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Content Is NOT King …

You’ve heard it often. Content is King.

That isn’t necessarily true. Content by itself won’t gain you an audience. Content isn’t King. Great content is King.

If you content isn’t great, nothing else matters. The production of your podcast could be the best available. You could have all the bells and whistles available in your studio. The marketing of your podcast could incredibly creative and unique. However, if the content is great, no one will care. (read more)

Emotionally Powerful?

A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The strong relationships with your listeners begin to develop your brand. You can then monetize your brand and associated relationships with an effective call-to-action. But it starts with the brand.

Powerful brands are more than just recognizable names. Powerful brands are full of emotion. A brand is a collection of perceptions, creating emotional connections, while consistently delivering on a promise. The more powerful the emotional connection, the more powerful the brand. (read more)

I received a great e-mail from Rem at http://sci-fimoviepodcast.com.  He had some great comments on PTC Episode 014 – Cliches That Drive Your Listeners Crazy.  I spent some time listening to the Sci-Fi Movie Podcast.  Rem and his co-hosts Ian and Jonathan have a great show.  Even if you are not a big fan of science fiction film, take a listen to their show.  They are well on their way to creating compelling, engaging content.

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.