Tag Archives: workflow

How Much Work Is Podcasting? – Episode 180


How Much Work Is Podcasting? – Episode 180

Podcast Workflow
Copyright: pixelbliss / 123RF Stock Photo

Many new podcasters getting into the space do not realize the amount of work it takes to create a show on a regular basis. A 30-minute episode doesn’t necessarily mean 30 minutes of work. So, how much work is podcasting?

Recently, I was contacted by a podcaster for coaching. He wanted help refining his podcast process. He was spending eight hours every week producing his show. This was a podcast that was 45- to 60-min long.

We started working through his work flow. We found that he was being more meticulous than he needed to be. He was spending a lot of time on things that didn’t move the needed.

As we talked about his process, we broke it down step-by-step. There were a few things we eliminated to streamline the process and save time. We were able to take the production time from 8 hours to 2.5 to 3 hours each week.


Podcasting takes a lot of effort. Be prepared to do a lot of work to create a powerful, consistent show.

Develop a process you can follow on a regular basis. You need to use a schedule and be consistent.

Start slow. If you publish one show a week and realize you have more to say, increase your output. You can always go from 1 episode to 2 episodes a week.

Don’t start with a daily show. You will find it difficult to keep up. Your show will fade away.

Start slow to figure out who you are, what you’re doing and where you’re going.


Let’s take a look at everything it takes to create a podcast each week. Then, we’ll figure out how to trim down the time it takes.


(Get the FREE Podcast Talent Coach Worksheet Library HERE.)

  • Decide on the overall subject matter of your podcast. Use the Podcast Talent Coach Show Development Worksheet.
  • Define your target audience. Use the Listener Development Worksheet.
  • Create a clock for your show. Use the Podcast Talent Coach Show Clock Worksheet.
  • Review each of these often to keep your show fresh.


  • Determine your topic. Use the Podcast Talent Coach Topic Development Worksheet.
  • Arrange your interview if necessary. Use the Podcast Talent Coach Interview Checklist.
  • Prepare your show notes. Use the Podcast Talent Coach Show Prep Worksheet.
  • Record your show.
  • Edit the audio and add post-production elements.
  • Post your show.
  • Share the episode.
  • Market your podcast. Use the Podcast Talent Coach Traffic Worksheet.
  • Review your show. Use the Podcast Talent Coach Show Review Worksheet.



You can get all of the worksheets for FREE in the Podcast Talent Coach Worksheet library HERE.


If you would like help walking through each worksheet, use the Podcast Talent Coach Workbook HERE. This book will take you step-by-step through each worksheet explaining each part of the process in great detail.


Would you like one-on-one help? Let’s do it together. You can have me take you through the process with my personal coaching. You can find those coaching details HERE.


Imagine how much work you can save with a little help. Let’s talk.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.


You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

From ZERO to a Podcast a Week – Episode 172


From Zero To A Podcast A Week – Episode 172

Copyright: dskdesign / 123RF Stock Photo

When you are trying to ramp up your podcast from nothing to consistently publishing a podcast a week, you need to develop a plan. That plan should contain a few critical steps.

To be successful, develop an overview of the show. Build a structural foundation that you can use for each episode. Review your show to get the best content. Finally, create a schedule to create your content every week.

In this episode, I will help you build that plan.



If you would like to surround yourself with podcasters and experts to help you along the path, Daniel J. Lewis’ Podcasters’ Society is open again at a discount for a short time. This is a fantastic community and resource that will help you take your podcast from average to amazing. You will find tools to improve your content, presentation, production, promotion, and profit.

Save on your registration by using my affiliate link.


It is much easier to succeed when you surround yourself with people who support you. Then, be consistent as you publish.

I am in a mastermind with 3 other guys. We support and help each other along our business journey. We also keep each other accountable.

Facebook groups and memberships are another great way to learn and be held accountable. I am an affiliate of Daniel J. Lewis’ Podcasters’ Society. It is a great membership site to help you develop your podcast and solve problems you encounter.

Podcasters’ Society has an amazing community of podcasters and experts to help you along. I am one of the experts participating in the group quite often.

In this episode, I am going to walk you through planning your entire podcasts from show development to review. This will help you create that consistency.

Then, I will tell you all about Podcasters’ Society and how that can help you as well. Just know, right now you can get a special rate using my discount code to save a ton.

Podcasters’ Society is typically $49/month, which would be $588/year if you paid monthly. Let me help you knock $159 off of that.

Daniel has already discounted the annual rate to $479/year. That is a savings of $109 over paying monthly. I have convinced him to give my listeners an additional discount of $50. That saves you $159 off the first year for a rate of $429 for the first year. On top of that, you get to keep the $479/year rate after your first year. This discount is only available until the end of August.

To get the $429 annual rate for your first year subscription, visit https://podcasterssociety.com/erik/.

If you choose the monthly option to try it out, you can save $15 off your first month. Instead of $49 for the first month, you will only pay $34. However, that rate returns to $49 in the second month. You will save much more using the annual savings.

Either way, find the savings here: https://podcasterssociety.com/erik/



So, let’s develop your show and take you from zero to a podcast a week. You must have a plan.

Your podcast won’t happen unless you schedule your work. Nothing gets done until it is scheduled.

We will develop an overview of the show. We will lay a structural foundation for each episode. I will teach you how to review your show to get the best content. Then, we will lay out a schedule to create your content every week.

Each of these steps comes straight out of my Podcast Talent Coach Worksheet library. You can access these worksheets for free by clicking here:



Show Focus Development Worksheet

  • What are you passionate about?
  • What are your unique qualities?
  • What topics occupy your conversations?
  • What do you like to do in your spare time?
  • Use these topics to define your show.
  • Develop a list of 50 episode topics to start.


Listener Development Worksheet

  • Who is your ideal listener?
  • What is his/her gender, age, marital status, employment status?
  • What does his/her family look like?
  • How about their schooling, income, and vehicle?
  • How do they occupy their time – magazines, tv, websites, podcasts?
  • Who are their heroes?
  • What are their wants, fears and needs?
  • What problem do they need solved – do they know?


Show Clock Worksheet

  • Used by radio shows
  • Develops consistency
  • Develop an outline for the show
  • Keeps you on track and on time


Show Prep Planning Worksheet

  • What interesting topics will you cover on this episode?
  • What do you hope to accomplish?
  • How will you treat each topic?
  • Create an outline using your clock.
  • Gather supporting information.


Show Review Worksheet

  • What did you hope to accomplish and did you succeed?
  • How did you make the audience care?
  • Where were the “oh wow” moments?
  • Where were the surprises?
  • What powerful words jumped out of the episode?
  • What was memorable?
  • What could have been better?
  • How did you include the listener?
  • What stories did you tell?
  • What did you reveal about yourself?
  • Where were the vivid details?
  • What crutches need to be removed?
  • What will make the next episode better?


Develop a Schedule

  • What days of the week do you have available to devote to the project?
  • Break it into parts.
  • Brainstorm show topics.
  • Complete to 60-second blog plan. (Get it here.)
  • Write show outline.
  • Record and edit the show.
  • Publish.
  • Market.


Surround Yourself With Support

  • Resource Library
  • Webinars – Promo Strategy, Podcast Reviews, Audio Mastering, Podcast Profit Q&A – 64 now and adding nearly every week.
  • Tutorials – Music, Photos, Opt-Ins, Mails – 32 as of now
  • Courses – Zoom H6 for Podcasters, Simple Guide to Recording Interviews and Conversations on Skype, plus many more
  • Tools & Discounts
  • Forums
  • You can requests resources you’d like to see developed
  • Slack community and real-time chat
  • Learn and be part of the community


If you would like to join me in Podcasters’ Society, do it before the end of August. Your membership is typically $49/month, which would be $588/year if you paid monthly. Let me help you knock $159 off of that.


Daniel has already discounted the annual rate to $479/year. That is a savings of $109. I have convinced him to give my listeners an additional discount of $50. That saves you $159 off the first year for a rate of $429 for the first year. On top of that, you get to keep the $479/year rate after your first year.

To get the $429 annual rate for your first year subscription, visit https://podcasterssociety.com/erik/. This offer ends on Aug. 31, 2017.

Even if you do not take me up on the Podcasters’ Society offer, download the FREE worksheet library and begin developing your content plan this week. By developing the foundation for consistency, you will go from zero to a podcast a week in no time.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Creating Consistency – My Podcast Workflow – Episode 166


Creating Consistency – My Podcast Workflow – Episode 166

Podcast Workflow
Creating consistency with content using a podcast workflow

How do you find time to record your podcast? Consistency is an important part of building an audience. This week, I thought I would share my podcast workflow to help you create more consistency with your show.

Before we begin, I want to share with you two things.

First, I launched a Facebook group last week for podcast interviews. If you conduct interviews on your podcast, join our group here:


We are helping each other find great guests and become better interviewers.

Next, I received a great e-mail from one of my coaching clients. This shows the power of taking action.


I’m listening to the episode on how to get guests while driving home last night. As u go thru each tip, I say “yeah yeah yeah” until u said those magic words “make the ask short and offer something of value to the guest” and it was like a lightening bolt.

I pulled off on the side of the road and messaged a top-of-the-food-chain guest I’ve been chasing w no results for a while ,,,,,, and said, “Hey I have an opportunity to highlight your vision (something I know he is pushing) and if u can give me a 30 second sound bite I can record it and put it out.”

It worked. I got the clip today and a commitment for an interview As I reflect on it, I’ve been trying to impress him w how good my podcast is instead of figuring out what he needed so I could offer that thing of value.

One of your most important messages is of being a servant of guests and listeners and giving the something. Thanks Erik.

Rick Sizemore

VR Workforce Studio

Regardless of the information and training I provide you, none of it will matter unless you actually put it to work.

That is why I love working with Rick and his co-host Anne. When I make recommendations to them in our coaching sessions, they put the suggestions into effect and see results. They do the work. I’m so proud of them.

If you would like information on my coaching services, get details here.


Now, let’s talk about your podcast workflow and consistency.

Many podcasters will post episodes consistently. Then life will get in the way causing them to miss a few. They will then get back on track.

When this inconsistency happens, they will often reach out to me wondering why they cannot get their downloads to grow.

Listening is a habit. Help your listeners to develop that habit.


Have you ever listened to a radio show where they do a bit at the same time every day? You know you are on time on the way to work if you hear the game or joke or trivia question when you are at the corner of 16th and Broadway.

In news radio, the network news typically airs right at the top of the hour. These stations sometimes do “traffic on the tens”, where they air the traffic report every ten minutes at ten past, twenty after, etc. Morning shows on music stations might play their contest every morning at 7:20, creating consistency on the show. The station might do a lunchtime feature playing nothing by 80s music.

In radio, we call these a benchmark. The definition of a benchmark is a standard or point of reference against which things can be compared or assessed. When the radio feature happens at the same time each day, that is the point of reference for the show.

The benchmark tells listeners they are in the right spot at the right time. It becomes a habit, because listeners are listening at the same time each day. The feature provides stability and consistency in the life of your listener.

Your show can do the same thing when you are consistent. Listeners may not listen every Tuesday at 6pm when you post. However, they might listen every Thursday at 7am on their way to work, because they know a new episode is there when they tune in. When you don’t publish, the promise and habit are broken.

To create consistency, I have found focus is critical. My podcast is the center of all I do. If I do not create the podcast episode, nothing else matters. Therefore, I have scheduled a specific time each week to record the podcast. I built my podcast workflow to streamline the process. If it doesn’t get scheduled, it doesn’t happen.

You should do the same thing. Schedule the time. Build your podcast workflow. Make it happen.

There is another step that helps me create consistency. I batch my recording. Each time I go into the studio, I record three episodes. This step also helps me work ahead just in case life gets in the way.

I use the podcast time during the weeks I am not recording to write the outlines for new episodes.

Let’s go over my podcast workflow for each episode. This will help you plan your episodes and schedule your time to record. Most of all, a plan will help you create consistency with your show and a habit for your listener.

A good rule of thumb is one hour of preparation for every hour of show. That involves gathering your information and outlining it for the show.

Once your show is recorded, you will probably spend another hour or two posting it and promoting it. If you want traffic, you need to spend most of your time promoting and marketing your content.


  1. 60-second blog content plan
  2. Show prep planning worksheet
  3. Write the outline
  4. Topic development worksheet
  5. Develop the lead magnet
  6. Write the show notes
  7. Set up my studio
  8. Record the episode
  9. Edit the episode
  10. Add the ID3 tags
  11. Post the show to Libsyn
  12. Create the cover art for the episode using 123RF.com and Canva
  13. Post the show to my website
  14. Add the appropriate links
  15. Send out a broadcast to my list
  16. Share on Facebook and Twitter

If you wish to create more engagement and increase downloads with your podcast, begin focusing on consistency. Schedule your podcasts. Create a podcast workflow. Then, begin to market your show as much as you can.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

An Inside Look At My Podcast Creation Process – Episode 134


An Inside Look At My Podcast Creation Process – Episode 134

Copyright: AnkevanWyk / 123RF Stock Photo
Copyright: AnkevanWyk / 123RF Stock Photo

Do you struggle to find time to create your podcast each week? I think it is a challenge we all face at some point in time.

I have a few tips that can help you streamline your process while still creating great content. This week, I want to walk you through the process I use when creating my podcast every week.

This is part of a content creation series. Last week, we discussed reviewing your show to improve your content. Determining your goal for the episode and evaluating your progress is a critical step for improvement.

Over the next couple weeks, we will talk about organizing your content and making the best use of your co-host.

This podcast started nearly 3 years ago. I knew I could use the knowledge I’ve gained over the past 25 years in radio to help podcasters improve their shows.

When I began recording the show, the process would take me hours every week. It felt like I would get one show posted and promoted only to begin creating the next episode.

Over time, I learned that I needed to spend more time promoting my show than I was spending to create the content. The content needed to be great. But it wouldn’t have any effect if nobody knew about it.

The key is spending 25% of your time creating great content and 75% of your time promoting that content.

To free up time to promote your podcast, you need to streamline the content creation process. Find the areas that can be combined, removed or refined in order to shorten the time it takes to create your podcast.


60-second Content Creation Worksheet

I use the 60-second blog content planner from Ryan Deiss to lay out my show content for months at a time. The planner helps me group content and episodes with similar topics.

The plan is fluid. The topics change if listener feedback or topics of the day warrant a move. The planner simply gives me a basic framework.

The planner includes episode date, post type, category and headline. I also include call-to-action, offer and marketing info in the plan. It is flexible. You can customize it in a way that fits you best.

I took a few hours one Saturday and completed the planner.

Topic Development Worksheet

This helps me flush out the focus of the episode. Download it for free at PodcastTalentcoach.com.

Why is the topic relevant? How will you make the audience care? What emotion do you hope to stir? Where will you take the topic?

There are 11 total questions on the worksheet to help you focus and make the content as powerful as possible.

I use the topic from the planner to complete the worksheet. On a Saturday morning, I will usually complete 2 or 3 worksheets for upcoming episodes. These 3 worksheets take me about an hour to complete.

Show Outline

After I complete the worksheet, I create a show outline. These are the big points I want to hit during the episode. This will serve as the framework as I record.

After the outline is complete, I add any details that need to be included. This would include names, web addresses, examples, stories or anything else that will support my topic.

Each outline will take me about an hour to complete. So, it takes about 3 hours to complete all three outlines.

Overall, worksheets and outlines take me about four hours on a Saturday morning. Now I am ready to record.

Batch Recording

In order to avoid feeling like all of my time is eaten by the content creation process, I batch my recording whenever possible.

After creating my outlines, I am ready to record three episodes. This usually takes place on Sunday mornings for me. I head to the studio and knock out a batch of episodes.

To record my 30-minute podcast, it usually takes me about an hour. This includes recording, editing, processing and saving. Knocking out all three episodes usually takes me about three hours.

All in, writing, recording and editing three shows will take me about 7 hours of time. However, because I have batched the process, I am now set for three weeks. If you average it out, the time is just over two hours a week. The batch process frees up a lot of time to promote the show.

Post and Promote

Podcast Talent Coach podcast is posted late Wednesday night. I upload the show to Libsyn. Then, I post the Libsyn link, show notes, all website links and a graphic on my website. This will typically take me about an hour.

After the show is posted, I create my e-mail to all of the members on my list. I find ways to help them in addition to the content.

Making this e-mail free and valuable is critical. I want to be able to provide my members information they can put to work immediately. This includes tips, resources, links and free downloads.

The promotion of the episode is not the sole intent of the e-mail, though it is an important part.

To further promote the episode, I post the graphic I created for the post on Twitter and Facebook.

The promotion of the show requires another hour or so. That is two hours of posting a promoting each Wednesday night.

Now, I have given myself the rest of the week to engage on social media and comment on other shows. I can use the time to post to forums and appear on other podcasts. My coaching work with other podcasters also takes up time during the week.

Overall, my podcasting endeavors requires about ten hours a week on average. I keep the work concentrated, focused and batched where possible. This allows me more time to work on my business rather than in it. (See “The E-Myth Revisited“.)

This week, take time to assess your entire process. Where can you batch your process? How can you streamline your content creation?

Download the Podcast Talent Coach Topic Development Worksheet for free online at PodcastTalent Coach.com. Let that help you structure your episode. Find the link to Ryan Deiss’ tool HERE. Begin to tighten your process to allow you more time to promote your show.

If you would like a Podcast Talent Coach workbook that will walk you through the entire batch of worksheets step-by-step, it is available in paperback or Kindle versions online at PodcastTalentCoach.com.
Next week, you’ll learn how to organize your podcast content to create focus with powerful, impactful content.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Find Your Motivation – PTC Episode 048


Find Your Motivation – PTC Episode 048


Are you like me? There are times when I find it difficult to find the motivation to take myself to the studio and create a great show. Sometimes it is so much easier to stay on the couch and watch some television.

Just like an athlete, we sometimes just need to find a way to get fired up.

This week, I received this e-mail.


I have a podcast about fly fishing that has pod faded. Because I am a fly fisher I thought such a podcast would be ideal. But, it became so much work from pre-production, to post-production, to hitting the publish button on iTunes, that I stopped after 10 months.

I enjoyed interviewing the people on the podcast and the preparation, but quickly grew tired of all the other work it took to publish. 4-6 hours for a 1 hour podcast.

My current challenge is that I enjoy doing several recreational things, but I am not “passionate” about any of them. I just enjoy doing them.

Also, I did not have a product or service to sell and still do not. Since this is not a hobby for me, I want to make a good income from this.

I have purchased your book for my Kindle and am reading it now. I am considering consulting with you for an hour or two to move things along faster.

Right now I am re-grouping and figuring out what to do next and your podcast is a great help.

Thanks again for a great podcast.

Name Withheld


There are a few issues within this e-mail.

  • How do we find the motivation to fight through the blahs and record consistently?
  • How can we streamline our workflow to make better use of our time?
  • How can we do more of what we love and less of what we dislike?
  • How can we generate some income?



Like most podcasters, I sometimes fight the blahs. Are you like me? Do you have those days where you could record for hours on end when you have the drive and you’re fired up?

Then, I experience those other days where I just cannot find the motivation to get into the studio. I feel alone. I wonder if anyone is actually listening.

There are a few ways to find the motivation.


  • Find the time of day and day of the week that gives you the most energy.
  • Be consistent with the day and time of the week you record – schedule yourself.
  • Record a few episodes in one sitting to batch similar functions.
  • Always work a week or two ahead to ease the pressure to produce.
  • Have a back up episode in the can in case life happens.


Streamline the workflow


  • Record a few episodes at one sitting. Setting up the gear takes time. Logging in, gathering material, getting to the studio, getting in the right frame of mind all takes time. You can perform the tasks once for multiple episodes when you put it all into one sitting. You could conduct one recording session per month for 6 hours and be done.
  • Minimize your editing by relaxing on the perfectionism.
  • Find the areas that eat up a lot of your time and remove or condense them.


Do What You Love

If you hate editing or creating show notes or posting the episode, farm it out. Use virtual assistants or production assistants. Make it easy on yourself.


Much of this costs money, so …


Generate Income

  •  What do fly fishers need?
  • Find something that is easy for you to create. Develop your product funnel. In this case, it could be location guides, gear guide, gear reseller, instruction tutorials, tours, travel coordinator, make your own flies.
  • Build different tiers for the funnel.
  • Michael Hyatt & Dan Miller did an interview about making $150,000 a year from your platform. Doing a podcast for 10 months creates a solid base. There is surely something in that niche that could be monetized. It simply needs to be uncovered.


This week:

  • Find the motivation to fight through the blahs & record consistently
  • Streamline the workflow
  • Do what you love
  • Build your funnel and begin to generate income


I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.