problem Archives - ErikKJohnson.com

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Your podcast serves a variety of purposes in the life of your listener. All podcasts need to entertain. But your podcast needs to specifically solve the struggles and problems of your ideal listener.

If you have a true crime podcast or a comedy podcast, the problem of your listener is probably escapism. They simply want to get away from their everyday troubles for a bit. Help them do that.

When it comes to making money with your podcast, you need to figure out how to create a product or service that helps solve those struggles and problems. On your podcast, tell your listeners what to do to solve their problems. Then, offer to teach them how with your products and services.

I would love to invite you to a free training with me. It is a workshop designed to help you find your idea. It is “How To Attract Your Ideal Clients and Make Money With Your Podcast”.

This free training will happen on Thursday, December 31^st to help you kick off the new year. Get all the details at www.PodcastTalentCoach.com/growth.

I would love to see you there and help you discover how to attract your ideal clients with your podcast. Get signed up and come join us.

THE PLAN

This is the fourth episode in a series designed to help you create a plan to make money with your show. These shows will take you from plan through execution.

I can’t guarantee that you will make money, because only you know your niche, drive and work ethic. You control your destiny.

We started in the first episode with your 2021 podcast roadmap. Then, you learned how to clearly define your target client and listener. Last week, you discovered 7 places to find your client.

Now that we’ve found your ideal client, how to we convert them from prospect to customer? A client is someone willing and able to pay for the thing you have to sell at a price that you are willing to sell it.

How can you create that willingness? Solve problems.

FREE PODCAST

You are trying to make money with a free podcast. Listeners aren’t paying to listen to your show. We need to figure out how to make money with a free product.

Many podcasters feel the only way to make money with a free show is to load it up with ads and sponsorships. I completely disagree. That is the last option you should consider.

There are three big reasons sponsorships are wrong.

First, people are leaving traditional media to escape all of the ads. Why would you clutter up your show with a bunch of ads if your audience is trying to get away from the commercials?

Next, it takes a lot of time and effort to land sponsors. There are over one million podcasts. The average audience size isn’t big enough to generate big sponsorship revenue. You need to kiss a lot of frogs to find that prince.

Finally, there is a limit to the revenue. How many sponsors can an episode possibly handle … four or six? There is a ceiling. Lots of work for limited income.

OPTIONS

Let’s talk about the other options. What happens if you use the show to market your products and services or those of affiliates that solve the problems of your listener?

With products or services, you keep your show clean from the ads. Instead, you provide value to your listeners every episode. Then, you tell them how to get more value with your stuff.

When you promote your products and services instead of using sponsors, you do the work once and make money with every sale. Sponsors pay you once. When you spend the time to create a course or program, and you can sell it over and over.

Finally, you can theoretically sell a digital program an unlimited number of times. You market the product or service once on the show and who knows what the revenue potential could be. It all depends on the value your stuff delivers and how many people buy it.

You don’t make money from your podcast. You make money with your podcast. Use the podcast to market the thing you have to sell.

THE NEED

When we discussed defining your ideal listener, we talked about a few things that make your listener unique. We talked about what they need.

Your listeners have goals and pains. When you can help your listener reach those goals and solve their pains, you can find a solution to their problems that they would be willing and able to buy.

Revisit your ideal listener. What do they want and desire? Where are their problems? Clearly identify their goals. This is beneficial when it comes to building your revenue stream.

When you can clearly identify your listener’s needs, fears, and pains, you will be well on your way. People will pay more to get out of pain than they will pay to achieve pleasure.

People buy more aspirin than vitamins. More money is spent on doctors than gym memberships. More money is spent to fix cars than to pay for upkeep.

Help your listener solve problems and overcome struggles.

MONEY

So, how do you make money with a free podcast? Create a product or service that will help your listener solve those problems and overcome that struggle.

I am all in favor of multiple streams of income. However, you need to get one stream flowing before you can create multiple streams.

Find your listeners’ biggest pain. Create something they would be willing and able to buy. Then, offer to help them.

On your podcast, show the audience your ability to help them. This could be coaching, teaching, demonstrating or a variety of other ways.

Give them the what. Back it up with the why.

The why will be most powerful. The why creates the desire. When you uncover the true why, listeners see what is possible and understand that they need your solution.

Once you create the desire for a solution, tell your listeners what they need to do. The what is the solution.

Now your listener says, “Yes, I can see why I need a solution.”

You show them what they need to do. Your listener says, “I get it. How do I do that?” You sell the “how”, step-by-step.

People can spend time or money. Sure, most everything is available on YouTube. You can spend hours and hours searching for the solution. Or, you can spend a few dollars and have the solution now.

Smart people realize the investment of a few dollars to save a ton of time is money well-spent. This is especially true when you spend the time saved taking action to solve your problem. You are out of pain much quicker.

People pay for convenience. Those are the people you want to attract with your solution.

TRAINING

I would love to invite you to a free training with me. It is a workshop designed to help you find your idea. It is “How To Attract Your Ideal Clients and Make Money With Your Podcast”.

This free training will happen on Thursday, December 31^st. Get all the details at www.PodcastTalentCoach.com/growth.

I would love to see you there and help you discover how to attract your ideal clients with your podcast. Get signed up and come join us.

Let’s turn your information into engaging entertainment. If you could use the help of a podcast coach, reach out. I would love to be that help.

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With the coronavirus, times have definitely changed. People are staying home. Some have lost their jobs. A lot of business has moved online. How do you make the best of challenging times like this?

OPPORTUNITY

Let’s keep things in perspective. Yes, times are hard for some people. However, there are also opportunities.

The biggest opportunity is to prepare for the future.

The virus may go away in the next few months as weather in the Northern hemisphere gets warmer. It will probably take a little longer for the economy to recover. I can’t be sure. I’m not an expert in either space.

CONTROL

What I do know is that I am an optimist. I also like to control what I can control.

If you are going through challenging times, my heart is with you. Things will get better. We’ll get through this.

If you are on the other side, don’t get sucked down by association. Just because others are struggling, you don’t need to feel guilty for not struggling. We need to be empathetic rather than sympathetic.

Empathy is the ability to understand and share the feelings of others. Sympathy is a feeling of pity and sorrow for another’s misfortune. Empathy involves lending a hand and pulling them up. Sympathy is all about living in the sorrow with them. Be empathetic and let your positivity rub off.

AVOID THE NEGATIVITY

Brian Dixon is co-founder of hope*writers, an online community of writers helping each other. He is the author of Start With Your People. Brian said, “Don’t write for your critic.” That is powerful.

Your tribe wants to hear from you in an authentic way. There may be a critic that hammers you for being positive and discussing something other than the crisis. However, most will appreciate it.

Over the past few weeks, my strategy calls with podcasters has actually increased. More podcasters are at home. There is less opportunity to be involved with activities outside of the house. This is a big factor driving my calls.

I have continued to deliver my regular e-mails with ways to make your podcast powerful. I have only received positive comments.

People want what you have.

If we look forward to July or August when we are all headed back to work and our lives have resumed to close to normal, will you be prepared?

TO DO LIST

Here are 9 things you can do during challenging times or whenever you find yourself with some downtime. This could be during slow times of the season, when you’re at home sick or if your business is seasonal. Use these steps to continue to move forward.

1. Be human. Understand what some people are going through.

2. Be positive. While some are going through really tough times, others are not. Be careful that you don’t pull the others down into stress and despair by only focusing on the negative.

3. Plan for the future. We will not be here forever. Market for the future. Keep creating your relationships for the future.

4. Keep publishing. People have time on their hands right now. They need to take their mind off off the stress. Keep going with your content.

5. Get ahead. Create some evergreen episodes that you can have ready in case real life hits you.

6. Book interviews. Many of your guests have some free time now that they are not visiting clients or speaking at events.

7. Start writing a book. If you have time on your hands, make good use of it.

8. Make your offers. Many people are looking for things to do.

9. Be generous. Offer some free resources for your audience.

NOW IS THE TIME

Now is NOT the time to put your head in the sand and think nobody wants to hear from you. During these challenging times, your people need you more than ever.

Many are sitting at home healthy and bored out of their mind. Adjust your approach to give them something to do. Highlight your older episodes, so they can catch up.

Then, use your free time to prepare for later in the year. Create your plan for the rest of the year. Create lead magnets and figure out how you will release them. Record some evergreen episodes. Book and record interviews.

Keep your focus on the future. If you get bogged down by the current state of society, you will come to a halt. You will find it hard to get started and catch up when things get back to normal.

Get through the challenging times by focusing on 6 months down the road. Where do you want to be? Start doing the work now to get there.

If you need help creating that plan or just getting out of your own way, reach out. Let’s get on a call and talk about it. The call is free. No charge. Book your time at PodcastTalentCoach.com/coaching. I’ll help you get through it.

Let’s turn your information into engaging entertainment.

ErikKJohnson.com

Tag Archives: problem

Solving Your Listeners’ Struggles And Problems – PTC 315