Unique, Vivid, Mental Images.

(photo by Chris Harvey)

When someone tells a story, on the radio or in a podcast, it is theater of the mind. When you hear the old-time radio show describe the dim light in the servant’s quarters, the scenery is playing out in your mind in a unique way unlike the way anyone else could envision it. No other person is imagining the clothing of the characters the exact same way you are imagining them. That mental theater is unique to you. You are listening and imagining by yourself.

Podcasts make the one-on-one approach even more important. Podcasts are often enjoyed through headphones. Your audience is truly listening by themselves. The headphones block out all other sounds and distractions. You have multiple “one person” audiences at the same time. Yet, it is still always one person and their imagination.

Connect with your “one person” audience by creating a great theater. The theater will be different for each listener, because they are using their individual imagination. Create a movie, and put the listener in it. Make the story an individual experience for the listener. Engage the listener with vivid details and a fantastic storyline. Make them forget they are listening to a podcast.

Create great theater of the mind. Create unique, vivid, mental images.