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More Podcast Engagement – PTC Episode 034
A few notes this week …
A big thanks to Dave Jackson at The School of Podcasting for having me on his 400th episode. That was quite an honor. We had a lot of fun. Check it out when you have a minute.
The Podcast Talent Coach workbook is now available in paperback. The workbook will walk you step-by-step through my worksheets. You will gain a better understanding of the purpose behind each question and worksheet as you develop your content. Find it at www.PodcastTalentCoach.com.
I received an e-mail the other day that contained a question I’m asked quite often. For quite some time, I’ve tried to solve the problem myself. I’ve read books, listened to interviews, purchased products and reviewed tons of notes and articles I’ve collected over the years. The question? How do we create more engagement with our podcasts?
Before we jump into engagement, let’s review your checklist from last week. On the last episode, we discussed ways to sound more confident in your content. Your checklist included four items.
– Be yourself. Tell a story on your podcast this week that will reveal something about you.
– Do everything in your own style. Start by defining that style.
– Move beyond information by defining what is in it for your listener. Stir emotion.
– Review a past episode while actually listening like a listener.
Now that you have some time between posting the episode and reviewing it, this might be a good week to listen to your show like a listener. See if you actually accomplished all four points.
I hope the episode helped you and served you to create your podcast with more confidence.
Through all of my research and years of experience, I’ve discovered a few key steps to create interaction. This week, let’s cover 7 steps to create more engagement with your podcast.
1. Be A Storyteller For Success
As you create your podcast, become a great storyteller. Great storytellers create fans.
Interest in your story never remains constant. Your information can only become entertainment when interest is rising. If interest is falling, the show is becoming boring and is no longer entertainment. A great story continues to develop the plot and raise the interest.
Have you ever sat through a long, monotonous story that never seems to end? You stare and wonder if the speaker actually has a point to this monologue. You pray for your cell phone to ring and save you. That scenario is exactly what you want to avoid. Practice becoming a great storyteller.
Stories help define your character and personality. You should always be yourself. It is difficult to play a character consistently and tell great stories. Your true feelings and identity will always be revealed in the stories you tell. If you are successful hiding your true self, you simply are not telling great stories. Vivid details and interesting points that stir emotions in your listeners can only come from your true feelings. Reveal your true character. Storytellers create raving fans.
2. Ask Them To Engage
How do you expect them to know you want them to be part of your show if you don’t ask?
Be sure to make your request specific. Tell your listener exactly what you want her to do.
3. Make It Easy To Engage
You may use social media, your website, an e-mail address, voicemail, or a number of other methods to reach you. Simplify it. Create one contact page on your website containing the info to avoid the need for a laundry list during your show. Then, always provide that one contact source. By using that one source, you also prevent your listener from getting caught in the decision paradox.
Make the questions specific, so they don’t have to think. Give your listener a question to answer or specific piece of information to provide. If he isn’t forced to be creative and “work” to create content for your show, you will have more success creating engagement.
4. Focus On Helping Others
Zig Ziglar had many great quotes. One of my favorites is, “You can have anything you want in life just as long as you help enough other people get what they want in life.” How true that is.
As you turn your information into engaging entertainment with your podcast, keep in mind that helping people is part of the foundation of a strong relationship. If you take, take, take, your relationship won’t last long. If you are there to give and help, you will develop friends for life.
Ziglar is a great example of helping people. His speeches always offer great tips to improve your life, sales or attitude. He also has great books, CDs and other products he sells. However, most of his time is spent on helping others. There is a lot of free Ziglar information available. He helps others and eventually sales come his way.
Get what you want out of life. Focus on helping others.
5. Make It About Them
If you want people to engage, there has to be something in it for them. Make them care.
6. Tease And Set Up The Next Episode
Prepare your audience to participate. Let them know the topic for next week. Then, ask them if they have a question about that particular topic. If you have a guest, ask if there is a question they would like you to ask. Michael Hyatt does a great job at this on his podcast “This Is Your Life“.
7.Thank Your Audience
Thanks for listening. I appreciate the help you give me.
It is such an easy way to strengthen your relationship with your audience. Your listeners have given you something they can never get back. That is their time.
Show your appreciation. A simple thank you will go a long way with your listener. If they know you are honestly grateful for their time, the chance they will listen again goes way up.
It must be honest and authentic. You can’t thank them in a gas-station-attendant-I’ll-never-see-you-again kind of way. You must deliver it from the heart. It should be the kind of thank you that you would give a stranger who stopped to help when you ran out of gas.
Your listener is your lifeblood. Without your listener you have no show. She has many, many choices when allocating her time. Let her know you appreciate her for spending her time with you.
… And thank you for stopping by. You have done a ton for me just by being here.
Next week we will discuss how to define your target audience better than the generic avatar you have now. We’ll get specific. If you have questions about that topic, head to www.PodcastTalentCoach.com to get your questions answered.
I’d love to help you with your podcast. Please let me know how I might be of assistance. You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.