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Podcast

How To Build Know, Like & Trust – PTC 358

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To grow your audience and monetize your podcast, you need to build relationships. People do business with those they know, like and trust. That is the definition of relationship.

Today, I want to show you how stories help you build those relationships.

BOOTCAMP

Before we jump into it, I want to invite you to a powerful event that will help you build your podcast monetization strategy.

So many times, we go to webinars hoping to learn something only to find out it is a big sales pitch. We might walk away with one or two ideas after an hour. But we are really only there for the sale.

You have a chance to join me for a 6-hour Podcast Profits Bootcamp where I will put you through the entire process to build your podcast monetization strategy.

During this event, we will build a few ways to monetize your show that are perfect for you. This isn’t one size fits all. It is specific to your show.

You will get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step.

We will start with your foundation to ensure you are building on solid ground. Then, we will develop your purpose. I’ll show you why most podcasts don’t make money, so you can avoid those pitfalls.

Many people think ads and sponsorships are the way to make money with your show. That is a myth. It is the worst way. Sponsorships require a very large audience and a lot of sales time. Ads also have a revenue ceiling.

I’ll show you a better way during the Podcast Profits Bootcamp. I won’t just show you, we will build it together. We will discuss the various ways you can monetize your show, so you can pick the strategy that is right for you.

Finally, you will have plenty of time to ask me questions to refine your strategy.

This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done.

Where most webinars last an hour, this is a 6-hour, all day event.

REGISTER

Registration for the Podcast Profits Bootcamp will be $197 for the 6-hour bootcamp, your workbook and your monetization strategy for your show.

Right now, you can enroll for $97 if you act fast. This fast action deal is good until Tuesday, October 19th at Midnight. Enroll now at a great deal and secure your spot. After Tuesday, the price goes to $197 and I’ll start promoting it heavily.

You can enroll at www.PodcastTalentCoach.com/bootcamp.

If you are ready to build your podcast monetization strategy, the Podcast Profits Bootcamp is for you. You’ve spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy.

Let’s sweeten the deal for you a little more. If you enroll in the Podcast Profits Bootcamp, I will give you my Powerful Podcast Interviews course as my gift.

Powerful interviews are a great way to grow your audience and monetize your show. This course shows you how to leverage your interviews to engage your audience.

In this course, we talk about why we interview, the essential elements of creating unique interviews, the powerful interview questions and how to ask those questions in a way that will engage both your guest and audience. You get it as my gift with your enrollment.

Let’s get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp. Save when you register by Tuesday.

FRIENDSHIPS THROUGH TRUST

Now, let’s talk about how you build trust and use it to grow your show and business. 

People do business with those they know, like and trust. That is the definition of relationship. This is where friendship begins.

Think about your best friend. How much do you know about that person?

Do you know where they grew up? How about where they went to school? Do you know what they like to eat or something about their unique interests? There are things they haven’t told anyone but you.

That’s how friendships are formed. You probably weren’t there when they were growing up in their gradeschool neighborhood. But, they told you all about it.

Their embarrasing high school stories may not have included you. But, they told you all about it.

The stories go on and on. Your best friend tells you everything. You weren’t there to experience all of the events, but you heard about them.

That is the power of story. Friends share with friends.

Friendships are built by revealing things about yourself. When you reveal things, you show trust. The more you share stories with your listener, the more you build relationships.

ELEMENTS OF STORY

Powerful stories have 4 elements.

The first is your Provocative Point. My radio coach would always ask, “What do you want the audience to laugh at, marvel at or better understand?” That is your Provocative Point.

This is the goal of your story. Make your audience feel something.

Next, you need an Intriguing introduction. This should include your Provocative Point. Tell people where we are going. Nobody wants to get on a bus when they don’t know where it is headed.

When you start with your Provocative Point, your listeners can enjoy the journey. They can enjoy the details.

That is the third element … your Vivid details. When you include vivid details, your story become more believable. Your story stirs emotion. You transport your listener to your specific time and place. The details create images in the theater of the mind.

Finally, end your story with a Powerful Conclusion. Put a period at the end of your story. This should be a quick restatement of your Intriguing Introduction, just like a great speech.

STORY EXAMPLES

Let’s review an example of how story works in your podcast.

Mike Van Pelt is one of my clients. He gave me permission to share these examples from his True Man Podcast. You can find his amazing show at www.TrueManPodcast.com.

His podcast is designed for men who feel stuck in some aspect of their life.

Do you feel you’ve lost control of your goals or the ability to move in a new direction? Do you feel like you are navigating life’s journey on your own when you could really use a guide and a roadmap? That is what the True Man Podcast is all about.

These stories come from Episode 16 The Comeback. This episode is all about writing your comeback story.

When you tell stories, put your listener in the moment. Stir emotions and make them feel something.

STORY ONE

In the first story, Mike talks about his story. He talks about discovering what it means to be a parent. However, he doesn’t put me in the moment.

This story is not very specific. There are not many details. Give it a listen.

(first story)

There are a lot of generalities in this story. He didn’t put me in the moment.

Mike needs to tell me when he decided it was time to go back to school. Put me in that conversation.

Mike tells me he was talking to his kids about the importance of school. He comes to the realization that he was being hipocritical. Put me in that moment.

Where were you? What were you doing? Mike stirs some great emotions. He tells me about being embarrassed. When does the pivot happen?

I want Mike to get to the point where he says, “Then one day I discovered …” or “That’s when … happened.”

Where is the pivot in the story where we see the transformation happen? Put me in that one place and time.

STORY TWO

The second story gets a little closer. Mike talks with his co-host Paul about the starting a men’s group. Here is story two.

(second story)

This story gets a little closer. They meet Friday mornings. The meetings are in Paul’s office. It is 7a. It is Mike and group of guys.

In this story, I am starting to be present in the room. Use those vivid details.

What does the office look like? Where is the pivot point in that story? The story is a little closer to a great story, but not quite where we need to be.

STORY THREE

The third story is much better. This is a story about a specific retreat.

In this story, we are very specific with the details. As you listen to this story, notice how vivid the details become.

As Mike tells the story, you are put right there in the moment. You can see the surroundings. You can feel the emotion of what he is going through. Take a listen to the specific details in this story.

(third story)

I love the specifics in this story. Mike uses all of the senses.

And, check out the details.

They go up to Virginia a couple years ago.

It was very powerful to be around 300-400 guys and spend the weekend in the mountains.

They got to enjoy a focus on God.

It was Saturday morning.

Michael Thompson walked in on Saturday morning.

He was going to play 3 songs.

The second song was by Josh Groban.

These details are very specific. It is one specific point in time.

The first story was very generic. It could have been anywhere at any time.

In this third story, we are talking about one specific Saturday morning, up in the mountains, when he experiences one specific song.

This is what I’m talking about when I talk about putting me in one moment in time. That’s what brings the stories to life and makes them powerful.

Details and senses make the story real and believable. It also builds that relationship with your audience by revealing things about yourself. Mike is building trust with his audience by trusting them with his vulnerability.

PROVOCATIVE POINT

At the end Mike says, “That song took me out. I was almost on my knees. Because I didn’t know that God loved me that intimately. And I didn’t know I could love him back that intimately.”

This statement is the provocative point. It is what Mike wants the listener to better understand. This is where the story should start.

He could have started the story with, “There was one day when I finally realized that I could love God so intimately.” With this intriguing introduction, we know where we are going.

The intriguing introduction could be followed by the story of being at a retreat one Saturday morning. We were up in the mountains with 327 other men.

This is like seeing the trailer for the movie. We know the premise of the story. Now, we get to enjoy the details.

Use stories in your podcast, and you will begin building powerful friendships with your listeners. This is how you build know, like and trust to monetize your podcast.

JOIN US

If you are ready to build your podcast monetization strategy, come join us for the Podcast Profits Bootcamp. You’ve spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy.

Registration for the Podcast Profits Bootcamp will be $197 for the 6-hour bootcamp, your workbook and your monetization strategy for your show.

Right now, you can enroll for $97 if you act fast. This fast action deal is good until Tuesday, October 19th at Midnight. Enroll now at a great deal and secure your spot. After Tuesday, the price goes to $197 when I’ll start promoting it.

You can enroll at www.PodcastTalentCoach.com/bootcamp.

I’d love to see you there to help you build your strategy. Get in today. We’ll see you there.

Podcast

The Power of Being Vulnerable – PTC 355

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It is scary to put yourself out there and be vulnerable. But, it is also powerful. When you are working to build engagement with your audience, you need to be a bit vulnerable. That’s what makes you lovable.

BOOTCAMP

Before we jump into it, I want to give you a little update on the project I’m working on.

Last week I mentioned that I am putting together a workshop where I will take your hand and walk you through every step of the way to your goals.

You’ve given me a ton of great feedback, and I really appreciate it. So much feedback that I’m still going through all of it to determine exactly what you need and what the workshop will do for you.

It will take me another week or two to get it all put together. I can’t thank you enough for all of the responses to the survey.

This workshop will be something where we actually get work done. I don’t want to create just another empty webinar like you find everywhere else. I want to create a full day event that will help you get the work done. That’s why it’s a workshop. We will actually do the work together.

Once all of the feedback is reviewed, I’ll put it all together for you. Thanks for being patient. It is coming.

Now, let’s talk about building engagement, being vulnerable and attracting your ideal clients so you can make more money with your podcast.

THE PROFIT

You’ve heard the saying. People do business with those they know, like and trust.

I was watching an episode of Streets of Dreams with Marcus Lemonis the other night. You might know him from the CNBC television show The Profit.

On the episode, Marcus was researching the diamond district in New York City. It is a one-block stretch of 47th Streen in Manhattan between Fifth and Sixth Avenues. This block is one of the primary centers of the global diamond industry.

As Marcus was talking pricing with the jewelers, he asked about appraisal. How do you know the diamond is actually worth the asking price?

The jeweler said, “You just have to trust me.”

Now, this bracelet Marcus was buying had an asking price of $30k or $35k. This guy just wanted Marcus to trust him.

Even as they looked through that little magnifying glass at the perfection of the diamond, the jeweler told Marcus that most people have no idea what they are looking at. They have no idea how to price a diamond. You need a trained eye.

The same is true when you get your car serviced. You just need to trust the mechanic when he tells you that your car needs new brakes or the seal on your header is cracked. I have no idea what good and bad brakes look like.

THE TRUST

The sale is all about the trust. Your potential client needs to trust that you are telling the truth. However, they also need to trust that your solution will work for them, that they can actually do it and that it delivers the results you promise.

Many people want to learn the art of the close. Closing the deal is only about 10% of the sales process. Building rapport is the majority of the journey.

Trust is the primary reason you need to build rapport with your potential clients. They need to believe what you are telling them.

If you are simply talking about the features of your stuff and how much it costs, you’ve already lost your prospect.

Build a relationship with your future client before you ever discuss your solution.

To build that friendship, you need to be open and honest. You need to be vulnerable.

Trust your guest with some of your stories and flaws. Put yourself out there.

When you do, the Law of Reciprocity will kick in. The Law of Reciprocity basically states that when people receive something from someone else, the receiver feels compelled to return the favor.

If you are vulnerable and trust your prospect by using your stories and flaws, they will feel compelled to trust you in return. It isn’t that quick. The trust grows over time.

MANIPULATION

Some people think using the Law of Reciprocity is just simply manipulating their prospective clients. It is the opposite.

Think of your past relationships. Did you instantly tell the other person all of your secrets the first time you met them? Of course not.

As they told you a few things, you told them a few things. Over time, you learned just how much you could trust that other person.

There is a “right” time to be vulnerable and reveal things in a relationship. That time comes when the trust level is high enough. The give and take builds each time you share something and they share in return. Being vulnerable builds trust.

Now, are you manipulating the other person? Of course not. You are simply building a relationship.

Putting yourself out there is a great way to grow your relationships and attract more of your perfect clients.

GLIMMER LEARNING

Today, I’ve invited a special guest on the show to talk about your presentation and putting yourself out there. How can you be authentic and engaging with your audience and prospective clients?

Lisa Hannigan is the Founder of Glimmer Learning LLC, a company specializing in virtual engagement training and coaching for speakers. She helps them increase the impact of their message and maximize results.

Lisa is a certified Master Trainer and Virtual Facilitator. She offers her almost two decades of experience, along with tools and techniques to her clients and teaches them how to deliver high-impact, engaging presentations that inspire and connect every time they speak.

You can find all of Lisa’s info at www.PodcastTalentCoach.com/glimmer.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Why Your Content Is More Important Today – PTC 273

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It has been a crazy time in the world lately. When we face trying times like the Coronavirus Pandemic, we are hit with the unknown. We feel like we have little control. You and your show need to be an escape for your listeners.

ESCAPE

The news we hear contains a lot of fear and speculation. We hear about people fighting over toilet paper. My local WalMart just got a shipment of toilet paper in yesterday. There was an armed guard in front of it to ensure people didn’t hoard it.

These are definitely crazy times.

This craze is exactly why our content is important. We need to give our listeners a time to escape from reality for a bit. We need to be the vehicle that helps your listener put their mind elsewhere.

I was on the radio when 9/11 happened. It was early in the morning when the attack hit. My morning guy was actually on the air at the time.

By the time I was on in the afternoon, the news was becoming clear that New York City needed help. Many people felt helpless and didn’t know what to do.

We set up a drive-through donation area with the Salvation Army where people could make donations of medical supplies. The Salvation Army loaded the supplies into a truck and took them to NYC.

On the radio, we needed to decide if we were going to continue to recap the events of the day or return to playing music.

We realized listeners were getting updates from every direction. The news was becoming overwhelming. Our listeners just needed some semblance of normalcy. They needed someone to tell them it was going to be ok.

So, that’s what we did. We returned to playing music. We acknowledged the tragedy and told listeners where they could get info. But, we spent most of our time taking their minds away from the stress.

That is what you do. Take their mind away.

COMPANIONSHIP

People listen to your show for companionship. They don’t want to be alone doing whatever they are doing. Driving, walking, exercising, working or whatever. You are their buddy keeping them company.

When stressful times like this happen, people just need to think about something else. Help take their mind off of the worry and unknown.

Be a friend to your listener. Acknowledge the stress and pain. Then, move on to something else. People need normal. Too much negative news and stress is unhealthy. Take them to another place and time.

We talk a lot about being a friend and creating strong relationships. People do business with those they know, like and trust. In times like these, you can build that trust.

Be there for your listeners in the way they need. That doesn’t mean piling on the bad news and speculating what might happen. That means being an empathetic friend who can have a few laughs thinking about something else.

TOUGH DECISIONS

If you have ever lost a loved one, you know what I mean.

I lost my dad this past summer. Seeing him every day in the hospital was mentally fatiguing. I found it hard to focus on anything else.

That hospital brought back memories of losing my mom almost 20 years to the day earlier. It was like a double whammy. The unknown of if he would ever leave the hospital. Could he understand what I was saying? Was the medication working? I kept going through it over and over in my mind.

My son had a hockey tournament while dad was in the hospital. We needed to decide if we would make the trip or stay at home while dad was in the hospital. It was tough.

When my mom was in the hospital, she fought through a tremendous amount of unknown before she finally let go. I left work many times, because they thought that day would be the day only to find out she stabilized.

I knew it could be a long time before we knew what lay ahead for dad. Keeping up this cycle of “what ifs” in my mind was taking the toll.

We decided to make the trip. Being part of that hockey tournament and getting my mind off of things was just what I needed. Getting away from all of it gave my life a bit of normal.

When I got back to town, things were just as I left them. Dad was still in the hospital in the same state. The questions were still there. The doctors were still trying.

Without that trip taking my mind off of things for a bit, it would have just been weeks of worry, concern, unknown and pain. That isn’t healthy for anyone. My mind was able to relax for just a bit. I could think about other things.

That is what you can do for your listeners. Be that getaway. Help them escape.

FUTURE

So, where do we go from here?

Keep producing your show. Acknowledge and move on.

People need you to be your consistent self. Send the message that things will be ok. This is there normal lives. We are living our life rather than letting external forces we cannot control dictate what we do.

Help your listeners get through this by being you. That is what your listeners need.

This week, recognize the state of our society. Then, do your show. Your listener need you to be consistent.

Be a friend. Help your listener escape. It might just get your mind off of things for awhile as well.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.