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In this interview on networking, we discuss:
- The biggest benefit of networking
- How podcasters can use networking to grow their show
- The biggest challenges of networking
- How to network without the awkwardness
- Much more
Connect with Basile Lemba here:
- Profitable Networking Blueprint
- BL NETWORKING
- (571) 263-4190
- Basile@basilelemba.net
HOW WE THINK OF NETWORKING
When you think of networking, you probably imagine walking into a room filled with salespeople all trying to jam their business card into your hand and sell you something. Why else would you network?
The purpose of networking is to grow your network. It is not to make a sale to one person.
One year at New Media Expo, I bought a ticket to Cliff Ravenscraft’s networking event. I thought it would be a great way to introduce my show to a ton of other podcasters who could benefit from my information.
Unfortunately, I didn’t know how to network properly.
When I walked into the room of about 100 people, nobody noticed. I got a drink and few snacks from the table. Still, nobody cared.
I finally made my way over to one of those stand-up cocktail tables and joined a couple other podcasters. They were talking about their shows.
I introduced myself and they asked about my show. After I told them a bit about this show, we talked about their shows.
The conversation came to that awkward end where we have nothing left to say. One of made an excuse to go get another drink or something.
It continued like that for the next 30 minutes. I finally faded out of the room unnoticed just like I arrived.
Looking back on that day, I realized I was doing it all wrong. People don’t want to know about me and my show. They want to talk about themselves. If you want to be interesting, be interested.
NETWORKING TO GROW
As you connect with others, find out as much as you can about that person. If it would make sense to partner and help each other grow, get their contact info. Agree to follow up to see how you might help each other reach your goals.
Networking is intended to find partners, not push your stuff on people.
If you create a partnership with a person who can introduce you or your stuff to 100 other people, you’ve leveraged the opportunity to make as many as 100 new listeners or better yet … clients. If you sell only to the person you’ve met at the event, you’ve only created one new client.
To grow your podcast, we need to find people who can introduce your show to groups of people. If you tell one person about your show, you get one new listener. If that person can put you in front of a new group of people, or simply tell their audience about you, your show can find hundreds or thousands of listeners.
A PODCAST EXAMPLE
I was on a coaching strategy call the other night with a producer of a real estate podcast. Just like most of my clients, he is trying to grow the audience.
The podcast helps people buy and sell their home. They give tips to sell the house quickly, get the best deal and mistakes to avoid.
He told me they promote the show on Facebook and through e-mail when new episodes are released. Unfortunately, those people already know about the show. Those activities are doing nothing to gain new listeners.
We brainstormed ideas to get in front of new listeners. I suggested they partner with complimentary services in the real estate industry to market the show. They could get mortgage lenders, closing agents and staging consultants to tell their clients about the show.
If these agents could promote the podcast to their audiences, the podcast could make mention of the services. Everybody wins.
The key to growing your audience is finding new potential listeners in big groups. Find partners who are already talking to your target listener.
This is why developing your ideal target listener is so important. When you know what your listener is all about, you can determine who is already speaking into their lives. Partner and grow.
You can use networking to grow your show if you use it in the right way.
BASILE LEMBA
Today, we talk to Basile Lemba. He teaches people how to network properly.
Basile was born in Cameroon in West Africa. He moved to France, then Florida. He now lives in Virginia. Each time he moved, Basile was forced to rebuild his connections and network.
As he attended various events, he realized most people lacked the specific know-how to properly connect with each other. That is how he founded BL Networking. Over the past 14 years, Basile has been teaching people how to properly network with each other to get results and grow their business.
We are lucky to have Basile here today to share some tips that will help us grow our podcast audience and connect with powerful partners.
Basile Lemba has over 30 years of experience in Networking.
He is the creator of “PROFITABLE NETWORKING BLUEPRINT” and the Founder of the NETWORKING INSTITUTE.
He has helped over 30,000 businesses acquire the right clients and dramatically increase their revenues. These companies range from “Mom and Pop” to MICROSOFT.
He has an upcoming book on Networking titled: “Everything you think you know about Networking is Wrong!”
Find Basile’s program at www.PodcastTalentCoach.com/network.
Do you need help with your podcast? Check out www.PodcastTalentCoach.com/coaching. Let’s see what we can do.
Let’s turn your information into engaging entertainment.
