Podcast: Play in new window | DownloadSubscribe: RSSSo many podcasters tell me they want to create a podcast around their area of expertise, but fear there are already too many podcasts in that niche. When the space is occupied, should you stay away and find another niche. If people are already experiencing success in your … Continue reading Storytelling Transform Your Podcast – Episode 225
Podcast: Play in new window | DownloadSubscribe: RSSYou have probably heard the old saying, “Keep it simple stupid.” It is easy to understand yet difficult to implement. Let’s talk about your podcast process and how to make more progress quickly. “Keep it simple stupid” is the shortened version of Occam’s Razor. It is also known … Continue reading The Razor That Makes The Process Easy
Podcast: Play in new window | DownloadSubscribe: RSSHave you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness and capture attention? Storytelling can transform your podcast. I was on … Continue reading How To Capture Attention – Episode 219
Podcast: Play in new window | DownloadSubscribe: RSSEverybody wants more downloads. We all want our listeners to engage with our content. So, why isn’t it happening? No matter what we try, it seems our effort to create engagement fails. [DOWNLOAD: 75 Ways To Create Engagement] The gurus make it sound so easy. Build your audience … Continue reading 6 Reasons Your Podcast Engagement Fails – Episode 218
Podcast: Play in new window | DownloadSubscribe: RSSReal Podcast Business Results With James & Amy Hebdon – Episode 216 Have you ever dreamed of turning your podcast into a business? It sounds so easy when the gurus talk about it. They all say, “Build an audience and sell them something.” The “what” is easy. It … Continue reading Real Podcast Business Results With James & Amy Hebdon – Episode 216
Podcast: Play in new window | DownloadSubscribe: RSS6 Reasons Podcasts Don’t Make Money – Episode 215 You have tried to make money with your podcast, but nothing seems to be working. You have searched the internet and see many with the same question. Many people ask, but few have any real concrete answers. The gurus … Continue reading 6 Reasons Podcasts Don’t Make Money – Episode 215
Podcast: Play in new window | DownloadSubscribe: RSSHow Oscar Trimboli Landed On The List Of Best Australian Podcasts – Episode 214 Oscar Trimboli is the host of the “Deep Listening Podcast“. He teaches people how to be more effective with their listening. By getting dedicated to learning more and refining his content, he now not … Continue reading How Oscar Trimboli Landed On The List Of Best Podcasts Of 2018 – Episode 214
Podcast: Play in new window | DownloadSubscribe: RSSThe Top 3 Episodes of 2018 – Episode 213 As we bring 2018 to a close, let’s look back over the year at the 3 Podcast Talent Coach top episodes that received the most downloads this year. #3 – INTERVIEW QUESTIONS The number 3 episode of 2018 … Continue reading The Top 3 Episodes of 2018 – Episode 213
Podcast: Play in new window | DownloadSubscribe: RSSHow Your Podcast Guest Can Build Your Authority – Episode 212 Do you interview guests on your podcast? Have you ever wondered why so many hosts use interviews? When your listener benefits by the info provided by your guests on a consistent basis, your show is viewed as … Continue reading How Your Podcast Guest Can Build Your Authority – Episode 212
Podcast: Play in new window | DownloadSubscribe: RSSWhere More Engagement Begins – Episode 211 We all want more downloads and more engagement for our podcast. If you’re not growing, you are shrinking. But where does that engagement begin? There are many theories on engagement. Many work. It is usually about style. However, one principle holds … Continue reading Where More Engagement Begins – Episode 211
Podcast: Play in new window | DownloadSubscribe: RSSCan’t Catch Up To A Bad Opening – Episode 202 Start strong. You can’t catch up to a bad opening. You work hard to get your audience to push play on your podcast. Don’t risk losing them by wandering into your content. Create a powerful introduction to hook … Continue reading Can’t Catch Up To A Bad Opening – Episode 202
Podcast: Play in new window | DownloadSubscribe: RSSCan You Make Money With Your Podcast? – Episode 199 Are you like most podcasters who contact me for help? Are you trying to make money with your podcast? When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few … Continue reading Can You Make Money With Your Podcast? – Episode 199
Podcast: Play in new window | DownloadSubscribe: RSSThe Six Essentials Of A Lead Magnet – Episode 197 Many of my clients and those that join Dave Jackson and me on the Podcast Review Show want to grow their e-mail list. Rather than offering a powerful lead magnet, many of them simply have a “subscribe to … Continue reading The Six Essentials Of A Lead Magnet – Episode 197
Podcast: Play in new window | DownloadSubscribe: RSSHow Much Prep Is Too Much? Podcast Struggles – Episode 196 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles, including tips to deal with show … Continue reading How Much Prep Is Too Much? Podcast Struggles – Episode 196
Podcast: Play in new window | DownloadSubscribe: RSSHelp With Getting Booked As A Guest and Choosing Content – Episode 195 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles. We discuss getting booked … Continue reading Help With Getting Booked As A Guest and Choosing Content – Episode 195
Podcast: Play in new window | DownloadSubscribe: RSSHow To Create An Effective Call-To-Action – Episode 194 How many actions do you have in your call-to-action? Dave Jackson and I do a show together called “The Podcast Review Show“. On each episode, a podcaster joins us to have his or her podcast reviewed. Pretty self-explanatory. In … Continue reading How To Create An Effective Call-To-Action – Episode 194
Podcast: Play in new window | DownloadSubscribe: RSSStruggle With Stats, Difficult Guests and Lost Audio – Episode 193 I recently asked my tribe about the one thing they struggle with most with their podcast. This week, we answer the questions and help you get over a few hurdles. On this episode, we answer questions about … Continue reading Struggle With Stats, Difficult Guests and Lost Audio – Episode 193
Podcast: Play in new window | DownloadSubscribe: RSSStruggles With Editing, Structure and the Perfect Sound? – Episode 192 I recently asked my tribe about their podcast struggles and the one thing they are struggling with most. This week, we are going to answer the questions about editing time, the structure of your show and how … Continue reading Struggles With Editing, Structure and the Perfect Sound? – Episode 192
Podcast: Play in new window | DownloadSubscribe: RSSWhat Are You Struggling With Most? – Part 1 – Episode 191 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles. First, thanks to Andre Lewis … Continue reading What Are You Struggling With Most? – Part 1 – Episode 191
Podcast: Play in new window | DownloadSubscribe: RSSThe Difference Between A Pitch And Service With True Help – Episode 190 Making money with your podcast doesn’t need to be seen as a bad thing. You shouldn’t feel guilty trying to generate revenue with your podcasting efforts. If you are offering something of value for your … Continue reading The Difference Between A Pitch And Service With True Help – Episode 190
Podcast: Play in new window | DownloadSubscribe: RSSLeverage Your Audience To Grow Your Podcast Downloads – Episode 188 The most common challenge I hear podcasters facing is growing their audience. We all want to drive our podcast downloads and grow our audience. This week, I have 9 things you can do this week to steadily … Continue reading Leverage Your Audience To Grow Your Podcast Downloads – Episode 188
Podcast: Play in new window | DownloadSubscribe: RSS8 Keys to Build Your Podcast Brand – Episode 187 Building your podcast brand is a big step toward audience growth. If you want to keep listeners coming back time and again, you need to build top-of-mind awareness. Your listeners need to think of you first when they … Continue reading 8 Keys to Build Your Podcast Brand – Episode 187
Podcast: Play in new window | DownloadSubscribe: RSSHow To Land Your First Podcast Guest – Episode 186 Interview podcasts are quite popular. Having a guest provide their knowledge is a great way to create content for your show with less work on your part. So, where can you find guests? More importantly, if you are … Continue reading How To Land Your First Podcast Guest – Episode 186
Podcast: Play in new window | DownloadSubscribe: RSSYour Self-Doubt Is Not So Different – Episode 177 We all fear that no one will have any interest in our art. We fear that we will be discovered as a fraud by the true professionals. We all have that little voice in our head creating that self-doubt. … Continue reading Your Self-Doubt Is Not So Different – Episode 177
Podcast: Play in new window | DownloadSubscribe: RSSHow Much Work Is Podcasting? – Episode 180 Many new podcasters getting into the space do not realize the amount of work it takes to create a show on a regular basis. A 30-minute episode doesn’t necessarily mean 30 minutes of work. So, how much work is podcasting? … Continue reading How Much Work Is Podcasting? – Episode 180
Podcast: Play in new window | DownloadSubscribe: RSSHow To Grow Your Audience By 10x – Episode 176 If you want to grow and develop, you need to push yourself. Self-development requires you to get uncomfortable. Nobody grows in their comfort zone. This is especially true if you want to grow your audience by 10x. In … Continue reading How To Grow Your Audience By 10x – Episode 176
Podcast: Play in new window | DownloadSubscribe: RSSDetermine Your “Why” And The “How” Will Follow – Episode 175 One of my favorite speakers is Simon Sinek. He is all about knowing your why. In episode 170, we discussed what the pros say about branding. Simon’s book “Start With Why” was part of that episode. During … Continue reading Determine Your “Why” And The “How” Will Follow – Episode 175
Podcast: Play in new window | DownloadSubscribe: RSSDo You Know Where You Are Going [Setting Goals] – Episode 174 Do you know where you are going? Have you set goals? Without a road map, you will never get anywhere. LACK OF GOALS We just lost a guy from our mastermind, because his goals were not … Continue reading Do You Know Where You Are Going [Setting Goals] – Episode 174
Podcast: Play in new window | DownloadSubscribe: RSSMy Top 7 Takeaways From Podcast Movement 2017 – Episode 173 Podcast Movement 2017 is in the books. It was a fantastic week in Anaheim. Can I share with you my top seven takeaways from the conference to improve your podcast? Podcast Movement is an opportunity for nearly … Continue reading My Top 7 Takeaways From Podcast Movement 2017 – Episode 173
Podcast: Play in new window | DownloadSubscribe: RSSFrom Zero To A Podcast A Week – Episode 172 When you are trying to ramp up your podcast from nothing to consistently publishing a podcast a week, you need to develop a plan. That plan should contain a few critical steps. To be successful, develop an overview … Continue reading From ZERO to a Podcast a Week – Episode 172
Podcast: Play in new window | DownloadSubscribe: RSSHow To Tell Better Podcast Stories – Episode 169 Do you want to create better podcast stories? Start with the end in mind. Then, start with the end. Start with the end? It sounds crazy, I know. Let me explain. Stories do great things for your podcast and … Continue reading How To Tell Better Podcast Stories – Episode 169
Podcast: Play in new window | DownloadSubscribe: RSSFinding Your Confidence – Episode 168 Where do you start? How do you convince yourself that you have what it takes? How do you develop your confidence to launch? There is a great quote from famous basketball coach Bobby Knight that says, “The will to win is not … Continue reading Finding Your Confidence – Episode 168
Podcast: Play in new window | DownloadSubscribe: RSSHow You Can Make Money With A Podcast That Is Free – Episode 167 One of the most popular and controversial questions in our industry is, “How do I make money with a podcast?” The question is popular, because many podcasters hope to monetize their content. That desire … Continue reading How You Can Make Money With A Podcast That Is Free – Episode 167
Podcast: Play in new window | DownloadSubscribe: RSSCreating Consistency – My Podcast Workflow – Episode 166 How do you find time to record your podcast? Consistency is an important part of building an audience. This week, I thought I would share my podcast workflow to help you create more consistency with your show. Before we … Continue reading Creating Consistency – My Podcast Workflow – Episode 166
Podcast: Play in new window | DownloadSubscribe: RSSPLEASE, STOP TALKING – HOW TO CONDUCT GREAT PODCAST INTERVEWS – EPISODE 164 Do you want to know how to create and conduct better podcast interviews? Stop talking. Have you ever had a personal crutch or cliché that you used more often than you thought? It may have been … Continue reading Please, Stop Talking – How To Conduct Great Podcast Intervews – Episode 164
Podcast: Play in new window | DownloadSubscribe: RSSHow I Battled To Overcome The Impostor Syndrome – Episode 163 Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you’re doing? That someone might find out that you didn’t … Continue reading How I Battled To Overcome The Impostor Syndrome – Episode 163
Podcast: Play in new window | DownloadSubscribe: RSS3 Ways to Build Relationships At Events – Episode 161 Building relationships is critical when it comes to growing your podcast or business. Whether you need interview guests on your show, business peers to help brainstorm ideas, or joint venture partners to help launch your products, connections are the … Continue reading 3 Ways to Build Relationships At Events – Episode 161
Podcast: Play in new window | DownloadSubscribe: RSSSteps To Create New Podcast Relationships And Grow Your Audience – Episode 160 In the recent weeks, I have really found a new energy. My productivity has increased in both my podcast and business. I believe this is all due to new relationships I have created in the … Continue reading Steps To Create New Podcast Relationships – Episode 160
Podcast: Play in new window | DownloadSubscribe: RSSAre You Moving Your Podcast Forward In 2017 (Goals) – Episode 159 Where is your podcast going this year? We are one-third through the year. Are you moving forward in 2017? Have you reviewed your goals lately? Have you even set goals for this year? We often set … Continue reading Are You Moving Your Podcast Forward In 2017 – Episode 159
Podcast: Play in new window | DownloadSubscribe: RSSPROPER PODCAST PREPARATION – EPISODE 155 This week on the podcast, we discuss 5 steps to ensure your proper podcast preparation. But first, did you get my free e-book with 15 tips to improve your podcast this week? This resource containg 15 tips that are quick and easy … Continue reading Proper Podcast Preparation – Episode 155
Podcast: Play in new window | DownloadSubscribe: RSSHow To Effectively Use Your Podcast Avatar Information – Episode 154 Why do we create a podcast avatar or ideal listener? One of the Podcast Talent Coach worksheets available to your for free is the Listener Development Worksheet. This tool will help you develop your podcast avatar to … Continue reading How To Effectively Use Your Podcast Avatar Information – Episode 154
Podcast: Play in new window | DownloadSubscribe: RSS15 Quick & Easy Tips To Improve Your Podcast – Episode 153 When I coach podcasters, we work on various aspects of their podcast. I most often help podcasters with their content. There are times we work on the process. Other times it is the audio quality, business … Continue reading 15 Quick & Easy Tips To Improve Your Podcast – Episode 153
Podcast: Play in new window | DownloadSubscribe: RSS6 People Who Can Help You With Your Podcast – Episode 152 Surround yourself with the best people and success can be had. Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right … Continue reading 6 People Who Can Help You With Your Podcast – Episode 152
Podcast: Play in new window | DownloadSubscribe: RSSHow The Pros Create A Powerful Call-To-Action – Episode 150 Are you looking for more listeners? Are you trying to build your list? Do you have a product you are trying to sell? How is it going creating that engagement? Are you actually asking your listener to do … Continue reading How The Pros Create A Powerful Call-To-Action – Episode 150
Podcast: Play in new window | DownloadSubscribe: RSSBuild Podcast Fans Like The NFL – Episode 148 Watching college football (American style) this weekend, I was reminded of a few things you can do to improve your podcast. The NFL Superbowl is a great marketing teacher if you look closely. As much as the Superbowl … Continue reading Build Podcast Fans Like The NFL – Episode 148
Podcast: Play in new window | DownloadSubscribe: RSSWhat Your Podcast Brand Can Learn From Prince – Episode 137 We are making a quick change this week. On the last episode, I told you we were going to get into interviewing. We will do that next week. When I heard Prince had passed away, I started … Continue reading What Your Podcast Brand Can Learn From Prince – Episode 137
Podcast: Play in new window | DownloadSubscribe: RSSHow To Make Best Use Of Your Podcast Co-Host – Episode 136 Today, we will open the Podcast Talent Coach mail bag and answer a few content questions I have received. The first questions is about making effective use of a co-host. The second is about consistently helping your … Continue reading How To Make Best Use Of Your Podcast Co-Host – Episode 136
Podcast: Play in new window | DownloadSubscribe: RSSCan You Tell Stories Like Walt Disney? – Episode 130 Walt Disney was one of the greatest storytellers of our time. When you examine his work, you realize he wasn’t a great story writer. He was a fantastic story teller. Snow White, Pinocchio, Fantasia, Dumbo, Bambi, Cinderella, Peter … Continue reading Can You Tell Stories Like Walt Disney? – Episode 130
Podcast: Play in new window | DownloadSubscribe: RSSEssential Elements of Powerful Storytelling – Episode 129 WHY STORYTELLING Have you noticed a lot of interview podcasts in your niche sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? … Continue reading Essential Elements of Powerful Storytelling – Episode 129
Podcast: Play in new window | DownloadSubscribe: RSSStronger Content With Better Podcast Prep (Free: Show Prep Cheat Sheet) – Episode 128 Copyright: denchik / 123RF Stock Photo Do you wish your content was stronger. When you add stories and proper preparation to your podcast, your show will create more engagement. Your episode could have more … Continue reading Stronger Content With Better Podcast Prep (Free: Show Prep Cheat Sheet) – Episode 128
Podcast: Play in new window | DownloadSubscribe: RSSHow To Construct a Powerful Podcast Introduction – Episode 124 (DOWNLOAD: Topic Development Worksheet) On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with … Continue reading How To Construct a Powerful Podcast Introduction – Episode 124
Podcast: Play in new window | DownloadSubscribe: RSSThe Critical Piece To A Great Podcast – Episode 123 On a recent episode of the Podcast Review Show that I do with Dave Jackson, we got into a discussion with a podcaster who struggles with the introduction of his show. This happens with so many hosts. How … Continue reading The Critical Piece To A Great Podcast – Episode 123
Podcast: Play in new window | DownloadSubscribe: RSSWhere To Find Podcast Topic Ideas – Episode 121 Content creators struggle with topic ideas. It is natural. There are days when few ideas are coming to mind. The other day, I was listening to the great motivational speaker Les Brown. He says speaking is natural. You don’t … Continue reading Where To Find Podcast Topic Ideas – Episode 121
Podcast: Play in new window | DownloadSubscribe: RSS8 Podcasting Tips & Tricks – Episode 115 This week, I would like to share a few podcasting tips and tricks I have learned over my 25 years of broadcasting. These tips will help you with your interviews, editing, voice and sound quality. 1. Stronger Interviews Would you … Continue reading 8 Podcasting Tips & Tricks – Episode 115
Podcast: Play in new window | DownloadSubscribe: RSSHow To Turn Podcast Topics Into Creative Content – Episode 110 Before we dive in, here is the link to the Podcast Review Show I mentioned. PODCAST REVIEW SHOW You can turn your clever podcast topics into creative content by answering a few easy questions. Developing your overall … Continue reading How To Turn Podcast Topics Into Creative Content – Episode 110
Podcast: Play in new window | DownloadSubscribe: RSSShould You Change Your Introduction? – Episode 107 Should you change your introduction? Is it time to freshen it up? I get this question a lot when I’m coaching clients. Before we can adequately answer the question, we need to examine the purpose of an introduction. The first … Continue reading Should You Change Your Introduction? – Episode 107
Podcast: Play in new window | DownloadSubscribe: RSSHave You Tried These 6 Audio Imagination Tricks? – Episode 104 Imagination. It is the wonderful result of recorded audio. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have … Continue reading Have You Tried These 6 Audio Imagination Tricks? – Episode 104
Podcast: Play in new window | DownloadSubscribe: RSSPurple Cow Your Podcast Brand – Episode 103 The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. She doesn’t. Your listener cares about his or her needs, wants and desires. Attract their attention by doing the unexpected. In his book … Continue reading Purple Cow Your Podcast Brand – Episode 103
Podcast: Play in new window | DownloadSubscribe: RSSHow Do I ____ In My Podcast? – Episode 100 THANK YOU! Welcome to Episode 100. With your help, I have been creating this podcast for 100 episodes. On this episode, I want to do something special. NEW PATHS I have never had another person on the show. … Continue reading How Do I ___ On My Podcast? – Episode 100
Podcast: Play in new window | DownloadSubscribe: RSSSteps To Develop Your Show Strategy – Episode 099 Developing your strategy involves determining how you will uniquely address each topic. Whether you are presenting information, answering questions or interviewing guests, there are many ways to address each topic. You do not need to do it the same … Continue reading Steps To Develop Your Show Strategy – Episode 099
Podcast: Play in new window | DownloadSubscribe: RSSWhy Is Dumas So Successful – Episode 096 Thank you! Thanks for all the e-mail over the past few weeks. Seems my four-episode series on interviewing really got you thinking. Such great questions have been filling my inbox. We will talk about a few of the interviewing questions … Continue reading Why Is Dumas So Successful? – Episode 096
Podcast: Play in new window | DownloadSubscribe: RSSFour Essential Elements of Powerful Storytelling – Episode 090 Why should you use storytelling in your podcast? Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become … Continue reading 4 Essential Elements of Powerful Storytelling – Episode 090
Podcast: Play in new window | DownloadSubscribe: RSSWhat Is Holding You Back? – PTC Episode 089 At New Media Expo 2015, I met many podcasters that were weeks and months away from launching. “I’m 30 days away from launching.” “I’m about 90 days from going live with my podcast.” “I’m still conducting interviews preparing for … Continue reading What Is Holding You Back? – PTC Episode 089
Podcast: Play in new window | DownloadSubscribe: RSSHow To Develop A Show Clock – Episode 084 The purpose of a show clock is to provide a consistent framework for your content. By using a framework, you do not need to reinvent the wheel for every show. You simply plug in your great content into the … Continue reading How To Develop A Show Clock – Episode 084
Podcast: Play in new window | DownloadSubscribe: RSSThe Real Reason People Listen To Your Podcast – Episode 083 Why do people listen to your podcast? Why would anyone spend the time to listen to your show? Have you ever paused to give that question some consideration? Why do people spend time with audio at any … Continue reading The Real Reason People Listen To Your Podcast – Episode 083
Podcast: Play in new window | DownloadSubscribe: RSS52 Tips To Attract Podcast Traffic Here are 52 ways to engage your audience, attract them to visit your website and draw them to your podcast. When you shine the spotlight on your listener, they will tell others about it. When engagement is easy for your listener with … Continue reading 52 Tips To Attract Podcast Traffic – Episode 078
Podcast: Play in new window | DownloadSubscribe: RSSWho Else Wants A Unique Brand? – PTC Episode 076 A memorable brand that becomes a household name. It is like the Holy Grail. So many companies strive for it, but so few achieve it. Why is that? A brand is a type of product manufactured by a … Continue reading Who Else Wants A Unique Brand? – Episode 076
Podcast: Play in new window | DownloadSubscribe: RSSHow To Take The Headache Out Of Show Planning – Episode 073 Where is your podcast going in 2015? If you don’t know where you are going, how will you know if you get there. So many shows discuss goals around this time of year. It is only … Continue reading How To Take The Headache Out Of Show Planning – Episode 073
Podcast: Play in new window | DownloadSubscribe: RSSTHE IMPORTANT TRUST INGREDIENT – Episode 072 You and I have often discussed the ingredients necessary to create powerful business relationships. People do business with those they know, like and trust. How do we create that important trust ingredient? In order to develop trust, we need to build … Continue reading The Important Trust Ingredient – Episode 072
Podcast: Play in new window | DownloadSubscribe: RSSCreating Word Of Mouth – Episode 071 How do you create a show that people remember? My theory is simple. If you want word of mouth do things worth talking about. That particular phrase is one I learned from Seth Godin. However, I learned that theory years and … Continue reading Creating Word Of Mouth – Episode 071
Podcast: Play in new window | DownloadSubscribe: RSSThankful Podcast – Episode 069 We celebrated Thanksgiving here in the United States last week. It is a wonderful time of year when we step back and give thanks for all we have. This week, I would like to share a few things for which I am thankful … Continue reading Thankful Podcast – Episode 069
Podcast: Play in new window | DownloadSubscribe: RSSThe Magic of Know, Like And Trust – Episode 067 It never ceases to astonish me how our podcasts create friendships with people we have never met. My family and I were at a hockey game a few weeks ago. A couple came up to us and started … Continue reading The Magic Of Know, Like And Trust – Episode 067
Podcast: Play in new window | DownloadSubscribe: RSSCan You Make Money With Your Podcast? People love to buy. They hate to have people sell to them. Create interest and desire. Make your fans want to buy. The hard sell rarely makes your fan feel good about making the purchase. How do we use our content … Continue reading Can You Make Money With Your Podcast? – Episode 064
Podcast: Play in new window | DownloadSubscribe: RSSEpisode 059 – Solution To Boring Guests Thank you so much for all of the great feedback recently. I am happy to hear this content is having a positive effect on your show. You are truly beginning to transform your information. Congratulations. This week, I would like to … Continue reading Solutions To Boring Podcast Guests – Episode 059
Podcast: Play in new window | DownloadSubscribe: RSSSecrets to Know, Like and Trust – PTC Episode 057 Four Essential Elements of Powerful Storytelling WHY STORYTELLING Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you … Continue reading The Secret To Know, Like And Trust – PTC Episode 057
Podcast: Play in new window | DownloadSubscribe: RSSTop 11 Takeaways From Podcast Movement 2014 Podcast Movement 2014 was held in Dallas, Texas August 16th & 17th. For an inaugural event, PM14 was well run and full of great information. The guys did an amazing job putting it together. Earlier this year, Dan Franks reached out to … Continue reading Top 11 Takeaways From Podcast Movement – PTC Episode 056
Podcast: Play in new window | DownloadSubscribe: RSSFind Your Motivation – PTC Episode 048 Are you like me? There are times when I find it difficult to find the motivation to take myself to the studio and create a great show. Sometimes it is so much easier to stay on the couch and watch some … Continue reading Find Your Motivation – PTC Episode 048
Podcast: Play in new window | DownloadSubscribe: RSSStorytelling Transforms Your Podcast Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? Storytelling transforms your podcast. People do business … Continue reading Stories Transform Your Podcast – PTC Episode 047
Podcast: Play in new window | DownloadSubscribe: RSSEffective Call To Action – PTC045 I was listening to an interview CD that accompanies each issue of Success magazine. Publisher Darren Hardy was talking with Founder and President of Piranha Marketing, Inc. Joe Polish. During that interview, Mr. Polish proclaimed great marketing makes selling easy and unnecessary. It … Continue reading Your Effective Call To Action – PTC 045
Podcast: Play in new window | DownloadSubscribe: RSSMemorable Podcast Brand – Episode 042 Have you noticed all of the interview shows popping up lately? It seems everyone wants to have an interview podcast. Many simply copy the other successful interview podcasts and hope to stand out. How can you be different while being the same? Jared … Continue reading Memorable Podcast Brand – PTC Episode 042
Podcast: Play in new window | DownloadSubscribe: RSSThe Show Funnel Solution – PTC Episode 041 If you listen to online business podcasts, you’ve surely heard the business funnel discussed. Online marketers move a large group of people into the big end of the funnel. As the price increases, the funnel gets smaller indicating fewer people … Continue reading The Show Funnel Solution – PTC Episode 041
Podcast: Play in new window | DownloadSubscribe: RSSFocus Of Your Podcast – PTC Episode 037 A few notes before the episode this week. I am speaking at the Podcast Movement in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less … Continue reading Focus Of Your Podcast – PTC Episode 037
Podcast: Play in new window | DownloadSubscribe: RSSMore Podcast Engagement – PTC Episode 034 A few notes this week … A big thanks to Dave Jackson at The School of Podcasting for having me on his 400th episode. That was quite an honor. We had a lot of fun. Check it out when you have … Continue reading More Podcast Engagement – PTC Episode 034
Podcast: Play in new window | DownloadSubscribe: RSSHow To Develop More Podcast Confidence Self-confidence is a battle we all face. Do you feel like you don’t belong amongst the best in your niche? Do you sometimes wish there was somebody that would give you that little boost of validation? Most recently, I received nearly the … Continue reading More Podcast Confidence – PTC Episode 033
Podcast: Play in new window | DownloadSubscribe: RSSTURN YOUR PODCAST INTO A CONVERSATION PTC EPISODE 030 Let’s have a conversation. People want to feel part of the discussion and not like they are sitting in a lecture. How do you create that atmosphere on your podcast? 1. Talk to me, not at me 2. Treat … Continue reading Turn Your Podcast Into A Conversation – PTC Episode 030
Podcast: Play in new window | DownloadSubscribe: RSSMORE PODCAST LISTENER INTERACTION – EPISODE 29 Many podcasters ask me how to get more listener interaction with their show. How can you get more listener feedback and comments? We need to transform your information into engaging entertainment. When your content is engaging, people take notice and take action. … Continue reading More Podcast Listener Interaction – PTC Episode 029
Podcast: Play in new window | DownloadSubscribe: RSSPodcast Brand Positioning – PTC 025 At NMX 2014 in Las Vegas at the beginning of January, I discovered a ton of great podcasts and met many new, fantastic people. Here are a few of the new podcasts I’ve been enjoying lately. “The Feed” with Elsie Escobar, Libsyn’s … Continue reading Podcast Brand Positioning – PTC Episode 025
Podcast: Play in new window | DownloadSubscribe: RSSCreating Powerful, Podcast Relationships It has been said may times before. People do business with people they know, like and trust. To make your podcast successful, you must create meaningful, powerful relationships with your listeners. In this episode, we review five of the many ways to improve and … Continue reading Creating Powerful, Podcast Relationships – PTC Episode 022
Podcast: Play in new window | DownloadSubscribe: RSSWhere is your podcast going in 2014? A goal is a dream with a deadline. What are you dreams for the next year? If you don’t have a map & destination, you’ll only wander. You’ll never get anywhere. Let’s be specific and set some deadlines. What is the … Continue reading Where Is Your Podcast Going? – PTC Episode 021
Podcast: Play in new window | DownloadSubscribe: RSSHow To Find Podcast Topics One challenge to podcasting is coming up with topics for every episode. However, topics are everywhere. You can find them in everyday life. You simply have to look and be creative. In this show, we use two unrelated magazine articles to generate show … Continue reading How To Find Podcast Topics – PTC Episode 019
Podcast: Play in new window | DownloadSubscribe: RSSPut The Show In Show Business In the episode this week, we discuss how to add an element of show business to your podcast. Let’s raise the bar a bit. Do you have the magic? Production elements create the magic of the podcast. If it is missing, your … Continue reading Put the Show in Show Business – PTC Episode 016
Podcast: Play in new window | DownloadSubscribe: RSSI Hate My Voice Before I start, I want to give a shout out to Dave Jackson at the School of Podcasting. Dave provided great help as I was launching my site and podcast. He also mentioned my show on Episode 374, where he discussed the way we … Continue reading I Hate My Voice – PTC Episode 012
Podcast: Play in new window | DownloadSubscribe: RSSSpeaking On Mic or Speaking In Public? I received a question the other day from a brand new podcaster. He was curious to find way to help him be more comfortable speaking into the microphone while recording his podcast. He asked if he should be taking public speaking … Continue reading Speaking On Mic Or Speaking In Public?
Podcast: Play in new window | DownloadSubscribe: RSSPodcast Show Planning You can now hear Podcast Talent Coach on Stitcher! In this episode, we discuss five key steps to properly planning your show. These five steps help you sound more professional while creating consistent, engaging content. When you are consistent with your podcast, … Continue reading Podcast Show Planning – PTC Episode 007
Strategy For Each Topic Developing your strategy involves determining how you will uniquely address each topic. Whether you are presenting information, answering questions or interviewing guests, there are many ways to address each topic. You do not need to do it the same way every other podcast does it. Be unique. Find the way that … Continue reading Strategy For Each Topic …
Structure Will Help Define Your Topics Deciding the correct topics for your show is instrumental when creating consistency for your podcast. Once you have developed the goal for your podcast and a goal for this particular episode, you need to determine which topics you hope to discuss. Select your topics carefully. Creating a show structure … Continue reading Structure Will Help Define Your Topics …
Can I Be You? Vicarious. Voyeurism. Eavesdropping. Those are three main reasons people listen to your podcast. Tell stories to help fulfill those desires. People dream about having a different (and usually better) life. They want to experience those things others are experiencing. The grass always seems greener on the other side of the fence. … Continue reading Can I Be You? …
Would the evening news air stories that are not edited? (photo by ginaellen) Why do podcast hosts air a show that hasn’t been edited? No other producer in show business would publish their content without first editing it. This is entertainment. Your show should have an introduction, body and conclusion. The content should lead … Continue reading Would The Evening News Air Stories That Are Not Edited? …
Lose the script. (photo by sandrarbarba) When you are interviewing a guest on your podcast, be real. Be present in the moment. Truly listen to the answers your guest is giving. Your next question may come from that answer, and the question may be nowhere in your notes. As you prepare for your interview, … Continue reading Lose The Script …
Know the guest, not their bio. (photo by Mil) If you are only familiar with the bio of your guest, you will ask the same questions every other interviewer has asked. Your guest will be bored. They will provide the same, lame answers they have given on every other show. There will be very … Continue reading Know The Guest, Not Their Bio …
