WHY PODCAST AVATAR GENDER MATTERS – PTC EPISODE 122
There is a big difference between marketing to men and marketing to women. The book “Men Are From Mars, Women Are From Venus” by John Gray, Ph. D. discussed in great detail the communication and relationship differences between men and women. These differences are critical in marketing. They are also important elements to your podcast strategy.
When I have discussed this in the past, I have been labeled a chauvinist. I’ve been called narrow minded. People have said I am simply promoting the stereotypes.
Let me first say these are generalities. Stereotypes are called stereotypes for a reason.
Please understand that I am speaking in generalities. I understand these statements won’t hold true for every person. These points are are simply how most men and women react in common situations as demonstrated through various research studies and many published books.
The definition of stereotype is “a simplified and standardized conception or image invested with special meaning and held in common by members of a group”. There are times when the stereotypical case will not hold true for a specific situation. There is always an exception to the rule. Most of the time, these generalities will be the case.
Today, we are going to cover five major differences between men and women that you need to consider when marketing to the different genders. Keep these differences in mind when you are shaping your podcast content.
These differences also reinforce the importance of defining your target listener. You can find my Listener Development Worksheet to help you define your avatar or target listener online at PodcastTalentCoach.com.
In a broad sense, men tend to think very linearly. Women usually think very spatially. To be effective communicating with each gender, you must understand these differences. You must also select one to target. The same message will have difficulty reaching both genders effectively.
When handling tasks, men tend to be single-minded and focused on one goal, while women usually multitask well.
The tendency to focus on one task or many creates another interesting difference between men and women. Because they tend to multitask and focus on multiple items simultaneously, women do not seem to tire of activities as quickly as men. When men focus on one thing only, they will become bored with that particular item before a woman. Men will want to move on to the next thing. Therefore, men tend to like new and different.
Men tend to appreciate change more than women. Women will tolerate repetition much more than men, because they are not as focused on one item at a time. It may also take more messages in different ways to effectively reach and influence a woman.
Men and women also differ in the way they remember things and events. Again, men are linear. Women are spatial.
Men and women also take different approaches in the way they solve problems. Because men think linearly, men focus on the solution. Men try to determine what steps are needed to reach a successful outcome.
Men typically view communication and problems solving as a way to show their strength and power. Men typically see things as a competition. It is a linear approach. They seek validation by solving problems.
Women use communication and problem solving for much different purposes. Women use both as a way to strengthen the relationship. Women seek understanding when tackling a problem.
Men and women also handle relationship problems differently. Just like problems in any other area of life, men typically seek the solution (linear) while women tend to use problems to strengthen the relationship (spatial). Understand these differences as you build your relationship with your audience.
When men remember events, they tend to remember in a linear fashion. They will remember events in sequence as one thing happened, then the next and finally the last. It is a sequential time line.
Women typically remember events in a very spatial way. The memories will be more centered around relationships, people involved and the experience.
These differences between men and women will play an important role as you define your target audience. Will your communication be spatial or linear? This is something you’ll need to decide before you can move forward to create the structure and content of your show.
Gender is only one characteristic of your target audience. There are many others to consider. Just as if you were describing one individual person, gender would only be one characteristic of that person.
Remember, these are generalities. True is most situations. There is always an exception to the rule. You can send all the hate mail you would like. Or, you can get to work assessing your approach to ensure you are reaching your audience in the best way possible.
I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.