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What You Need To Launch A Podcast – PTC 329

March 27, 2021 Erik K. Johnson Leave a comment

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Launching a podcast doesn’t need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast.

Even if you have a podcast, you’ll find some tips here today that will make it even easier for you to succeed.

CHALLENGES

Let’s start with the challenges. There are 3 big challenges that coaches face as they try to build their podcast and audience.

– The first is making it more complicated than it needs to be.

– They don’t have a roadmap

– They don’t know where to start

Let’s take these one at a time.

KEEP IT SIMPLE

Don’t make it complicated. You don’t need to be a tech guru to create a podcast.

Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing.

Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click “file” and “export”. Some audio software has an export button that makes it really easy.

You then upload your file to your audio host, such as Libsyn. This is just like uploading a photo to Facebook. Your audio host stores your audio. You can get a free month by using the code PTC at www.Libsyn.com.

Embed the audio player and episode on your website. Just copy and paste the code.

Finally, be sure your show is linked to Apple Podcasts and the others. This involves coping the address from your audio host and pasting it on the platform. You only need to do this once.

That’s it. You have a podcast.

Now, producing your podcast is just one of the 6 parts. Most gurus will teach you maybe 2 parts. You need all 6 for a successful podcast. I’ll show you those in a bit.

SPENDING MONEY

You also don’t need to spend a ton of money to podcast.

The #1 mistake most people make when they are launching is spending way too much on equipment and making it more complicated than is necessary. You don’t need a professional studio.

Start with a few inexpensive pieces of gear. You probably already have a computer available.

You need a decent USB microphone that you can plug right into your computer. That will cost you about $75.

You need some headphones. You probably already have a pair of earbuds laying around your home.

Get some editing software. You can get Audacity for free on the internet or use Garage Band on your Mac. I really like Hindenburg Journalist. That will cost you about $100.

If you are going to do interviews, you can record those using free resources like Zoom, Skype or something similar.

Can you spend more? Sure, but why? Don’t complicate it with a mixer and bunch of cables. Don’t go spend $300 on a mic. Just get started.

ROADMAP

Next, many podcasters don’t have a roadmap for success.

One secret most gurus don’t tell you is that getting listeners isn’t enough. You need to develop a plan to keep them listening.

Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what?

Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop.

The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket.

The same is true with your podcast. If you keep adding listeners, but they don’t stick around, your audience and authority won’t grow.

If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy.

STRATEGY

Earlier I told you there were 6 steps to a successful podcast.

My Podcast Fast Blueprint teaches you all 6 steps. Those steps are Purpose, Program, Platform, Produce, Promote and Profit.

Producing your show is only one piece.

Your purpose is your why. Without a solid why, you won’t stick with it. Creating a podcast every week will soon seem like a chore.

Find your inspiration with a strong why.

Your program is your niche. This is what you will talk about. It better be something you love and can talk about for hours. This makes creating content so much easier.

Your platform is the format of your show. Will your show be solo, interview, magazine, documentary, two-person or some other format?

We’ve talked about producing. Record, edit, export, post.

Promote is all about attracting your listeners. This is how you bring fans to your show and keep them listening.

Finally, profit from your efforts. Money doesn’t fall from the sky. You need to build an audience and have a strategy.

Six steps. It doesn’t need to be any harder than that.

WHERE TO START

The third challenge many would-be podcasters face is that they don’t know where to start. Let me show you.

What would it mean to your business if you had an easy way to connect to the big fish that were your ideal clients? You could serve them and help them by inviting them on your show and nurture the relationship. Another powerful way to attract your ideal clients.

Let’s talk about using a podcast to drive your business. You have been trying to find unique ways to reach your potential clients. Over the last few minutes we’ve been together, I hope you have written down a few ideas how you might incorporate a podcast into your marketing plan.

How great would it be to be able to talk directly to your ideal client every week and have them request it? They actually subscribe to hear you demonstrate your authority in the space.

You have the steps that can help you. By now, you know how I communicate. You know how I teach. Let’s figure out what you are doing right and find ways to do more of that.

Here’s what I know. If you want another level of success in your business, you’re gonna need help. There’s no way to get different results by doing the same thing. There’s no way you’re gonna get to another level on your own. You need help, and I’d like to be that help.

YOUR OPPORTUNITY

That’s why I am so excited to offer you this opportunity to get into my Podcast Fast Blueprint launch program. This will help you get your podcast launched in 30 days or less.

Launching a podcast is much easier than you think if you know the roadmap. It takes a lot less time than you can imagine. And, it is much more effective than other content methods at attracting and creating powerful relationships with your ideal clients.

So, let me offer you some help. What would it mean if you were able to get in front of your ideal clients each and every week? Not only that, but your ideal clients actually subscribe and ask to hear from you every week?

This is like a weekly webinar with a built-in audience. What would that do to your coaching business? That is the power of a podcast.

How quickly could you grow your influence and authority in your niche if you were talking to and teaching your potential clients each and every week? That is the power of a podcast.

How would you like me to help you launch a podcast of your own in 30 days? I will walk you through the process step-by-step.

I have a coaching program where I will walk your through the entire process. You will have your podcast launched in 30 days if you do the work consistently. No guessing. I will lay it out for you. You simply need to take the action.

It is called the Podcast Fast Blueprint. And classes are getting ready to start. I’d love to have you join us.

WHAT YOU GET

The coaching includes six weekly group calls with me to teach you the process, to ensure you are taking the right steps and to get all of your questions answered.

This program will give you access to the Podcast Fast Blueprint online portal that will include the recorded calls and plenty of resources that will show you the steps and walk you through the podcast launch checklist. We will record video of the calls and put them inside of the member area, so you can access them again when you need them.

You will also be able to download audio recording of the calls, so you can take them with you and listen on your time. This is just like a private podcast of the teachings. Listen to them whenever you’d like at your convenience.

On top of the 6 weekly calls, you will get the step-by-step Podcast Fast Blueprint to build a successful podcast that not only demonstrates your authority, but attracts clients as well. This process is laid out in the Podcast Talent Coach worksheets that took me 30 years in radio and podcasting to learn, develop and perfect.

This formula is inside of the Podcast Fast Blueprint modules that walk you through creating your content and connecting to your ideal clients. You will learn all of the things necessary to launch in 30 days and start attracting clients.

You will also get lifetime access to our closed group where you can share ideas, get additional support and ask any other questions you might have. Most importantly, you get a system you can follow to launch in 30 days.

In order to ensure you get the attention you need and deserve, I will also give you a personal one-on-one call at the end of the program to develop your audience growth plan after you have launched.

THE VALUE

Total value of this program is thousands and thousand of dollars. But your tuition isn’t nearly that.

People usually pay $1,500 for just the process itself without the recordings, support group, and all of the other components. You won’t pay that either.

You can get full details at www.PodcastTalentCoach.com/start. I’m not giving the price here, because it could change at any time. This podcast will be around for years. You can see the current structure, bonuses, and price and find the enrollment link at www.PodcastTalentCoach.com/Start.

If you don’t have a mentor who can take your hand and walk you through the entire process to launching your podcast in 30 days or less, you owe it to yourself to check this out. Stop suffering through the trial and error. Stop beating yourself up with “someday”. Make that “someday” today.

Of course there is a guarantee. In fact, there are two guarantee. First, if you take action and do the work, and you are not launched in 30 days, I will coach you for free until you have your podcast launched.

And, I’ll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn’t for you, I’ll give you your money back with no questions. What do you have to lose?

WHAT WOULD IT MEAN?

Just think, what would it mean to your business if you could get in front of your clients each and every week? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience.

What would that do to your influence and authority? Podcasting could double in the next 5 years. 90 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to start.

Come check out the program and get enrolled. Make today your day. Visit www.PodcastTalentCoach.com/Start.

When you join today, you will get instant access to the entire content in the portal. Plus, you will get all of the templates and documents you need to launch your podcast.

THE MODULES

You can start studying today. You can begin in module one by defining your show focus and developing your ideal client.

Each step has homework that you will submit in the private group for feedback.

As we go through this journey, you will begin creating your podcast step-by-step one step at a time. Module 2 will show you how to structure you show, prepare for each episode and how to interview.

Then, module 3 will teach you improve your show and process.

Module 4 shows you how to use your content to attract your clients and so on. You will have your podcast launched in 30 days.

We will begin the live calls soon. So, right now when you take action and join the program, you can get started and be on the path to launch your show in 30 days.

You’ve been saying, “One day I’ll launch my podcast.” One day is just a pipe dream unless you set a deadline and take action.

Here is your chance to launch your show in 30 days. Join the program to today and make today your “one day”.

Make a big impact in your business and in your life. Begin growing your authority and demonstrating your expertise.

Get enrolled at www.PodcastTalentCoach.com/Start.

I am excited to work with you. Be sure to take advantage of the exclusive offer today and check out the bonuses.

Let’s get you launched in the next 30 days. I can’t wait to help you launch. Get the details at www.PodcastTalentCoach.com/start.

I’ll see you in the program.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

The 3 Secrets to Grow Your Podcast Audience – PTC 286

June 13, 2020 Erik K. Johnson Leave a comment

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Almost every podcaster who comes to me for coaching has the same struggle. They want to know how to grow your podcast audience. There are 3 keys to grow your audience.

There are many gurus and YouTube videos that will tell you have to drive more traffic and get more listeners. What they don’t tell you is how to keep those listeners.

If you have listeners coming in the front door, but you are doing nothing to keep them, your audience won’t grow. It is like bringing people into your party, but not having any food or entertainment to keep them. Why would somebody stay at your lame party? It is the same with your podcast.

AUDIENCE EXPLOSION BLUEPRINT

I am launching a new coaching program to help you grow your audience. This will teach you what all the other gurus miss. And since it is new, you can get in at a great deal.

The program is called Audience Explosion Blueprint. It is a step-by-step live coaching program to explode your podcast audience in 6 weeks or less.

You can get the full details and enroll at PodcastTalentCoach.com/audience.

Do you want to build a podcast audience that you can monetize?

Would you like to build the right audience in a way that doesn’t take hours of your time every day?

Do you want to design a marketing plan around your strengths that fits your personalityand defeats the Impostor Syndrome?

Audience Explosion Blueprint is a program designed around my 30 years of experience building successful radio stations, coaching talent, developing marketing campaigns and growing audiences. Unlike all the gurus on the internet only teaching you how to get new listeners, this program will help you attract the right audience and keep them listening by developing your show and personality like a radio star.

THE PROGRAM

In this program you will get access to:

6 Live group coaching/training calls including Q&A sessions to plan, create and launch your audience growth blueprint for your podcast, including access to the recordings of the presentations in case you missed any live sessions.
Lifetime access to a full, online training portal containing worksheets and other tools to show you how to organize your blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads (including all updates).
Transcription and audio recordings of the modules.
Life time access to Audience Explosion Blueprint Facebook group to help you continue to develop new audience attraction ideas.
Daily e-mail reminders during the 6 weeks of coaching to help you consistently take action and execute your plan.
1 one-on-one call with me to ensure your plan is clearly defined and efficient.

By the end of this program you will:

Have a clear, step-by-step plan to grow your audience of ideal listeners
Consistently attract the right listeners to your podcast every week
Execute your plan in minutes a day
Have more time to spend creating great content and monetizing your show
Have more time to spend with your clients, building your business, and enjoying life

WHO IS IT FOR?

This program is for a podcaster who is willing to consistently take action a few minutes each day to work to grow your audience by following a plan. This program is not for those who expect to build their audience to thousands of listeners in just a few days, like a “get rich quick” scheme.

Because this is the first time I am launching this, you get in for half price. It is a steal for six weeks of training. Registration closes on June 22^nd, because we need to start the coaching. Sign up today before it is too late.

Get enrolled at PodcastTalentCoach.com/audience.

THRE THREE LEGS OF THE STOOL

You see, building your audience requires you to attract new listeners who are not already familiar with you. Then, it also requires you to keep those listeners coming back for more to grow your audience.

You need to build awareness, get them to come listen to your show, and keep them coming back episode after episode while you go find even more listeners. If you miss one piece, your growth plan falls apart.

There are three legs to the stool for your audience growth plan. Those three legs are personality, programming and promotion. Without one of the legs, your stool won’t stand up.

It is not enough to simply bring people to the show. You need to keep them listening.

The promotion creates the awareness. Your programming creates great content that attracts them to the show. When you add your personality to the information, the content becomes unique and keeps people coming back.

YOUR NICHE

How many people have a podcast in your niche? Let’s say you create a podcast around making money online. How many podcasts talk about creating an online course? Probably thousands.

There are three steps to making money with an online course. Determine your expertise, create your course, and get people to buy it.

All of the experts have a little difference in their program. Russell Brunson is all about funnels and the marketing. David Siteman Garland talks about accelerating your creation process. Jeff Walkertalks about launching the course and the promotion piece.

Each of those experts talk about a piece of the process. But, it is all about making money online.

What makes each of them different? It is their personality.

Russell and his wresting background and hyperactivity is much different than Jeff Walker and his down-to-Earth Rocky Mountain laid back approach. They are both different than DSG’s quirky approach.

To be unique, add your personality to your content. It is your secret ingredient.

DEFINING YOUR PERSONALITY

The first step to define your personality is to describe the persona you want to project on your show. How do you want to be perceived by your audience?

You might want your persona to be quirky, or fun, or inspirational, or in-your-face, or supportive and loving.

Don’t pick a persona that isn’t you. Be yourself. If you are naturally supportive and loving, you cannot be the in-your-face host. That isn’t you.

It might be possible to adjust from in-your-face drill sergeant to tell-it-like-it-is inspirational host. You could move from the knowledgable nerd to be the quirky expert. Those moves aren’t a big swing.

Next, list twenty adjectives that describe that persona. If you want to be the quirky expert, what words describe that person? It could be odd, off-the-wall, unexpected, unconventional, wacky, unorthodox, experienced, skilled, well-read, and clever. List 20 that describe your persona.

Finally, select five words from that list that you would like to highlight and bring to life on your show. One or two of these words might need to be developed a bit. At least 3 and probably 4 should already exist in your personality.

You might be a little off-the-wall, wacky, experienced and clever. On the other hand, you might need to develop unexpected.

SHOW PREP

In your show prep, you then build a few opportunities to create something unexpected. You might take a story in an unexpected direction. Some sound effects might be added in a unique way. There might be an unexpected question you ask during an interview.

A little unexpected will go a long way. Be sure it isn’t forced. Add it where it naturally fits and the reputation will grow.

We are already a personality. Each of us has a unique personality. You just need to define it.

This is something you have probably never done. If you need to find someone who knows you really well to help you, ask them.

The key to defining your personality is to decide which aspects of that personality you will choose to highlight, stress and grow on your show. You don’t need twenty. You only need the right five.

CO-HOSTS

Defining personalities and roles is especially important when a show has multiple hosts. If two hosts have the same personality, opinion and perspective, one of you isn’t necessary. If all you say is, “Yeah, what he said,” you’re not needed on the show. You are wasting time.

Think of any show that has multiple characters. They are all different.

Consider the show Friends with Monica, Phoebe, Rachel, Chandler, Joey and Ross. Each are different characters. The three ladies are the smart one, the superficial one and the dingy one. The guys are funny one, the ladies man and the nerd.

You say, “Yeah, but that is a tv show, not real life.”

Let’s consider other shows. On the Tonight Show with Johnny Carson, Johnny was different than Ed McMahon. On the Elvis Duran Morning Show, he has 10 people and they are all different. Elvis, Danielle, Froggy, Skeery, Ghandi and Dave Brody all have different personalities. Howard Stern is complimented by Robin Quivers. Even on a sports show like Mike & Mike, one was a player and one was a scholar.

Think about the original cast of American Idol. If you had to describe each judge with one or two words, what would you choose? Simon was the rude one, Paula was the dingy one and Randy wanted to be everybody’s friend.

Do you think those three faked their way through the show or is Simon really a blunt, sometimes offensive, tell-it-like-it-is individual? Those are their true personalities. The producers cast the show in that way.

THE 3-PERSON SHOW

Many 3-person shows have that set up. One is nice, one is the nerd and one is naughty. Or one is the dork, one is the doll and one is the disruptive. Everyone has their role true to their personality.

Work this week to define your personality. If you would like help growing your audience and developing your show to keep your listeners, check out the Audience Explosion Blueprint.

It is a step-by-step live coaching program to explode your podcast audience in 6 weeks or less. Since this is the first time I am launching it, you get in for half price. Enroll today to grow your audience before we close it down on June 22^nd, because we need to start the teaching.