Tag Archives: Podcast Movement

Podcast

60% of Your Listeners Are Here – Episode 244

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Podcast Movement 2019 is in the books. Thousands of podcasters hit Orlando, Florida for another great year of learning, connecting and sharing. The sessions were full of podcast stats.

One of my favorite sessions each year at PM is the State of Podcasting presented by Rob Walch, VP of Podcaster Relations at Libsyn. “Yes, that marketing advice for your podcast is BS – 2019.”

Rob always offers great podcasting statistics. This year, many other sessions provided podcast stats of their own.

SHOW LENGTH

A few podcast stats provided by Rob:

84% of shows with over 100,000 downloads are over 51 minutes long.

Of the top 100 podcasts, the average length is 67 minutes and the median is 55.

People love to dive deep with your content. Just make sure you stay engaging. Don’t make your show long just for the sake of being long.

APPLE PODCASTS

Rob said 59% of podcasts are downloaded via Apple Podcasts.

Tim Street “Growing Your Audience”. VP of Influence and Production for Authentic. Tim said Apple dominates the podcast market. Apple Podcasts account for 62% of podcast listening.

Let’s say roughly 60% of all podcasts are downloaded via Apple Podcasts. 3 out of every 5 podcasts are downloaded here. If you are not on Apple Podcasts, you are missing half of your potential audience.

On the other hand, Apple Podcasts cannot be your only home. Be sure you are available to android users.

Ensure you are not only on Apple Podcasts, but people can find you.

STAND OUT

There are over 700,000 podcasts. Make your brand stand out in every way possible.

Create great cover art. Make sure the show description is engaging and communicates a clear benefit. Most of all, write your headlines to attract new listeners.

Gregg Clunis “How to double your downloads using behavioral psychology”. He is a writer, entrepreneur, and content creator. He is the host and author of “Tiny Leaps, Big Changes”, a podcast, book and community dedicated towards bridging the gap between the knowledge of what to do, and the act of doing it.

DOWNLOADS

Of the podcast stats that Gregg provided, one stood out. He said the median number of downloads for a podcast is 129 per episode. Only 20% have more than 1,000 downloads per episode.

Realize there are many things that factor into your download numbers and podcast stats. Podcasts in the big 3 topics will get more downloads than shows in the small niches. Money, relationships and weight loss typically have larger audiences than small niches like gun collecting, gardening and chemistry. The larger topics are just more mass appeal.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

My Top 7 Takeaways From Podcast Movement 2017 – Episode 173

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My Top 7 Takeaways From Podcast Movement 2017 – Episode 173

Podcast Movement Tips
Copyright: rido / 123RF Stock Photo

Podcast Movement 2017 is in the books. It was a fantastic week in Anaheim. Can I share with you my top seven takeaways from the conference to improve your podcast?

Podcast Movement is an opportunity for nearly 2,000 people in the podcasting world to gather and share ideas. I had the opportunity to make some great connections that should really help me to move my business forward.

At the opening session, I was able to have a chat with and get to know a $400 million woman. She was amazing. Her name is Sandy Kurtzig. Find her autobiography here: [CEO: Building a $400 Million Company From The Ground Up]

 

CONNECTIONS

Here are other great people I met:

Chris Krimitsos – The Messengers

Rob Walch – Libsyn

Dave Jackson – School of Podcasting

Daniel J. Lewis – Podcasters’ Society & The Audacity To Podcast

Harry Durant – Podcast Junkies

Leo LaPorte – This Week In Tech

Jennifer Briney – The Congressional Dish

Jim Collison – TheAverageGuy.tv

Mike McAllen – Meetings Podcasting

Tim Downs – The Communications Guys

Alex Loomis & Adam Leidhecker – Otto Radio

Timothy McGowen – Your Podcast Fan

 

I met so many others, plus experienced the great sessions. In those sessions, I learned a few nuggets, was reminded of some great concepts and heard a few common themes.

Here are my top seven takeaways from Podcast Movement 2017.

 

TAKEAWAYS

1. Batching

Amy Porterfield does 6 episodes at a time.

Pat Flynn did everything himself for the first 5 years. Then he added the “Ask Pat” podcast and began to farm it out. Now, Pat records 10 episodes of “Ask Pat” every 2 weeks. It takes about 1.5 hours to record.

John Lee Dumas did it all himself at first as well. He now records 2 days/month. John uses a recording checklist for each session to review for Skype settings, etc.

Find a scheduling software that works for you, like Calendly. Don’t start with batching – work up to it

 

2. Leverage Your Facebook Group

Use the power of video. Let your audience put a face with the brand. A Facebook group is a powerful marketing tool.

 

3. Start Strong

The biggest drop off is in the first 5 minutes – you can’t catch up to a bad opening. First minute of the episode is critical. Don’t let listeners fall off. Tell them what you do at the beginning of the episode. This means every episode and every show. Who are you, and why are you there? Why should they listen to you? Make the opening provocative.

 

4. Artwork and Titles Matter

Use them to catch the attention of your listeners.

 

5. People Have Their Favorite Podcasts

People use the terms “listen to” and “commit to” a podcast differently. 75% of podcast listeners listen to 2-6 podcasts per week. 56% subscribe to 2-6 per week. Phone space is an issue for podcast listeners.

 

6. Friends Are Critical

How do they find new podcasts?

  • Social 60%
  • Friends 57%
  • Podcast apps 49%
  • Other podcasts mention 45%

 

7. Nurture Community

Nurture not only your listener community, but your peer community as well. Surround yourself with other winners who do what you do. It is critical to your success.

 

Leave your top takeaways in our FB group:

[Podcast Talent Coach Facebook Group]

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Top 11 Takeaways From Podcast Movement – PTC Episode 056

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Top 11 Takeaways From Podcast Movement 2014

Podcast Movement 2014
Podcast Movement 2014

Podcast Movement 2014 was held in Dallas, Texas August 16th & 17th. For an inaugural event, PM14 was well run and full of great information. The guys did an amazing job putting it together.

Earlier this year, Dan Franks reached out to me and asked if I would present a session at PM14. I was truly honored. My session on the power of storytelling went over very well. Many people came to the stage after my session to tell me how useful they found the information. I really appreciated the feedback.

I am already looking forward to Podcast Movement 2015 in Fort Worth, Texas.

My notebook filled with great notes from PM14. On this episode, I want to share with you my 11 top takeaways from the event. I hope these spark a little something in your to move your podcast forward and transform your content.

1. Have a plan to make money.

This came from Chris Brogan’s Keynote “Podcasting As A Business Driver”. If you want to support your habit/hobby, have a plan to generate income. This could be from your product, service or other income stream. Figure out how to cover your cost at a minimum.

2. Copy = Pale Imitation = Ignored.

Srinivas Rao offered this insight in his Keynote “Genuine Curiosity – The Fuel Behind The Fire”. Chris Brogan said, “No one ever won a race looking sideways.” Be brave and have the courage to be unique. Tell some great stories.

3. What is your brand personality?

Who are you really and who do your clients need you to be? Kristin Thompson asked these questions during her session “Rock Your Talk & Profit Big … Beyond The Podcast”. Define your brand personality. Then, thread it through everything you do.

4. Don’t use white in your logo.

This was mentioned during “Top Podcasters Share Three Success Secrets For Podcasting”. It was a panel discussion with Michael Stelzner, Cliff Ravenscraft, and Chris Brogan. If you want it to stand out in iTunes store, get rid of the white. Make your logo pop.

5. Involve others.

During his session “10 Ways to Take Your Podcast From Average To Amazing”, Daniel J. Lewis suggested you use interviews, conversations, and shared presentations to get others involved with your show. Empower your audience to share your content. Delegate others to help you achieve tasks.

6. #1 goal of podcast marketing is opt-in.

Tim Paige mentioned this in his session “The Top 7 Ways To Grow Your Podcast And Turn Listeners Into Leads”. We’ve heard it many times that the money is in the list. Use your podcast to grow your list every opportunity that you get.

7. Think of your avatar in the car or excercising. What can you provide to make the experience better?

This was a great piece of advice from Jaime Tardy during her Keynote “The Future Of Podcasting”. If you want to connect and engage with your audience, put yourself in their shoes.

8. Learn what the knobs do.

To learn your equipment and what it does, press record and narrate your actions as you turn knobs. Hear how it sounds. This was a tip offered by Dave Jackson in his session “The Art Of Editing Audio – Finding The Diamond In The Rough”. What better way to figure out what all of those knobs do other than tinkering with it.

9. Ask your tribe questions about what they struggle with.

Jessica Kupferman’s session was titled “Your Commmunity Of Kindred Spirits: Why, How and When To Build One”. She offered this tidbit while helping us discover the power and connection of a community.

10. Give your guests resources to promote your show after they are on.

This came during a panel discussion called “Promote Your Podcast The Right (And Unique) Way”. If you want your guests to promote your show after they appear, make it easy for them. Give them graphics, quotes or audio clips they can use to help spread the word.

11. Comfort and awesome usually do not overlap.

I loved this line. It was another from Chris Brogan during his Keynote “Podcasting As A Business Driver”. Be brave. Try something new. Be unique. Have the courage to step out and tell personal stories that cannot be copied. That’s when you’ll get noticed. Don’t be comforable. Be awesome.

I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.

You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.