Tag Archives: word of mouth

Podcast

From Overlooked to Overbooked with Shelley Roxanne – PTC 299

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Word-of-mouth is one of the best ways to get your audience to grow. You can create word-of-mouth in many ways. It isn’t only one friend telling another. Word-of-mouth comes from hearing about something from any trusted source.

WORD-OF-MOUTH

People can hear about your podcast from a friend, a family member or a conversation between two others. They also might hear your show mentioned on another podcast, see it mentioned on social media or see it mentioned in a blog post.

You can also get in front of new listeners by appearing on television, on stage or on summits created for your target audience.

To grow your show, you need to get in front of people who are not already aware of you and your show. When people talk about your show in a good way, it is very similar to an endorsement. You win by association.

You never know if you can land an interview on another platform unless you ask. However, don’t ask in a pick-up line sort of way. You need to create a bit of a relationship before you can invite yourself on the show.

FOCUSED APPROACH

So many podcasters and agents of podcasters reach out to shows in a shotgun style. They randomly fire and hope they hit someone.

I know this, because I often receive interview requests from people who make no sense for my show or my audience. Do you homework and build the relationship before you ask for the interview.

Last week, I interviewed Dan Miller. He and I had been forming that relationship for years. I was really on his radar in the past 6 months. We knew each other before we even began discussing an interview.

When you try to land interviews, target fewer with deeper relationships. Find a dozen people who could become valuable connections. These should also be people you can help as well.

Begin these relationships about 6 months before you are ready to launch your course, interview tour or event. Give the relationship time to grow.

It is much easier to find those people when you have a warm introduction. If somebody who I know introduces you to me, it is much more likely that you and I will foster a relationship. If I get a random e-mail from a person I don’t know, there is very little chance that will go anywhere.

Work daily to help people and grow your network. Be a connector for others and your network will become amazingly big. Just do the work.

SHELLEY ROXANNE

I had the pleasure of meeting Shelley Roxanne through Joint Venture Insiders Circle. You can find a link to that amazing connection group at www.PodcastTalentCoach.com/jv. This is a group designed to connect people who are working in similar spaces. We help each other grow.

Shelley Roxanne is a media expert and coach. Just like me, she has spent years in radio and is a #1 best-selling author.

Today, we get Shelley-fied. She is here to share her secrets to help you get on other shows. You will see why I love her so much.

You will learn how to go from overlooked to overbooked. Shelley helps you discover how to skyrocket your confidence, your income and your impact. You will learn how to get known as an expert in your field.

We talk a lot about letting people get to know you by telling your story. Grab a pen and paper. Shelley is going to tell you the what, when, why and how to tell your story when you are being interviewed.

Our conversation is packed with so many nuggets, you’ll probably need to listen to it twice. Shelley is also going to talk about working directly with her in her Overlooked to Overbooked Masterclass.

You can save $500 off of the tuition by using the coupon code EKJ20 at www.PodcastTalentCoach.com/overbooked. The next class begins September 1. Head over to see the details.

GET BOOKED FOR WORD-OF-MOUTH

Are you ready to get booked on other podcasts? You see how interviews can supercharge your word-of-mouth. You just need to get started.

Find 6 podcasters you know, or friends who know those podcasters. Start creating the relationships and grow your word-of-mouth.

This isn’t going to happen unless you take some action. Start promoting your brand, message and podcast by getting seen on other platforms.

Expand your thinking beyond podcasts. Find tv, radio, blogs, summits and stages. Find every opportunity you can to help those content creators make their platforms and content even better.

If you would like Shelley’s help, head to www.PodcastTalentCoach.com/overbooked. Get Shelley-fied today and go from overlooked to overbooked. You need to hurry. The next class begins September 1. See if there are seats still available.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Creating Word Of Mouth – Episode 071

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Creating Word Of Mouth – Episode 071

Word-Of-Mouth

How do you create a show that people remember? My theory is simple. If you want word of mouth do things worth talking about.

That particular phrase is one I learned from Seth Godin. However, I learned that theory years and years ago.

Learning From Radio

When I started in radio 25 years ago, my goal was to make every break a home run. Creating a show that creates buzz appears to be a daunting task.

A typical radio show is four hours. With an average of four talk breaks or bits an hour, a daily show would include sixteen bits a show. At three minutes a bit for a morning show, we talking about 48 minutes of material. That would roughly equal to an average podcast.

After a few years in radio, I realized that creating sixteen different pieces of content that are stellar and buzz-worthy is nearly impossible on a regular basis. It is also unnecessary. Your listener will not remember all sixteen things you do on the show this week.

People remember one big thing. Create the one killer bit that will create some buzz.

You can’t manufacture marketing and make people talk. The buzz is created when you do something amazing. To discover what is amazing, you need to continue to try different things.

You will be surprised by what moves people. People will mention hearing things on your show that you never dreamed would make a connection. The more you receive that feedback, the more you will be able to recognize it when it happens.

Be occasionally great rather than consistently good.

You don’t win by removing mistakes. You win by giving your audience a reason to listen. Occasionally great bits will give your listener those reasons.

If you conduct interviews on your show, you do not need to make every question Earth shattering. You need one or two great questions that people will remember. Your listener will say, “Did you hear what she asked her guest?” The answer will be one great question, not the entire interview.

Make your listener remember one thing. Consistently good is admission to the game. Occasionally great wins.

Examples of Occasionally Great

Let’s looks at some examples of both.

In baseball, who are some of the players that come to mind?

How about Willie Keeler and Jimmy Rollins? They hold the record for most Major League Baseball consecutive games with a hit.

Willie Keeler is #2 with 45 hits in 1896. Jimmy Rollins is #8 with 38 in 2005.

This means they consistently get on base. Valuable to the team. But hardly memorable.

How about Barry Bonds, Hank Aaron, Babe Ruth, Willie Mays, and Alex Rodriguez? These are the Top 5 of the list of players with the most Major League Baseball home runs.

Other than Babe Ruth at .342, the other four had batting averages between .298 and .305. In comparison, Keeler hit .341 in his career.

These home run guys got a hit less than one out of three tries. Less than stellar, yet memorable. Occasionally great.

Maybe American football is your sport.

Would you consider Chad Pennington one of the most memorable quarterbacks to every play the game? He holds a 66% career passing percentage in the National Football League over 10 seasons playing for 2 different teams. That puts him at #2 on the list.

Pennington completed 2 of every 3 passing attempts. Pretty consistent. Not quite memorable.

Could you put Bart Starr and Joe Namath on a list of great quarterbacks?

Bart Starr was the QB of Superbowl 1 & 2. Joe Namath was also a Superbowl quarterback. Their stories are legends.

Starr is #71 on the passing percentage list at 57% over 15 seasons. Namath is #163 on the same list at 50% over 8 seasons. Less consistent, but memorable.

Let’s talk acting.

Christopher Lee has made 276 movie and acting appearances. He has been in Dracula and The Lord Of The Rings.

Robert Loggia was in Scarface and made 223 other film and acting appearances.

You saw Ernie Hudson in The Crow. If not there, he was in 190 other movies and productions. You wold probably recognize him if you saw him.

All three are solid, consistent actors. They are hardly household names.

Every heard of Tom Hanks. He has only made 37 films and other appearances. Less than 20% of the number Hudson has appeared in. Less than 14% of Lee.

On the other hand, to date, Tom Hanks’ films have averaged $96.3M per movie. A few have been occasionally great and won Oscars. Not nearly the number of appearances. His home runs make up for it.

Will Smith has made 29 theatrical appearances. His movies average $127M. Fewer films. More blockbusters.

Will Smith is also known as a hip hop star. However, he has only released 4 solo albums. Two of his albums went gold. One is 2x platinum. One is 9x platinum.

Will Smith actually released more albums as half of DJ Jazzy Jeff & The Fresh Prince. That act released 5 albums. Three of those reached gold, one platinum and one 3x platinum.

These guys are all huge, because they are occasionally great.

Find Your One Thing

Don’t try to be everything to everyone. Be the best at one thing.

What are you known for? What is the one thing you can do on the episode this week that your listener will remember?

Find your one thing. Create word of mouth. Be occasionally great.
I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Let’s turn your information into engaging entertainment.