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Podcast

Time Saving Podcast Production Tips – PTC 327

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Is your podcast production eating your entire week? Do you feel like you edit and publish one episode only to start recording the next? On this episode, I want to help you streamline your process.

There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat.

Today, I will show you how to save time in each of those areas to make you more efficient.

GET HELP TO EDIT

First, let me show you an option. You can always get someone to edit your show and do all of the dirty work for you.

How much time do you spend each week creating your podcast?

If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show.

Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to revenue generation, how much money do you think you could make? Could you find a client or two to pay you a few hundred dollars to help them?

My team can produce your podcast every week for as little as $225 per month. Is that worth getting your time back?

BASIC EDIT SERVICES

The basic edit plan will make your show sound great. You record the episode and send the team your .mp3.

You get professional audio editing, including noise reduction, volume leveling, mixing and mastering. We will take care of adding your open and close. You get the finished .mp3 ready to be posted.

If you are repurposing your video as a podcast, you also get professional video editing with this package. This includes your YouTube thumbnail ready to be uploaded to your YouTube account.

Finally, you get an audiogram to help you promote your show.

All of this is just $225 each month for four completed episodes and videos.

EDITING PLUS

If you want to step up a level and add a little coaching to your plan, the Plus level is for you.

At this level, you get everything in the basic package to edit your show. You also get a 60-minute group coaching call each month to help you produce a better podcast. You get to ask questions and get the help you need.

On top of that, my team will take care of your show notes. They will handle uploading your audio to your podcast host. They will also upload your video to your YouTube channel.

To help you promote at this level, you will also receive a captioned social media video to help you grow your audience and attract more clients.

The Plus package is $495 per month for four episodes and videos.

GO PREMIUM

If you want to go all in, you need to check out the Premium package. This takes it all off of your hands.

With the Premium package, you get everything in the Basic and Plus packages. You also get a monthly, 30-minute, one-on-one coaching call with me. I will personally help you on your journey and overcome your struggles.

You also received advanced SEO-optimized show notes. This well help people find your podcast through organic search by ensuring the right keywords are included.

My team will also add timestamps to your episode along with the resources that you mention in the show. This will help your listeners find exactly what they want.

You will receive a custom blog header image for your episode. My team will also upload your show notes to your WordPress site. It is handled for you.

And to help you promote, you will receive a quote card taken from the episode. You can use this on social media to promote the episode and grow your audience. This also makes it easy for your guest to promote the show.

To have all of this done for you so you can spend your time growing your audience and building your business, and get one-on-one coaching with me to overcome your struggles, your investment is just $695 each month for four episodes and videos.

You can see each of these packages in detail and sign up to work with me and my team at www.PodcastTalentCoach.com/editing.

Imagine what you could do with all of that time back. Let’s get started.

YOUR TIME TO EDIT

Now, if you decide to continue doing it on your own, find ways to save time.

It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details.

On the surface, it doesn’t seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes.

TIME IT

Next time you are ready to record an episode, time it. Start the clock as soon as you decide to record the episode.

Let’s say at 2 you decide it’s time to head in and record. As soon as you get off the couch and start walking toward the mic, the clock starts. It stops as soon as you hit record.

As soon as you have saved the file and finished the session, start the clock again. It stops when you turn off the light and leave the room.

The total of those two periods is at least 15 minutes. Four episodes a month is costing you an hour in set up and tear down. If you record all four episodes in one session, you only set up and tear down once. You just saved 45 minutes in your month.

This is just one example. The more you can batch your work like this, the more time you will save.

Remember, you don’t have to do any of these steps at the same time. You don’t have to record and edit in the same sitting. You are better off recording four episodes at the same time and then editing all four at another time. Doing the same actions together is where you will save time.

PLAN

Let’s start with planning your episode. Break up planning into four parts. Then, do each part for multiple episodes at the same time.

Find the time in your day and week when you are most creative. For some of us that is morning. Others do best at night. Some are better on a weekday at lunch. Others find their creative muse on Sunday mornings. Find your right time.

Step one is creating topics. Spend ten minutes brainstorming as many topics for your podcast as possible. Shoot for 50 different topics. What does your audience what to learn? If you interview guests, who can help you teach them that topic?

Step two is selecting your ideal five. Pick five of the 50 topics that you would like to build out as episodes. These could have a theme or they could stand alone. Your choice.

Step three is outlining each episode. For each topic, list three to seven points you could discuss on this topic.

Finally step four is adding important details to each point.

This episode is a perfect example. I am covering five areas where you can save time. That was the outline I started to build out. Each of the five areas have a few important details, like these four steps of planning.

Five episodes are now ready to be recorded. You don’t have to fight writer’s block trying to figure out what this week’s episode will be all about. Grab the outline and start recording. 

RECORD

The next step in your process is recording. There are a few ways to save time when you record.

We already discussed the idea of saving set up and tear down time by recording multiple episodes at the same time. This is a big time saver.

You can also save time recording by setting up a studio that doesn’t need to be dismantled each time. This may be a cost issue or a lack of space. If you can swing it, removing the need to set up and tear down can make you more efficient.

Finally, you can save time recording interviews by preparing your guest ahead of time. I do not mean you should provide them the questions. Before your interview, you should give them a recording checklist to minimize the time it takes to troubleshoot their tech issues.

EDIT

Editing is probably the area where you can save the most time. The first thing you should do is stop worrying about saying uh and um so much. Very few people notice. It is natural in most conversation.

Make it easy to locate your editing points. If there is something you know you want to edit out of your show, leave a short gap of five to ten seconds. This will allow you to visually find your edit.

Create a palate for your show. If there are things you use for each episode, such as your open and close, put those pieces in a place you can find quickly each time you edit. Create a system to organize your audio so you can easily find it.

Finally, create a checklist. This will allow you to know quickly which pieces need to be completed each and every time. You just follow the process.

PUBLISH

When it comes to publishing your episode, what do you do each and every time that can be streamlined? I have created a template for my episode artwork. I can easily populate the template for each episode. It save a ton of time.

Create a show note template that you can fill in with the critical information your audience needs. Repurpose your show prep and outline for your show notes. Show notes take a lot of time.

Find ways to give your listener what she needs in your show notes without spending a full day on it. Ask yourself why a listener might come to your show notes in the first place. Put that in there. Then, add some content that will attract search engines.

To save time, create a process that is easy to follow.

PROMOTE

When it comes to promoting your show, create a consistent way to promote your show. Don’t try to do everything. Do the things that will make a difference.

Use the 80/20 rule when it comes to promoting your show. If you get more listeners by appearing on other shows, spend your time there. If Twitter isn’t where your audience hangs out, don’t waste your time.

Take some time to list the 20% of your promotion activities that make up 80% of the results. Do those things and eliminate the others.

GET RID OF IT

You can remove all of the editing headache from your weekly “to do” list and have my team help.

Let my team produce your podcast every week for as little as $225 per month. Get your time back.

You can see your editing options at www.PodcastTalentCoach.com/editing.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

5 Ways To Grow Your Podcast This Week – PTC 325

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If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won’t do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen.

On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to take action.

Before we jump into the five ideas, I have a little housekeeping.

PODCAST EDITING

First, if you want to free up time in your week that you spend editing your show, I can give you some help. I offer editing services for your show. This includes everything from basic show editing to full production and show notes.

Imagine what you could do to promote your show and grow your business if you had that time back every week. You can start with the basic package which will give you four shows a month. Or, you can check out the premium package with comes with one-on-one coaching, SEO-optimized show notes, images and thumbnails and more.

Visit www.PodcastTalentCoach.com/edit. Click on the “show me what is in each package” to see the full details of each. I would liove to give you back some time in your week.

Next, let me turn you on to a fantastic opportunity.

FIND PARTNERS

There is an event coming up March 3rd through the 5th. It is called Collaborate. This is an incredible way to find true partners who can help you grow.

During this virtual event, you are placed in small breakout rooms of around 8 people just like you. These are online experts in various niches such as online business, mindset, health and more.

Attendees are coaches, authors, speakers, program leaders, producers of podcasts, radio shows and events. Every attendee is looking to connect and partner with others to help each other grow their businesses, impact and income.

When you are placed in the breakout room, each person in the room has 2 minutes to tell others who they are, what they do, what support they can offer other attendees and what support they need.

If you find someone who might make a good partner and fits your niche, you agree to connect in the next few days to determine how you might help each other.

You will literally meet over 100 people. Not all will fit your niche. That will depend on your target.

Let’s say you help small businesses set up their accounting books. In a breakout room you meet a coach who helps small business leaders with their sales process. The two of you have the same target audience but offer different services. That is where the collaboration comes in.

RESERVE YOUR SPOT

You can reserve your spot for free at www.PodcastTalentCoach.com/collaborate.

However, there is an upgrade VIP option for only $47. I would highly recommend going VIP. You will find so much more value. You also get a directory of everyone who attends to help you find even more partners.

Get signed up. It will be the best three days you can invest to explode your next year.

I have attended Collaborate three times now. I’ve always gone VIP. This event has done more for my show and business than anything I’ve done. There were 40 people in my niche alone that I met at just one event. I meet more and more each time I attend.

Join Collaborate at www.PodcastTalentCoach.com/collaborate.

Let’s talk about other things you can do over the next week to grow your show.

GET INTERVIEWED

First, get interviewed on another show. We talk about this a ton. Finding complimentary shows in your niche is a great way to grow.

Reach out to a podcaster in your niche to begin the discussion. I’m sure you listen to a few shows who target the same audience you target. Let’s chat with those podcasters first.

Send the podcaster a note. Start with something specific you liked about an episode. “Hey, Erik! Great episode on growing your show. I’ve just sent three e-mails to other podcasters to see if we can swap interviews. Love the idea.” Keep it short.

Next, tell the podcaster that it appears you target the same audience in complimentary ways. “As I was listening to your show, it hit me. It sounds like you help coaches refine their funnel so they can get more clients. I help coaches transform their information into entertainment on their podcast to get more clients.”

Finally, ask for an opportunity to talk. You are NOT asking for an interview. Ask for a chat. “Would you have time over the next week to jump on a call to see how we might partner and help each other grow?”

Get the call booked. Spend the first 20 minutes finding out what they do. Then, spend the next 20 minutes telling them what you do. Spend the last 20 minutes brainstorming ways you can support each other.

A podcast interview on both sides might come of this. However, bigger opportunities might show up that you didn’t even consider.

This is the way Collaborate works. Rather then sending a cold e-mail, you are in a room for people looking for connections just like you. Again, find details at www.PodcastTalentCoach.com/collaborate.

YOUR GUESTS

Your guests are a great resource to help you promote your show. Though you cannot expect it of them, it sure is nice when they share your interview with their audience.

Reach out to the person you interviewed or mentioned in the podcast. Tell them the episode is live. Then, tell them you would greatly appreciate it if they would mention it to their following.

Make it easy for them. Write the copy. Create the social media graphic. The easier you can make it for your guest to share the episode, the more likely it will be that they actually share it.

The same is true when you answer questions on your show. If you receive an e-mail and you include that question on the show, reply to the e-mail and let them know you answered their question on the episode. Give them a link. Ask them to share it the same way you would ask your guest.

SWAP

To promote your show, you could swap mentions with another podcaster. So many podcasters think the only way to partner with another show is to get interviewed on the show. There are many other ways.

One great way to get your show promoted is to swap mentions in your newsletter. Connect with another podcaster in your niche who has a decent e-mail list. You will know they do if they have frequent lead magnets are mailing often.

Connect just like we talked about. Reach out to let them know you appreciate what they do. Be specific. Tell them you have similar audiences. Ask if they would like to partner to grow. If you connect, simply mention each other’s show in your e-mails to your audience.

You could say something like, “Hey, I found a really cool podcast I thought you might enjoy. As you are trying to grow your audience and make money with your show, you need to be sure your process is solid. Check out the Yadda Yadda show. They help you build your process from lead magnet to shopping cart.”

You can find partners just like this at Collaborate. Check it out at www.PodcastTalentCoach.com/colllaborate.

SUPERFANS

The fourth way to promote your show is by leveraging your superfans. These people will be evangelists for your show, because they love it. If anyone will promote your show, it will be these people. You simply need to empower them.

First, create a list of superfans. Find the people that comment on your episodes, send you e-mail about the show and interact with you on Facebook. You know who they are. You might have 3 or 37. Write them down.

Next, create a post on Facebook and tag your superfans. Be sure to ask a question, so the post starts getting some interaction and gets seen by others.

This could be something like, “Just want to thank a bunch of the listeners to Podcast Talent Coach. Thanks to Bruce, Elaine, Greg, Josh, TaVona, Oscar, Laura, Chris, Rick, Prasha, Andy, Cat, Tony, Kim, Christine and so many others. I really appreciate you listening to the show. What is one idea you’ve picked up from the show that has helped your podcast?”

Be sure to respond to everyone who comments. Interact. If you can get some traction with the post, friends of your superfans will start to see the interaction. Mention your show by name so others can find it.

ADD A LINK

My final idea today is to add a link to your show in your e-mail signature. Make it easy to find your show.

Next, add some valuable content in the email with a call-to-action. This could be a free download or checklist or top 5 ideas. Make it something your audience can use. Make sure it is valuable.

Finally, invite your subscribers to share it with a friend. Say something like, “If you know someone who could use this information as well, please forward this e-mail to them. They can have this free resource as well.”

TAKE ACTION

There you go. Five ideas to grow your audience this week. Now, these ideas will do nothing to grow your audience unless you actually take action and do something.

Pick one of these ideas and take action. If you can get one done, select another and take more action. I would rather see you complete one than start all five and complete none of them.

If you want to start making powerful connections with others who can help you grow, I really encourage you to attend Collaborate. It is an amazing event that can help you skyrocket your growth. Get all of the details for Collaborate at www.PodcastTalentCoach.com/collaborate.

Have a great week.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

The Power of Podcast Partners – PTC 306

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Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners.

Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever.

COLLABORATE

I’m excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again!

Get the full details and register at www.PodcastTalentCoach.com/collaborate.

You’re going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both live and virtual.

The result is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged!

See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate.

3-DAY EVENT

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. These are 20 minute breakout session with about 8 experts where you introduce yourself and see if you are a good fit.

If networking events make you uncomfortable, there is no worry. Iman Aghay will teach you exactly how to introduce yourself and how to describe what would make a good partner for you.

Your pitch is 2 minutes and you refine it in each circle of 8 people. There is no pressure. You don’t need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting.

I met about 120 people at my first Collaborate. Of those, 40 were potential partners who fit what I do. At the last one, I was much more particular with whom I wanted to partner. I still found 20.

As you can tell, I am a huge fan of this event. That is why I have attended multiple times and became an affiliate. It did amazing things for my growth.

How powerful would that be for you?

During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This will help you ensure your message is on target.

You will learn valuable knowledge and proven practical tools from guest speakers during the event. This is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you.

Get one-on-one coaching help to find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned.

GET IN NOW

You get it all for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don’t miss this epic supercharged event!

Get registered at www.PodcastTalentCoach.com/Collaborate.

Let’s talk about what collaboration can do for you.

PODCAST PARTNERS POWER

We already talked about how you can help each other. Find new potential partners and ask, “How can I support you?” Ask often enough and you will create some incredible relationships.

Create a calendar to properly promote each of you partners. Before you begin filling your calendar with partners, lay in your own promotions. Know exactly when you want to attract clients or launch your courses. Block out that time on the calendar. Then, fill it with partners.

There four big ways podcast partners can help you reach your goals.

PODCAST PARTNERS PROMOTE

  • Interview swaps
  • Promo swaps
  • Newsletter swaps
  • Facebook Live swaps
  • Social shares

PROMOTE PRODUCT, SERVICE, COURSE

  • Launch
  • Mentions
  • Highlights
  • Bonus offer

CONTRIBUTOR

  • Course contributor
  • Episode contributor
  • Email content

COLLABORATION

  • Connections
  • Ideas
  • Inspiration

FIND PODCAST PARTNERS

Come join me at COLLABORATE. You’re going to love this event. It is truly a results-oriented experience. If you want to supercharge your relationships and find podcast partners, this will be the best $47 you spend all year.

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

Get the details at www.PodcastTalentCoach.com/collaborate. I’ll see you there.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

How To Promote Your Podcast Without Being Obnoxious – Episode 158

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How To Promote Your Podcast Without Being Obnoxious – Episode 158

Effectively Promote Your Podcast
Copyright: bowie15 / 123RF Stock Photo

It is a given that you need to promote your podcast in order to get the show to grow. Make people aware of the show, and ask them to listen. The process is simple to understand yet difficult to execute. How do you promote your podcast without being obnoxious?

In the marketing environment today, people are tired of interruption advertising. I didn’t ask about financial planning while watching the hockey game. Why am I being interrupted with these commercials?

The answer is easy. Ads are the revenue model. That doesn’t mean it is smart or effective.

Mainstream media has struggled with this conundrum for quite some time. Radio and television continue to look for ways to share the marketing message without turning off listeners and viewers.

Promoting your show is very similar to selling. We offer a product (your podcast) and then ask people to consume it.

Think about your relationship with commercials. On the surface, you probably generalize and say you hate all commercials and never listen to them.

If we start peeling the onion and examine your interaction with advertisements, I think you might be surprised by your true relationship with ads.

RELEVANCE

For the sake of argument, let’s say you are 25-years-old, single, a few years out of college, and living in a small apartment with a roommate. You have no kids and recently got a new job that doubled your income. Got it in your mind?

You are watching your favorite television show when a commercial comes on for Life Alert Medical Alert system. It’s that little button elderly people can push when they need help. Remember the “I’ve fallen and I can’t get up” commercial? This is frustrating, interruption marketing that isn’t relevant to you. I can see why you hate commercials.

Now, let’s say you’re watching that same show and you see a commercial for the new 2017 Ford Mustang. This might be more fitting for you. With that new job, you might be in the market for a new car. Maybe it is the Mustang, maybe not. This commercial is a little closer to relevancy.

Let’s now envision that same show on your television when a commercial comes on advertising a concert with your favorite band. Holy cow!

All of a sudden, you don’t hate advertising as much as you did sixty seconds ago.

First lesson: your advertising message must be relevant when you promote your podcast.

HELPFUL

Let’s think about that same concert commercial. If the ad simply told you the band is coming to town and stopped there, you would probably lose your mind?

What!?! Tell me more! When is the show? When do tickets go on sale? How much do they cost?

Simply telling you the concert is happening doesn’t provide all of the information you need. You cannot take action unless you have more detail.

Now pretend you need a new mattress. It isn’t something you buy every day. A mattress is a purchase you make every ten years or so. Things have changed a lot in the last ten years. Where do you start?

Google of course.

Mattress companies cannot make the hope find them in a search their entire marketing plan. They try to create some top of mind awareness.

If you have been considering a new mattress when you see a commercial about a mattress sale this weekend. You can save half off brand new mattresses. The store has mattress specialists who can teach you all about the latest technology. You can also lay on various mattresses to find the one you like.

Pretty sweet deal. And, just the information you needed.

When you need the information in the advertisement, and that information is helpful, you no longer hate the commercial.

Second lesson: seek to help first before you sell when you promote your podcast.

INVITED

The problem with this mattress advertising is the target. The percentage of viewers of that commercial who are interested in buying a mattress is very small. The large majority of viewers are back to hating commercials.

If you want your marketing message to be well-received, you need to have a relationship with the target market. Your audience will be much more receptive to your message if they have asked for the information.

Ask your audience if they are interested. You could ask, “I have a product that solves this problem. Would you be interested in hearing a little more about it?” If your audience says yes, you have an open door to make the offer.

This is where a segmented e-mail list comes in handy. If your listeners have opted into a particular list asking for more information, you can first provide them help and then offer a product or service that offers even more.

If you tell your best friend that you are in need of a new mattress but really have no idea where to start, and they tell you about the mattress sale, I doubt you are going to say, “Hey, stop selling me. I hate commercials.”

When you have asked for the information, you rarely see the answer as a sales pitch.

Third lesson: prequalify your target audience before asking them to buy when you promote your podcast.

TRUST

Do you ever wonder why companies pay crazy amounts of money to celebrities to endorse their products? Michael Jordan for Hanes. Matthew McConaughey for Lincoln. Samuel L. Jackson for Capital One.

Why would a company spend millions of dollars just to get Michael Jordan to talk about their products?

The answer is simple. Trust.

A company can spend a lifetime developing trust. Or, they can buy it.

My guess is you are going to develop it.

After nearly 30 years in radio, I have learned the power of endorsements. Radio advertisers have found endorsements by radio DJs to be very powerful. These endorsements work, because the DJ has built a relationship of trust with the listeners.

As the DJ is talking about the product or service, the listener feels like their friend is helping them solve a problem. It is all built on trust.

If your listener trusts you, and you have their best interest at heart, your sales offer will be seen as helpful rather than obnoxious.

To get to this level of trust, you must first help your listener solve their problems. Give, give and give. We go back to the second lesson of help. If you have spent enough time helping your listener, trust will develop.

Then, if you are offering a solution to their problem within your product or service, your ask isn’t viewed as obnoxious.

Fourth lesson: build trust as you promote your podcast.

CONCLUSION

So how do we use these four lessons to promote your podcast without being obnoxious?

First, we find the audience that would be interested in your content. It needs to be relevant. So, we fish where the fish are.

Find communities already discussing your topic. Join the discussion. Include the podcast name in your signature without asking for anything in return. Simply get noticed. They will determine if your show is relevant to them.

Next, help people. As you are interacting in those communities, seek to help by answering questions. Get involved. Be a resource for people. Give, give and give. When they see you as someone who can help them they will give your show a try.

Then, get invited to offer more help. As you are demonstrating your knowledge by helping people, others will ask how they might get more from you. When this happens, you can direct them to the podcast.

Finally, build trust. When people trust that you will continue to provide consistent information that will help them, they will subscribe.

As you are interacting with people, avoid constant promotion of the show. Instead, casually mention the show when it makes sense. “We were talking about this very topic the other day on my podcast.” “I get this question a lot from my podcast listeners.”

A casual mention, when it makes sense, can go a long way. Be careful that you don’t overstay your welcome by mentioning it too often. This is how you promote your podcast without being obnoxious.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.