Tag Archives: motivation

7 Steps To Push Past The 7-Episode Wall of Podfading – Episode 178

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7 Steps To Push Past The 7-Episode Wall of Podfading – Episode 178

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Many podcasts start only to soon fade away. I’m sure there are many reasons podcasters quit. If you are diligent, you can follow these 7 steps to push past the 7-episode wall of podfading.

Studies show that many podcasters fade around that seventh episode. We all run into that urge to quit. It doesn’t need to be that way.

There are many reasons the urge to quit hits us. Maybe podfading kicks in, because the podcaster didn’t realize how much work it would take. Or they ran out of things to say. Or life got in the way and they couldn’t find the time. Or the fun ran out. There are many, many reasons.

Maybe the reason they feel like quitting is because podcasting just sounded good at the time.

Whether you are launching your podcast, or you are midstream in creating your content, there are steps you can take to help you fight the urge to quit. These steps will help you break through that 7-episode wall of podfading.

 

[DOWNLOAD THE PODFADING PREVENTION WORKSHEET HERE]

 

  1. Make sure what you think is your passion is truly your passion.
  2. Niche your target, so you know exactly how to filter your content.
  3. Try to brainstorm 50 show topics in 10 minutes.
  4. Create a schedule and break the tasks into parts.
  5. Look at the big picture so episode build seasons or themes.
  6. Work when you feel most creative and productive.
  7. Find an accountability partner.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

9 Uncommon Books That Shaped My Podcast – Episode 120

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9 Uncommon Books That Shaped My Podcast – Episode 120

9 UNCOMMON BOOKS

We are all looking for great books and inspiration. In the online business space, the same books are often recommended and discussed. Godin. Ries & Trout. Think & Grow Rich. Those are the must-reads to be in the game.

Lesser known books can often offer powerful information and inspiration. They can also help you stand out from the crowd.

When I started in radio 25 years ago, I would read all I could about radio and business. I read the big books of the industry to keep up with the crowd. Those books were the center of many discussions at industry gatherings.

After I began programming my first radio station in Lincoln, Nebraska in 1995, I quickly realized keeping up with the crowd wasn’t going to put me ahead of the crowd.

To win, we need to think differently. To get ahead, we need to be willing to do what others will not. Find motivation and inspiration where others haven’t looked.

As you are trying to create a podcast that is unique and entertaining, one that will stand out and attract a following, take a chance on a few new ideas. Find a few nuggets that keep your heart pumping. Be a champion for a different way of thinking.

Here are few books that have inspired me. These books are not the typical fare you hear mentioned in every keynote speech. You won’t find these titles at the center of cocktail party discussions … unless you make it so.

However, these books have useful information you can put to work in your podcast and online business today. You can use these ideas to spark your creativity.

Find one book that looks exciting and inspiring to you. Give it a read. Maybe you’ll find your own wonderful spark of an idea.

THE POWER OF CULT BRANDING – HOW 9 MAGNETIC BRANDS TURNED CUSTOMERS INTO LOYAL FOLLOWERS (AND YOURS CAN, TOO!) – BJ Bueno and Matthew Ragas

This book covers the 7 rules of cult branding. As examples, the book explores the success of brands like Star Trek, Oprah Winfrey, Apple, Jimmy Buffett and Linux.

I love this book, because it explains the characteristics of brands that truly stand out from the crowd. These brands have created cult-like followings. The book gets me excited about what is possible.

PLATFORM – GET NOTICED IN A NOISY WORLD – Michael Hyatt

Michael Hyatt has a successful blog, podcast and membership site. In this book, he explores how to create a leverage your platform.

If you are in online business, this is a great read. I find another takeaway each time I read the book. This work is like a “how to” guide.

BEYOND POWERFUL RADIO – Valerie Gellar

Valerie dives into the characteristics of successful radio. These principles can also be applied to podcasting. From Valerie, I learned to never be boring. She says, “There is no such thing as too long, only too boring.”

THE MILLIONAIRE MESSENGER – MAKE A DIFFERENCE AND A FORTUNE SHARING YOUR ADVICE – Brendon Burchard

This book provides the steps to take to create your business. The process begins with selecting your area of expertise and ends with finding promotional partners and repeating the process.

It is an easy read. The book is the foundation of Brendon’s teachings. His work has really shaped my online approach.

MILLION DOLLAR COACHING – BUILD A WORLD-CLASS PRACTICE BY HELPIING OTHERS SUCCEED – Alan Weiss

If you coach, this book will help you build your process of finding clients.

This book was first recommended by Dan Miller of 48Days.com. Alan provides a great process to finding clients, converting leads and turning your coaching into a real business.

CIGARS, WHISKEY & WINNING – LEADERSHIP LESSONS FROM GENERAL ULYSSES S. GRANT – Al Kaltman

This book is full of great tips on management, overcoming obstacles, focus and competition. The lessons come from the actual events in the life of Ulysses S. Grant. It is an incredibly inspirational read.

THE KNACK – HOW STREET-SMART ENTREPRENEURS LEARN TO HANDLE WHATEVER COMES UP – Norm Brodsky and Bo Burlingham

This book discusses why start-ups fail, how to make sales and how to keep customers. Norm created a few businesses in New York City. He was also a contributor to INC. magazine. The lessons in the book come from his real-world experience and not simply theory.

THE E-MYTH REVISITED – WHY MOST SMALL BUSINESSES DON’T WORK AND WHAT TO DO ABOUT IT – Michael E. Gerber

This is probably the most popular book on this list. For the small business owner, this is a must-read. Learn to work on your business and not simply in your business. The lesson is fundamental for small business success.

CASH IN A FLASH – REAL MONEY IN NO TIME – Mark Victor Hansen and Robert G. Allen

This book shows you how to think differently to create quick cash, and then turn that cash into more cash. The lessons require action and courage. The book is creative in its storytelling.

 

I hope these books give you a bit of inspiration as you continue to grow your business. There should be at least one piece to spark some creativity for you.

Let me know what one you use. E-mail me at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Find Your Motivation – PTC Episode 048

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Find Your Motivation – PTC Episode 048

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Are you like me? There are times when I find it difficult to find the motivation to take myself to the studio and create a great show. Sometimes it is so much easier to stay on the couch and watch some television.

Just like an athlete, we sometimes just need to find a way to get fired up.

This week, I received this e-mail.

 

I have a podcast about fly fishing that has pod faded. Because I am a fly fisher I thought such a podcast would be ideal. But, it became so much work from pre-production, to post-production, to hitting the publish button on iTunes, that I stopped after 10 months.

I enjoyed interviewing the people on the podcast and the preparation, but quickly grew tired of all the other work it took to publish. 4-6 hours for a 1 hour podcast.

My current challenge is that I enjoy doing several recreational things, but I am not “passionate” about any of them. I just enjoy doing them.

Also, I did not have a product or service to sell and still do not. Since this is not a hobby for me, I want to make a good income from this.

I have purchased your book for my Kindle and am reading it now. I am considering consulting with you for an hour or two to move things along faster.

Right now I am re-grouping and figuring out what to do next and your podcast is a great help.

Thanks again for a great podcast.

Name Withheld

 

There are a few issues within this e-mail.

  • How do we find the motivation to fight through the blahs and record consistently?
  • How can we streamline our workflow to make better use of our time?
  • How can we do more of what we love and less of what we dislike?
  • How can we generate some income?

 

Motivation

Like most podcasters, I sometimes fight the blahs. Are you like me? Do you have those days where you could record for hours on end when you have the drive and you’re fired up?

Then, I experience those other days where I just cannot find the motivation to get into the studio. I feel alone. I wonder if anyone is actually listening.

There are a few ways to find the motivation.

Tips:

  • Find the time of day and day of the week that gives you the most energy.
  • Be consistent with the day and time of the week you record – schedule yourself.
  • Record a few episodes in one sitting to batch similar functions.
  • Always work a week or two ahead to ease the pressure to produce.
  • Have a back up episode in the can in case life happens.

 

Streamline the workflow

Tips:

  • Record a few episodes at one sitting. Setting up the gear takes time. Logging in, gathering material, getting to the studio, getting in the right frame of mind all takes time. You can perform the tasks once for multiple episodes when you put it all into one sitting. You could conduct one recording session per month for 6 hours and be done.
  • Minimize your editing by relaxing on the perfectionism.
  • Find the areas that eat up a lot of your time and remove or condense them.

 

Do What You Love

If you hate editing or creating show notes or posting the episode, farm it out. Use virtual assistants or production assistants. Make it easy on yourself.

 

Much of this costs money, so …

 

Generate Income

  •  What do fly fishers need?
  • Find something that is easy for you to create. Develop your product funnel. In this case, it could be location guides, gear guide, gear reseller, instruction tutorials, tours, travel coordinator, make your own flies.
  • Build different tiers for the funnel.
  • Michael Hyatt & Dan Miller did an interview about making $150,000 a year from your platform. Doing a podcast for 10 months creates a solid base. There is surely something in that niche that could be monetized. It simply needs to be uncovered.

 

This week:

  • Find the motivation to fight through the blahs & record consistently
  • Streamline the workflow
  • Do what you love
  • Build your funnel and begin to generate income

 

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.