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When you go through a podcast launch, there are pitfalls to avoid. Creating a strategy for your show early is a critical piece to ensure your podcast helps attract your ideal clients and drives your business.

On this episode, I want to take you through a launch case study to help you discover a few things you might tighten up with your show.

PODCAST LAUNCH

If you do not have a podcast yet, you could launch in a weekend. I am holding a 3-day workshop that will get your podcast launched in a weekend.

During this workshop, you will discover how to build a solid podcast that will attract your ideal listeners. You won’t just learn how to record, edit and publish your podcast. I will take your hand and walk you through it during this workshop.

You will learn how to properly conduct interviews that will benefit you. We will create your marketing strategy to grow your audience. By the end of the weekend, you will refine your personality to create engaging entertainment that will attract your ideal clients.

If you would like to launch your podcast in 3 days, enroll at www.PodcastTalentCoach.com/start.

This 3-day workshop happens Friday through Sunday, July 16^th through the 18^th. You will publish your podcast by the end of the workshop.

STRATEGY

Your podcast can be a powerful tool when you are trying to attract your ideal clients. You need to decide how your podcast fits into your plan.

I like to start with the end in mind.

Let’s say you are a coach looking to attract clients. How might your podcast bring those potential clients into the top of your funnel.

Well, you need to decide what your funnel looks like before you can answer that questions.

How do you enroll clients? You could use a webinar. Strategy or discovery calls is an option. Clients could discover you by seeing you on a summit or stage. They might hear you on another podcast.

Once those potential clients discover you, where do they go for more information? This is where you send them to your lead magnet or directly to your podcast.

I like sending people to a lead magnet first. Let’s capture their information so we can invite them to listen to the podcast.

If you invite them to your podcast while giving an interview on another show, you get one opportunity to invite. If you invite them to grab your lead magnet, you can then use your e-mail to invite them to listen many times.

Once they begin listening to your podcast, they begin to know what you are all about. They can decide if they like how you teach and what you have to offer. Your podcast is all about building report with your listeners.

On your show, you can offer listeners more help and opportunities to get what you have to offer. When the time is right for them, they can sign up to work with you as a coach and become a client.

This is the sort of process you need to develop if you want to use your podcast to grow your business. Start with the end in mind and determine how your podcast fits into that strategy.

PODCAST LAUNCH CASE STUDY

Sadie came to me to launch her podcast “Meathead Test Kitchen” with her co-host Sausha. They wanted to create a show around their healthy eating and workout products.

Demonstrating your products, courses and books is a great way to make money with your podcast. This is like a weekly webinar, but your prospects actually subscribe to it.

How great is that? Your listeners ask for it every week! Give them a sample of your stuff. Then, tell them where to buy it.

This is like a long infomercial for your stuff without the slimy feel. You are offering help and showing your ideal clients how to get more.

Do you have a book or course you could demonstrate on your show? Your own little home shopping network … and your ideal clients are subscribing.

This is what Sadie and Sausha do on the Meathead Test Kitchen podcast. Sadie followed my Podcast Fast Blueprint to launch her show in 30 days. Now, they demonstrate products and direct people to their website to buy them. Some of these products are their own products. Some are affiliate products.

On this episode, we talk to Sadie about her launch experience, how she is growing her show and using it to build her business. Enjoy.

PODCAST LAUNCH WORKSHOP

If you do not have a podcast yet, you could launch in a weekend. Join us for a 3-day workshop that will get your podcast launched in a weekend.

If you would like to launch your podcast in 3 days, enroll at www.PodcastTalentCoach.com/start.

This 3-day workshop happens Friday through Sunday, July 16^th through the 18^th. You will publish your podcast by the end of the workshop.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/start. Join us for the 3-day workshop and get your podcast launched in a weekend.

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Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn’t the case. To make money with your podcast, you simply need a passionate, thirsty audience.

Then, you need to be willing to take some smart chances until you find what works.

Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You’ll definitely want to take notes.

FREE TRAINING

Before we jump into it. Let me give you a great resource to help you make money with your podcast.

If you don’t have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals.

Come join us as I present “6 Ways To Use Your Content To Attract Your Ideal Clients”.

On this free training you are going to discover:

How to develop your personality to attract your ideal clients
Why sponsorships and ads are NOT the ideal way to generate revenue
How to grow your network with your podcast
And more!

It happens on Saturday, March 27^th at 11a ET, 8a PT. Sign up for free at www.PodcastTalentCoach.com/growth.

If you are looking for a mentor who can help you shortcut the process of making money with your podcast and avoid all of the pain of trial and error, this free training is for you. Let’s grow your community and start making money with your show.

MEATHEADS

Let me give a case study today of how this works. Sadie took my training, followed my program and launched her podcast with her cohost Sausha.

Their podcast is called Meathead Test Kitchen. The world of fitness and nutrition can be intimidating, but they are here to help make it a whole lot less scary. That’s what the podcast is all about.

They launched Meathead Test Kitchen in August. Their first episode was released on August 16th.

BE UNIQUE

The first thing you will notice about Meathead Test Kitchen is that it isn’t your middle-of-the-road podcast. These two have a definite style, swagger and personality. This isn’t your mom’s fitness and nutrition podcast.

If you want to stand out and get noticed, develop a brand and stand for something. You don’t have to be brash or in your face. You do need to pick a side and defend it. If you try to please everyone, you will please no one.

The reviews of Meathead Test Kitchen shows how they cut through. Here are some of their reviews.

“Dieting and fitness doesn’t have to be boring or tedious. Sadie and Sausha are here to prove it! Fun hosts and honest, easy to understand advice.”

“These ladies don’t beat around the bush, they are honest and easy to relate to. If swear words offend you, find another podcast.”

Pick a side and get noticed.

CONNECTION

Next, make powerful connections. If you want to grow and make money with your show, you need to connect with the right people.

Sadie and Sausha are growing their audience by connecting with the right influencers.

They are 31 episodes in. Just over six months of episodes and they have interviewed local business owners, a Titan games athlete and current Mrs. America contestant. They have interviewed a Bellator MMA fighter, CrossFit Games competitors, coaches, and a world record holding power lifter.

Sadie and Sausha use these guests to help get their show noticed. When influencers talk about your show, people take notice. Give them a reason to talk by interviewing them on your podcast.

If you want to make money with your podcast, you need to have the right people listening. These people should be your ideal clients. Interview guests who are already talking to this audience.

THIRSTY AUDIENCE

Gaining an audience isn’t enough. It needs to be the right audience.

The one thing you need to make money with your show is a thirsty audience. If you were selling water in the desert, you wouldn’t need much of a pitch to sell it at a great price. You just need a thirsty audience.

Don’t try to sell something without asking your ideal listener what they need. I know you feel like you already know. Believe me, you don’t. I thought I knew as well until I built 4 different offers that nobody wanted.

When I finally started doing market research before I built the course, people started buying before the course was even complete. Do your homework. If you want to know how to do that, let’s connect.

BE WHERE THEY ARE

Once you know who your ideal listers are, go play where they are already playing.

Sadie and Sausha recently started releasing the podcast with a full video component on their YouTube channel. They discovered their listeners were also big consumers of exercise videos.

They also have their podcast distributed through all major streaming platforms. Give your listeners plenty of options.

GIVE ‘EM WHAT THEY WANT

Now that they have built the audience, they can start offering the listeners solutions to their problems to make money with their show. They can also begin building a tribe of raving fans.

Sadie and Sausha recently started selling Meathead Test Kitchen merchandise, and have partnered with a local athleisure company to boost both brands. Again, leveraging more powerful influencers.

FIND OPTIONS

Sadie and Sausha will be releasing the first of many cookbook projects in the next few months. On their website you will find a “Shop” page with Amazon affiliate links to things their audience is already purchasing along with things the two mention on the show.

It is all about multiple streams of income selling things your listeners want to buy. They also have some other cool stuff up their sleeves for when the pandemic is over.

THE MAKE MONEY PLAN

Here is your plan. Build your brand. Stand for something. Find a thirsty audience. Figure out what they want. Build it and sell it to them. Then, build solutions to their other problems for multiple streams of income.

Everyone wins. Your listeners solve their problems. You make money with your show. Don’t overcomplicate it.

ARE YOU SERIOUS?

Are you really serious about building your audience and making money with your show? Have you been talking about it long enough and really ready to take action?

A hope and a wish isn’t going to make it happen. You need to get serious and take action. Take that first step.