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Growing your audience begins with lead generation. These are people who share your interest in your niche. Where do you find those people who can become subscribers?
Audience growth is a process. To increase your downloads, you need to generate more leads. Then, you need to convert those leads into subscribers just like a sales funnel.
LINKS
Links mentioned in this episode:
Joe Sayles Jr. summit –
www.FlipYourMarketingFlops.com
Podcast production with Podcast Talent Coach –
www.PodcastTalentCoach.com/editing
Podcast hosting with Libsyn –
Podcast Profits Mentorship application –
www.PodcastTalentCoach.com/mentor
Ultimate Course Formula with Iman Aghay –
www.PodcastTalentCoach.com/UCF
Before we get into the process, let me tell you about a few opportunities for you and your podcast.
PRODUCTION
First, I have started offering podcast production. If you are spending too much time each week editing, posting and promoting your show, I can help. I have a team that can handle these tasks, so you can spend more of your time finding clients and building your brand and business.
There are three different levels ranging from simple editing to a full service done-for-you package. You can see your options and find a package that is right for you at www.PodcastTalentCoach.com/editing.
HOSTING
Second, if you do not have a hosting service for your podcast, I am now an affiliate for Libsyn. I have been hosting my podcast with Libsyn since I started the show in 2013. Some of the biggest shows are hosted by Libsyn. They also have amazing support.
If you would like your first month free, visit www.Libsyn.com and use the coupon code PTC for Podcast Talent Coach.
MENTORSHIP
The final opportunity is very limited.
This is a special no-risk opportunity for a very limited number of podcasters.
You won’t have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit.
In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you.
I am looking for 6 podcasters to join Podcast Profits Mentorship.
In this exclusive group, you will …
- Grow your audience and influence
- Develop a product or service to sell
- Build a framework to make money with your show
- Participate in a small mastermind to help you reach your goals
Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs.
To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed.
To qualify for the group, you must …
- Have published 25 episodes
- Be willing to attend a 90-minute call every week
- Be willing to spend 30 minutes a day to grow your audience and business
- Share with me your download and revenue data during the program
- Allow me to use your success as a case study
The program begins February 2, 2021. Application deadline is Sunday, January 24, 2021.
If you fit and you’re hungry to grow and win, click here to apply:
www.PodcastTalentCoach.com/mentor
WHO DO YOU FOLLOW?
Let’s talk about leads and who you follow.
I have found my greatest success when I pick one expert and follow that person until I’ve gone as far as possible. Chances are good that your followers are the same.
Have you ever binged content? It happens all the time with podcasts.
There will be those days when you see a bit spike in your downloads. This isn’t a big influx of listeners. This is most likely one or two listeners getting all they can.
Over the past four days, I drove 2,000 miles taking my daughter back to college. Dropping her off doesn’t look like it is going to get any easier anytime soon.
On our drive, we spent 12 hours consuming TEDx talks from an event put on by Sarah Lawrence. It was all about positive change.
I discovered Sarah through Iman Aghay with Success Road Academy. I have been following Iman for about a year now, consuming all I can from him.
Iman has a program called Ultimate Course Formula. It helps you build your program in 6 weeks. This leads into his higher level coaching programs. My personal coach teaches in these programs. That is how I discovered Iman.
Over the past 12 months, I’ve been watching all of the videos in the courses. I have watched most of Iman’s YouTube videos. He has a member call every week that I attend. There isn’t anything I haven’t consumed. I want it all.
More importantly, I tell people like you about Iman. This is how his audience and influence grows. Word-of-mouth is powerful. It is how you find leads for your podcast and business.
Lead generation is a key step in growing your tribe.
LEADS
Leads are people you want to pursue to see if they qualify to be a listener, client or customer. This could simply be an audience or list of names.
Once you determine they have an interest in your subject or niche, they become a qualified lead. They are now a name with an interest.
As they become aware of your content, material or offerings, you determine they are a fit for what you do. Now they are a qualified prospect.
From here, you build rapport. You grow the know, like and trust. Foster the relationship.
When the relationship becomes strong, they become a subscriber, customer or client.
This is the customer journey, more often called the funnel these days.
So, if you want more listeners, you need to get more leads. Don’t let the term lead only represent clients. Leads could also become subscribers and grow your audience. You still need to find people who share your interest.
LEAD GENERATION
Joe Sayles Jr. is a Lead Generation Funnel Efficiency Coach, Strategist, and Speaker who has served in various digital marketing channel positions.
Joe has an amazing background. He has owned a martial arts studio, a company that created blogs and websites, and a digital marketing company.
Today, using Joe’s proprietary Lead Generation Domination System™ that was developed over the past decade, he has helped generate more than $15 million in online revenue. Joe combines his knowledge and experiences to help solopreneur businesses learn to increase their leads, decrease their costs, and grow their profits by a minimum of 30% in 90 days (or less), by creating efficient lead generation funnels.
I am excited to have him on the show today to help us develop our lead generation.
In this conversation, you will learn …
– how your podcast fits into your funnel
– how to overcome the biggest struggles with lead generation
– the biggest mistakes most online experts make with lead generation
– and much more
I love the nuggets Joe gives us to grow our show. The lady that is 70-something getting more work than she can handle was amazing. Your podcast is part of your system to build your business. Make sure you lay it out and plan.
Get connected to his mini-summit the 3rd Thursday of each month. It is coming up this week. Find the link at www.FlipYourMarketingFlops.com.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.
Let’s turn your information into engaging entertainment.