Tag Archives: process

From ZERO to a Podcast a Week – Episode 172

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From Zero To A Podcast A Week – Episode 172

Copyright: dskdesign / 123RF Stock Photo

When you are trying to ramp up your podcast from nothing to consistently publishing a podcast a week, you need to develop a plan. That plan should contain a few critical steps.

To be successful, develop an overview of the show. Build a structural foundation that you can use for each episode. Review your show to get the best content. Finally, create a schedule to create your content every week.

In this episode, I will help you build that plan.

 

PODCASTERS’ SOCIETY

If you would like to surround yourself with podcasters and experts to help you along the path, Daniel J. Lewis’ Podcasters’ Society is open again at a discount for a short time. This is a fantastic community and resource that will help you take your podcast from average to amazing. You will find tools to improve your content, presentation, production, promotion, and profit.

Save on your registration by using my affiliate link.

https://podcasterssociety.com/erik/

It is much easier to succeed when you surround yourself with people who support you. Then, be consistent as you publish.

I am in a mastermind with 3 other guys. We support and help each other along our business journey. We also keep each other accountable.

Facebook groups and memberships are another great way to learn and be held accountable. I am an affiliate of Daniel J. Lewis’ Podcasters’ Society. It is a great membership site to help you develop your podcast and solve problems you encounter.

Podcasters’ Society has an amazing community of podcasters and experts to help you along. I am one of the experts participating in the group quite often.

In this episode, I am going to walk you through planning your entire podcasts from show development to review. This will help you create that consistency.

Then, I will tell you all about Podcasters’ Society and how that can help you as well. Just know, right now you can get a special rate using my discount code to save a ton.

Podcasters’ Society is typically $49/month, which would be $588/year if you paid monthly. Let me help you knock $159 off of that.

Daniel has already discounted the annual rate to $479/year. That is a savings of $109 over paying monthly. I have convinced him to give my listeners an additional discount of $50. That saves you $159 off the first year for a rate of $429 for the first year. On top of that, you get to keep the $479/year rate after your first year. This discount is only available until the end of August.

To get the $429 annual rate for your first year subscription, visit https://podcasterssociety.com/erik/.

If you choose the monthly option to try it out, you can save $15 off your first month. Instead of $49 for the first month, you will only pay $34. However, that rate returns to $49 in the second month. You will save much more using the annual savings.

Either way, find the savings here: https://podcasterssociety.com/erik/

 

DEVELOPING YOUR PLAN

So, let’s develop your show and take you from zero to a podcast a week. You must have a plan.

Your podcast won’t happen unless you schedule your work. Nothing gets done until it is scheduled.

We will develop an overview of the show. We will lay a structural foundation for each episode. I will teach you how to review your show to get the best content. Then, we will lay out a schedule to create your content every week.

Each of these steps comes straight out of my Podcast Talent Coach Worksheet library. You can access these worksheets for free by clicking here:

PODCAST TALENT COACH WORKSHEET LIBRARY

 

Show Focus Development Worksheet

  • What are you passionate about?
  • What are your unique qualities?
  • What topics occupy your conversations?
  • What do you like to do in your spare time?
  • Use these topics to define your show.
  • Develop a list of 50 episode topics to start.

 

Listener Development Worksheet

  • Who is your ideal listener?
  • What is his/her gender, age, marital status, employment status?
  • What does his/her family look like?
  • How about their schooling, income, and vehicle?
  • How do they occupy their time – magazines, tv, websites, podcasts?
  • Who are their heroes?
  • What are their wants, fears and needs?
  • What problem do they need solved – do they know?

 

Show Clock Worksheet

  • Used by radio shows
  • Develops consistency
  • Develop an outline for the show
  • Keeps you on track and on time

 

Show Prep Planning Worksheet

  • What interesting topics will you cover on this episode?
  • What do you hope to accomplish?
  • How will you treat each topic?
  • Create an outline using your clock.
  • Gather supporting information.

 

Show Review Worksheet

  • What did you hope to accomplish and did you succeed?
  • How did you make the audience care?
  • Where were the “oh wow” moments?
  • Where were the surprises?
  • What powerful words jumped out of the episode?
  • What was memorable?
  • What could have been better?
  • How did you include the listener?
  • What stories did you tell?
  • What did you reveal about yourself?
  • Where were the vivid details?
  • What crutches need to be removed?
  • What will make the next episode better?

 

Develop a Schedule

  • What days of the week do you have available to devote to the project?
  • Break it into parts.
  • Brainstorm show topics.
  • Complete to 60-second blog plan. (Get it here.)
  • Write show outline.
  • Record and edit the show.
  • Publish.
  • Market.

 

Surround Yourself With Support

  • Resource Library
  • Webinars – Promo Strategy, Podcast Reviews, Audio Mastering, Podcast Profit Q&A – 64 now and adding nearly every week.
  • Tutorials – Music, Photos, Opt-Ins, Mails – 32 as of now
  • Courses – Zoom H6 for Podcasters, Simple Guide to Recording Interviews and Conversations on Skype, plus many more
  • Tools & Discounts
  • Forums
  • You can requests resources you’d like to see developed
  • Slack community and real-time chat
  • Learn and be part of the community

 

If you would like to join me in Podcasters’ Society, do it before the end of August. Your membership is typically $49/month, which would be $588/year if you paid monthly. Let me help you knock $159 off of that.

JOIN PODCASTERS’ SOCIETY HERE

Daniel has already discounted the annual rate to $479/year. That is a savings of $109. I have convinced him to give my listeners an additional discount of $50. That saves you $159 off the first year for a rate of $429 for the first year. On top of that, you get to keep the $479/year rate after your first year.

To get the $429 annual rate for your first year subscription, visit https://podcasterssociety.com/erik/. This offer ends on Aug. 31, 2017.

Even if you do not take me up on the Podcasters’ Society offer, download the FREE worksheet library and begin developing your content plan this week. By developing the foundation for consistency, you will go from zero to a podcast a week in no time.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

An Inside Look At My Podcast Creation Process – Episode 134

Play

An Inside Look At My Podcast Creation Process – Episode 134

Copyright: AnkevanWyk / 123RF Stock Photo
Copyright: AnkevanWyk / 123RF Stock Photo

Do you struggle to find time to create your podcast each week? I think it is a challenge we all face at some point in time.

I have a few tips that can help you streamline your process while still creating great content. This week, I want to walk you through the process I use when creating my podcast every week.

This is part of a content creation series. Last week, we discussed reviewing your show to improve your content. Determining your goal for the episode and evaluating your progress is a critical step for improvement.

Over the next couple weeks, we will talk about organizing your content and making the best use of your co-host.

This podcast started nearly 3 years ago. I knew I could use the knowledge I’ve gained over the past 25 years in radio to help podcasters improve their shows.

When I began recording the show, the process would take me hours every week. It felt like I would get one show posted and promoted only to begin creating the next episode.

Over time, I learned that I needed to spend more time promoting my show than I was spending to create the content. The content needed to be great. But it wouldn’t have any effect if nobody knew about it.

The key is spending 25% of your time creating great content and 75% of your time promoting that content.

To free up time to promote your podcast, you need to streamline the content creation process. Find the areas that can be combined, removed or refined in order to shorten the time it takes to create your podcast.

(SEE ALL OF MY RESOURCES HERE.)

60-second Content Creation Worksheet

I use the 60-second blog content planner from Ryan Deiss to lay out my show content for months at a time. The planner helps me group content and episodes with similar topics.

The plan is fluid. The topics change if listener feedback or topics of the day warrant a move. The planner simply gives me a basic framework.

The planner includes episode date, post type, category and headline. I also include call-to-action, offer and marketing info in the plan. It is flexible. You can customize it in a way that fits you best.

I took a few hours one Saturday and completed the planner.

Topic Development Worksheet

This helps me flush out the focus of the episode. Download it for free at PodcastTalentcoach.com.

Why is the topic relevant? How will you make the audience care? What emotion do you hope to stir? Where will you take the topic?

There are 11 total questions on the worksheet to help you focus and make the content as powerful as possible.

I use the topic from the planner to complete the worksheet. On a Saturday morning, I will usually complete 2 or 3 worksheets for upcoming episodes. These 3 worksheets take me about an hour to complete.

Show Outline

After I complete the worksheet, I create a show outline. These are the big points I want to hit during the episode. This will serve as the framework as I record.

After the outline is complete, I add any details that need to be included. This would include names, web addresses, examples, stories or anything else that will support my topic.

Each outline will take me about an hour to complete. So, it takes about 3 hours to complete all three outlines.

Overall, worksheets and outlines take me about four hours on a Saturday morning. Now I am ready to record.

Batch Recording

In order to avoid feeling like all of my time is eaten by the content creation process, I batch my recording whenever possible.

After creating my outlines, I am ready to record three episodes. This usually takes place on Sunday mornings for me. I head to the studio and knock out a batch of episodes.

To record my 30-minute podcast, it usually takes me about an hour. This includes recording, editing, processing and saving. Knocking out all three episodes usually takes me about three hours.

All in, writing, recording and editing three shows will take me about 7 hours of time. However, because I have batched the process, I am now set for three weeks. If you average it out, the time is just over two hours a week. The batch process frees up a lot of time to promote the show.

Post and Promote

Podcast Talent Coach podcast is posted late Wednesday night. I upload the show to Libsyn. Then, I post the Libsyn link, show notes, all website links and a graphic on my website. This will typically take me about an hour.

After the show is posted, I create my e-mail to all of the members on my list. I find ways to help them in addition to the content.

Making this e-mail free and valuable is critical. I want to be able to provide my members information they can put to work immediately. This includes tips, resources, links and free downloads.

The promotion of the episode is not the sole intent of the e-mail, though it is an important part.

To further promote the episode, I post the graphic I created for the post on Twitter and Facebook.

The promotion of the show requires another hour or so. That is two hours of posting a promoting each Wednesday night.

Now, I have given myself the rest of the week to engage on social media and comment on other shows. I can use the time to post to forums and appear on other podcasts. My coaching work with other podcasters also takes up time during the week.

Overall, my podcasting endeavors requires about ten hours a week on average. I keep the work concentrated, focused and batched where possible. This allows me more time to work on my business rather than in it. (See “The E-Myth Revisited“.)

This week, take time to assess your entire process. Where can you batch your process? How can you streamline your content creation?

Download the Podcast Talent Coach Topic Development Worksheet for free online at PodcastTalent Coach.com. Let that help you structure your episode. Find the link to Ryan Deiss’ tool HERE. Begin to tighten your process to allow you more time to promote your show.

FIND ALL OF MY RESOURCES HERE.
If you would like a Podcast Talent Coach workbook that will walk you through the entire batch of worksheets step-by-step, it is available in paperback or Kindle versions online at PodcastTalentCoach.com.
Next week, you’ll learn how to organize your podcast content to create focus with powerful, impactful content.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.