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Many people want to make money with their podcast. However, the podcast isn’t structured to help achieve that goal. How do you generate a profit?
If you would like ideas to make money with your show, get my free guide “6 Ways To Make Money With A Free Podcast” at PodcastTalentCoach.com/MakingMoney.
I see a lot of podcasts and online businesses in my coaching. Podcasters reach out to me to help make their show stronger and help drive a business, but they are missing the connection.
THE PROFIT CONNECTION
A consultant got in touch with me to help refine his show to drive his business.
One of the first questions I ask is about goals. If we are a year down the road, what would you like to see happen over the next 12 months to be happy with the results?
Answers to that question range from revenue to profit to downloads to speaking engagements and a variety of other things.
This guy wanted to do 2 things. He wanted to get more speaking engagements and wanted to build his authority in the space in order to get more clients. Perfect. We can make that happen.
Then, we listen to the show. It never fails. I listen to the show and nowhere in the episode does he mention he is a speaker. Nor does he talk much about his consultancy.
The podcast is an interview show. He does a nice job interviewing the guest. The show demonstrates the expertise and authority of the guest. He even does a nice job directing listeners to the guest’s website.
How is this building this podcaster’s authority or gaining him speaking gigs?
THE GOAL
Each episode must have a goal in mind that builds your authority and moves your listeners closer to becoming clients.
We simply refined the structure of the show a bit to allow him space to do these two things. We added a little at the beginning and a segment at the end where he could talk about speaking and consulting while giving the listener something they could use.
Once you determine what you hope to accomplish, look at the format of your show. Is it conducive to your goals? Are you doing a solo show that has room for you to really nail your goals, or are you doing interviews where you need to build in features to help you accomplish your goals?
Maybe you’re doing a magazine-style show or one with narration. Whatever the format happens to be, you need to make sure there is room in the episode to achieve your goals.
How many hosts are on your show? Make sure everyone is aware of the goals.
Will there be any listener interaction? How does that connect to your goals? You might use questions to help build your authority or demonstrate your service.
Determine the length of the show. There is no right answer. There is never too long. There is only too boring. Keep the momentum moving forward.
How will your audience benefit from each show? Give them a taste of your superpower and what you can do for them.
Find ways to demonstrate your authority in each episode. This should be part of your show prep.
Create your show clock. Lay out the plan for each part of the show.
COACHING
I have worksheets that will help you through each of these steps to monetize your show. It is part of my new coaching program that will help you start making money and generating a profit with your podcast. It is called …
POWERFUL, PROFITABLE PODCASTING
12-WEEK COACHING PROGRAM
Each week, you will get a module of videos to help you build your podcast business.
Once a week, you also get access to a workshop where I teach some of the nuance of building your podcast business and I answer any of your questions regarding the modules.
To make sure you are making progress specifically for your business, you and I have a one-on-one coaching call once a month.
The 12 modules include …
1. YOUR MONEY BASE
The show focus and foundation for your business
2. ATTRACTING YOUR IDEAL CUSTOMER
Focus your show on your ideal listener. The more you know about your listener, the better you will be able to communicate. Keep this person in mind while recording each show.
3. THE PODCAST AND PROFIT CONNECTION
Each episode must have a goal in mind that builds your authority and moves your listeners closer to becoming clients.
4. GET YOUR LISTENERS TO TAKE ACTION
Defining a goal for your show
5. THE POWER OF STORY
Use storytelling to engage your audience
6. GROW YOUR AUDIENCE
How to use interviews to grow your audience
7. MONEY MAKING IDEAS
Using your podcast to build a business and generate a profit
8. CONTINUOUS IMPROVEMENT AND GROWTH
Review your show with a purpose
9. GROW YOUR NETWORK
Creating engagement and building relationships
10. ATTRACT MORE POTENTIAL CLIENTS
Building ideal lead magnets
11. SHOW ME THE MONEY
Tying it all together
12. THE LONGEVITY PROCESS
Podfade prevention
ARE YOU READY?
Are you ready to connect your podcast to a business and start making money? Let’s see if this program is right for you.
Take advantage of my free podcast strategy call. We can develop a strategy for your podcast to build your structure and reach your goals.
The strategy call is free. There are no strings attached. It isn’t a sales pitch in disguise. I just help you get clear. At the end of the call, if you feel like Powerful, Profitable Podcasting coaching programis right for you, we can talk about it. That is up to you.
Visit PodcastTalentCoach.com/coaching. Let’s get you started today.
Let’s turn your information into engaging entertainment.