In this episode, you get the first session from my most recent Podcast Profits Bootcamp. Here, we help you discover why we podcast. Then, we help you incorporate that “why” into your podcast content.
I had a client tell me, “If we are able to generate leads, that is awesome. If we are helping change people’s lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal.”
SUCCESS
What does success look like to you? Have you determined your passion?
Your podcast allows you to leave your mark on the world. You can spread your message and make an impact if that is your desire.
Before you can reach that goal, you need to define that goal.
Making money with your podcast isn’t enough. You need to develop a deeper desire. A deep, meaningful goal will motivate you to get in the studio every week and record an episode.
If you haven’t defined that meaningful purpose, finding the motivation to sustain a consistent podcast will be difficult.
During this episode, we will help you find your “why”.
Then, we will help you incorporate that “why” into your podcast content.
It is important to provide your audience with a little of your story and the reason you create your content in each episode. This allows your audience relationship develop. Your listener gets to know who you are.
RELATIONSHIPS
On each episode, include a bit of your why and your story. This is how your listeners get to know, like and trust you. This is how relationships are built.
Next week, we will talk about reviewing your episode to reach your goals and get better.
If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
I had the opportunity to do a Facebook Live the other day with Cindy J. The Visibility Wiz. We talked about podcasting and why now is a great time to begin building your authority in your space using a podcast.
In this interview, we discussed a few different things regarding podcasting and building an online business.
We talked about why now is the right time to have a podcast. We also discussed why podcasting is a great way to demonstrate your authority and be a leader.
It is a crazy time in the world right now as we battle the coronavirus. We talked about how to address the state of society on your show.
I am part of Cindy J’s Business Success Giveaway. This is an opportunity for you to get over 40 free gifts to help you build a business around your podcast.
You can get 40+ free gifts here: (deadline is April 17, 2020)
Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue.
Here are 7 ways to attract your ideal clients by using a podcast along with a case study to show you how it can be done.
You have tried to grow your coaching business and make money with your podcast, but nothing seems to be working. You have searched the internet and see many with the same question.
The gurus make it sound so easy. Launch a podcast, create a course, sell it to your audience and vacation in the Bahamas while working your four-hour workweek. What else could there be?
There are a few reasons you are not making money with your podcast. Your audience size probably isn’t one of those reasons.
This quick course will teach you how to avoid the 6 pitfalls that prevent most podcasters from making money with their show. Learn how to avoid the trouble and use your podcast to demonstrate your authority and grow your coaching business.
Jump in to get the 40+ free gifts. The giveaway ends on Friday, April 17, 2020. Get in before they are gone.
I saw a post on Facebook the other day. “Everybody *wishes* they were successful – who wouldn’t want that? But how many are really doing everything they can to achieve it?”
Former Indiana basketball coach Bobby Knight said it a little differently. He said, “Most have the will to win, few have the will to prepare to win.”
Preparation is key. Have the will to put in the work.
Doing what others are unwilling to do is what will separate you from the crowd. Take consistent action and you will be much closer to your goals than others.
SIX STEPS
There are six steps to reach your goals.
1. Determine your goal.
2. Find someone who has been there and done that.
3. Define the steps to get there.
4. Break the steps into bite-sized chunks.
5. Take consistent action.
6. If you need help, find an accountability partner.
CHALLENGE
To help you take consistent action, I have created a Podcast Download Challenge. In the group, we help each other take consistent action in order to grow downloads for our podcasts.
Are you like me? Have you said that to yourself more than once? Things could have been so much easier.
I’m like most podcasters. I wanted to make money with my podcast. It sounded so easy.
As I was building Podcast Talent Coach, I had always heard about the concept of the product suite. It sounded great. Create a suite of products along with multiple streams of income. You then have money coming from every direction.
That’s where my journey started. I created my Podcast Talent Coach workbook. I was also working to create my course, my speaking platform, my coaching and my live events. It was going to be the ultimate product suite around my expertise.
How many streams did I have launched after 3 years? One.
Yep. Only one.
And it didn’t get much better.
How many did I have launched after 7 years? Two.
Two streams after seven years. It sure wasn’t happening as fast as the experts made it sound.
What happened? Where was my traction?
Now that I look back using what I now know, I realize I didn’t get things up and running until I learned how to focus on the single task at hand.
It was all about focus.
As Confucius said, “The man who chases two rabbits catches neither.”
Once I focused on the single, most important thing until completion, my momentum multiplied exponentially. It was crazy.
Focus helped me reach my goals so much faster.
Now, I have a plan in place to launch 4 more streams. But, all in due time. And all one at a time.
Had I learned to focus from the start, it would have saved me so much time, energy and pain.
Take time to find the idea that is right for you. Look for the low-hanging fruit. What is the easiest idea to select that you could get launched quickly without a big investment of time?
Dan Miller from “48 Days To The Work You Love” tells the story of selling his original version of his book in a 3-ring binder. He took orders, printed them at a copy shop and mailed the binder to the customer. He got proof of concept and launched. It wasn’t perfect. But, it was done.
Pick one idea and go. You won’t know until you try.
If you want help refining your strategy, take advantage of my FREE podcast strategy session.
There is no hard sell during the call. We talk about you, your podcast and your goals. We create a plan. At the end, if we work well together, I’ll ask if you would like my help with the plan.
That’s it. That is the whole pitch. If you are comfortable executing it on your own, we are all good. If you’d like my help, we can talk about how that would look.
I just hope to help you learn the lessons I learned the hard way without putting you through the time, effort and pain.
You have probably heard the saying, you can spend money or your can spend time. Do you want to go through the process with trial and error, or would you like to take the fast path?
I was on a coaching call with James the other day. He is struggling with the process of creating his podcast. He feels it consumes a lot of time during the week that he would rather be dedicating to his business.
As we talked about his process, we realized he touches his podcast many times throughout the week. This includes developing the topic, researching the idea, creating his outline with the Show Prep Planning Worksheet [ Click here to download], finding time to record, editing the show, creating the show notes, publishing the show, and marketing the podcast.
James and I developed a plan where he would batch a bit of his work. Rather than spending time every week developing topics, James began using a content planner. He now has topics for the next 12 weeks planned out. He now just needs to create the episodes. There is one big chunk of his week back.
How can you batch part of your process? Maybe you can record a few episodes at a time to save on studio set up time. Maybe you can publish a few at a time and schedule them to be released according to the plan and save time there.
Find areas of your process that you can refine. Just because everybody does it one way doesn’t mean you need to follow along.
If you would like help with your process like James, give the FREE Podcast Strategy Session a try. You can find the info at podcasttalentcoach.com/coaching.
Your Key To Success In The Next 12 Months – Episode 206
Copyright : Przemyslaw Koch
What does success look like for you over the next 12 months? You hear so much about setting goals. How specific have you made your goals to ensure success in the next year?
Now, this episode isn’t all about setting goals. We are not going to talk about SMART goalsand the five goal-setting steps. You know your goals need to be Specific, Measurable, Attainable, Relevant and Time bound. You know you need to write them down and create an action plan. You can find that information anywhere.
What I want to talk about today is putting your goals in the right place to ensure success. What are the specific actions you can take that will get you to your goals?
If you lean the ladder against the wrong wall, it doesn’t matter how high you climb. Your goals and action plans need to be focused on the right areas. Only then can we create an effective action plan for success.
I was in a coaching session with my business coach the other day. We were talking about where I want the business to go. We were discussing my goals for the next year.
The goals I had set were centered around dollar goals for my business. I know where I want the business to be in order to be happy with the results.
My coached asked how I planned to get there. What it would take to hit the goals in terms of coaching clients and products sold?
He wanted me to break it down in terms of the number of new clients I would need to find, how many products I would need to sell and what I would need to create.
That’s when it hit me. I didn’t have those numbers.
YOUR PERFORMANCE INDICATORS
I hadn’t translated my financial goals into number of business transactions that would need to happen to find success. I couldn’t possibly begin taking steps toward my financial goals without defining those steps.
We worked together to put the money on paper in terms of business action steps and clients. We defined the Key Performance Indicators (KPIs)that help me land a new client. We determined how many free strategy sessions I need to conduct to find the ideal clients that get the most benefit from my coaching.
Ideal clients are key. Not every podcaster is the right fit for my coaching. There are specific podcasters that can truly use my coaching to really improve their podcast and business.
James and Amy Hebdon at Paid Search Magicare a perfect example of podcasters that benefit greatly from my coaching. They have a fantastic business helping their clients with paid search. They use their podcast to attract new clients and build their authority in the space.
On the other side, there are many podcasters I help with my free strategy session that are not a great fit for my coaching program. Those podcasters get a great deal of benefit from the session by defining their strategy and improving their show. Their show simply isn’t at the level where it can support coaching.
It is just fine that these podcasters aren’t ready. They will eventually be in a place where they are ready. We just work together to figure out where they are today.
YOUR COACH
That is the benefit of having a coach or accountability partner. An outside perspective can ask the questions you don’t see, because you are too close to the situation.
If you would like to see where you are, check out my free strategy session online at PodcastTalentCoach.com/coaching. You can get the details and schedule your free session right there.
You need to take time this week to not only set your goals, but truly define the areas that will really move the needle for you. Define the Key Performance Indicators that will move your podcast and business toward your goals for success.
THE NEXT STEPS
Looking back at my process, the most productive week I ever had occurred when I was specific about the very next steps I needed to take. Then I put them in writing.
That week, I accomplished more than I had in the previous 2 months. It was all because I determined what actions would make a difference, I wrote them down, and then did the very next thing on the list. Focus.
I also shared those goals with my mastermind, which helped tremendously.
Jeff is one of my clients right now. He wants to get his show on the radio. I love working with Jeff. He is incredibly creative and a great sales guy. If I had him take the DISC personality profile, he would probably be a high “i” … influence, persuading others, openness and relationships.
In working with Jeff, he sometimes suffers from shiny-object syndrome. He loves the “next” exciting thing. He is writing a book. He is creating his show. He is trying to get on the radio. He wants to create a course. He wants more public speaking opportunities.
I love multiple streams of income. We just need to build one at a time. Jeff needs to get one up and running, and THEN get to the next one.
My whole goal working with him is getting Jeff to focus on the next task that needs to be done. We then check up on progress to ensure he hits the deadlines we set. Jeff benefits most when I hold him accountable. We are close to landing a few big clients for him and getting his radio show up and running.
Do you know what your next steps need to be? Start by working backwards from your vision of success.
FIVE YEAR GOALS
Where do you want to be in five years? Define your long-term goals first.
Use the SMARTmethod to get clear. You might consider creating realistic goals along with some stretch goals.
Five years is a long time. You can get a lot done in 1,825 days.
How much do you want to be earning? What do you want your work life to look like? What does your family look like? How does your health look? Where are you in your spiritual walk?
GOALS NEXT YEAR
Next, where do you want to be next year? Be clear on the goals and lay in some stretch goals.
If you want to make $24k over the next year, $2,000 a month could be realistic. Maybe $8,000 a month is possible if a few key things happen. That would take you to $100k next year. That would be a nice stretch goal.
Just like the saying says, “Shoot for the moon. Even if you miss, you’ll land among the stars.” It has been credited to Norman Vincent Peale. I’ve heard the great Les Brown say it. Regardless of where it originated, there is truth in it.
Shoot for your stretch goal. You may just outperform your realistic number.
QUARTERLY GOALS
Now, let’s break the yearly goal into four parts. What do you need to accomplish in each quarter of the next 12 months to get you to your yearly goal?
You eat an elephant one bite at a time. Break your yearly goal into quarterly milestones. Be clear and specific. “Get more clients” is not a goal. How many do you need? If you need 24 clients over the year, can you land 6 per quarter?
As you break your goal into smaller steps, you will see if your goals are feasible with the tools and time you currently have. You may find that you need to add help or give up something in order to make the goals happen.
WEEKLY GOALS
Next, we take the quarterly goals and break those into week-by-week goals. You have 13 weeks in the quarter. What needs to happen every week to make the goals a reality?
THIS WEEK
Now that you have your weekly goals, what are the things that need to be completed this week? Create the task list.
TODAY
Take a look at this week. What are your objectives today?
REVIEW
Review each step of the way. Are your goals realistic? Can you really put in that much time everyday, every week and every month to make your goals happen?
Build in a little time to catch up. You do not want falling behind to be an excuse to give up. Give yourself a “catch up” day every now and then.
CONSISTENT ACTION
Finally, stick with it. The only way you will achieve success and realize your goals is with consistent action. Take steps forward every day. Little by little, you will eat that elephant.
To help you take those steps, find an accountability partner. Maybe join a mastermind. Hire a coach. Enlist a partner. Whatever it takes to keep you moving forward toward your goals.
Setting goals and writing them down won’t be enough. Focused action on the next step is the key to making your goals a reality. Stay accountable to action.
