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Making Your Podcast Brand Stronger

This past weekend, I was reading a book by Michael Gerber called “Awakening The Entrepreneur Within“.  Mr. Gerber is the author of the E-Myth series and founder of the company of the same name.

In his book, Mr. Gerber mentions fighting with the internal critic that strikes so many entrepreneurs.  This fight didn’t happen while launching E-myth.  It happened 30 years later, after he was incredibly successful, and while launching a new business.

When I discovered a great entrepreneur like Michael Gerber fights the impostor syndrome, I realized it is only human nature.  We all struggle with that internal critic.  One way to overcome that critic is to continually improve.

To make your podcast brand stronger, it takes consistent improvement.  To achieve constant improvement, you should review your show on a regular basis. Actually listen like a listener. That is the only way to improve.

Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might recreate parts of the show in their head to determine what might make the show better next time. Usually, there isn’t much time spent actually reviewing a show. There are so many other duties to handle. It’s on to the next thing, which is probably editing, posting, and promoting the show.

In order to make your podcast better, you need to spend quality time listening to the show. Play it back. Grab a pad of paper and write down the parts that jump out at you. Jot down the “oh wow” moments. Take note of the sections that didn’t work exactly as you planned. (read more)

In this episode, we cover the questions outlined in the Podcast Talent Coach Show Review Worksheet. Those questions include:

– What did you hope to accomplish on this show? Did you succeed?

– How did you make the audience care?

– Where were the “oh wow” moments?

– Where were the surprises?

– What were the powerful words you used?

– What did you like about the show?

– What was memorable about the show?

– What worked?

– What could have been better?

– How did you position the story from the listener’s point of view?

– How did you include the listener, making them part of the story?

– At what points did you introduce and reset the show/topic?

– How did it appear you were prepared for every element?

– What did you reveal about yourself to help foster the relationship with the audience?

– What stories did you tell?

– What details did you use that were spectacular and visual?

– Where did you use active language? (walking instead of walked, eating, not ate)

– What crutches do you use that need to be removed?

– What is your plan to make tomorrow better?

 

Review each episode for continuous improvement.  Fight your internal critic.  Have confidence in yourself and be your best.  You will be well on your way to making your podcast brand stronger with every episode.

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can find this worksheet and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.