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Cliches That Drive Your Listeners Crazy
As we transform your information into engaging entertainment, it is important that you connect with your listeners. Create meaningful, powerful relationships with your audience by being real, personal and natural.
Be Yourself
To be engaging, you need to be human. You need to be yourself.
As you record your podcast, use your natural voice and your own words. Individuals who are new to broadcasting tend to want to sound like their broadcasting idols. They try to imitate those they have heard on the radio with their voice and clichés. Unfortunately, new broadcasters tend to sound as if they are using scripted drivel done in some character voice that is forced and unnatural. (read more)
That’s Right, Of Course, Like I Said, Obviously
If you find yourself saying “obviously” or “of course”, you are making one of two errors.
The first error is repeating yourself. If you are saying “obviously” because you feel everyone already knows the information, you are wasting your breath. There is no need to say it.
I may say, “The sun comes up in the East, of course.” Everyone listening to me knows the sun comes up in the East. There was no reason for me to point out the origin of the morning sun.
“Of course” gets thrown in, so it didn’t appear as if I were trying to teach you about the sunrise. I didn’t want you to think I just learned that. “Of course” plays it off and brushes it aside. (read more)
And Now It’s Time For …
This phrase seems harmless. It looks like a logical transition from one segment to another during your podcast. Unfortunately, this phrase gives your listener permission to leave the show. It is detrimental to your audience engagement.
When you use “and now it’s time for…” or some similar phrase, it tells the listener that one segment is over and we are moving on to something else. It also signals a natural break in the show and the perfect time to exit. The transition is a lot like a commercial break in a television show. It is time to grab the remote to see what else is available. (read more)
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Let’s turn your information into engaging entertainment.
Erik: Ouch! I think I am guilty of using all the clichés. I honestly don’t know how to quit them altogether but simply knowing about “Now it’s time for” and “As I said” phrases will help me to avoid using them as often.
Thank you for bringing it to my attention. Signed, your listener.
Steve … cliches creep in easily. When you finally realize they are there, you can begin to find other words to replace them. Thanks for the comment.