Podcast Negativity Trap – PTC Episode 036
A quick note … Dave Jackson of School of Podcasting has invited me to join his Podcast Review Show podcast. Each week, we invite a podcaster on the show and review their podcast with them. Dave and I help our guest refine their content, delivery, production, branding and website. If you would like to find our more, head over to PodcastReviewShow.com.
This week on Podcast Talent Coach, we get a question submitted by Steve Stewart of the “Money Plan SOS Podcast” Steve brings up two questions. With all of the negativity surrounding us and pulling us in, how can we keep on a path of positive messages? How can you be passionate without being negative?
It is good to recognize the negative influence in our content. Negativity surrounds us everyday, making it difficult to stay positive. The nightly news uses the philosophy “if it bleeds it leads”. The political talk shows are typically more about the negatives of the opposition rather than the virtues of their position. The Sunday morning political talk shows in the U.S. Are all a battle with a “sky is falling” mentality.
Negativity attracts people. Many people have a desire to run from the negative rather than toward the positive. Many want to quit their job. However, few have any idea where they want to head. A cynical, sarcastic, mean attitude will simply pull successful people down rather than build anyone up.
If bad news and negativity attract an audience, why change? If conspiracy theories and stories of the world ending keeps people coming back, why get rid of it? If it ain’t broke, why fix it?
Negativity in your life is destructive.
If you believe you are what you think about, then we need to remove the negativity from our lives. This theory is present in many books. You will find it in Napoleon Hill’s “Think & Grow Rich”. It is the main idea in “The Strangest Secret” by Earl Nightengale. It is difficult to have a positive attitude in life if you are talking about negativity in every episode.
In the long run, negative content in your podcast will harm you and your listener.
I have stopped watching the news. I don’t want that negativity in my life. What good does it do me to see pain and agony in the lives of others?
What is the solution? Our content can’t be all tulips and licorice. We can’t look at the world through rose-colored glasses. How do we create the balance?
First, we can’t make your show great by simply removing the bad stuff. We need to replace the bad content with more of the good stuff.
Have you ever tried to stop doing something? Smoking? Eating fast food? The secret is that you can’t stop something without replacing it with something else. Many people that try to stop smoking gain weight. Food replaces cigarettes.
There are four steps you can take to maintain a positive attitude and overtone in your podcast.
With your content, lead people to positive solutions. Start by identifying the negative. Then, replace those ideas with positive solutions. Show people better options. Give them help & hope.
Use Proper Planning
Know how to get to the good in the story and where you plan to go before you begin recording.
Review Your Show
Find the parts of your show where negativity appears. Then, determine how you could have lead the topic in a positive direction. Over time, you will become better getting to the positive during the show.
Stick To The Tough Work
The negativity trap is the easy path. Being positive is tough work. In the long run, it will be better for you and your listeners. Your audience will grow more slowly. However, it will be more loyal over the long run. Negativity wears out its welcome quickly. A positive attitude will help your podcast develop longevity.
The negativity trap is destructive to your podcast. It is unhealthy for you and your listeners. Being positive is hard work. Be confident, and stick to it. Over time, it will be better for your show. Help your listener find the positive in her life. Help her overcome her challenges and solve her problems. Lead her to better results. Positivity helps develop long-term success for your show.
I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.