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Podcast

Time Saving Podcast Production Tips – PTC 327

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Is your podcast production eating your entire week? Do you feel like you edit and publish one episode only to start recording the next? On this episode, I want to help you streamline your process.

There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat.

Today, I will show you how to save time in each of those areas to make you more efficient.

GET HELP TO EDIT

First, let me show you an option. You can always get someone to edit your show and do all of the dirty work for you.

How much time do you spend each week creating your podcast?

If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show.

Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to revenue generation, how much money do you think you could make? Could you find a client or two to pay you a few hundred dollars to help them?

My team can produce your podcast every week for as little as $225 per month. Is that worth getting your time back?

BASIC EDIT SERVICES

The basic edit plan will make your show sound great. You record the episode and send the team your .mp3.

You get professional audio editing, including noise reduction, volume leveling, mixing and mastering. We will take care of adding your open and close. You get the finished .mp3 ready to be posted.

If you are repurposing your video as a podcast, you also get professional video editing with this package. This includes your YouTube thumbnail ready to be uploaded to your YouTube account.

Finally, you get an audiogram to help you promote your show.

All of this is just $225 each month for four completed episodes and videos.

EDITING PLUS

If you want to step up a level and add a little coaching to your plan, the Plus level is for you.

At this level, you get everything in the basic package to edit your show. You also get a 60-minute group coaching call each month to help you produce a better podcast. You get to ask questions and get the help you need.

On top of that, my team will take care of your show notes. They will handle uploading your audio to your podcast host. They will also upload your video to your YouTube channel.

To help you promote at this level, you will also receive a captioned social media video to help you grow your audience and attract more clients.

The Plus package is $495 per month for four episodes and videos.

GO PREMIUM

If you want to go all in, you need to check out the Premium package. This takes it all off of your hands.

With the Premium package, you get everything in the Basic and Plus packages. You also get a monthly, 30-minute, one-on-one coaching call with me. I will personally help you on your journey and overcome your struggles.

You also received advanced SEO-optimized show notes. This well help people find your podcast through organic search by ensuring the right keywords are included.

My team will also add timestamps to your episode along with the resources that you mention in the show. This will help your listeners find exactly what they want.

You will receive a custom blog header image for your episode. My team will also upload your show notes to your WordPress site. It is handled for you.

And to help you promote, you will receive a quote card taken from the episode. You can use this on social media to promote the episode and grow your audience. This also makes it easy for your guest to promote the show.

To have all of this done for you so you can spend your time growing your audience and building your business, and get one-on-one coaching with me to overcome your struggles, your investment is just $695 each month for four episodes and videos.

You can see each of these packages in detail and sign up to work with me and my team at www.PodcastTalentCoach.com/editing.

Imagine what you could do with all of that time back. Let’s get started.

YOUR TIME TO EDIT

Now, if you decide to continue doing it on your own, find ways to save time.

It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details.

On the surface, it doesn’t seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes.

TIME IT

Next time you are ready to record an episode, time it. Start the clock as soon as you decide to record the episode.

Let’s say at 2 you decide it’s time to head in and record. As soon as you get off the couch and start walking toward the mic, the clock starts. It stops as soon as you hit record.

As soon as you have saved the file and finished the session, start the clock again. It stops when you turn off the light and leave the room.

The total of those two periods is at least 15 minutes. Four episodes a month is costing you an hour in set up and tear down. If you record all four episodes in one session, you only set up and tear down once. You just saved 45 minutes in your month.

This is just one example. The more you can batch your work like this, the more time you will save.

Remember, you don’t have to do any of these steps at the same time. You don’t have to record and edit in the same sitting. You are better off recording four episodes at the same time and then editing all four at another time. Doing the same actions together is where you will save time.

PLAN

Let’s start with planning your episode. Break up planning into four parts. Then, do each part for multiple episodes at the same time.

Find the time in your day and week when you are most creative. For some of us that is morning. Others do best at night. Some are better on a weekday at lunch. Others find their creative muse on Sunday mornings. Find your right time.

Step one is creating topics. Spend ten minutes brainstorming as many topics for your podcast as possible. Shoot for 50 different topics. What does your audience what to learn? If you interview guests, who can help you teach them that topic?

Step two is selecting your ideal five. Pick five of the 50 topics that you would like to build out as episodes. These could have a theme or they could stand alone. Your choice.

Step three is outlining each episode. For each topic, list three to seven points you could discuss on this topic.

Finally step four is adding important details to each point.

This episode is a perfect example. I am covering five areas where you can save time. That was the outline I started to build out. Each of the five areas have a few important details, like these four steps of planning.

Five episodes are now ready to be recorded. You don’t have to fight writer’s block trying to figure out what this week’s episode will be all about. Grab the outline and start recording. 

RECORD

The next step in your process is recording. There are a few ways to save time when you record.

We already discussed the idea of saving set up and tear down time by recording multiple episodes at the same time. This is a big time saver.

You can also save time recording by setting up a studio that doesn’t need to be dismantled each time. This may be a cost issue or a lack of space. If you can swing it, removing the need to set up and tear down can make you more efficient.

Finally, you can save time recording interviews by preparing your guest ahead of time. I do not mean you should provide them the questions. Before your interview, you should give them a recording checklist to minimize the time it takes to troubleshoot their tech issues.

EDIT

Editing is probably the area where you can save the most time. The first thing you should do is stop worrying about saying uh and um so much. Very few people notice. It is natural in most conversation.

Make it easy to locate your editing points. If there is something you know you want to edit out of your show, leave a short gap of five to ten seconds. This will allow you to visually find your edit.

Create a palate for your show. If there are things you use for each episode, such as your open and close, put those pieces in a place you can find quickly each time you edit. Create a system to organize your audio so you can easily find it.

Finally, create a checklist. This will allow you to know quickly which pieces need to be completed each and every time. You just follow the process.

PUBLISH

When it comes to publishing your episode, what do you do each and every time that can be streamlined? I have created a template for my episode artwork. I can easily populate the template for each episode. It save a ton of time.

Create a show note template that you can fill in with the critical information your audience needs. Repurpose your show prep and outline for your show notes. Show notes take a lot of time.

Find ways to give your listener what she needs in your show notes without spending a full day on it. Ask yourself why a listener might come to your show notes in the first place. Put that in there. Then, add some content that will attract search engines.

To save time, create a process that is easy to follow.

PROMOTE

When it comes to promoting your show, create a consistent way to promote your show. Don’t try to do everything. Do the things that will make a difference.

Use the 80/20 rule when it comes to promoting your show. If you get more listeners by appearing on other shows, spend your time there. If Twitter isn’t where your audience hangs out, don’t waste your time.

Take some time to list the 20% of your promotion activities that make up 80% of the results. Do those things and eliminate the others.

GET RID OF IT

You can remove all of the editing headache from your weekly “to do” list and have my team help.

Let my team produce your podcast every week for as little as $225 per month. Get your time back.

You can see your editing options at www.PodcastTalentCoach.com/editing.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Better Interviews In Less Time – PTC 272

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Podcast interviews can eat up a lot of your time. Creating intriguing conversations requires many moving parts. In this episode, you get five steps that will help you save time creating your interview episodes.

Many podcast episodes I hear start with a generic question like, “Tell the audience a little about yourself.”

You can’t afford to slowly wade into an interview. Your audience isn’t going to wait around for a lot of useless background information. You have less than five minutes to make your listener want to hear the whole episode.

Start your interview with the strongest question you have.

If you would like help creating powerful interview questions, you can download my free “17 Ultimate Podcast Interview Questions” at PodcastTalentCoach.com/interview. These 17 questions can be customized for any interview and guest.

Podcast hosts tend to spend a lot of time researching their guests. They read the blogs and books. These hosts scour the guests’ bios. They will listen to previous interviews and learn all they can.

When you spend a lot of your time researching your guests, you eventually suffer from the curse of knowledge. You forget what you didn’t know when you started. You forget what the listener doesn’t know. That creates a gap between your questions and the listener’s knowledge.

I was on a call with a coaching client the other night. We were working to develop a plan for his podcast production. He feels like he spends a lot of time scheduling and preparing for the interview. Then, he spends a lot of time conducting the interview. Finally, there is a lot of time spent on editing, posting and promoting the episode, only to do it all over again for the next show.

He and I talked about his process and where he might save some time creating these interview episodes. As we laid out the plan, I realized that many podcasters could save time creating their interviews by focusing the same five specific areas.

Let’s go through each of them to cut your episode production time in half.

RESEARCH

1. Know the one thing

Your listeners will remember one thing about your episode. As much as we hope they remember the whole story, all of the details or the full list of 25 tips, your listeners remembers the moral of the story. The one thing.

Rather than spending hours researching your guest, decide why you want her on your show in the first place. It could be she created a new hack, she have a unique process, or she was the first person to do something. Maybe she made $100,000 in her first year of coaching and we want to know how.

This will save you a ton of time researching your guest. We don’t have time in the interview to tell their life story. Your listener isn’t tuning in to get her life story. Your listener should benefit in some way by listening to your conversation. Determine what that benefit is. Then, deliver.

PREPARATION

2. Prepare 3 to 5 powerful questions

You will probably use 3 questions.

Once you figure out the one thing you want your listener to take away from your conversation, decide what questions help tell that story.

You won’t need a whole list of questions. You only need a few. These questions should help your guest tell their story. Stories are much easier to remember. Teaching through stories is very powerful.

Ask great questions that help your guest tell stories with great details. Make it memorable.

My list of “17 Ultimate Podcast Interview Questions” is all about telling stories. All 17 questions help you set your guest up to look great and engage your audience.

THE INTERVIEW

3. Listen and ask great follow-up questions

Help your guest tell their story and get to the one thing.

Use the curiosity of a listener – ask what they would ask.

Now that you have your 3 questions, ask and listen.

This is where you avoid the curse of knowledge. Because you haven’t done hours of research, your curiosity will kick in. You will now begin asking questions that your listener is asking in his head.

These 3 questions will walk your guest right down the path of telling her story. You might use 3 questions in chronological order. Where did she start? What did she learn? Where does she go from here?

You might use a “struggle to success” framework. “What did life look like before the breakthrough?” “When did you realize the breakthrough?” “What is life like now?” “How can I do the same thing?”

Among the primary questions, you will sprinkle in follow-up questions that refine the story. These will be questions like, “How did that happen?” or “What do you mean by that?” or “How did that feel?”

When you are listening like a listener, you are more engaged. Your listener is more engaged. Your guest is more engaged. Everybody wins.

The best part, you just saved a bunch of research time.

EDITING

The last two areas deal with editing. There are two thing you can do to save a lot of time when it comes time to edit your show.

4. Leave large gaps of silence to speed up editing

When you leave large gaps of silence, you can easily find those edit points by simply looking at the waveform.

Before you start the interview, tell you guest to feel free to stop and begin answering a question again. But if they do, you would like them to pause for five or ten seconds. This will help with editing.

You should also tell them you will do the same if you need to start over with a question.

This not only helps with editing, it puts your guest at ease. They will rarely use this option. Their answers will be much stronger, because they aren’t as concerned about messing up.

5. Leave the ums and thinking silence in the conversation

When you leave in the “ums” and short bursts of silence, you let your listener fill in the blank and predict the answer. This makes the interview much more enjoyable and engaging for your listener.

Leaving these in also makes the interview sound more conversational. People use “um” and bits of silence in everyday discussions. They should be part of your conversations as well. You should only be concerned if the “ums” are distracting or the silence becomes too long.

Silence is a powerful attention grabber. When people hear silence in audio, they automatically pay attention, because it is unusual.

When you don’t spend so much time trying to find and remove all of these little nuances, you will save amazing time editing your show.

SAVE TIME

There are five areas that can save you hours every week when you are creating your podcast interviews. Give them a try and let me know how much time you save.

Download the “17 Ultimate Podcast Interview Questions” at PodcastTalentCoach.com/interview.

Let’s turn your information into engaging entertainment.

Podcast

Your Podcast Just Destroyed Your Credibility – Episode 208

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Your Podcast Just Destroyed Your Credibility – Episode 208

Credibility
Use your podcast to build credibility, authority & trust

Your podcast is an amazing tool to build your authority in your space. The content and teaching your provide on your show lets your listener get to know, like and trust you. Be careful. Don’t let your podcast destroy your credibility. Use it to build authority with careful selection of content and editing.

It happened in all of about thirty seconds. The reading of one e-mail and her credibility was shot.

I was listening to one of my favorite podcasts. The host will occasionally answer e-mail questions from listeners. This particular show was no different.

Until this fateful e-mail came along.

I’m changing the names here to protect all involved.

She says, “This next e-mail is from Ivan in Waterloo, Iowa”. It wasn’t really Waterloo, but some similar small town. The e-mail author also had a unique name.

She continued on with the e-mail. It appeared Ivan works in his family business. His parents expect him to eventually take over the shop. However, Ivan has no interest in continuing on with this line of work. He as other aspirations. He was asking for advice with regard to telling his parents.

At the end of the e-mail, he says, “Please keep this anonymous.”

Ivan is obviously concerned that his parents would find out before he had the chance to discuss it with them.

The host says, “Well, I didn’t do a very good job of that, did I?”

WHAT?!?!?!

The host said something to the effect of, “Let’s just hope mom and dad won’t hear this podcast.”

How could any host just let that slide?

On the surface, she just let Ivan down. But it goes so much deeper than that. The comment completely destroyed her credibility. There are six major issues with letting that disclosure remain part of the show.

 

6 BIG PROBLEMS

 

1. Ivan No Longer Trusts The Host

Ivan just revealed a deep, personal issue to the host. It is a conflict he has between his loyalty to his parents and his own dreams. The problem has obviously created some turmoil in Ivan’s life. Why else would he be e-mailing for help?

The seriousness of the situation is obvious when he asks for anonymity. He surely doesn’t want his parents to be aware of his dilemma until he can explain it on his own terms. If he didn’t have that concern, he wouldn’t have asked to keep his name secret.

By revealing Ivan’s name, the host just shattered any trust she had built with him. Her credibility is shot. Ivan feels betrayed. He can no longer trust that the host will have his best interest at heart. Everything the host has worked to build was just shattered with Ivan.

 

2. How Many Customers Will The Host Actually Lose?

It is difficult to determine how far-reaching the host’s act will be. When it comes to word-of-mouth, there are as many theories as there are marketers. All agree that an upset customer will tell far more about their experience than a pleased fan.

Pete Blackshaw’s book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business In Today’s Consumer-Driven World” describes the danger of upsetting clients. The power of social media has allowed upset people to spread the word much, much faster. In today’s connected world, word spreads faster than ever.

It is obvious to see how the host may lose Ivan as a client. Under the surface, the damage to her credibility could be much worse. By the time the damage to the overall business is known, it will be far too late.

 

3. Ivan’s Parents Are Not The Host’s Only Concern

There is probably a slim chance that Ivan’s parents will hear the podcast. Podcasts are still a niche medium. Unless Ivan turned his parents onto the podcast, mom and dad probably did not stumble across this one particular episode among the hundreds of thousands of podcasts available.

This show doesn’t need to be heard first person by Ivan’s parents to be damaging.

Maybe somebody else in Waterloo, who knows Ivan’s parents, heard the podcast. It is possible somebody in the same industry familiar with mom and dad heard the show. Word can travel to the business owners in many ways.

The show lives forever on the internet. It isn’t hard to imagine the show eventually finding its way into the hands of Ivan’s parents. Simply assuming they won’t hear the show is ignoring reality.

 

4. Others Will Have Second Thoughts

Those who heard the show will think twice before they e-mail the host regarding a sensitive subject. If the host was flippant with respect to Ivan’s identity, why would any listener think he or she would be treated differently? Most listeners of the show will find it hard to trust the host with their information.

 

5. Where Can I Trust You

If I can’t trust you with an e-mail, how can I trust you with my business? On the surface, the anonymity of the e-mail seemed inconsequential. Considering how the action affects the other areas of the business, it is easy to see how this becomes a much bigger issue.

People do business with people they can trust. If it appears you do not have your client’s best interest at heart, it is quite likely they will be looking for a new supplier. Trust is everything.

As is often said, it takes a lifetime to build a reputation and minutes to ruin it. An action like this offers quite a blow to the host’s reputation. Rebuilding it will take a long time. The damage to the business could be serious.

 

6. Edit

This entire issue could have been avoided if the host had simply edited the audio. That is the saddest part of this entire mess. Had she taken the time to edit the intro of the e-mail, the trust would have never been tarnished.

The show wasn’t live. There was no live studio audience. There was no reason the audio couldn’t be changed after the fact.

I realize the podcast is not the primary function of the host’s business. The show is just a part of the overall marketing plan. The host does the podcast once a week as a way to continue to spread the message. That does not excuse the issue.

If the host cannot be trusted with a minor issue like podcast content, she cannot expected to be trusted with larger pieces of business.

As you move forward with your podcast, remember that your show will exist for quite some time. Be careful with the content you choose to include. In most every case, you do not get hurt by what you leave out. Be completely confident with your content before you post your show.

Be sure you do not damage your reputation by one lapse in judgement. Your entire show and corresponding business is built on that trust. Protect your trust with everything you have.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

 

Let’s turn your information into engaging entertainment.

Podcast

Struggles With Editing, Structure and the Perfect Sound? – Episode 192

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Struggles With Editing, Structure and the Perfect Sound? – Episode 192

Podcast struggles with editing, structure and sound
Copyright: princeoflove / 123RF Stock Photo

I recently asked my tribe about their podcast struggles and the one thing they are struggling with most. This week, we are going to answer the questions about editing time, the structure of your show and how to get the perfect sound. This will help you get over a few hurdles and conquer your struggles.

EDITING STRUGGLES

I struggle with the production details. Would love to job it out.

Jon Fugler, CEO

Recruit-Me Athletic Scholarship

www.recruit-me.com

 

I struggle with the time it takes to Edit!

Christopher Lewis

www.DadOfDivas.com

 

Thanks Erik. Enjoying your podcasts. Heard about you via Dave Jackson. Keep up the good work. For me, it’s a tie between editing my podcasts, nailing down interview appointments, and over-the-internet issues during interviews.

-Shawn

Host of the Stories of Starters Podcast

Helping you build your brand at Washburn Writer

Teaching you Excel at Your Excel Tutor

 

EKJ: Look for ways to make your editing easier. What can you do to eliminate repetition?

Create a shell for your podcast. This is a session in your software that includes your show open, show close and any other recorded elements you use to produce the show each week. This will save you time searching for and inserting the parts.

Make editing easy. If you or your guest messes up, and you know you will need to take it out, pause for ten seconds. I learned this trick from Dave Jackson at the School of Podcasting. When you go back to edit, the long silence will be easy to locate making it easy to remove.

Finally, don’t be so worried about removing every “um” and “uh”. A few of those help you sound natural. Simply work over time to remove them completely from your speech pattern. This will take time. Be aware of it. If you aren’t afraid of the silence, your “ums” will eventually go away.

If all else fails, find someone like Steve Stewart to do your show editing for you. Eliminate one of your memberships to pay for it.

 

STRUCTURE STRUGGLES

We did our first recording the other day and there were a few issues we are having to work out. Sound quality isn’t bad. Small issue with mic technique but the one thing that I can tell we are struggling with is the content. Having a single topic? Three segments? Just the interview? If we just do the interview the user just doesn’t get to know us. We can talk but containing it to say 15 minutes or less seems to be a challenge. Keeping it focused is the thing that seems to be something we are working on. We are going to be doing interviews and two other segments. No such thing as too long, just too boring right? Just want to make sure we do the latter. Thanks.

Jeremy Cox

Humble Pig Studios

@40 Podcast

 

EKJ: Which part do you enjoy most? Your show should be content that sparks your passion.

If you love interviewing people, interviews should be the biggest part of your show. It will be the best content you deliver, because you are passionate about it. You will continue to push yourself to be better.

With regard to the number of segments and the length of the show, let’s go back to your ideal listener. If you have completed the Target Listener Worksheet from PodcastTalentCoach.com, you have your ideal listener well-defined.

If we know how and why your listener is consuming your content, and what that individual likes most, we can begin to learn how to shape our content. As you mentioned, never too long – only too boring.

The structure of your show may ebb and flow at the beginning. As you get feedback from your audience and watch your download numbers, you will start to learn what they like and dislike.

The day you don’t do the “random thoughts” segment and your e-mail inbox fills with feedback, you’ll know whether or not to add it back in. When an episode gets twice as many downloads as your typical show, you know you may have hit on a hot topic or guest.

The podcast doesn’t need to be perfect right from the start. Launch and adjust as time goes on.

 

PERFECT SOUND STRUGGLES

I struggle with getting the recording space right to sound professional (I reluctantly ended up having to move into my bedroom as it was the only room in my house with a low ceiling) I had to put rugs on the floor and mattresses up against all the walls. Even still it is hot in my little room – I live in Queensland Australia and I am uncomfortable.

Annie Holden

 

Getting the levels exactly matched. Even though I know my way around VU meters and send the whole show through a cloud-based leveling service, sometimes my guest, appearing by phone, is not at the same level as me.

Scott Orr

Producer / Host, “Code 3” – The Firefighters’ Podcast

 

I struggle with getting started due to recording equipment.

Kyle Congleton

 

EKJ: Don’t let the equipment be the excuse for not launching. If you can use Microsoft Word and post to Facebook, chances are you can launch a podcast.

YouTube can be a great source for learning the equipment. Start simple. A USB mic like the Audiotechnica ATR-2100 connected straight into your computer will get you up and running.

Get a crash course on your recording software, like Audacity or Hindenburg.

Then, launch.

The audio doesn’t need to sound perfect. My buddy Kraig Mathias did a show from the park. He would go walking and record the show. It was about online business and money.

The content was great. Who cares that there are birds in the background?

Have you ever listened to the Marketing Secrets podcast with Russell Brunson? It was formerly called Marketing In Your Car, because he would just hit record before he started driving and record the whole podcast on the way to the office.

People will listen to great content with average audio. Great audio will never save poor content.

Here are a few tips. To minimize the background noise, make sure you are using a cardioid or directional microphone. This will do a great job picking up the audio source right in front of the mic without allowing much ambient noise to get through. Omnidirectional mics pick up sound from all directions.

You can also minimize background noise by being closer to the mic, even touching it. This will allow you to turn down your gain.

The entire room doesn’t necessarily need to be muffled by soundproofing. If you build some soundproofing right behind and close to your mic, the sound waves from you voice will be greatly absorbed without bouncing around the room.

To balance you and your guest, you can use some software like Skype Call Recorder that will allow you to record each person on a separate track. This setting is also available in some other conference software.

You can accomplish separate tracks by using multiple tracks through a sound board as well. This takes a little more set up and mix minus. This is higher level than beginners need to tackle.

Remember, most people are not listening to your podcast in ideal conditions. They are not in a perfectly quiet room wearing enclosed headphones. They are typically at the gym or in the car or mowing the lawn. Ideal sound quality isn’t critical in most situations.

Spend more time worrying about your content and having fun.

 

 

Do you need help with your podcast to conquer your struggles? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.