Creating Powerful, Podcast Relationships – PTC Episode 022


Creating Powerful, Podcast Relationships

It has been said may times before. People do business with people they know, like and trust.

To make your podcast successful, you must create meaningful, powerful relationships with your listeners.

In this episode, we review five of the many ways to improve and foster your listener relationships.


Their Voice Will Always Be More Meaningful

One major purpose of your podcast is to foster relationships with your listeners. Many podcasters use e-mail, texts, tweets and posts to interact with their audience. The podcast host typically reads these on the air.

Unfortunately, using these methods of communication puts distance between you and your listener. (read more)


Assume Your Listener Is New

The opening of your podcast should explain the purpose of your podcast and let your listeners know exactly what to expect as if this is the first time they have ever heard the show.

A well-crafted introduction serves two purposes.

First, it tells the brand new listener who is hearing the show for the very first time exactly what to expect from the show. Second, those that have heard the show before are confident that they are in the right place.

Your audience size is always changing. It is either growing or shrinking. The direction of the movement is your choice. Always work to grow your audience.

Your show will always lose listeners for various reasons. Sometimes they no longer have a use for your content. Sometimes other shows take the place of your show. Maybe they got a new phone and simply didn’t subscribe again. The size of your audience is always changing.

Since listeners are always moving through the “out” door, you need to continuously work to bring listeners through the “in” door. Always work to find new listeners.

As new listeners constantly join your show, treat each episode like it is your first, because it could be the first episode for your listeners.


Your Listeners Deserve a “Thank You”

Thanks for listening. I appreciate the help you give me.

It is such an easy way to strengthen your relationship with your listener. Time is something your listener will never get back. She has just chosen to give it to you.

Show your appreciation. If your listeners know you are honestly grateful for their time, you begin to strengthen your relationship. The relationship is a two-way street.

You must be honest and authentic. You can’t thank them in a gas-station-attendant-I’ll-never-see-you-again kind of way. You must deliver it from the heart. It should be the kind of thank you that you would give a stranger who stopped to help when you ran out of gas.

Your listener is your lifeblood. Your audience is the reason you exist. Without your listener you have no show. She has many, many choices when allocating her time. Let her know you appreciate her for spending her time with you.

Thank you for giving me your time. You have done a ton for me just by being here. I truly appreciate you.


You vs. Me

Great marketing is like a mirror. It is a reflection of the customer, not of the company. Great products that use great marketing are focused on the needs, wants and desires of their customers. To make turn your podcast into a great brand, focus on your listener and not on yourself.

Scheels had a great commercial for their snowboarding gear. The commercial was completely focused on the lifestyle of the snowboarder. (read more)


Be On Their Level

When you’re creating a relationship with someone, you never want to act as if you are better or above the other person. Even if your position allows you opportunities that your counterpart may not receive, you must be humble about those experiences. People like other people who are similar to themselves.

Take the approach of “I’ve been there and know what you’re going through.” You will empathize with your listener. When you come off like “I know everything”, you appear condescending. Nobody likes a know-it-all.

Show respect for your listener and her problems.

Because I am on the radio, I often get the incredible opportunity to meet many musicians. If I were to brag about these fantastic experiences, I would appear arrogant. It would sound as if I believe I was better than you. You probably wouldn’t find it easy to like me much.

Maintain your humility. Keep yourself on the same level as your audience. If you have an opportunity to interview someone famous, be as honored and excited as your listener would be.

You are building a relationship with your listener. Be likable. Be on the same level as your audience.


I’d like to thanks Andrew Hellmich and John Hames for their questions included in the show this week.

Find Andrew Photo Biz Xposed.  CLICK HERE

Find John at Sound Commentary.  CLICK HERE

I’d love to help you with your podcast. E-mail any questions or comments you might have to

You can also find FREE worksheets and other tools to help you create great content at

Let’s turn your information into engaging entertainment.

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