Creating Podcast Avatars – PTC Episode 035


Creating Podcast Avatars

Before you can create a great podcast with meaningful, powerful relationships, you need to define your target listener. Most podcasts decide they are focused on a niche and leave it at that. I hear, “My podcast is for entrepreneurs.” A broad category of listeners isn’t defined nearly well enough to help you focus your content.

When creating content, you will approach fans of the Oakland Raiders of the National Football League different than you would talk to fans of the New York Philharmonic. You will speak differently to young men in college than you would to grandmothers who enjoy knitting. When you define your target audience, you will define your strategy to reach that audience.

If you are creating a podcast around retirement, your target audience may be defined by gender and age, such as men in their early twenties or 50-year-old women. Their age is the commonality.

Your target audience could also be defined by a common passion. The podcast could cater to fans of Harley Davidson who ride at least 25,000 miles per year. Their fanaticism ties them together.

This episode walks you through your listener definition using the Podcast Talent Coach worksheet found online at


This week, complete the worksheet to really define your avatar. I think you’ll be surprised how it helps shape your content.


I’d love to help you with your podcast. Please let me know how I might be of assistance. You can also find tools to help you create great content at

Let’s turn your information into engaging entertainment.

2 thoughts on “Creating Podcast Avatars – PTC Episode 035”

  1. Hi Erik, thanks for your awesome podcast. I have one question for you 🙂 You define your avatar with a bunch of well-crafted questions, but where do you get the data to answer them? Is it hard data you have got from your following (if any)? Is it just a fruit of your imagination? Is it a mix of both? How much of the avatar is based on hard data, and how much is a projection of yourself defining it? Thanks and keep up the awesome work!

    1. Great question! It is actually a little bit of both. It will evolve over time.

      If you are just starting out, you need to create your ideal customer out of your imagination. Who would you like your ideal customer to be? Start there.

      Once you begin to get some feedback from your audience, refine your target with that information.

      Finally, when you have an audience of decent size, survey them. Ask questions that will help you know and serve them better.

      Overall, you want your avatar to represent that individual that in most engaged with your show and likely to take action when you make that request.

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