will examine five areas you should define and develop if you have a show with multiple hosts.

 

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.