Tag Archives: client

Podcast

Attract Clients With Your Podcast [Part 1] – PTC 320

Leave a comment
Play

Podcast: Play in new window | Download

Subscribe: RSS

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast.

Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well.

This presentation was an hour long. Rather than doubling the length of my typical episode, I’ve divided it into two episodes.

COURSE CREATION SUMMIT

I have a few great resources for you this week.

When I built Audience Explosion Blueprint, I already had four paid participants before I even launched the course. To make it even better, they told me what I should put in the program to make it easy for them to give me money for it. How great is that!?!?!

Would you like to learn how to fill up your classes with paying clients before you have even launched your program? Join the upcoming Course Creation Summit FOR FREE! Experts will share with you their secrets for how you can create profitable online courses.

In fact, I will be part of the summit on Thursday, January 28th around 11:30a Central Time.

Courses allow you to do the work once and then sell it over and over again.

Get your free ticket now to course creation summit. The event runs all week. If you want to do the work once and sell it over and over again, a course can help you do that. Come learn how.

You can get your seat for free at www.PodcastTalentCoach.com/CreateMyCourse.

LIBSYN

If you need a host for your audio, be careful of the free services. Companies that offer their service for free often have a difficult time making money. If they aren’t making money, they can’t stay in business very long.

If your hosting company closes their doors and goes away, your audio goes away as well. All of your work is down the drain. Find a solid company and pay for great service.

I am now an affiliate of Libsyn. My show has been hosted on Libsyn since it began back in 2013. They also have fantastic support to help you set up your feed and move your show if you need it.

You can get your first month free using the coupon code PTC at Libsyn.com.

PODCAST EDITING

If you are spending too much time editing and posting your podcast and not enough time trying to attract listeners or building a business around your show, I now have a team ready to takeover your editing.

There are three packages available. You can start with the basic service that includes simple editing, mixing and mastering. Or you can go all in with the premium service that handles YouTube video, promoting, SEO, timestamps, show notes, and more.

You can find all of the packages at www.PodcastTalentCoach.com/editing.

MENTORSHIP

Finally, this is the last call for my Podcast Profits Mentorship. This opportunity is very limited.

This is a special no-risk opportunity for a very limited number of podcasters.

You won’t have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit.

In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you.

I am looking for 6 podcasters to join Podcast Profits Mentorship.

In this exclusive group, you will …

  • Grow your audience and influence
  • Develop a product or service to sell
  • Build a framework to make money with your show
  • Participate in a small mastermind to help you reach your goals

Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs.

To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed.

To qualify for the group, you must …

  • Have published 25 episodes
  • Be willing to attend a 90-minute call every week
  • Be willing to spend 30 minutes a day to grow your audience and business
  • Share with me your download and revenue data during the program
  • Allow me to use your success as a case study

The program begins February 2, 2021. Application deadline is Thursday, January 28, 2021.

If you fit and you’re hungry to grow and win, click here to apply:

www.PodcastTalentCoach.com/mentor

TRAINING

In this training, you will discover three ways you can use your content to attract your ideal clients.

You will discover why now is the ideal time to begin using your podcast to turn your ideal listener into your ideal client.

In this training, I also give you a way to repurpose your content across multiple platforms without adding a lot of extra work to your week.

On the next episode, I will show you the 3 big challenges most podcasters face when growing their audience and how you can overcome those challenges.

The 6 reasons podcasts don’t make money are laid out in the next episode.

Many people make podcasting more difficult than it needs to be. I will show you how to make it much easier.

You also will learn the three Ps necessary for successful content. These are secrets most podcast gurus don’t teach you.

That second part of the training comes next week.

LAUNCH HELP

If you haven’t launched your podcast yet, I offer a free mini-course in this presentation as well. You can find it at www.PodcastTalentCoach.com/launch.

I also mention 7 ways to attract your ideal clients using a podcast. You can find that free training at www.PodcastTalentCoach.com/attract.

Enjoy the session.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

7 Places To Find Your Clients – PTC 314

Leave a comment

Play

Podcast: Play in new window | Download

Subscribe: RSS

If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients.

This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven’t listened to that show, I would suggest you start there.

This series of episodes will help you create big things in the coming year if you take action and do the things I’m putting in front of you.

I have created a workshop to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”. This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth.

Let’s talk about 7 places to find your ideal clients.

GROUPS

Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules.

You cannot get into a group and become an instant salesperson. You need to provide value.

If members of the group get tremendous value from your posts, they will seek you out for more. One way to offer value is to reply to many of the posts. Even replies of encouragement help.

Every time you post in the group, you create an opportunity to be seen. You are creating top-of-mind awareness for your potential clients.

Studies show that a person needs to be exposed to a marketing message three times before it registers in the mind. Create frequency to the target by being seen often. Engage and interact.

Join 3 groups in your niche and offer value.

PODCASTS

Landing interviews on podcasts isn’t as difficult as it seems if you do it the correct way.

How many times have you been approached by a potential guest or representative of a potential guest asking to be interviewed on your show? I’m sure there have been times when you read the summary of the guest and realize it isn’t anywhere close to being a fit for your show.

I get these all of the time. It was especially true when I didn’t do interviews on my podcast. They would e-mail me about their latest book and say, “I think it would be a perfect fit for your show.”

Really? I don’t usually interview people. I especially don’t interview people about that topic.

That is the wrong way to land interviews.

First provide some value. Pursue fewer shows that are right in your roundhouse.

Last week we talked about your ideal target listener. One of the reasons we define our listener is so we can find them. Here is where that comes into play.

Find 5 to 10 podcasts that also speak to your ideal client. Actually listen to a few episodes of each.

Reach out to those hosts and tell them what you love about their show. Ask if there is any way you can support what they are doing. You might even provide a resource you love or a blog post from another creator that talks about a similar topic.

Start the relationship and conversation. When you have developed some rapport, mention that you speak to a very similar audience. Ask if you might get on a call to discuss how you might help each other.

Do this on a call and not over e-mail. If you are willing to commit the time to a discussion, you appear much more willing to help and partner.

On the call, find ways to support each other. This might be interview opportunities. It might be other ways. Get creative.

Work to land interviews on 3 complimentary podcasts.

GIVE

Creating content is hard work. Offer to help a content creator do just that.

You have great content that can be repurposed across other platforms.

Offer to create guest content or conduct an ask me anything for a complimentary content creator in your niche.

This should not simply be a reposting of something you already used. Either create something new or refine one of your pieces specifically for their audience.

By offering to create content for another creator, you lighten their workload and get in front of their audience. Everybody wins.

I first learned of Erik Fisher on Cliff Ravenscraft’s podcast. Erik would do a weekly segment on Cliff’s show where he would highlight a new tech resource he discovered, such as an app.

This added content to Cliff’s show while getting Erik in front of a new audience.

Find opportunities to provide your content to other content creators.

CROWDS

Empowering your audience to help you is a viral way to find new clients. Let your audience help you create an episode.

Dave Jackson does this on his School of Podcasting show every month. He presents the question of the month at the beginning of the month. Listeners are then invited to submit audio of their answer.

The final episode of the month is a collage of the answers Dave has received. Each submission gets highlighted on the show and is allowed to promote their own podcast.

By creating this episode, Dave helps his listeners. He gets great content for an episode. Dave also creates the opportunity to get his listeners talking about his show. “Hey, Mike! I heard you on Dave’s show last week.”

This creates goodwill between Dave and his listeners. It also gets his listeners in the habit of reaching out to Dave if they need help with something.

Create a crowdsourced episode of your own around your solution to their problem.

VIDEO

Do the work once and use it many times over. You would hard to create your podcast every week. Don’t make it a one-and-done.

Find ways to repurpose your content. If you start with a video of the show, you can then use the audio as the podcast. You can also use the transcript as a blog.

Now, you are doing the work once, you are creating the content once, but using it in three different ways. You can also use pieces of it on social media and in your newsletter.

People like to consume content in different ways. Allow them to consume your content in the way they enjoy most.

To get in front of new clients, repurpose your content on YouTube.

NEWSLETTERS

I hope you have an e-mail list. This is one connection to your audience that you actually own. Facebook can kick you off anytime they would like. You own the list of e-mail addresses of people who signed up with you.

Leverage this list to get in front of new listeners. The people on your list already know you. How can you use it to find new clients?

Partner with other creators in your niche. Just like you would include their segment on your show, include their content in your newsletter. They could do the same for you.

This should be part of your conversation when you reach out to partner. If they have an e-mail list that they send to frequently, swap content.

You can give them great content for their newsletter. They can give you great content for your newsletter. You both win.

Swap newsletter mentions with two complimentary content creators.

STAGES

The final way this week to find your clients is stages. I don’t mean physical stages. We are talking about any opportunity to get in front of an audience.

Summits are a great way to get in front of a new audience and build your e-mail list. A virtual summit involves various experts giving presentations around a specific topic.

People submit their name and e-mail address to get access to the summit. Sometimes you are allowed to offer your lead magnet during the summit to build your list as well.

Find a summit where you can give a presentation.

TWO-WAY STREET

Remember with any of these ideas, you need to give first. Seek ways to help the other person succeed. It will come back around.

If your partner knows you are there to help them, they will be more willing to help you.

It needs to be a win-win-win situation. Your partner needs to win. The audience needs to win. Then, you need to win. Provide great value and everybody wins.

Use a few of these ideas this week to get in front of your ideal clients.

Then, come join me at the workshop I’ve created to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”.

This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. I’ll see you there.

Let’s turn your information into engaging entertainment.

Podcast

Keys To Podcast Client Attraction With Ed Erickson – PTC285

Leave a comment

Play

Podcast: Play in new window | Download

Subscribe: RSS

When it comes to using your podcast client attraction, you must make time during your episode to demonstrate your authority and invite your clients to work with you.

RESOURCE FOR CLIENT ATTRACTION

I have a great resource for you this week to help you with your client attraction.

When trying to get someone to work with you, have you every heard, “Ohhh, that’s a bit expensive for me. Anything you can do on price?”

How many times have you heard some version of that from prospects? Prospects whom you know desperately need your solution.

Here’s the thing. Your solution isn’t too expensive. They aren’t understanding the value they will get – and that it far exceeds the cost.

And that’s on you. But there’s some good news…

There’s a much better way that will get your prospects to see the value – and it doesn’t involve cutting the price.

My friend, Ed Erickson, is hosting a free online training session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.

There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.

NO LEADS

I was on a coaching call the other day when the podcaster asked why his podcast wasn’t attracting any leads for his consulting business.

When I listened to the episode, he did a great job interviewing his guest. However, he didn’t mention his website or consulting one time during the entire episode. He wasn’t doing anything to create client attraction.

You need to make sure there is time for you. Just because your episode is an interview episode, that doesn’t mean the entire episode needs to be the interview. You can use part of the show to teach a little bit and demonstrate your expertise.

This question has come up two other times over the past week. How do we let people see our expertise when we are interviewing somebody else?

FIND THE ROOM FOR CLIENT ATTRACTION

This past week, I have been part of two different groups of podcasters in a bit of mastermind setting. In both groups, somebody asked how they could better use their interviews to attract clients.

As I mentioned earlier, when it comes to the price of your product or service, your solution isn’t too expensive. They simply aren’t understanding the value they will get from your stuff.

You need to demonstrate your expertise. That is how you get your listener and potential client to see that your product or service far exceeds the cost.

So, when you have an interview on your show, take some time to discuss the topic.

Before the interview happens, you could show your listeners what you know by teaching a little bit around the topic. You could answer a few questions from listeners about the subject. A case study is a great way to demonstrate your knowledge.

After the interview, you could take time to include your big takeaway from the discussion. Present a quick recap of the discussion. Link the conversation to a case study or real world example from your product or service. This is another great place to demonstrate your expertise.

SOLO SHOW

If you do a solo show with no interview, it is much easier to show your stuff. You could answer questions from the audience. Telling your stories is a very powerful way to demonstrate your authority.

When you are doing a show by yourself, ensure you that you continue to offer your message on a consistent basis. Just remember to mix it up in the way your present it every week.

Think of the Dave Ramsey Show. Dave talks about his baby steps on every show. Every call he takes relates to the baby steps in some way. Over and over again, it is the same thing.

However, the context around the baby steps changes. Those unique stories keeps the content fresh. Be consistent with your message while varying the context.

ACTION

Finally, include your powerful call-to-action in order to get your clients to come work with you. Just telling them you are a coach or have a book isn’t enough. You need to ask them to buy it to create client attraction.

Include the call-to-action at the front of the show and again at the end. Many of your listeners will never make it all the way to the end of the show. They stop listening when they finish doing whatever they are doing. That could be driving, exercising, mowing or something else.

If you wait until the end of the show before you offer a call-to-action, you will miss a big opportunity to help your listeners.

TEACH THEN INTERVIEW

This episode is a great example of teaching around an interview. Today, we talk with Ed Erickson, head of Erickson Business Coaching, about client attraction.

As an EMyth Certified Business Coach, Ed helps owners get control over their business. He helps develop the skills, mindset, and leadership traits to transform businesses. The result is a business that achieves the owner’s goals and creates the life they want to live.

Ed Erickson has worked in and owned small businesses for over 20 years. He has seen first hand many of the challenges owners face. And has spent a lot of time trying to figure out how to fix them.

Today, he helps us learn how to take our podcast audience and build a business around that audience. We learn the biggest mistakes to avoid and where to find our ideal clients.

TRAINING

It is such a great conversation with Ed. If you are trying to build a business around your podcast, client attraction is a critical piece to your plan.

Find the true problem your audience faces. Determine what they want and need to solve that problem. Offer them the solution, not the tool. Define your ideal clients. Finally, determine your solution and message that will help them achieve their goals.

If you want to learn more about client attraction, get signed up for the free training. Ed is hosting that free online session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.

There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.