Make it interesting by being interested.

It really is the easiest way to engage your audience. When you are interested in a subject, your audience can hear it. You can’t fake enthusiasm.

When you are selecting topics and guests for your podcast, find those that really strike a chord with you. Look for material that really gets you excited. When you are truly interested, your listener will take notice. Your excitement will come through the speakers. The excitement will also be contagious.

Being authentically interested in a topic will naturally make you find interesting ways to approach the subject. As you interview that guest you’ve been dying to get on the show, your questions will have an edge of anticipation to them. You will ask great questions that elicit great answers. You will surprise your listener with content they don’t expect.

To create those great “oh wow” moments when you surprise your listener, be authentically interested. When you surprise your audience on a regular basis, they are entertained and engaged by your content. An entertained and engaged audience will keep coming back for more. Make it interesting by being interested.