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Podcast

Grow Your Coaching Business With Bill Pratt – PTC 347

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If you share your info and expertise on your podcast, coaching is a great way to turn your podcast into a coaching business.

To be a successful coach, you need to be able to get your clients from point A to point B. People pay coaches who can create a transformation in their lives.

The most effective way to do this is to find people who are following your journey but are a few years or steps behind you. Help them take your journey by avoiding the pitfalls and mistakes you made.

DEMONSTRATE

Your podcast provides you a great opportunity to demonstrate your coaching. It allows you to show listeners the transformation they can experience.

On your episodes, you can interview those you’ve helped. You can help potential clients. The episodes can simply be sharing your plan and process and offering to help people through your coaching business.

STRATEGY CALL

Invite your listeners to have a strategy or discovery call with you.

On these calls, define their goals. Where do they want to be in one or three or five years?

Next, determine where they are now. What have they tried that has worked? What hasn’t worked?

Now, what needs to happen to get from today to their goals? Develop that plan with them.

Use a phrase like, “It sounds like if we do this, we can accomplish that.” The two of you develop the plan together. They are part of the process to get to the solution.

Once that plan is developed, ask if they would like some help implementing it. If they do, you can then discuss the options within your coaching business. That’s it.

PAYMENT

For payment, they can simply send you money via PayPal or Venmo or some other service. You don’t need a complicated backend system. My first client in my coaching business sent me a money order.

COACHING BUSINESS GROWTH WITH PARTNERS

Once your strategy calls are working, find partners who can get you in front of more potential clients. That is what our interview today is all about.

Bill Pratt is the host of the 3-day live, online event CoachingBizCon. He is also a college professor, business and money coach, textbook author, and professional speaker.

Bill has been interviewed on countless media and was featured on a twice-monthly TV program called Money Matters. He works with industry influencers including Jay Shetty and Rob Goyette.

He believes that with the right information, people will accumulate wealth faster and will be able to use that wealth to improve the lives of those around them.

Bill’s event Coaching Biz Con can help you find JV partners to grow your coaching business. You can check out Coaching Biz Con at www.PodcastTalentCoach.com/bizcon.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Double Your Audience – PTC 334

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When I talk with podcasters about their goals, they tell me they want to grow their audience. Today, I want to show you the exact steps you can use to double your audience.

These are the exact steps I took last summer to double my downloads in four months.

I also want to let you know that Collaborate is coming again. This is my favorite event of the year. Your chance to meet hundreds of potential partners. Get the details at www.PodcastTalentCoach.com/collaborate.

UNCOMFORTABLE

Before we get into the steps, you need to decide if you are really prepared to take the action necessary to grow your audience. Only you can decide if you will do the work.

Everybody wants to lose weight. Few people are willing to do what it takes.

The good news is growing your audience isn’t as difficult as losing weight. It also won’t take nearly as long.

However, it will take discipline. It will also require you to get out of your comfort zone and try some things that may push your boundaries.

Most of us consider ourselves introverts. We find it uncomfortable to engage in conversation with people we don’t know. Putting ourselves out there in vulerable situations can sometimes paralyze us.

On the other hand, when you do put yourself out there and meet new people who can help you, big things can happen.

It is lonely at the top, because so few people are willing to do the work it takes to get there. The extra mile isn’t very crowded.

When you look at these steps, you will notice that they make you a bit uncomfortable. Do you want to be average, or are you ready to stand out from the crowd?

MAKE IT EASIER

You can make this process much easier. Having conversations with people who want to have those conversations makes this process much less awkward.

If you want to double your audience, follow these four steps.

First, create a real benefit of listening to your show. How will your listener be better off when the episode is over? They could be entertained, inspired, more knowledgable, or motivated. You get to decide.

But, you need to decide. Your show cannot simply be information. Listeners can get that anywhere.

Your podcast needs to take your audience through a transformation. To make your show powerful and engaging, stir the emotion and provide a benefit.

Next, find your target audience. You can’t hit a target you cannot see.

Define your target listener. Then, figure out where they congregate.

The third step is getting in front of them. Once you know where they are, go there. Be present. Make them aware of you.

Finally, invite them to the show. Tell these new potential listeners how to find you.

ACTION

The process to double your downloads isn’t difficult to understand. It is just challenging to do it on your own.

You need to take action to achieve your goals.

I was in your shoes. It was difficult for me to put myself out there.

One year I attended a conference where I was speaking. People were actually coming to the room to hear what I had to say. You would think I had plenty of confidence.

One night at the conference, there was a special networking event. I purchased a ticket to start networking.

When I walked into the room, nobody noticed. As I made my way around the room, nobody noticed.

Eventually, I joined a table of a few podcasters. We started chatting about our shows and got to know each other a bit.

What I realized was these people were in the same position I was in. We were all there to meet new people. There was no reason for me to be uncomfortable.

COLLABORATE

Fast forward to last July. I attended an online event called Collaborate. This event was designed to help people meet potential partners.

I reminded myself what I learned back at that conference. We were all there to meet potential partners.

Iman Aghay was leading the event. He taught everyone there exactly how to network and what to say. It was great. He destroyed the self talk. We were all operating from the same playbook.

From that event, I met 40 potential partners. Some would join me on my show. Others would have me on their events.

Evakarin Wallin helps coaches go from start to empowered. She came on my show.

Kelly Falardeau became a great parther. She helps entrepreneurs and coaches write their book. We’ve promoted each other.

I met Margie Dunki-Jacobs. Margie helps entrepreneurs get to the next level. She has promoted me. She has been part of my coaching groups. We’ve found various ways to support each other.

Merri-jo Hillaker is awesome. She helps business owners make a kryptonite breakthrough and reach success in their lives. She was a guest on my show and involved in various other Podcast Talent Coach things. Her story is great.

Shelley Roxanne helps people go from overlooked to overbooked. We created a partnership after she was on my podcast.

Patty Fogarty does website triage. Robin O’Donovan creates custom music. Shadeed Eleazer helps you monetize your network and is an amazing personality that everyone loves.

The potential partners I met were incredible. And, I was taught exactly how to take action and meet all of these amazing people.

OTHER NICHES

I also met many others in a variety of niches.

Alicia helps parents raise happy, healthy kids. Angela is all about essential oils and whole life health. Bonnie does online dance classes. Cheryl does healthy eating. Dr. Cheryl does neuropathy medicine. Gayle teaches you how to get on TV. James is all about chiropractic care. Kim does holistic animal care. Melissa teaches reinvention after divorce.

Some of these experts didn’t fit my niche. However, some knew others that would be a great connection for me.

By connecting and collaborating will all of these amazing people, I doubled my downloads over the course of 4 months.

SIGN UP AND ATTEND

Would you like a chance to meet a whole list of potential partners for you? Collaborate is happening again. You can get the details and register at www.PodcastTalentCoach.com/collaborate.

The event is amazing. Not only will you network with hundreds of potential partners who are looking for opportunities, you will be taught exactly how to properly network. You will learn exactly how to make the right connections.

This is by far my favorite event of the year. Do yourself a favor and take action. If you want to grow, push yourself.

You can register at www.PodcastTalentCoach.com/collaborate. I would love to see you there.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Unique Podcast JV Approach – PTC 333

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One way to monetize your podcast is through joint venture or JV partnerships. When partners help each others grow and market, your audience and business can rapidly hit new levels.

A joint venture in business is different than a JV partnership in online marketing and business.

THE JV DIFFERENCE

In business, a joint venture is a business entity that is created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance.

Companies will typically create a joint venture for one of four different reasons. The businesses might look to gain access a new market. A joint venture could help the businesses gain scale efficiencies by combining assets and operations. This relationship could help share risk for major investments or projects. The companies might want to access skills and capabilities of the other company.

When it comes to online marketing JV partnerships, some of these reasons hold true, but not all. For infopreneurs, the definition is a little more broad and loosly defined.

A marketing JV partnership in online business typically involves two or more parties pooling their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also typically shared. In these cases, ownership and governance is typically NOT shared like it is with traditional business.

ONLINE JV

As a podcaster, you might promote a product or service from an expert. With an affiliate agreement, you would earn a commission with each sale. This is a straight up affiliate relationship.

When you are a joint venture partner, you take the relationship a little further. This JV partnership might include an interview on your podcast, an appearance on your partner’s summit or a co-promoted webinar.

A JV relationship is a deeper partnership than a standard affiliate relationship.

You could promote Amazon products on your podcast. There are many affiliate products to promote from sites like ClickBank or JVZoo. You typically won’t interview the owners of these products. You simply promote and earn a commission.

If you attend an online event intended to meet partners such as Collaborate (www.PodcastTalentCoach.com/collaborate), you create a relationship where you each help each other reach their goals.

JV EXAMPLE

For instance, I met Steve Eriksen at Collaborate. Steve runs Midlife Solopreneur at www.MidlifeSolopreneur.com. He helps and supports solopreneurs with mindset, marketing, sales and much more.

As Steve and I became JV partners, I promoted his summit. He invited me to appear on his summit. I interviewed him on my podcast. He promoted my last webinar. Steve is now helping me build my next giveaway.

Along the way, Steve earned a commission from my courses that sold through his affiliate link with me. I earned commissions from his courses that sold through my affiliate link with him. But it was more than just affiliate sales. It was a partnership. We helped each other get exposure.

I have met dozens of partners through Collaborate in this way. If you would like to attend the next one, visit www.PodcastTalentCoach.com/collaborate for all of the details.

VARIETY

There are a variety of ways to create JV relationships with partners. I’ve mentioned a few there with Steve. Podcast interviews, summits, and giveaways.

You could also speak at events, host a webinar together, include each other in newsletters or blog posts, shoot video together, create a product together, provide coaching for the other’s mastermind group, provide content for your partner’s membership site and a variety of other ways.

The key to a great JV partnership is being open-minded. If you are willing to talk, brainstorm and try things, you’ll find success. The first idea typically doesn’t work. Learn from it and try something else.

UNIQUE JV APPROACH

Today, I would like to show you one example of being creative and finding a way that works for you.

Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs along with his popular Natural Born Coaches podcast, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

Marc has been a speaker at events like Social Media Marketing World, Entrepreneur City Live, and the TP3X conference. He has also been my coach and helped me achieve some pretty big things.

During our chat, Marc will tell you how his flat fee JV approach works as one way to generate revenue with his podcast. You can also learn all about it at www.PodcastTalentCoach.com/flatfee, which is my affiliate link for it. (See how that works?)

We also talk about how to get into coaching, why a support group is helpful and a few coaching mishaps along the way.

Grab a pen and paper and enjoy my chat with Marc Mawhinney of Natural Born Coaches podcast.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

7 Places To Find Your Clients – PTC 314

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If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients.

This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven’t listened to that show, I would suggest you start there.

This series of episodes will help you create big things in the coming year if you take action and do the things I’m putting in front of you.

I have created a workshop to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”. This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth.

Let’s talk about 7 places to find your ideal clients.

GROUPS

Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules.

You cannot get into a group and become an instant salesperson. You need to provide value.

If members of the group get tremendous value from your posts, they will seek you out for more. One way to offer value is to reply to many of the posts. Even replies of encouragement help.

Every time you post in the group, you create an opportunity to be seen. You are creating top-of-mind awareness for your potential clients.

Studies show that a person needs to be exposed to a marketing message three times before it registers in the mind. Create frequency to the target by being seen often. Engage and interact.

Join 3 groups in your niche and offer value.

PODCASTS

Landing interviews on podcasts isn’t as difficult as it seems if you do it the correct way.

How many times have you been approached by a potential guest or representative of a potential guest asking to be interviewed on your show? I’m sure there have been times when you read the summary of the guest and realize it isn’t anywhere close to being a fit for your show.

I get these all of the time. It was especially true when I didn’t do interviews on my podcast. They would e-mail me about their latest book and say, “I think it would be a perfect fit for your show.”

Really? I don’t usually interview people. I especially don’t interview people about that topic.

That is the wrong way to land interviews.

First provide some value. Pursue fewer shows that are right in your roundhouse.

Last week we talked about your ideal target listener. One of the reasons we define our listener is so we can find them. Here is where that comes into play.

Find 5 to 10 podcasts that also speak to your ideal client. Actually listen to a few episodes of each.

Reach out to those hosts and tell them what you love about their show. Ask if there is any way you can support what they are doing. You might even provide a resource you love or a blog post from another creator that talks about a similar topic.

Start the relationship and conversation. When you have developed some rapport, mention that you speak to a very similar audience. Ask if you might get on a call to discuss how you might help each other.

Do this on a call and not over e-mail. If you are willing to commit the time to a discussion, you appear much more willing to help and partner.

On the call, find ways to support each other. This might be interview opportunities. It might be other ways. Get creative.

Work to land interviews on 3 complimentary podcasts.

GIVE

Creating content is hard work. Offer to help a content creator do just that.

You have great content that can be repurposed across other platforms.

Offer to create guest content or conduct an ask me anything for a complimentary content creator in your niche.

This should not simply be a reposting of something you already used. Either create something new or refine one of your pieces specifically for their audience.

By offering to create content for another creator, you lighten their workload and get in front of their audience. Everybody wins.

I first learned of Erik Fisher on Cliff Ravenscraft’s podcast. Erik would do a weekly segment on Cliff’s show where he would highlight a new tech resource he discovered, such as an app.

This added content to Cliff’s show while getting Erik in front of a new audience.

Find opportunities to provide your content to other content creators.

CROWDS

Empowering your audience to help you is a viral way to find new clients. Let your audience help you create an episode.

Dave Jackson does this on his School of Podcasting show every month. He presents the question of the month at the beginning of the month. Listeners are then invited to submit audio of their answer.

The final episode of the month is a collage of the answers Dave has received. Each submission gets highlighted on the show and is allowed to promote their own podcast.

By creating this episode, Dave helps his listeners. He gets great content for an episode. Dave also creates the opportunity to get his listeners talking about his show. “Hey, Mike! I heard you on Dave’s show last week.”

This creates goodwill between Dave and his listeners. It also gets his listeners in the habit of reaching out to Dave if they need help with something.

Create a crowdsourced episode of your own around your solution to their problem.

VIDEO

Do the work once and use it many times over. You would hard to create your podcast every week. Don’t make it a one-and-done.

Find ways to repurpose your content. If you start with a video of the show, you can then use the audio as the podcast. You can also use the transcript as a blog.

Now, you are doing the work once, you are creating the content once, but using it in three different ways. You can also use pieces of it on social media and in your newsletter.

People like to consume content in different ways. Allow them to consume your content in the way they enjoy most.

To get in front of new clients, repurpose your content on YouTube.

NEWSLETTERS

I hope you have an e-mail list. This is one connection to your audience that you actually own. Facebook can kick you off anytime they would like. You own the list of e-mail addresses of people who signed up with you.

Leverage this list to get in front of new listeners. The people on your list already know you. How can you use it to find new clients?

Partner with other creators in your niche. Just like you would include their segment on your show, include their content in your newsletter. They could do the same for you.

This should be part of your conversation when you reach out to partner. If they have an e-mail list that they send to frequently, swap content.

You can give them great content for their newsletter. They can give you great content for your newsletter. You both win.

Swap newsletter mentions with two complimentary content creators.

STAGES

The final way this week to find your clients is stages. I don’t mean physical stages. We are talking about any opportunity to get in front of an audience.

Summits are a great way to get in front of a new audience and build your e-mail list. A virtual summit involves various experts giving presentations around a specific topic.

People submit their name and e-mail address to get access to the summit. Sometimes you are allowed to offer your lead magnet during the summit to build your list as well.

Find a summit where you can give a presentation.

TWO-WAY STREET

Remember with any of these ideas, you need to give first. Seek ways to help the other person succeed. It will come back around.

If your partner knows you are there to help them, they will be more willing to help you.

It needs to be a win-win-win situation. Your partner needs to win. The audience needs to win. Then, you need to win. Provide great value and everybody wins.

Use a few of these ideas this week to get in front of your ideal clients.

Then, come join me at the workshop I’ve created to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”.

This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. I’ll see you there.

Let’s turn your information into engaging entertainment.

Podcast

Growing Your Influence – PTC279

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Over the past few weeks, I have had the opportunity to implement a few new strategies to grow my sphere of influence. One of them grew my mailing list by 500 people. What are you doing to grow your influence?

SPHERE OF INFLUENCE

We all know we need to nurture our listener communities. That is how we grow our audience. We find new people to listen to our podcast.

But, what are you doing to nurture the relationships in your peer community? What are you doing to connect with those other people of influence in your niche that can help you grow?

To supercharge your growth, surround yourself with other winners who do what you do. It is critical to your success.

In his book “The Ultimate Sales Machine“, Chet Holmes wrote about the Dream 100. Many people use it and teach it today.

You have probably heard of Pareto’s Principle. It is also known as the 80/20 rule. 80% of your results comes from 20% of your effort. 80% of your sales come from 20% of your clients.

Basically, a very small number of inputs is responsible for a very large percent of the outputs.

Chet tells a story of a magazine that used this principle to double its sales in a year.

A review of their client database showed that 95% of their sales came from 167 of the 2,200 of their clients.

The magazine set out to spend all of their efforts on these particular clients. 28 of these advertisers were enough to double the sales over the previous year.

Rather than using the shotgun approach and hit as many as they could, they used the sniper approach to find the right clients.

That is the way to grow your audience.

If you try to find listeners one by one, it will take you forever to build a big audience. However, if you connect with the influencers who are already talking to your ideal listeners, they can help you reach listeners truckloads at a time.

Partnerships are incredibly powerful.

PARTNERSHIPS

I am in an online group for joint venture partners. We partner with each other to collectively grow.

In the group, I connected with my first partner. She was running a giveaway. You may have received the e-mail giving you the opportunity to get over 40 free gifts.

The giveaway is comprised of multiple content creators. We all offer up something of value, like a course or software of templates. We then all offer the free gifts to our tribe. By doing so, we all grow our e-mail list.

Over the course of 2 weeks, I added 500 new people to my e-mail list. How great would it be for you to be able to have conversations with 500 additional people? That is the power of partnerships.

I am now part of a podcast summit. In this one, a group of podcasters will get together to teach online.We all present for 30 minutes and teach something powerful. At the end, we offer a free resource which helps build our e-mail list.

At the end, the hosts and I had a great time hanging out. Now, they want to do more ventures together. This is how we grow.

I am also in a live joint venture group. In this group, we get on a call every week. We are divided into small groups, so we can share what we are doing and what partnership opportunities we have available. It is networking on steroids.

If you want to see how my joint venture groups work, go to www.PodcastTalentCoach.com/jv.

YOUR GROWTH

Now, who can you connect with? Who is an influencer that would make a great partner for you?

Let’s say there are 2,000 ways you can grow your audience. You could do ads, speak at events, send out e-mail, participate in Facebook groups, appear on podcasts, write a blog, post YouTube videos, write articles for magazines, teach at a community college, hand out flyers at events and so many others.

Or, you could find the few actions that can drive a majority of your growth. You could find the 20% that generates the 80%.

If you could find 100 people who are talking to the audience you want to reach, and you could tap into those resources, you can supercharge your growth. That is the magic of the Dream 100 that Chet taught.

This week, make a list of people who are talking to your ideal listeners.

Make a big list. Don’t stop at 6. Try to get to 100. Big fish and small fish. The top 100 people talking to your ideal listeners.

Next, send an e-mail to them. Include three things.

Tell them what you love about what they do. Be specific.

Ask them what they are working on.

Then, ask them how you can support them.

You are not asking for anything. You are simply offering to help them with their projects. Offer value and help.

This is how you start the relationship. This is how you start to build your Dream 100. By taking these steps, you will begin to supercharge your influence.

Get started this week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.