Tag Archives: impostor

7 Tips To Help You Like Your Voice – PTC 336

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Most people do not like the sound of their own voice. It is natural and quite common. Don’t let it get in your way.

When we hear ourselves, the Impostor Syndrome starts to kick in. 

On a coaching call the other night, we were talking about reviewing your podcast in order to improve. The only way to improve your content is to listen to your shows like a listener.

My client said she finds it difficult to listen to her podcast. She said it is uncomfortable.

NATURAL

It is quite natural to dislike the sound of your own voice when hearing a recorded version of it. When you talk, the bones in your head vibrate adding to the timbrance and qualities you naturally hear.

When you hear a recording of your voice, those vibrations are absent. The bones in your head aren’t vibrating. That causes your voice to sound different to you.

The natural bone vibrations also make your voice bounce up and down like a cheesy DJ. You start doing some unnecessary acrobatics with your voice when you are wearing headphones.

The bone vibrations combined with the enclosed nature of your headphones cause you to hear the big announcer voice. It is much different than the way your listener hears it. You tend to speak in ways you don’t normally speak in everyday conversation when you are wearing headphones.

FEAR

As we listen to ourselves, we think about being judged. It is said that the most common fear is the fear of public speaking. The thing we fear most is not speaking but humiliation. We don’t want to make fools of ourselves.

Your inner critic never congratulates you. Your voice reminds you of the critics.

The more you listen to your show, the more comfortable you will be with your voice.

There are seven steps you can take to make your voice sound more natural and get you on the path to enjoying the sound of your voice.

1. NOTES

The way you write is much different than the way you speak. You use different words. Your sentence structure is different. The flow of the written word simply differs greatly from the spoken word.

As you are speaking, use notes instead of a full script. You will sound much more comfortable when speaking from the heart rather than speaking from the script. The flow and structure of your sentences will be much more natural.

Make note of the important points to include in your podcast. Hit those points within your show without reading it word for word.

2. ONE PERSON

You will sound much more natural when you speak to one person rather than a group of people. Audio is a very personal medium. People are using listening with headphones.

The only reason people listen to audio is for companionship. They don’t want to be alone when they are doing whatever it is they are doing. Talk to her.

When your listener is listening to your podcast, she wants to feel like you are talking to directly with her. If you include a call-to-action in your podcast, you want your listener to act upon that request. If you are talking to a group of people, she can easily think someone else will take action and she will do nothing.

Instead, speak right to her. If you are speaking directly with her, she will begin to develop a friendship with you. She will begin to feel like she knows you. She will also feel like you care about her personally.

When you speak to one person, your delivery will sound much more conversational and less like a lecture. This will help you become more comfortable with your own voice.

3. ONE CUP

Your voice will sound different to you when you listen to your voice through headphones. The enclosed space of the headphones amplifies your voice.

The sound of your voice is also changed by the audio processing. The bones in your head vibrate differently when using headphones.

To help you sound more natural, remove one ear of your headphones. Only use one side to monitor what’s going on with the audio.

With only one cup on your ear, you are able to hear your voice more naturally with the free ear. You will also hear your voice in the context of the ambient room noise rather than through the vacuum of the headphones.

4. TURN IT DOWN

If you are wearing only one cup of your headphones, turning the volume down will also help you sound more natural. With a lower headphone volume, you will hear your natural voice better. You won’t be fooled by the dominance of the headphone sound.

Use should your headphones to make sure you hear the other audio included in your podcast. Make sure you can hear your music bed, intro, guest and other audio. However, make sure your headphones are not giving you a false image of your voice.

5. SING-SONGY

Speak naturally. Do not attempt to sound like other announcers you have heard. Be yourself.

Have you heard those old school DJs that are really sing-songy? They sound like they are puking or singing some bad, over-inflected high school musical? That’s what we don’t want.

When you speak like an announcer, you begin to stretch and emphasize words unnaturally. Your speech begins to unnaturally bounce.

When you listen to your recorded voice like this, you sound like a puky disc jockey or used car salesman on a bad television commercial. Both lack warmth. They are hard to believe.

Instead, speak conversationally. Use a natural pace. Don’t use unnecessary emphasis on words. It might help if you speak like you are on the telephone just talking with one person on the other end. These steps will help your voice sound more natural.

6. PERFORM

This may sound counter to what I just said, but you need to perform.

Put yourself in the right frame of mind with visions. People can hear your smile. You need to get there before the recording begins.

Work from pictures. All communication is visual. Envision in your mind a specific time and place that makes you happy. Actually describe it out loud. This will change your state of mind.

There is a philosophy in acting that the performance begins before you break the wings. That means actors get into character before they actually step onto stage. They take steps to get in the right frame of mind before the performance begins.

Do the same for your podcast. Get there before you hit record.

7. REVIEW

The best way to become a more natural speaker is to review your show often.

When you listen to your show on a regular basis, you will become much more accustomed to hearing your voice in a recorded setting. You dislike your voice, because you are not used to hearing it outside of your own head. The more you hear your voice, the more natural it will sound.

It is possible to overcome the dislike of your own voice. You simply have to take steps to conquer it. It will take time to begin liking the sound of your voice. Be patient.

Remove some of the annoying qualities of your speech. Use notes, speak to one person and get rid of the sing-songy pattern. Polish up the product first.

Next, adjust the way your record. Use only one cup of your headphones. Turn the volume down a bit to hear your voice in its natural setting. Make minor adjustments until you get comfortable.

Finally, review your show. When listening to your own voice becomes habit, your recorded voice will sound much more natural to you. Review your show often.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Find The Confidence For Your Topic – PTC278

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You have found a topic that you love. It is a subject you can talk about for days on end. Where do you find the confidence to put it out there for the world to see … and judge … maybe love … and probably critique? Confidence is elusive. I want to help you find it today.

Can I tell you how pumped up about podcasting I have been lately? I have been talking with a ton of podcasters over the past few weeks. Some haven’t launched yet. Others have just started. I have talked with podcasters who have been doing it for years.

IMPOSTOR SYNDROME

One common theme that continues to come up is confidence. The Impostor Syndrome. Who am I to have a podcast? Who will ever listen to me?

I was on a call with a doctor the other day. He has been practicing for years and is just getting ready to start a show. He is a little active on social media. However, he doesn’t see the engagement he would like to see to have the confidence to launch.

Doc is starting to hit that point where we all wonder if the work is worth it.

He said, “Will I prematurely quit or double down the efforts and work through the process to success. The passion is the gas in the tank. I need to find that again.”

That is critical. Just like I told him. Surround yourself with people who will inspire you and rekindle your passion. That is what these conversations have been doing for me. I love helping people find their passion.

Will anyone care about your passion as much as you do?

WHO WILL LISTEN?

I was talking with Jeff this week. He has a passion for music and music history. However, he has a desk job. He is struggling with a way to make his passion for music the subject of his podcast and the basis for a new business.

Jeff has the same fear. He told me, “Who is going to listen? Who cares what I have to say? Will they get value from what I discuss?”

Does that sound familiar?

As we talked, we developed the idea of creating a show that highlights the amazing music landmarks around the country, like Graceland and the Hollywood Bowl. We could then develop a way to create a business to serve people who wanted to experience more.

You have it in you to create what you love.

Will it be scary? Absolutely. Can you find the confidence to launch it? Absolutely.

YOUR CONFIDENCE

Surround yourself with people who can support you who are also going through the same things you are going through.

I have a free webinar coming up on Saturday, April 25 that will help you with all of this. You can get details at PodcastTalentCoach.com/whynow.

We will talk about why now is the perfect time to launch. We will also discuss the 7 ways you can use a podcast to attract your ideal clients, how easy it can be and how you can find people to connect with that can support you.

There are around one million podcasts out now. However, there are only about half a million that are active. If you don’t find the confidence and support you need, it becomes a tough journey. It doesn’t have to be that difficult.

I would love to help you through this. You can find the confidence. Get details at PodcastTalentCoach.com/whynow.

Whatever your passion, you can create a powerful podcast with it.

POSITIVE CHANGES

Shelley F. Knight is a once upon a time nurse, clinical hypnotherapist and writer. She provides an eclectic blend of clinical and spiritual expertise in her specialist subjects of Positive Psychology, Spirituality, and End of Life.

Shelley is the author of Positive Changes: A Self-Kick Book, and is a freelance writer for international magazines.

She is now host of Positive Changes: A Self-Kick Podcast and went through these same issues.

When she was launching the podcast, she fought impostor syndrome. The little voice in her head was asking the same questions we all hear. Who will listen to me. She even has a published book and still fought the voice.

I had a chance to talk with Shelley about her journey, and I want to bring that to you today to help you on your journey.

HER JOURNEY

In this discussion, you will learn how Shelley went from a clinical hypnotherapist to a podcaster. She talks about why a podcast is better than a book and what she gets out of a podcast that she doesn’t get from her writing.

We also get into how she overcame the impostor syndrome, what her production process looks like and how she found someone to help her produce the show.

I hope this discussion helps you find your confidence to embrace the topic that you love in order to create the podcast of your dreams.

A big thanks to Shelley F. Knight for being part of the show. The link to her site is right here:

http://shelleyfknight.com

Come be part of the free webinar I am offering coming up on Saturday, April 25. We will talk about why now is the perfect time to launch.

We will also discuss the 7 ways you can use a podcast to attract your ideal clients, how easy it can be to produce your show on a consistent basis and how you can find people to connect with that can support you.

You can get details at PodcastTalentCoach.com/whynow.

Let’s turn your information into engaging entertainment.

Be Confident To Launch – PTC259

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Sometimes we forget what we didn’t know when we started. We think everyone knows what we know and we are not confident. The little voice in our head makes us doubt we have anything of value to share or the authority to do so. It all holds us back from launching our podcast or episode.

You always have a superpower to someone.

SHE STOPPED

One of my clients has launched her show. She is over a dozen episodes in, but is now doubting her ability. She isn’t confident. Have you been in that position?

She spent years as a marketing professional. She transitioned into a stay-at-home mom, but still wanted to use her knowledge in marketing and nurturing client relationships. Her knowledge is great, but she fears judgement.

The podcast is witty, creative and resourceful. She shares great information and product knowledge in every episode. It is clear by listening to the show that she truly loves what she does. Feedback from friends and listeners has been very positive.

Recently, she has started to hear that little voice in her head. What if her former co-workers start to judge her? The voice is asking, “Who do you think you are trying to teach others about marketing?”

So, she stopped.

We worked together to define her ideal target listener. The one person that needs her help the most. Then, made that person her purpose. Everything she creates on the podcast, everything she does will be for that one individual.

GREATER THAN CRITICS

What others think, the other judgements, mean nothing. The “why” behind the show is to help that one ideal listener solve her problems. The show has a purpose greater than the critics.

Here is the funny thing. The critics probably don’t even exist. Our podcast means so much more to us than to anyone else. As much as we would like to think others are watching everything we do, the reality is most are not paying attention. Those people have more important things to do that evaluate our podcast and work.

BE CONFIDENT

Be confident and move forward. You have great things to offer the world.

Think about your niche. Think back to when you began. Remember when you didn’t know where to start?

There were definitions you didn’t know. The steps in the journey were probably confusing. You probably asked more than a few times, “How do you do that?”

There are many people in your niche right at that point in their journey. Help them grow to where you are now.

IDEAL CLIENTS

Imagine being able to have a conversation with your ideal client on a weekly basis. Envision having a way to allow your prospects to get to know you and what you are all about. That is what a podcast can do for you.

Each week you are able to build a trusting relationship with your tribe. Your podcast allows you to demonstrate your authority and connect with your customers and clients.

Your podcast will help your ideal listener during every episode. You provide value with each episode to position you and your business as the thought leader in the industry.

The podcast can also help you connect with other leaders in your niche.

HOW TO IGNORE

There are a few steps to help you be confident, keep the critics at bay and focus on your mission.

  1. Know your why
  2. Determine what you know that most people who were in your spot a few years ago do not know. What is your superpower?
  3. Define your ideal target listener, including their wants, needs, fears and struggles.
  4. Brainstorm 25 topics that you can teach them about your journey to help them overcome their struggles.
  5. Focus on your ideal target listener while recording every episode.
  6. Don’t read your reviews and turn off the comments. Focus on your why.

YOUR CHECKLIST

If you have yet to launch a podcast, you can find my 21 Point Podcast Launch Checklist at PodcastTalentCoach.com/podcastlaunch.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How Much Prep Is Too Much? Podcast Struggles – Episode 196

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How Much Prep Is Too Much? Podcast Struggles – Episode 196

Podcast Struggles with Prep
Copyright: ximagination / 123RF Stock Photo

I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles, including tips to deal with show prep, relaunching your podcast, growing your audience and more.

RELAUNCH

What giving me the most headache is relaunching my podcast after a long time not producing because life took a turn. My gear has been in storage after some life changing events and I’m starting from scratch.

Have a great day!

– Dan

The Coffee Couch

 

EKJ:

What part of starting is giving you a headache, Dan? If we got together in a coaching session, this is where we would start. If we can determine where the aggravation lies, we could work our way around that piece.

Podcasting is a lot of work. You need to create your subject and notes. You need to record the show. Edit the show and create the show notes. Post the episode to your media host. Create the post on your website. Then, you need to attract the audience.

Each step comes with its own unique headaches. You are also starting at ground zero, which looks like a true uphill battle.

Let’s assume you enjoy the process of creating a podcast, but dread the fact that you have no audience. Starting from scratch and building it up again feels like a lot of work.

The first thing we need to do is accept the fact that it doesn’t just seem like it is a lot of work. It is a lot of work.

It isn’t the destination, it is the journey. You don’t want to be the dog that catches the car. Enjoy the run.

Remember when you launched the first time around? Remember the excitement when you got your first few downloads? Do you remember how it felt with you hit the 100 download mark? How about when you received your first e-mail from a listener or comment on an episode?

Here is your chance to experience that excitement all over again. But this time, you have experience from the first time around. You won’t experience the frustration trying to figure things out for the first time.

More joy. Less frustration. Get started and enjoy the journey.

 

IMPOSTER SYNDROME

I think my biggest concern is Imposter Syndrome and then closing the deal on scheduling an interview. I took so much time in planning and pod-crastination that potential guests (50) may have forgotten that they agreed to a chat. I took too much time to learn the technology. You and I chatted on your show about my beginning process MORE THAN A YEAR AGO!

MY QUESTION: How much Show Prep is TOO MUCH PREP?

Being totally nervous about asking for interviews, I wanted to answer EVERY POSSIBLE question and objection, upfront. I prepared a SUPER-detailed show prep sheet to send to potential guests.

– David Freeman

 

EKJ:

50 guests!?! David, let’s get rolling. Start recording.

I completely understand the Impostor Syndrome. The unknown of getting started is the scariest part.

“What if I mess up the interview?” “What if I come off as an amateur?” “What if people find out I don’t know what I’m doing?”

You know more than you realize.

Your interview is simply going to be a conversation. Walk into the interview being curious and you’ll be just fine.

When he interviewed authors, Larry King said that he would not read their book in advance, so that he would not know more about the book than his audience. He was simply curious and asked great questions.

It is just like a cocktail party. Know enough about the person to start a conversation and go from there.

What is the goal of the interview? You want the person on your show for some reason. How will your audience benefit from this conversation?

Once you know that, you will understand which questions are important. You will use your target listener as a filter for your questions and let it roll.

Get over your fear of starting by taking the first step. Make it a small, easy step. Get a mic and a computer. Install Skype.

Once you have that done, schedule and record an interview. Make this someone lower on the list. This will be a test run to make sure all goes well. Knowing this will take the pressure off of you to make it a home run. We are just looking for a little success.

When show prep is becoming an excuse for not launching, it is too much prep.

When you are asking for an interview, what is the worst that could happen. They might say, “Sorry, David. I don’t have time right now.” If that happens, move on to the next.

A decline is never a judgement on you or your character. The interview just doesn’t make sense for them right now.

If you position your request from your guest’s point of view and explain how it benefits them, that is about all you can do. They either say yes or no. Don’t be embarrassed about asking.

Some will be flattered that you asked. If you have done your homework and know what is important to your potential guest, very few will be offended if you ask. If they are offended, that individual is probably not somebody you want on your show anyway. Move on.

With regard to the show prep sheet you send your guest, make it easy. Nobody wants to volunteer to be on your show and then spend 2 hours filling out forms and doing homework before the interview begins. Cover the important subjects, like time, room noise, profanity and expectations. Then, get rolling.

You cannot possibly predict every scenario that might happen during the interview. So, stop trying. You won’t know how warm the water is until you jump in. Give it a try.

 

RELATIONSHIP SUCCESS

You had a longer segment on sharing content or teaming up with other podcasts on a previous episode. I focused a lot of effort on that, and like you advised, I didn’t fear losing my listeners to these other friendly shows.

The plan didn’t work at first, but then we found the right partner. They engage on our Facebook and share our content and we do the same for them. Not only did our average downloads jump 25% overnight, but we made some great friends at the same time.

We are currently planning a joint episode and we are both hoping it will be a success. This is a great strategy to gather new listeners. And if you are fun, engaging and creative, these new listeners will stick around.

– Andy Gonzales

 

EKJ:

I love when a plan comes together.

In Episode 176, we talked about various ways to grow your audience by 10x. One of the suggestions is connection.

You need to reach out to others in your space. You need to increase your circle of influence. You need to take some chances and make some noise.

So many podcasters see the pie as limited. If you get more pie, I must get less. They act like there is only so much pie to go around.

Podcasting is more like fire or ideas. If I have fire and I give you some of that fire, you gain and I lose nothing. If I have knowledge and I share that with you, it is the same situation. You gain and I lose nothing.

Just because someone listens to your podcast, that doesn’t mean they cannot enjoy another. There are 168 hours in the week. You are probably awake for 112 of those hours. If you release on 60-minute podcast a week, there are 111 more hours to enjoy other shows.

Find great partners and help each other. As Andy says, you need to find the right partner.

If partnering with someone in your direct niche still makes you a bit uncomfortable, find someone who might make a great compliment to your content. Look for a podcaster who offers something that goes hand-in-hand with your stuff.

Dave Jackson and I are a good example. We are both podcast coaches and consultants. However, Dave’s expertise is teaching the technical side of podcasting. My expertise is content and personality. We overlap here and there. But, we also compliment the strengths of each other as well.

If you do a podcast on coaching baseball, find a podcaster who has a show on playing baseball. If you do a business-to-business podcast, find someone who is business-to-consumer. If you are small business marketing, find someone who is small business accounting. There are a million possibilities. Help each other.

Here are some tips to grow your audience.

 

TEN TIPS TO GROW

  1. Reach out to super-fans and begin the interaction.
  2. Help people meet and create community.
  3. Host events to create community.
  4. Get interviewed on other shows. Make it easy for hosts to find you.
  5. Give. Leave feedback for other shows. Ask great questions on other shows.
  6. Promotion is the exploitation of great opportunities. Find great opportunities.
  7. Buy a contest insurance policy.
  8. Collect birthdates in your database and call listeners on their birthday.
  9. Create a lead magnet for every episode.
  10. Find people who can help you and invest in yourself. Mastermind, coach, peers.

 

You can get my entire list of 52 ways to create engagement with your show here:

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Finding Your Confidence – Episode 168

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Finding Your Confidence – Episode 168

Finding Your Confidence
Copyright: lzflzf / 123RF Stock Photo

Where do you start? How do you convince yourself that you have what it takes? How do you develop your confidence to launch?

There is a great quote from famous basketball coach Bobby Knight that says, “The will to win is not nearly as important as the will to prepare to win.Everyone wants to win but not everyone wants to prepare to win.”

Many podcasters want to win. Then the little voice in their head holds them back. Is that you? Do you have the desire to get your message out to the world, but lack the confidence to actually follow through with it?

That impostor syndrome creeps in quite often. I think it is human nature.

I recently sent a quick, 5-question survey to my tribe. The survey is designed to ensure I am delivering the content every week that you can use for your show. The survey helps ensure I am delivering and serving you each week.

If you would like to take 3 minutes to complete the survey, you can find it here.:

 – – PODCAST TALENT COACH SURVEY – –

Three of the five questions are yes/no questions. It is truly a 3-minute survey. And, it is completely anonymous.

I HAVE NO VALUE

The first question on the survey is, “With regard to your podcast, what are you struggling with most?”

The answers to that question spanned the podcasting spectrum from traffic to monetization to workflow and everything in between.

One of the answer really struck me. The respondent said, “Confidence – do I REALLY have anything valuable to share?”

Wow, what an answer. There is obviously some passion there. Otherwise, they wouldn’t have the desire to launch a podcast in the first place.

I want you to remember this. You can learn technique. You can’t learn passion.

If you have the passion, you can learn how to produce and promote a podcast to gain an audience. If you have a passion for something, there is a great chance others have the same passion.

Dave Jackson just interviewed a podcaster on the School of Podcasting who has a podcast designed to put you to sleep. The guy intentionally rambles so you can fall asleep to his show. It is reported that he gets about 2.3 MILLION downloads per month.

If he can produce a podcast designed to put you sleep, you can surely share your passion. I can teach you the nuts and bolts. It is up to you to bring the passion.

A COACH CAN HELP

On PodcastTalentCoach.com, I offer coaching services. To ensure you and I are a fit to work together, I offer a free strategy and planning review first. This helps us determine that you see the benefit of my coaching and I know you are willing to learn. We put a plan in place and then decide if we want to move forward.

Find the link in the coaching section of PodcastTalentCoach.com.

The final question on the survey is, “If you have yet to take advantage of the free, no obligation review of your show with Podcast Talent Coach, what is holding you back from the opportunity?”

To that question, somebody replied, “The show is hopeless – I don’t want to spend money because I really have n0 talent.”

There is another example of the impostor syndrome creeping in. The talent to produce a podcast can usually be taught. You don’t need a big voice and huge sense of humor. You simply need the passion to share your love of your niche.

PODCAST ABOUT YOUR PASSION

I know that sounds like logical, common sense. I know you probably think only a crazy person would ever put the time and effort into a podcast on a topic about which they do not care. It’s not as crazy as it sounds.

Podcasters and broadcasters alike will often discuss topics they think interests their audience. These may be topics in which the podcaster may have a slight interest, but not a passion. They tell themselves, “I must discuss this. It is what the audience expects.”

It creates a problem when you are only generally interested in a topic and you’re only discussing it because you think the audience will be interested. As you discuss, you will sound generally interested. It is tough to fake interest for any length of time. Your listeners will notice. When you aren’t interested, they aren’t interested.

Find that topic that stirs your passion. When you are passionate, your audience will hear your enthusiasm come through the speakers. Your enthusiasm will be contagious. Your passion will stir their interest.

I’m sure you’ve seen a professor who had the ability to make a dry subject interesting. Maybe it was your trigonometry teacher. They were passionate about the subject and created an interest with you. There may not have been a passion in you for trig. But, there was some interest.

Interest works from speaker to audience. It won’t work from audience to speaker. For true audience engagement, podcast about your passion.

BATTLE THE IMPOSTOR

If you have ever fought the impostor syndrome, being more prepared will help you win that battle. Being prepared for your show will give you focus, make your show more entertaining, and create stronger relationships with your listeners. Most importantly, it will give you confidence to overcome impostor syndrome. You will be able to build that belief in yourself.

The impostor syndrome, or impostor phenomenon, is the psychological phenomenon in which people are unable to internalize their accomplishments. Despite external evidence that proves they are deserving and successful, those that suffer from impostor syndrome do not feel they deserve the success.

These people believe their success came about not because of skill or expertise, but more because of luck or manipulation. Students sometimes face this phenomenon in college when they tell themselves they really don’t belong in such an esteemed university and others may soon discover the fraud.

It is common for us all to experience the impostor syndrome to some extent. The phenomenon is roughly the opposite of your ego. Your ego is telling you that you are the best around and people should admire everything you’ve done.

Your internal impostor is then telling you that you have no authority to be doing this. You are a fake and a fraud with no credibility. The only reason you are in this position according to your internal impostor is because nobody has yet discovered the truth.

Both your ego and impostor exist within you. Learning how to manage both is a challenge. Take steps to build confidence within yourself. Understand that others fight the same battle. You are not alone.

BELIEVE IN YOURSELF

You have every right to create a great podcast. You have just as much right as the next podcaster. There is only one expert at your opinion. That expert is you.

Nobody knows more about your beliefs and opinion than you do. Develop confidence in yourself. You have great content and a unique opinion. Believe in yourself. You’ll be great. Prepare for it.

Being well prepared for your show and having the confidence to stick to the plan will help you win that battle against you internal impostor.

Do you need help with your podcast? Check out my coaching services. Let’s see what we can do.

 – – COACHING SERVICES – –

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How I Battled To Overcome The Impostor Syndrome – Episode 163

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How I Battled To Overcome The Impostor Syndrome – Episode 163

How you can build self-confidence by overcoming the Impostor Syndrome
Copyright: Elnur / 123RF Stock Photo

Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you’re doing? That someone might find out that you didn’t really belong amongst the podcast professionals? That’s the Impostor Syndrome creeping in.

I’ve been there. I was at that point when I started in broadcasting. I continue to fight it today.

Proper preparation will help you feel more confident in your content. You can find a free show prep sheet online at www.PodcastTalentCoach.com. This will help you set a solid foundation.

MY BATTLE WITH IMPOSTOR SYNDROME

I learned the value of preparation by fighting my own battle against the Impostor Syndrome.

Impostor Syndrome is defined as a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved.

While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question.

Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part time summer job at a radio station where my brother worked. Just to make some extra cash. The drafting firm where I had been working recently closed its doors as the owner went to work for a larger, manufacturing company.

As my passion for architecture waned, my passion for radio grew. Next thing you know, I’m taking classes in the College of Journalism and becoming the music director of the college radio station.

My music director position at the college station turned into another part time commercial radio job. That position eventually became full time.

Architecture was still part of my life. I was nearly done with my degree and didn’t want to throw it all away at that point. So, I finished my degree in architecture and continued to work in radio. Oddly enough, my only architecture job came at that drafting firm while I was still in high school.

When I began in radio, the impostor syndrome heavily kicked in. I had an architecture background. What right did I have to be on the radio?

Who was I to think I was in a position to be amongst these radio guys who had been doing it for many, many years and had paid their dues.

When I would interview famous musicians, the Impostor Syndrome would really fire up. I’m just a kid out of college with an architecture degree faking my way through radio.

I felt like I was playing dress up and pretending to be one of them. It took me years to get over that and build the confidence to perform on a daily basis.

After doing it for over 25 years, I got to the point where I was programming multiple radio stations at the same time. Some of those station were recognized with national awards from the National Association of Broadcasters.

The stations I was programming ranked #1 quite often. My own show was regularly #1. I built the confidence within myself to deliver content that was compelling and connected with my audience.

IMPOSTOR SYNDROME RETURNS

When I launched my podcast, I quickly went back to the beginning. The imposter syndrome kicked in again.

Who was I to think I could build a successful podcast amongst these greats that had been doing it for years? Dave Jackson at the School of Podcasting has been podcasting since 2005. I’m just starting. How can I possibly think I belong in the same arena as Dave?

Then, I started thinking about my story. I had been here before. My knowledge and experience sets me apart from a lot of podcasters. Even podcasters who had been producing content for years. That helped me shake the impostor syndrome and publish my content.

MY NEXT BATTLE

Recently, I ran into that little voice again. I was in a discussion with my mastermind about the next step we each needed to take to move forward. What was the “next thing”?

As we were talking it through, I finally came to the conclusion that the voice was holding me back. What if I put all this work into creating a course or book or workshop and nobody came? The group helped me once again recognize my experience and knowledge.

An episode of “DailyVee” with Gary Vaynerchuk today did the same thing for me. Gary said, “Going 0-for-5 is better than going 0-for-0. At least you’re learning something.” That made total sense to me.

HELP FOR YOU

Ignore the voice and move forward. Regardless of the outcome, you’ll learn something and be able to do it better next time.

That’s what I want to help you do. I want to be that cheerleader for you if you don’t have the history that I have to overcome that little voice inside your head doubting your ability. You can do it. You belong. You have just as much authority on your opinion as anyone. Let’s get it out to the world.

It is fairly simple to set up a mic, mixer and laptop. Heck, you don’t even need a mixer. Plug straight into your computer.

Load up some software and record some audio. Setting up a website with WordPress, creating a Libsyn account and posting a show isn’t very complicated.

Even if you are not very technically savvy, there are great people like Dave Jackson and the School of Podcasting that can help you with every step along the way. He even has a great step-by-step checklist. You’ll have a podcast launched in a few weeks.

Creating the platform is only the first step. Creating great content is up to you. Your content isn’t something you can outsource. You need to find the confidence to put your thoughts and feelings out into the world.

HOW YOU CAN STAT A PODCAST

How do I suggest you bootstrap to begin? Make it simple. Get an inexpensive microphone, like a $60 ATR-2100. Plug directly into your computer with the USB cable. If you’re adventuresome, pick up an inexpensive mixer like a $99 Yamaha 4-channel. I just purchase an 8-channel mixer at a pawn shop for $65.

Get a free WordPress site. Create a Libsyn account for $15 a month. You’ll need a computer and some free Audacity software. If you already have a laptop, you’re up and running for under $100. Again, Dave Jackson has a whole list of recommendations for you at www.SchoolOfPodcasting.com. I leave the technical stuff up to him.

WHAT IS YOUR PODCAST NICHE

My goal is to transform your content and beef up your confidence.

So, how do you define your niche? Will anybody really care?

It is easy for the impostor syndrome to sneak in here. Your internal impostor will tell you nobody cares about that topic. Your niche is too small and nobody will come. You’ll be talking to yourself.

Fight it. Your niche size doesn’t matter as much as the passion of the niche community. If you have a group of people that you are passionate about, and they are loyal to a particular subject, run with it.

The more narrowly you target your niche the better. If you are interested in fishing, pick a small niche. If you love fly fishing, but create your show around fishing in general, you will find it tough to build loyalty. If your show is only on fly fishing, you will primarily attract those interested in fly fishing. The niche is smaller than fishing in general. However, every show will be of interest to your audience.

If your show is “the Fishing Show” and all about fishing, you’ll be hit and miss. One week you talk about fly fishing. The next week you discuss deep sea fishing. Now, your fly fisher friends only get what they seek on occasion. You aren’t catering specifically to them. People will only check our your show now and then. You will find it difficult to build a passionate tribe.

The audience for “The Fishing Show” looks like a bigger audience than “The Fly Fishing Show”. But, it is deceiving. The passion lies in the niche.

Be confident in your topic. You will start slowly. But, it will grow. Stay the course.

PLANNING YOUR PODCAST

How do you get ready? How do you overcome the pre-launch jitters?

Planning your podcast will help relieve a bit of the anxiety. If you know where you’re going, you can stay focused on the goal and fight through the self doubt. Plan your show before you begin.

Let’s discuss the 5 Speech class basics and how they pertain to your show.

1. Lead with a provocative point – capture their attention right at the beginning.

2. Dazzle with details – make the story come to life.

3. Take the first exit – Get out when you have the first opportunity.

4. Don’t repeat yourself and overstay your welcome – In talk radio, it’s called the call circle.

5. Include a call to action – this is the whole reason you’re doing a podcast and creating a tribe.

Have confidence in your content. Fight the impostor syndrome. Do all you can to push forward and get your content out.

When you plan your show, it makes it easier to stay focused on the goal. Know what you hope to communicate on this episode. Lay out how you plan to communicate that information. Then, define your intro, details and exit. Define your call-to-action and determine where you plan to incorporate it into the show.

Now, all you need to do is record the show and post it for the world to hear. The more work you do ahead of recording, the easier it is to believe in yourself while the show is rolling. Remember, the main reason you are podcasting is because it is fun. Enjoy the process.

TO DO THIS WEEK

This week, plan your show.

Determine the topics for the show.

Lay out your intro, details and conclusion for each topic.

Define your call-to-action.

 

You can find a free show prep sheet online at www.PodcastTalentCoach.com.

Use solid preparation for your show to gain more confidence in your content and battle the Impostor Syndrome.

Let me know how I can help. E-mail me at anytime at Coach@PodcastTalentCoach.com.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

How Do I Market My Podcast ? – Episode 114

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How Do I Market My Podcast ? – Episode 114

Answering listener questions

Thank you for allowing me to help you with your podcast. I get a great deal of joy helping podcasters achieve their goals.

A few weeks ago, I asked you for questions and ways I can help you with your show. I received some great questions from you. This week, I want to go through a few with you.

How do you market your show? How can I get to the point of launch? How do I fight the Impostor Syndrome? How do I name my podcast?

I’m struggling with promotion/marketing and spreading the word.
-Greg from the “I Want To Know” podcast

There are many ways to market and promote. Most of it takes time.

I learned a lot about marketing from Paige Nienaber from CPR Promotions. He often refers to this drip style of marketing as dog crap marketing.

Paige lives in Minnesota, where it snows a lot every year. The ground is typically covered with snow from November to March.

Paige also owns a dog. If you are a dog owner, you know all about cleaning the back yard. The dog makes deposits. You clean it up.

Just because there is snow on the ground doesn’t mean the dog doesn’t need to go out to do his business. It just makes it tougher to clean up.

When the snow finally melts in March, you find the results of all the hard work of your dog. It wasn’t done in a few days. It built up slowly over months of productive work by the dog.

The same is true for your marketing. Work on it daily and let the results build over time.

Here are six tips you can use.

1. Know your most frequent listeners by name and use them.
2. Use stories to stand out and be remembered.
3. Host events to create community.
4. Make it easy to share your content.
5. Don’t blow your first impression.
6. Write great show notes with helpful links that your audience can use.

You can find a worksheet of 52 podcast marketing tips at PodcastTalentCoach.com.

I am a beginner, not even live yet, in fact having problems getting from intro, outro, episode and artwork to live. So frustrating, feeling like I am THIS close.
– Corrine

This is a matter of finding the courage to launch. Fight the impostor syndrome. Learn as you go.

If you have your intro, outro, episode notes and artwork, you are ready to go live.

Create a WordPress site and sign up for a Libsyn account. This should put you in a great position to launch.

If it is belief in yourself that is holding you back, take baby steps. Record three episodes telling yourself you won’t really post these. You are just practicing. Get them recorded.

Once you have the episodes recorded, put them on Libsyn and post to your WordPress site to ensure the technology works. Test the links. Listen to the shows. Submit it to iTunes. Just tell yourself you can always change it if necessary.

After you are sure everything works, move on to the next few episodes. Changing those first three episodes is posible. However, it is more work. I think once you get them posted, you will be more excited and interested in working on the next few episodes rather than tinkering with the first three. Move forward in baby steps.

If it is the technology that is holding you back, check out Dave Jackson at the School of Podcasting. He has great tutorials that will help you create a website, set up a Libsyn account and submit your show to iTunes. He also has a great offer where he will set up your site if you order your hosting through him.

Dave always says if you can post on Facebook, you can create a website with WordPress and launch a podcast. Don’t let the intimidation stop you. There are many resources that can help.

I want to launch a show I can be proud of. I quickly get into my own head and get slapped down by the Nobody’s Going to Like This Fairy. Stupid fairy. Any tips for shutting that voice up?
– Greg

I began my broadcasting career when I was 19. It was completely by accident. I was going to college to get my architecture degree. Since I was 12-years-old, I had been tailoring my education to be an architect or engineer.

In college, I had the same fear of public speaking as most people. In our design classes, we had to do presentations in front of a panel of judges. I absolutely hated doing these presentations.

During class, four or five students would present during the hour. It would take about a week to get through the entire class. That was the worst part. The anxiety would build for presentation day only to not get your name called. I would have to live through the anxiety again in anticipation of presenting during the next class.

I never envisioned being a public speaker, radio talent or any other presenter.

My younger brother worked for a radio station at the time. I was home for the weekend doing nothing like most college students. That was when the phone rang. It was the manager of the radio station looking for my brother to fill in during a shift. My brother wasn’t home and I was offered a part-time job.

My career in radio started just running the board for long-form programs. I only talked on the radio between the 30-minute shows. I might give the time or temperature. Otherwise, I would sit around while the show played. Speaking was minimal.

As an elective for my architecture degree, I took a class called “Broadcasting For The Non-Major”. I figured being in a radio station for a part-time job should make this class a little easier. It would also help me learn more about my job.

That class eventually led me to become the music director of the college station.

That position got me a job working overnights at a commercial station. Suddenly, I instantly found myself talking to 10,000 people. I was no longer talking between long-form programs to a handful of old people. This was real radio.

Over time, I started to get comfortable talking on the radio. It took a little time. I eventually got there.

As I started picking up more hours on the air, my boss started to send me out broadcasting live in front of a crowd. I was being sent onstage to introduce concerts in front of 10,000 people. These were no longer people I couldn’t see. They were right in front of me.

It took me years to figure out how to overcome those butterflies I would get each time I stepped in front of a crowd. There were tips and tricks I learned along the way to help me. It was a combination of things I learned over the years that helped me defeat the jitters. Here are a few ways to shake the butterflies out of your system. It could save you years of trial and error.

Preparation is the key idea in the process.

Here are four steps to properly prepare for your show.

1. Overcome Jitters
– Prepare your material
– Rehearse
– Focus on one person – preferably your single target listener you have defined
– Tell yourself you are an expert at your opinion
– Making people either love you or hate you only means you are making people care.

2. Create Great Notes
– Bullet points – don’t script
– Tell stories
– Give examples – play audio
– Determine your open and close, intro and outro for show and each topic … “now it’s time for” is not an appropriate intro

3. Set the Room
– Get the temp correct – be comfortable
– Get some room temp water
– No distractions – phone, family

4. Prepare Your Equipment
– Close other programs
– Prepare your software
– Turn off your phone, close e-mail, close IM
– Test your mic and set your levels
Contact and prepare guests & co-hosts

The places I am struggling with my future podcast is mainly the what to name it. I have ideas for about 3 different podcasts (though I only want to start with one). The main problem is naming them also i.e. website name and so forth. I have an idea about formats but with never having done a podcast, they seem to escape me. I know I won’t be perfect at first and I am okay with that. But at the same time I would like to be somewhat in order. A little more guidance on this would be greatly appreciated.
– Richard

The name of your podcast sets up your brand. It should tell people exactly what they will get from your show. Don’t get cute.

If you name your show “Outside the Lines”, nobody will know if that is a show about paint-by-numbers, football or off roading. “School of Podcasting” is pretty clear. You know what you are going to get.

Take five minutes and brainstorm. Start writing every name you can think of that relates to your niche. There are no bad ideas here. Every idea will lead to another. Don’t critique. Just write as much as you can.

After the five minutes is up, review the list. Highlight the names you like.

These names should be clear about your content. Find names that capture the imagination. Look for names that sound interesting.

Once you have narrowed the list to five to ten names, ask others for their opinion. Explain the criteria of a great name. Have them give you their top three choices.

Read over the five or ten lists of three. Look for the names that get the most mentions.

Now, take action. Pick a name and run with it.

What is the worst that can happen? You get a year into it and need to adjust it. That’s ok. On a podcast the other day, I heard someone say, “If you wait until all of the stoplights turn green before you begin your journey, you’ll never start.”

Just begin. Don’t wait for things to be perfect. That will never happen. Just start.
Thanks for all of the questions. If you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

What Is Your Why? – Episode 086

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What Is Your Why? – Episode 086

Thank You

What is your “why”? Why do you do what you do?

WORK ON YOUR BUSINESS

I’ve been doing a lot of work on my business over the past few weeks. In “The E-Myth Revisited”, author Michael Gerber talks about moving your business forward by spending more time working on your business rather than in it.

That is exactly what I’ve been doing lately. Am I going down the right path?

I thought you and I could review my progress with the hope that it will help you with your process.

We all face the little voice inside our head telling us we are not good enough. Whether we have been doing this for six months or six years, we all need a little confidence boost every now and then. It is only natural.

I will be speaking at New Media Expo in a week. (Last week to save $100 HERE.) My review of my business was inspired by NMX. I want to be sure things are in place to make the most of the opportunity.

As I have stepped back to look at the big picture, I have been reviewing a few great books like “The E-Myth Revisited”.

START WITH WHY

Another book that has helped my review is “Start With Why” by Simon Sinek. The book is focused on the theory that people do not buy what you do. They buy why you do it. Turn your customers into fans by making them believe in your mission and purpose.

Have I sufficiently defined my why? I thought I had. Even after refining it a few times, I am not quite sure.

Podcast Talent Coach is just over 18 months old as a podcast. From the limited feedback I have received from you, I am not quite sure my “why” is clear enough to truly inspire you to create great work.

Podcast Talent Coach was launched to help podcasters gain more confidence in their content. When you open the mic, I want you to truly believe that your voice matters. I want to arm you with the confidence you need to beat back the butterflies and excuses in order to create powerful content episode after episode.

With the information I provide every week, you should be able to take your information and turn it into entertainment that is engaging for your audience and unique to you.

MY STORY

I have been in radio for 25 years. I have been coaching radio talent for 20 of those years. As I listened to podcasts, I realized so many podcasts could improve with a few tips I have learned and used over those two-and-a-half decades.

The coaching experience I have gained could easily be used to help podcasters create amazing content that could replace other entertainment sources if I could only reach those podcasters.

Eighteen months in, I have only connected with a handful of podcasters interested in making that amazing entertainment a reality.

As I step back and examine the progress, I come up with four possible explanations.

1. ALREADY GETTING IT

One reason could be you get all you need from this podcast and the free worksheets I offer. You don’t feel one-on-one coaching is necessary.

If this was the reason, I would see more downloads of both.

2. SPREAD THE WORD

Another explanation could be I haven’t done a good job spreading the word about the show.

When I launched, the show got a solid start. I hit a few hundred downloads quickly. Things slowed down quite a bit after that. A few hundred downloads is about average and nothing to sneeze at. I am grateful for each person that joins me every week. Thank you for being here.

As I continue to produce content for you each week, I am not seeing further growth. That concerns me.

3. PROBLEM SOLVING

A third reason I may not be seeing continued growth could be the market. Maybe I have not done a good job creating a solution to a problem my audience knows they have.

This is a likely reason. Most podcasters who have the confidence and ego to open the mic and create content every week believe they are good enough the way they are. They may not realize that there are steps they could take to create more powerful content.

It is also possible the problem I am trying to solve does not exist. As I help radio broadcasters improve their shows, many of them fear the critique then love the feedback and growth after the fact.

4. THE “WHY”

The final reason may be my “why”. It is very possible that I have not sold my “why” well enough.

I have defined what I do quite a bit. But have I really defined why I do it for you? Maybe not.

My love for great radio and creative podcasts drive me to do this show every week. I love being able to create great audio that people look forward to every week.

More importantly, I love sharing my knowledge of that process with others. You can create amazing visual images in the theater of the mind to inspire your listener with your podcasts. Inspire them in such a way that they cannot wait for the next episode.

That incredible anticipation of future episodes is what makes this medium so wonderful. Holding the attention of a listener to the point where they cannot get enough of you is an amazing feeling.

 

FIND THE GOOD

Dave Jackson and I do a show together called “The Podcast Review Show”. Each episode, we invite a podcaster on the show to have his or her podcast reviewed by the two of us. It takes a great deal of confidence to have two coaches review your show right in front of you.

Every guest is a little nervous coming on the show. They are not quite sure what we will say. They fear we are going to tear their podcast apart and affirm their belief that they are not good enough.

During the show, Dave and I look for areas of the episode that are really good. Our goal is to help podcasters do more of the good. In turn, that will replace the stuff that isn’t as strong. In the end, the podcast gets better.

Every guest fears coming on the show, but truly appreciates the actionable feedback at the end of the process.

JUMP THE HURDLE

Here lies my problem with Podcast Talent Coach. It is not easy to get you over the fear of being critiqued in order to get you the joy of the improvement. That fear at the front door is a pretty big barrier. It is very similar to the fear of getting in the roller coaster line in order to enjoy the exhilaration when you finally get off of the ride.

The anticipation and fear could be preventing Podcast Talent Coach from growing.

Then again, I am not sure what is holding me back. Maybe it is a bit of all four. My gut tells me it is probably the lack of communicating my “why”.

WHAT IS YOUR WHY?

Have you communicated your “why” well enough? Have you inspired your fan with the reason you create your content every week?

I haven’t come up with the answer to my problem quite yet. I’ll continue working on my business until I find the solution.

I would love your input. As a frequent listener to Podcast Talent Coach, what do you hear? What brings you back every week? What has prevented you from getting more involved with coaching?

E-mail me anytime you would like at Coach@PodcastTalentCoach.com. Let me know what you think. How can I better help you?

Thanks for being here. I truly value your attention every week. You mean the world to me. I will help you any way I can.

Prepare to Battle the Impostor …

Prepare to Battle the Impostor

If you have ever fought the impostor syndrome, being more prepared will help you win that battle. Being prepared for your show will give you focus, make your show more entertaining, and create stronger relationships with your listeners. Most importantly, it will give you confidence to overcome impostor syndrome. You will be able to build that belief in yourself.

The impostor syndrome, or impostor phenomenon, is the psychological phenomenon in which people are unable to internalize their accomplishments. Despite external evidence that proves they are deserving and successful, those that suffer from impostor syndrome do not feel they deserve the success. These people believe their success came about not because of skill or expertise, but more because of luck or manipulation. Students sometimes face this phenomenon in college when they tell themselves they really don’t belong in such an esteemed university and others may soon discover the fraud.

It is common for us all to experience the impostor syndrome to some extent. The phenomenon is roughly the opposite of your ego. Your ego is telling you that you are the best around and people should admire everything you’ve done.

Your internal impostor is then telling you that you have no authority to be doing this. You are a fake and a fraud with no credibility. The only reason you are in this position according to your internal impostor is because nobody has yet discovered the truth.

Both your ego and impostor exist within you. Learning how to manage both is a challenge. Take steps to build confidence within yourself. Understand that others fight the same battle. You are not alone.

You have every right to create a great podcast.  You have just as much right as the next podcaster.  There is only one expert at your opinion.  That expert is you.  Nobody knows more about your beliefs and opinion than you do.  Develop confidence in yourself.  You have great content and a unique opinion.  Believe in yourself.  You’ll be great.  Prepare for it.

Being well prepared for your show and having the confidence to stick to the plan will help you win that battle against you internal impostor.