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When you repurpose your podcast with video, you can increase your reach. However, there are a few other really big reasons to be on video as well as audio.
PODCAST
First, understand that I love podcasting. If you are only going to be on one platform, podcasting it the obvious choice.
There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting.
There is one way I feel is best, and you can probably guess which format that is.
COMPETITION
Today, there are about 600 million blogs in the world today (Statista). When was the last time you read a blog on a regular basis?
In the video space, you are competing with 31 million different YouTube channels, 50 million content creators and 1.3 billion YouTube videos (YouTube).
YouTube also keeps changing the algorithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed.
However, there are fewer than 2 million podcasts right now. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge.
Where do you want to compete? Would you rather try to be seen as one in 2 million or one in 600 million?
Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair?
There are two other reasons podcasting is a better than other platforms for your content.
PORTABLE AND GROWING
First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn’t feasible.
The numbers are also in your favor. Now is that right time to leverage your podcast.
More than 1-in-4 radio listeners now consume podcasts at least every week according to Jacobs Media’s Techsurvey 2020.
More than 90 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. That is about 32% of the U.S. population 12 and over.
According to the Nielsen Company, the total podcast audience is growing at a compound average growth rate of 20%. That means the audience could double in the next 5 years.
Podcasting is huge and now is the time to get in. There is a bright future ahead.
VIDEO
There are four big benefits to also being on video.
REPURPOSE WITH VIDEO
Video allows you to repurpose your podcast content to another platform without duplicating the work. If you start with video, you can use the audio from that video as your podcast.
Now you can be on two platforms with the same content and double your exposure.
SEARCH
The second reason is search. Google owns YouTube. Your search becomes huge when you use their platforms.
YouTube is the second biggest search engine in the world. Use that to your benefit by putting your video there.
Your video can be you on camera or simply a screenshare using Screenflow for Macs or Camtasiafor PCs.
VISIBILITY
The third benefit is visibility. It just makes sense that the more platforms you are on, the more you will be seen.
Your podcast isn’t only on one podcast player like Apple Podcasts. You are on as many players as possible.
Being on video and YouTube allows you to expand that visibility.
PREFERENCES
The final benefit is listener preferences. Some people like to consume content via audio. Others are visual learners. There are also some people who like to read, because they can scan the content much faster than watching or listening.
Your podcast pleases the auditory consumers. The show notes hit the reading crowd. Now your video will serve those visual learners.
GETTING STARTED WITH VIDEO
If you can find the bandwidth in your week, now is the time to get started.
Matt Tompkins joins us today to show us how to get started with video, how to repurpose our content and the power of a podcast when it comes to driving your business.
Matt is the co-founder and owner of Two Brothers Creative. Matt helps your business with the highest quality audio & video production that accurately reflects your company, all for a price you can actually afford. Your story and message is our primary focus and they produce all types of videos to connect you with customers and clients.
With more than 17 years working in broadcasting – on the radio locally and syndicated nationally, as well as producing a television show – Two Brothers Creative has taken great pride going the extra mile for clients.
Matt is also the host of It’s The Fix podcast. On the show, Matt shares his recovery from addiction, managing Manic Depressive Disorder, Depression, and losing nearly 40 lbs. Public Figures, celebrities, and experts join Matt to break down the stigmas and barriers so that we can all get the Mental Health we need.
Today, he will help us get started with video. This interview is a bit longer than my normal episode. We get deep into his start, the podcast, how he helps clients succeed and what we need to start with video.
START WITH VIDEO
If you want to repurpose your content without doubling your work, leverage video. You can increase your search reach and your visibility. You will also serve your content in the format various listeners prefer.
If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.