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4 Ways To Make Your Podcast Different Starting Today – Episode 098
When you try to please everyone, you end up pleasing no one. Make people take notice. You are an expert at your opinion. Give it to people.
Take A Stand
Pick a side.
Some of the nicest people make the worst podcast hosts. They try to please everyone in the audience. Those people tend to blend into the background and go unnoticed.
I once coached a radio host who was one of the best storytellers I had ever met. When he and I would meet one-on-one for coaching, he would tell me some of the funniest stories I had ever heard. He would tell me stories of his dad that would have me crying from laughing so hard.
He once told me his dad was absolutely convinced the PT Cruiser was the best car ever made. As much as my host would try to explain that the PT Cruiser was basically an incarnation of the Dodge Neon, his father wouldn’t believe it.
The two of them would get in these heated arguments in public about this car. Of all the things in life you could argue about, this happened to be the PT Cruiser.
The way the story was told was full of fabulous details. The host really had the ability to make the stories come to life.
As much as I would encourage him, the host would not tell those stories on the radio. He didn’t believe the audience as a whole would be interested.
Instead, he played it safe. He only discussed vanilla content that would not upset anyone. Unfortunately, the show never took hold.
Ray Romano is a great example of success stemming from the stories of real life. Ray used stories of his family in his stand-up comedy. That routine eventually became the hit TV show “Everybody Loves Raymond”.
Upset Someone
If you are not upsetting someone, you aren’t trying hard enough.
I would much rather have half the audience hate me and the other half love me rather than the entire audience have no opinion one way or the other. If the audience doesn’t have an opinion, they don’t care. I’m doing nothing to stir their emotion if I’m not making them pick a side.
If you haven’t picked a side and really focused your topic, people won’t care. They will not be passionate about your show.
Speak your mind. Be different. Get noticed. Make people care.
4 Steps
Here are four ways to make your podcast different from other shows in your niche.
1. Be real. Be yourself. Do no simply try to be an imitation of another show or host. Above all, tell the truth. It is much easier than remembers a character you have created.
2. All people to know you through stories. The details within your stories will reveal who you are. People do business with those that they know, like and trust. This is the first step.
3. Pick a side. Stand for something. That is the only way to stand out.
4. Avoid shades of gray. Be drastically different.
I would love to help you with your podcast. E-mail me any time at Coach@PodcastTalentCoach.com.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.