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Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue.

OSCAR’S PODCAST

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled “Deep Listening – Impact Beyond Words“.

OSCAR’S BUSINESS

Oscar Trimboli has 30 years experience in bringing out the best in senior executives and next generation leaders.

Leaders seek Oscar’s help when they feel frustrated with their organizations’ results and their own performance. They’re drowning in information and feel stressed, time poor and swamped by their day-to-day workload.

Past beliefs, assumptions and decisions are no longer serving these leaders. They need a different way to think, a fresh perspective, renewed focus and energy.

Leaders that work with Oscar say they soon learn to think with laser-sharp focus and clarity. They become more self-aware and experience greater personal alignment with who they really are. With that awareness, these leaders gain a clear perspective, deeper understanding and a true grasp of their purpose and legacy.

Clients say Oscar quickly takes them from feeling disoriented and confused, to feeling energized and ready to create their legacy.

THE PODCAST & BUSINESS CONNECTION

As Oscar and I worked together, our challenge was to bring that power and authority to Oscar’s podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

In order to reach Oscar’s goals, he needed to start asking for feedback in order to get feedback. This would help drive engagement.

Oscar also created a Facebook group to begin building community for each level of listening and interact with his audience.

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know him.

PODCAST EVALUATION

In this episode, we review examples of what Oscar is doing today on his show to connect with his potential clients. We look at specific clips of his show where he in incorporating, explaining and promoting his business within his content.

Oscar Trimboli is now the author of 3 books. He also offers the “Deep Listening – Impact Beyond Words” playing cards set that helps improve your skills as a listener.

Over the last 7 years, Oscar has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs to a variety of other leadership roles in financial services, technology, professional services, education and not for profits.

He has been asked to speak to leadership teams and their organizations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose.

People who have worked with Oscar have a few things in common. They want to bring alignment to their work and life.

Once they have personal congruence, they very quickly accelerate their business and personal impact. Their energy and passions are now focused and they feel alive rather than distracted and frustrated. As a result, they achieve high impact outcomes aligned to their passions.

His podcast is now focused on the same material. He demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

YOUR BUSINESS

If you would like some guidance refining the focus of your show and creating a plan to build a business around your podcast, grab my free show focus worksheet at www.PodcastTalentCoach.com/focus.

This worksheet will help you gain some focus on your goal and strategy. It will help you start with the end in mind and then work backward into your content.

Download it today and let me know how I can help.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.