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Almost every podcaster who comes to me for coaching has the same struggle. They want to know how to grow your podcast audience. There are 3 keys to grow your audience.
There are many gurus and YouTube videos that will tell you have to drive more traffic and get more listeners. What they don’t tell you is how to keep those listeners.
If you have listeners coming in the front door, but you are doing nothing to keep them, your audience won’t grow. It is like bringing people into your party, but not having any food or entertainment to keep them. Why would somebody stay at your lame party? It is the same with your podcast.
AUDIENCE EXPLOSION BLUEPRINT
I am launching a new coaching program to help you grow your audience. This will teach you what all the other gurus miss. And since it is new, you can get in at a great deal.
The program is called Audience Explosion Blueprint. It is a step-by-step live coaching program to explode your podcast audience in 6 weeks or less.
You can get the full details and enroll at PodcastTalentCoach.com/audience.
Do you want to build a podcast audience that you can monetize?
Would you like to build the right audience in a way that doesn’t take hours of your time every day?
Do you want to design a marketing plan around your strengths that fits your personalityand defeats the Impostor Syndrome?
Audience Explosion Blueprint is a program designed around my 30 years of experience building successful radio stations, coaching talent, developing marketing campaigns and growing audiences. Unlike all the gurus on the internet only teaching you how to get new listeners, this program will help you attract the right audience and keep them listening by developing your show and personality like a radio star.
THE PROGRAM
In this program you will get access to:
- 6 Live group coaching/training calls including Q&A sessions to plan, create and launch your audience growth blueprint for your podcast, including access to the recordings of the presentations in case you missed any live sessions.
- Lifetime access to a full, online training portal containing worksheets and other tools to show you how to organize your blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads (including all updates).
- Transcription and audio recordings of the modules.
- Life time access to Audience Explosion Blueprint Facebook group to help you continue to develop new audience attraction ideas.
- Daily e-mail reminders during the 6 weeks of coaching to help you consistently take action and execute your plan.
- 1 one-on-one call with me to ensure your plan is clearly defined and efficient.
By the end of this program you will:
- Have a clear, step-by-step plan to grow your audience of ideal listeners
- Consistently attract the right listeners to your podcast every week
- Execute your plan in minutes a day
- Have more time to spend creating great content and monetizing your show
- Have more time to spend with your clients, building your business, and enjoying life
WHO IS IT FOR?
This program is for a podcaster who is willing to consistently take action a few minutes each day to work to grow your audience by following a plan. This program is not for those who expect to build their audience to thousands of listeners in just a few days, like a “get rich quick” scheme.
Because this is the first time I am launching this, you get in for half price. It is a steal for six weeks of training. Registration closes on June 22nd, because we need to start the coaching. Sign up today before it is too late.
Get enrolled at PodcastTalentCoach.com/audience.
THRE THREE LEGS OF THE STOOL
You see, building your audience requires you to attract new listeners who are not already familiar with you. Then, it also requires you to keep those listeners coming back for more to grow your audience.
You need to build awareness, get them to come listen to your show, and keep them coming back episode after episode while you go find even more listeners. If you miss one piece, your growth plan falls apart.
There are three legs to the stool for your audience growth plan. Those three legs are personality, programming and promotion. Without one of the legs, your stool won’t stand up.
It is not enough to simply bring people to the show. You need to keep them listening.
The promotion creates the awareness. Your programming creates great content that attracts them to the show. When you add your personality to the information, the content becomes unique and keeps people coming back.
YOUR NICHE
How many people have a podcast in your niche? Let’s say you create a podcast around making money online. How many podcasts talk about creating an online course? Probably thousands.
There are three steps to making money with an online course. Determine your expertise, create your course, and get people to buy it.
All of the experts have a little difference in their program. Russell Brunson is all about funnels and the marketing. David Siteman Garland talks about accelerating your creation process. Jeff Walkertalks about launching the course and the promotion piece.
Each of those experts talk about a piece of the process. But, it is all about making money online.
What makes each of them different? It is their personality.
Russell and his wresting background and hyperactivity is much different than Jeff Walker and his down-to-Earth Rocky Mountain laid back approach. They are both different than DSG’s quirky approach.
To be unique, add your personality to your content. It is your secret ingredient.
DEFINING YOUR PERSONALITY
The first step to define your personality is to describe the persona you want to project on your show. How do you want to be perceived by your audience?
You might want your persona to be quirky, or fun, or inspirational, or in-your-face, or supportive and loving.
Don’t pick a persona that isn’t you. Be yourself. If you are naturally supportive and loving, you cannot be the in-your-face host. That isn’t you.
It might be possible to adjust from in-your-face drill sergeant to tell-it-like-it-is inspirational host. You could move from the knowledgable nerd to be the quirky expert. Those moves aren’t a big swing.
Next, list twenty adjectives that describe that persona. If you want to be the quirky expert, what words describe that person? It could be odd, off-the-wall, unexpected, unconventional, wacky, unorthodox, experienced, skilled, well-read, and clever. List 20 that describe your persona.
Finally, select five words from that list that you would like to highlight and bring to life on your show. One or two of these words might need to be developed a bit. At least 3 and probably 4 should already exist in your personality.
You might be a little off-the-wall, wacky, experienced and clever. On the other hand, you might need to develop unexpected.
SHOW PREP
In your show prep, you then build a few opportunities to create something unexpected. You might take a story in an unexpected direction. Some sound effects might be added in a unique way. There might be an unexpected question you ask during an interview.
A little unexpected will go a long way. Be sure it isn’t forced. Add it where it naturally fits and the reputation will grow.
We are already a personality. Each of us has a unique personality. You just need to define it.
This is something you have probably never done. If you need to find someone who knows you really well to help you, ask them.
The key to defining your personality is to decide which aspects of that personality you will choose to highlight, stress and grow on your show. You don’t need twenty. You only need the right five.
CO-HOSTS
Defining personalities and roles is especially important when a show has multiple hosts. If two hosts have the same personality, opinion and perspective, one of you isn’t necessary. If all you say is, “Yeah, what he said,” you’re not needed on the show. You are wasting time.
Think of any show that has multiple characters. They are all different.
Consider the show Friends with Monica, Phoebe, Rachel, Chandler, Joey and Ross. Each are different characters. The three ladies are the smart one, the superficial one and the dingy one. The guys are funny one, the ladies man and the nerd.
You say, “Yeah, but that is a tv show, not real life.”
Let’s consider other shows. On the Tonight Show with Johnny Carson, Johnny was different than Ed McMahon. On the Elvis Duran Morning Show, he has 10 people and they are all different. Elvis, Danielle, Froggy, Skeery, Ghandi and Dave Brody all have different personalities. Howard Stern is complimented by Robin Quivers. Even on a sports show like Mike & Mike, one was a player and one was a scholar.
Think about the original cast of American Idol. If you had to describe each judge with one or two words, what would you choose? Simon was the rude one, Paula was the dingy one and Randy wanted to be everybody’s friend.
Do you think those three faked their way through the show or is Simon really a blunt, sometimes offensive, tell-it-like-it-is individual? Those are their true personalities. The producers cast the show in that way.
THE 3-PERSON SHOW
Many 3-person shows have that set up. One is nice, one is the nerd and one is naughty. Or one is the dork, one is the doll and one is the disruptive. Everyone has their role true to their personality.
Work this week to define your personality. If you would like help growing your audience and developing your show to keep your listeners, check out the Audience Explosion Blueprint.
It is a step-by-step live coaching program to explode your podcast audience in 6 weeks or less. Since this is the first time I am launching it, you get in for half price. Enroll today to grow your audience before we close it down on June 22nd, because we need to start the teaching.
You can get the full details and enroll at PodcastTalentCoach.com/audience.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.