The Power Of You
This week is a little self-reflection. I’m not sure I’m doing my job with my message and serving you as well as I can. Is my communication cutting through in the correct way?
This past weekend, I attended the New Media Expo (NMX) 2014 in Las Vegas. I had an incredible time and learned a lot. The inspiration I receive by attending these conferences is amazing.
The only thing more incredible than the inspiration is the friendships. Mike & Izabela from Music Radio Creative held a meet up at an amazing wine cellar within the Rio Hotel & Casino in Las Vegas. We all had an incredible time mingling with other amazing podcasters. Mike & Izabela held the gathering in a room of the Wine Cellar & Tasting Room at the Rio. It was like sitting in their living room with couches, chairs and end tables near a bar filled with wine and cheese. The intimate setting really spawned some great discussions.
During the meet up, I had the chance to sit down with Kenn Blanchard from “Black Man With A Gun”, Dave Jackson from “School of Podcasting” and Rem Lavictoire from “The Sci-Fi Movie Podcast”. We had a great time sharing stories about our lives and podcasting. It was a gift.
Kenn mentioned to me that he wasn’t sure how my podcast would be received. He said I was so passionate and determined about my style that he felt it might turn some people off. I loved the feedback. His words really got me thinking.
I stepped back and assessed my message. Is my message really being communicated they way I hope it is? That leads us to the podcast this week.
My message is all about you. I never want to tell you how you should do anything. I want to show you ways it may be done and let you decide. I want you to be you in a way that only you can do it. It isn’t a prescription. It should be a thought starter.
There are a few things I wholeheartedly believe about any podcast, such as podcasts should be built to attract and grow an audience. I also believe every podcaster should be their own unique self. How that happens should be completely up to you.
Today, we discuss the power of you. Many thanks to Kenn Blanchard for showing me the path. His insights are cherished. Check out his NMX2014 session with the virtual ticket if you have the chance.
Here are the 8 facets of the Power of You.
1. Be yourself
Only you can be you
Don’t simply copy somebody else
2. Stick to your beliefs
Be true to yourself
Can’t consistently be something you’re not
Hard to fake it without tripping up
3. Tell the truth
Honesty fosters relationships
4. Use your personal style
To make your show unique, add your personal style
Do it in a way that only you can do it
5. Stories define your character
Listeners will learn about you with stories
Stories breed friendships
6. Have fun
People don’t simply want info, they want entertainment
Much more fun to learn when the content is entertaining
7. Be consistent
People know what they like and like what they know
They want to know what to expect when they listen – Deliver the goods every time
8. Be memorable
Own your category – When they think of your category, they think of you
Don’t want them to casually listen then go away
Hard to monetize your activities if you are not top-of-mind
Most marketing is focused on top-of-mind awareness and a strong call-to-action
Call-to-action is powerful when you are the first one that comes to mind
This week …
Review two of your shows to see if you are being yourself
Find one personal story to include in your next podcast
Do one thing in a way only you can do it and make it memorable
I’d love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.