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Over the last few episodes, we’ve talked about defining your listener, finding your ideal clients and attracting them to you show. Are you now ready to leverage that attention to make money with your podcast by creating a product or service?

This week, I am conducting a training called “How To Attract Your Ideal Clients and Make Money With Your Podcast”. This will help you kick off the new year on the right foot.

Do you want to leverage your audience and authority in your niche to monetize your show?

Do you want to grow your audience to consistently produce and promote your content in just a few minutes a day?

On this training, you will discover …

How to create a successful podcast using your personality
Why some podcasts don’t make money and how to avoid these pitfalls
How to attract your ideal clients with your podcast
How to keep listeners coming back episode after episode to grow your audience
And much more

Get the registered at www.podcasttalentcoach.com/growth.

Today, let’s talk about 5 steps you can take to generate revenue with your podcast.

CREATE YOUR PRODUCT

Your first step is to create something to sell. Create a product or service that will help your listener solve their problems.

Last week, we discussed solving the struggles and problems of your ideal listener. This is how they transform from your ideal listener to a paying client.

What you create could be a digital product, a physical product, a service or an event.

Build your minimal viable product and ship.

OFFER

Once you have created your product or service, you need to offer it to your listener.

Build a store front to offer your product or service.

Courses can be offered on Teachable or Thinkific.

Physical products can be sold on Shopify, Amazon, Etsy, Ebay or a variety of other platforms.

Services can be sold through your website, Fiverr or other ways depending on the service you are offering. Your website for coaching. Fiverr for contract work.

Don’t make this too complicated. Get your listener to send you money and then do the work.

PAYMENT

When you listeners say they want what you’re offering, you need a way for them to pay you. Don’t make this more complicated than it needs to be.

Create a payment system so people can give you money for it. This can be PayPal, Stripe, money order or a number of other ways. This will depend on your sales platform.

When I first started selling my Podcast Talent Coach workbook, it was in a 3-ring binder. People would send me money via PayPal. I would mail them the 3-ring binder. It doesn’t need to be harder than that.

DELIVERY

We have created your product or service. You have offered it to your audience. They have given you money for it. Now, it is time to deliver it.

Develop a method to deliver your product or service.

Again, this depends on what you are selling. Just like I sold that 3-ring binder, be creative until you prove the concept.

My first coaching client would send me a money order after I e-mailed him the invoice. Then, we would get on a Skype call each week for the coaching.

Delivery doesn’t need to be fancy. Be more concerned with the result your product or service delivers.

MARKET YOUR PRODUCT

After you have the first four steps working, it is time to ramp it up.

This is how you begin to use your podcast to make money. Once you have an idea for a product or service that solves a problem for your listener, and you know they are willing to pay for that solution, start talking about it on your show.

Market your product or service on your podcast. Let your audience know you have the solution to their problem. Then, tell them how to get it.

So many podcasters mention their product once or twice on their show and then think everyone knows about it. Mention it when the topic comes up in conversation.

If you have a course that helps people lose weight, mention the course when your are talking about the solution. You might say, “You need to eat five small meals a day to lose weight. In my course, we actually lay out what each of those meals should include. For instance, breakfast should consist of this and that.”

Your listeners are getting value. You are also mentioning that you have a course without being over-the-top about it. You aren’t selling all the time. It is an offer to help your listener.

TALK ABOUT IT

I have a friend who has a book out. I knew him for 6 months before I ever knew anything about it. Every week I would listen to his podcast. He would never mention it.

When I asked why he didn’t promote it on the show, he said he didn’t want his listeners to feel like he was always trying to sell to them. There is a difference between avoiding the over-the-top salesperson and not mentioning it at all.

You need to talk about your products and services on your show. Explain the transformation they experience by using your stuff. Then, tell people how to buy it.

Use your podcast to promote your revenue generating thing. You don’t make money from your podcast. You make money with your podcast by using it as a powerful marketing tool for your business.

TRAINING

Let me help you get started.

Come join my workshop to find your idea. “How To Attract Your Ideal Clients and Make Money With Your Podcast”.

Get registered at www.PodcastTalentCoach.com/growth.

Let’s turn your information into engaging entertainment. Get coaching info at www.PodcastTalentCoach.com/coaching.

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Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness and capture attention?

Storytelling can transform your podcast.

I was on a coaching call with Arman the other day. He is a great public speaker who is launching a podcast to compliment his business.

Arman has a knack for telling stories in his speeches. His past life experiences create compelling tales. We were discussing the power of stories in his show.

There is a subtle difference between telling stories in a speech and telling stories in a podcast. During a speech, few people will get up and leave if you don’t hold their attention.

While listening to a podcast, if you are captivating, there is a good chance your listener will go find something else to enjoy. There is no guilt in turning you off.

Therefore, you need to capture their attention right out of the box and hold it.

Stories can be a powerful tool with your podcast.

People do business with people they know, like and trust. Stories help you develop that knowledge, likability and trust.

Your stories define you and will touch many more people. The stories you tell and the details you include reveal many things about you. That begins to develop that like and trust.

It can be a bit scary to reveal things about yourself on your podcast. Develop the ability to recognize your unique thoughts and the courage to reveal them on your show.

Two radio coaches have influenced me greatly over the years. They each have similar views on storytelling.

Radio consultant Randy Lane says use stories to “make it human by making it humorous, compelling or tragic”.

Radio talent coach Bill McMahon suggest you decide what you hope to make your audience “Laugh at, marvel at or better understand.”

How do you want your audience to feel after hearing your story? Frame that feeling in your engaging introduction. Decide what you hope to reveal about yourself with the story.

Stories help you connect, motivate and inspire.

There are four parts to the storytelling structure.

ENGAGING INTRODUCTION

This pulls your listener right into the story. Your introduction should tell your listener exactly where the story is headed.

VIVID DETAILS

How will your emotion be revealed in the story? Use vivid details to make your story come to life in the theater of the mind.

POWERFUL CONCLUSION

Wrap up the story with a reframing of your engaging introduction.

WHAT ELSE?

Asking “What Else” will transform your show. Don’t let the story simply end and fade away. Turn it into something powerful.

“What Else” can we do with a compelling story? You could create a video, continue the conversation on social media, follow up with listener input in the following episode or various other things. Let your story lead to something bigger.

Ask “what else can we do” and see where it leads.

Do you want help?

Dave Jackson and I host thePodcast Review Show together. Our guests appear on the show to have their podcast reviewed by the two of us.

Typically, hiring the two of us individually for an hour would be hundreds of dollars. This opportunity saves you a ton of money. Not only do you get an hour of consulting from us on this show, you get to plug your show for a sixty minutes. And, we get great content for a podcast.

We would love to have you on the show. Get the details here:

GET REVIEWED – CLICK HERE.

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find tools to help you create great content at www.PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

ErikKJohnson.com

Tag Archives: attention

Leverage Your Attention With A Product In Five Steps – PTC 316