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Word-of-mouth is one of the best ways to get your audience to grow. You can create word-of-mouth in many ways. It isn’t only one friend telling another. Word-of-mouth comes from hearing about something from any trusted source.

WORD-OF-MOUTH

People can hear about your podcast from a friend, a family member or a conversation between two others. They also might hear your show mentioned on another podcast, see it mentioned on social media or see it mentioned in a blog post.

You can also get in front of new listeners by appearing on television, on stage or on summits created for your target audience.

To grow your show, you need to get in front of people who are not already aware of you and your show. When people talk about your show in a good way, it is very similar to an endorsement. You win by association.

You never know if you can land an interview on another platform unless you ask. However, don’t ask in a pick-up line sort of way. You need to create a bit of a relationship before you can invite yourself on the show.

FOCUSED APPROACH

So many podcasters and agents of podcasters reach out to shows in a shotgun style. They randomly fire and hope they hit someone.

I know this, because I often receive interview requests from people who make no sense for my show or my audience. Do you homework and build the relationship before you ask for the interview.

Last week, I interviewed Dan Miller. He and I had been forming that relationship for years. I was really on his radar in the past 6 months. We knew each other before we even began discussing an interview.

When you try to land interviews, target fewer with deeper relationships. Find a dozen people who could become valuable connections. These should also be people you can help as well.

Begin these relationships about 6 months before you are ready to launch your course, interview tour or event. Give the relationship time to grow.

It is much easier to find those people when you have a warm introduction. If somebody who I know introduces you to me, it is much more likely that you and I will foster a relationship. If I get a random e-mail from a person I don’t know, there is very little chance that will go anywhere.

Work daily to help people and grow your network. Be a connector for others and your network will become amazingly big. Just do the work.

SHELLEY ROXANNE

I had the pleasure of meeting Shelley Roxanne through Joint Venture Insiders Circle. You can find a link to that amazing connection group at www.PodcastTalentCoach.com/jv. This is a group designed to connect people who are working in similar spaces. We help each other grow.

Shelley Roxanne is a media expert and coach. Just like me, she has spent years in radio and is a #1 best-selling author.

Today, we get Shelley-fied. She is here to share her secrets to help you get on other shows. You will see why I love her so much.

You will learn how to go from overlooked to overbooked. Shelley helps you discover how to skyrocket your confidence, your income and your impact. You will learn how to get known as an expert in your field.

We talk a lot about letting people get to know you by telling your story. Grab a pen and paper. Shelley is going to tell you the what, when, why and how to tell your story when you are being interviewed.

Our conversation is packed with so many nuggets, you’ll probably need to listen to it twice. Shelley is also going to talk about working directly with her in her Overlooked to Overbooked Masterclass.

You can save $500 off of the tuition by using the coupon code EKJ20 at www.PodcastTalentCoach.com/overbooked. The next class begins September 1. Head over to see the details.

GET BOOKED FOR WORD-OF-MOUTH

Are you ready to get booked on other podcasts? You see how interviews can supercharge your word-of-mouth. You just need to get started.

Find 6 podcasters you know, or friends who know those podcasters. Start creating the relationships and grow your word-of-mouth.

This isn’t going to happen unless you take some action. Start promoting your brand, message and podcast by getting seen on other platforms.

Expand your thinking beyond podcasts. Find tv, radio, blogs, summits and stages. Find every opportunity you can to help those content creators make their platforms and content even better.

If you would like Shelley’s help, head to www.PodcastTalentCoach.com/overbooked. Get Shelley-fied today and go from overlooked to overbooked. You need to hurry. The next class begins September 1. See if there are seats still available.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.