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Beyond Defining Your Listener
You’ve heard many times that you need to define your target listener. What do they look like? Who is your avatar? Who is your ideal customer?
When most people define their target listener, they list age and gender. If you stop their, you haven’t truly defined your listener. Age and gender alone are pretty generic.
Defining your listener means moving beyond age and gender. Discover what they need. What are the hopes, dreams and fears of your target listener? Where do they live? What do they drive? What is their family makeup?
In the episode this week, we discuss the many facets that make up listener definition.
Age & Gender
We begin with age and gender. Though it is generic, we need to start with the basics. You can find a 30-minute, deep-dive video on the differences between marketing to men and women here at PodcastTalentCoach.com.
Men and women are different. I speak in generalities and stereotypes. I realize these statements will not hold true in every case. However, they are most common.
Why They Listen
Next, determine what you listener seeks. Why do they listen to your show. I’ll give you the first reason. Companionship. People do not want to be alone. You are their friend and companion. People have an inner need to be around other people. You fill that role. (read more)
Make your listener feel comfortable, as if she is spending time with a friend. When people listen to Adam Carolla, they feel like they know him. He reveals so much about himself, you feel like you could have a beer and a conversation with him. He fills that role.
Determine the other factors that bring your listener to your show.
Be Like You
Voyeurism is another reason people listen to the spoken word. They want to live vicariously through the stories of others with the risk. By telling stories, you allow your listener to experience the great things you’ve seen in life. Your listener doesn’t need to put in the time, effort or work to get where you are in life. They can live through your stories.
Here is a link to the worksheets that will help you go beyond age and gender when defining your target listener.
I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.