Tag Archives: selling

Podcast

Answers To Your Podcast Questions – PTC 359

Leave a comment
Play

Podcast: Play in new window | Download

Subscribe: RSS

I did a Facebook Live “Ask Me Anything” the other day on the Podcast Talent Coach Facebook Page. On it, you got answers to your podcast questions.

We talked about everything from selling and monetizing your show to using text messaging as a way to interact with your listeners.

I thought I would share those answers with you today.

BOOTCAMP

Before we jump into it, I want to invite you to a powerful event I am holding where I will help you build your podcast monetization strategy. We actually get stuff done in this day-long bootcamp.

So many times, we go to webinars hoping to learn something only to find out it is full of fluff. We might walk away with one or two ideas after an hour. But we are really only there for the sales pitch.

You now have a chance to join me for a 6-hour Podcast Profits Bootcamp where I will walk you through the entire process to build your podcast monetization strategy. It’s actually 7 hours, but you get an hour for lunch.

During this event, we will build a few ways to monetize your show that are perfect for you. This isn’t one size fits all. It is specific to your podcast.

You can enroll at www.PodcastTalentCoach.com/bootcamp.

You will get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step.

We will start with your foundation to ensure you are building on solid ground. Then, we will develop your purpose. I’ll show you why most podcasts don’t make money, so you can avoid those pitfalls.

Many people think ads and sponsorships are the way to make money with your show. That is a myth. It is the worst way. Sponsorships require a very large audience and a lot of sales time. Ads also have a revenue ceiling.

I’ll show you a better way during the Podcast Profits Bootcamp. I won’t just show you, we will build it together. We will discuss the various ways you can monetize your show, and we will pick the strategy that is right for you.

Finally, you will have plenty of time to ask me questions to refine your strategy.

This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done.

Where most webinars last an hour, this is an all day event.

REGISTER

Registration for the Podcast Profits Bootcamp is $197 for this 6-hour bootcamp and your workbook. More importantly, you walk away with your monetization strategy for your show.

Right now, you can enroll for $197. Enroll now and secure your spot.

You can enroll at www.PodcastTalentCoach.com/bootcamp.

If you are ready to build your podcast monetization strategy, the Podcast Profits Bootcamp is for you. You’ve spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy.

Let’s sweeten the deal for you a little more. If you enroll in the Podcast Profits Bootcamp, You will also get a bonus prep call to get you ready for the event. This is where we help you gather all of the information and ideas you’ll need before the bootcamp begins.

Let’s get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp.

QUESTIONS

My biggest challenge is growing the audience. What’s the best way? – David

How do I maximize the content while minimizing the time & effort? – Anne

I’d love to know if you have any thoughts on SMS text marketing? I think I’d be able to get more engagement if my busy moms could simply text me a question about a product or service instead of sending in a voicemail or sending an email. Do you have any recommendations for a service provider to work with? – Laura

How do I direct people to more than the freebie. – Karen

How do you know your worth? I’m not good at selling. – Mike

Offer things without making it sound like an ad. Hard to make yourself likable while selling something. – Cheryl

How does the podcast fit into the whole marketing plan? – Bruce

GET ANSWERS – ASK ME ANYTHING

I will be doing more “ask me anything” sessions on the Podcast Talent Coach Facebook page. If you are not following me there yet, head to PodcastTalentCoach.com/Facebook.

I would love to have you join us and get your questions answers to your podcast questions.

BOOTCAMP

Come join us for the Podcast Profits Bootcamp. It is a powerful event that will help you build your podcast monetization strategy.

So many times, we go to webinars hoping to learn something only to find out it is a big sales pitch. We might walk away with one or two ideas after an hour. But we are really only there for the sale.

You have a chance to join me for a 6-hour Podcast Profits Bootcamp where I will walk you through the entire process to build your podcast monetization strategy.

During this event, you will discover 9 different ways to monetize your show. Then, we will build your specific way to generate revenue that is perfect for you. This isn’t one size fits all. It is specific to your show.

You will get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step.

We will start with your foundation to ensure you are building on solid ground. Then, we will develop your purpose.

Many people think ads and sponsorships are the way to make money with your show. That is a myth. It is the worst way. Sponsorships require a very large audience and a lot of sales time. Ads also have a revenue ceiling.

I’ll show you 9 better ways during the Podcast Profits Bootcamp. I won’t just show you, we will build it together. We will discuss the various ways you can monetize your show, so you can pick the strategy that is right for you.

Finally, you will have plenty of time to ask me questions to refine your strategy.

This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done.

Where most webinars last an hour, this is a 6-hour, all day event.

REGISTER

Registration for the Podcast Profits Bootcamp is $197 for the 6-hour bootcamp, your workbook and your monetization strategy for your show.

You can get the details at www.PodcastTalentCoach.com/bootcamp.

If you are ready to build your podcast monetization strategy, the Podcast Profits Bootcamp is for you. You’ve spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy.

Let’s get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp.

Podcast

How To Ask For The Sale When You’re A Horrible Salesperson – Episode 217

Leave a comment

Play

Podcast: Play in new window | Download

Subscribe: RSS

Selling
How to close the sale

Does the thought of selling make your palms sweaty? Do you get that pit in your stomach? There is a way to ask for the sale even if you are a horrible salesperson. You can close the deal without having to be pushy or use a hard close.

Zig Ziglarhad many great quotes. One of my favorites is, “You can have anything you want in life just as long as you help enough other people get what they want in life.” How true that is.

It is also the key to great sales.

 

GIVE

As you turn your information into engaging entertainment with your podcast, keep in mind that helping people is part of the foundation of a strong relationship. If you take, take, take, your relationship won’t last long. If you are there to give and help, you will develop friends for life.

Ziglar is a great example of helping people. His speeches always offer great tips to improve your life, sales or attitude. The organization bearing his name also has great books, CDs and other products they sell. However, most of Zig’s time was spent on helping others. There is a lot of free Ziglar information available. He consistently helped others and eventually the sales come.

I have learned a lot about sales through my 30 years in radio. Our stations have created my great campaigns for clients.

The successful sales process at our radio stations always began with a customer needs analysis. Rather than simply selling them commercials, we set out to determine their goals. Then, we would create a campaign to help them succeed.

Many clients would come to us to help market their business. When we would ask what they hoped to accomplish, they would say things like “make more sales” or “get more people in the door”.

We would then dive deeper to really determine the client’s pain and how we could best help them overcome those issues.

It wasn’t about selling commercials. It was about helping our clients achieve their goals.

 

THE SALE

There are four essential steps present and necessary in every sale. The four steps must be followed in order for the sale of everything. If one step is skipped, it will derail the entire sales process.

The four steps in the sales process are qualify, rapport, educate and close.

Your podcast is always selling something. It could simply be your ideas. You could also be selling an actual product. You are most likely selling your listener the idea of listening again. Be sure you follow the four steps.

 

QUALIFY

First, you qualify your prospect. Are you right for them and are they right for you? Accept that your show, product and service will not be perfect for everyone. However, it will just right for a few.

The qualification step will probably occur in the description of your show. If your show is about gardening, you probably will have a difficult time attracting someone not interested in gardening. They are not a qualified “buyer”.

 

RAPPORT

The “rapport” step is where you are building the trust. You are creating a relationship where your listener truly believes you are there to help them.

When you get your listener to tune into the show, you begin building rapport from the start. Help your audience where you can.

 

EDUCATE

Next, educate your listener. Explain what problems are solved by your “product”. Explain the importance of solving those problems. Explain how you have succeeded in that process in the past. Describe the transformation. Help your listener solve their problems.

Most podcasters have very little issue with the first three steps. The heartburn comes with step number four … closing the deal.

How do you ask for the sale without feeling like a slimy salesperson? How can you close the deal without the pressure of the hard sell and the discomfort that comes along with it.

 

THE CLOSE

If you have completed the first three steps successfully, the close should be easy. It should handle itself.

If you have truly helped your prospect to this point and clearly explained the steps to the transformation, your prospect should be ready to buy.

The first three steps have found a qualified “buyer”, developed a relationship with that individual, and explained to your listener how you can help them. If the close is difficult, you have probably made a shortcut through one of the steps. Make sure each step is fully executed.

 

SELLING

Marketer Joe Polishsaid great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call-to-action). Great marketing therefore makes selling easy and unnecessarily.

If you have truly engaged your listener and created that strong relationship we’ve been discussing, the selling should take care of itself.

Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn’t qualified is hard work. If your listener isn’t predisposed to taking action, you will need to sell hard.

When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy.

Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call-to-action.

When I have a FREE podcast strategy call with a podcaster, we talk about their goals. We also talk about the pain and struggles they have encountered attempting to reach those goals.

Once we have determined the destination and figured out where they pain is, we then develop a plan to reach those goals. I have showed them the transformation. They can envision what is possible.

If I feel I can help them achieve those goals, meaning I have qualified them as a potential client, I simply ask, “Would you like some help making it happen?”

If I have built rapport with them and educated them during the call, they will feel I am the right person to help them reach their goals. If I failed in some point along that path, they will tell me no.

Regardless of whether you use me or not, it is my commitment to help 1,000 podcasters this year learn to leverage their podcast. It has been my experience through my 30 years in radio that your content is much more powerful when it is relationship-based. During our 30-minute call, I hope to teach you a few ways to reach your goals.

 

HELP FOR YOU

I want to help 1,000 podcasters reach their goals. These FREE podcast strategy sessions are part of that journey.

When you seek to serve first, selling becomes much easier. It literally takes care of itself. Give it a try.

 

If you would like a FREE podcast strategy session, get the details at PodcastTalentCoach.com/coaching. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Audience Engagement, Audience Relationship, Blog, Branding, Podcast content, Podcast improvement

Selling Is Easy, Right? …

Leave a comment

Selling is easy, right?

(photo by friday)

I was listening to the latest interview CD that accompanies each issue of Success magazine. Publisher Darren Hardy was talking with Founder and President of Piranha Marketing, Inc. Joe Polish. During that interview, Mr. Polish proclaimed great marketing makes selling easy and unnecessary.

You may not be selling in the traditional sense of products or services in exchange for money. However, you are making a call-to-action within your podcast. It may be selling for money. It may also be inviting your listener to come again, asking him to visit your website, requesting that she join your mailing list, inspire him to get involved with a cause or any other action. It all involves selling yourself.

Polish’s statement was bold. As he went on to explain himself, Polish made perfect sense. In fact, his comments were very similar to the marketing and branding information we’ve been discussing with regard to your podcast.

In summary, Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call-to-action). Great marketing therefore makes selling easy and unnecessarily.

If you have truly engaged your listener and created that strong relationship we’ve been discussing, the selling should take care of itself. Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn’t qualified is hard work. If your listener isn’t predisposed to taking action, you will need to sell hard.

When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy. Selling, in terms of convincing your listener to buy, will be unnecessary. The marketing and engaging relationship created with your podcast will have your audience ready to act upon your call-to-action.

— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Selling is easy, right?