Podcast: Play in new window | Download
Subscribe: RSS
Is This Causing You To Lose Podcast Listeners – Episode 111
There are two elements of your podcast that will help you create podcast engagement with your listeners and keep them coming back for more.
Focus and consistency.
Impress your listeners by making one big splash. Then, do it so consistently that your listener comes to expect it.
FOCUS
Focus on the one thing you do best. When you try to be all things to all people, you fade into the wallpaper. Those with focused intensity stand out.
Be great at something. People will take notice.
Rather than being consistently good with your podcast, be occasionally great.
Your listener will remember one big thing from your show. They will not remember every detail, every comment or every e-mail answer. They will remember that one thing you did. Each show, try to make one big splash that will be memorable.
Swing for the fence.
Many know the great Babe Ruth as one of the greatest home run hitters in baseball. Many also know that Ruth struck out roughly twice as often as the league average. He struck out 1,330 times.
Babe set out to do something exciting. He wanted to be memorable. Sometimes, that meant striking out.
People don’t remember all of the singles Babe hit. Even though he is 2nd all-time with his on-base percentage of .474, nobody talks about all the times Ruth got on base. He had 1,517 singles and 506 doubles to his 714 home runs. That is nearly twice as many singles as homers. Doubles and home runs were just about equal.
Why do people remember all of the home runs? Because they were exciting.
Babe was occasionally great. He was great often enough to be memorable.
You don’t have to set records. Simply make your podcast occasionally great. Nobody remembers your strikeouts. Don’t worry about them. When you finally hit the home run, people will remember.
Every now and then, swing for the fence.
When you try to be all things to all people, you end up being nothing.
Focus your topic on what you know best. Be opinionated. Be passionate. Pick a side. Be unique.
CONSISTENT
Once you have focus, add consistency.
When you try to discuss an industry in general, your audience won’t know what to expect when they visit your show.
Stick to your focus. Simply find new ways to communicate it.
Let’s take Dave Ramsey for example. During the opening of “The Dave Ramsey Show”, Dave says, “Where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice.”
Dave’s show is a personal finance show. Moreover, it is a show about getting out of debt. Dave helps people find ways to pay off their debt and become financially stable.
“The Dave Ramsey Show” doesn’t discuss particular stocks or mutual funds. Dave doesn’t discuss how to go about investing other than simply suggesting you sock away 15 percent of your income for retirement and then some for college.
On his show, Dave recommends 7 basic steps to financial security. He has been doing a show on these 7 steps for over 20 years. Every show, everyday, every call. It’s all about these 7 steps in some way or another.
When you tune into “The Dave Ramsey Show”, you know what you will get. Dave is focused. He is consistent with his focus on a daily basis.
Now, if Dave talked about the benefits of real estate investing on one show and the pitfalls of no-load mutual funds on another, you would never know what to expect. You wouldn’t know what the show would be about on any particular day.
There are times where Dave will focus a particular hour on entrepreneurs. Even these shows are centered around the 7 steps. He helps businesses launch and operate debt free.
The focus of “The Dave Ramsey Show” is consistent, but not predictable.
When you listen, you cannot predict the questions. However, the answers are consistent.
Give your podcast focus. Consistently deliver on that focus. Your audience will find comfort in the known. These two elements will help you build podcast engagement and a solid foundation on which to build your audience.
Here is a link to the FREE show review I mentioned. Yes, it is free. No, there are no strings attached. However, there are a few criteria you need to meet. See if you qualify:
COMPLIMENTARY COACHING
I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.
Let’s turn your information into engaging entertainment.