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I published episode 1 of Podcast Talent Coach on June 5, 2013. Now we are 245 episodes and 6 years into the show. Let’s take a look back at the top 10 episodes so far.
How do I make money with my podcast? I get asked this quite a bit. Many podcasters want to make money to at least pay for the expense of podcasting.
I thought you could get some great help if we reviewed the tools I use with my podcasting and in my business. This includes the tools I use to create my podcast, website and newsletter. We will also review the resources I use to learn, create products and generate revenue.
This list includes affiliate links. Please understand I would never recommend anything I didn’t already use and love. I have been using most of these resources for years. That is why I feel confident recommending them to you. You can find affiliate links to and discounts for most of these in the resource section online at PodcastTalentCoach.com.
I want to give you a quick overview of my gear. Then, we will get into making money with your show.
A few months back, Dave Jackson and I reviewed the Jeep Talk Show on the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review. Today, I want to take you behind the scenes of that coaching session to show you how things work. It is my hope there are a few things in this session that might help you improve your show.
Tony hosts the Jeep Talk Show with his two co-hosts Josh and Tammy. They started the podcast about 8 years ago.
The primary reason Tony reached out for coaching is audience growth. Their show has plateaued around 1,700 downloads a month. Tony is hoping to discover how they might increase their audience and grow the show.
During our coaching session, Tony and I discuss the points Dave Jackson and I made on the Podcast Review Show, the progress the hosts have made toward those points and where they might go from here.
Jeep Talk Show has some passionate followers. The team posted our coaching session as an episode of their podcast. It is Tony’s hope that sharing the session with his audience might get listeners to provide the show with additional feedback.
This episode features the coaching session with Tony and his show.
Most of us want to grow our audience, increase downloads and become more influential in our niche. I recently conducted a survey asking about your biggest challenges with regard to your podcast. The most frequent response revolved around ways to increase podcast downloads.
If you were to list your top three struggles with your show, would one hurdle you list be getting more listeners and engagement?
A few weeks ago, I created a download challenge for a small group of people. For the few that took action, the results were impressive.
When podcasters reach out to me for their free strategy session, I ask them how I might help with their podcast. Promoting the show, gaining listeners and increasing podcast downloads is most always part of the answer.
You are not alone. We all want a bigger audience. Whether you have 100 listeners or 10,000 listeners, I’m sure you would like a few more.
Why should you use storytelling in your podcast?
Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness?
Use stories.
Storytelling can transform your podcast.
The power of storytelling can help listeners get to know, like and trust you. Through that knowledge, true friendships are formed. Stories help define you and your character and personality. Great storytellers create fans.
Don’t fit in, stand out.
In this episode, we discussed great storytellers in various genres, such as country singer/songwriter Lee Brice, pop singer/songwriter Jason Mraz, Walt Disney and Zig Ziglar. All are great storytellers in their own right.
In podcasting, you cannot afford to be boring. Interest in your story never remains constant. Your information can only become entertainment when interest is rising. A great story continues to develop the plot and raise the interest.
When you organize your content, you allow yourself to be more creative during recording. You actually allow for more spontaneity and creativity.
Many podcasters believe that planning all of their content removes the opportunity for things to happen. Does planning remove the fun from your show?
Not at all.
When you spend less time trying to think of the next piece of content, you can spend more time thinking about how to make the next piece of content amazing.
Organizing your content is the key to allowing your content to become entertainment.
THE CLOCK
The one tool most radio hosts use to organize their show is a show clock. This is basically a schedule of what is to happen on the show and when those pieces of content occur.
The show clock becomes even more important when you have a co-host. The clock puts all members of the show on the same page. Each host knows exactly what is coming up and when it is supposed to happen.
This episode is all about podcast interview terms you should know.
Host – Interviewer
Guest – Interviewee
Prep – Show preparation
Prep Sheet – Preparation info for both host and guest
Advance The Interview – Coordinating the info in advance of the session
Outline – The guide for the host
Target Audience – The specific person who will listen and benefit from the show
In this episode, we discuss how to turn you and your content into a solid brand.
There are four essential elements of your podcast brand.
- Be confident
- Assume your listeners are new
- Develop your style
- Be yourself
BE CONFIDENT
Own your category. Great brands own their category by consistently communicating one focused message.
Think of the best-known brands in America. The best-known soda in the world is defined by “the real thing”. Who serves more hamburgers than anyone in the world? Save 15% on your car insurance. You’re a great athlete … just do it!
Coca Cola, McDonalds, Geico, and Nike all deliver focused and consistent messages and thereby become solid brands.
If you study the great brands, you will notice they stand for one specific thing. McDonald’s isn’t simply “food”. It isn’t even “fast food”. McDonalds is hamburgers. Sure, they have other items on their menu. However, they are not known for their apple pies or chocolate milk. McDonald’s is known as a hamburger joint.
When you begin to define your brand and strategy, be specific. What is the one thing for which you will be known? What is the one thing that will make you stand out and be remembered? You can ask yourself, “When people think of my brand, they think of _____.”
It will be very difficult to become a memorable brand if you fill in that blank with some generic term like computers or cars or health.
Be specific, be focused, be consistent and own your brand.
Last week, we discussed the #1 priority of your interviews. That episode was part one of a series on interviewing.
This week, I would like to share with you the two steps to take in order to create powerful interviews.
Over the 25 years I have been on the radio and coaching radio talent, I have had the opportunity to interview many, many people. More importantly, I have had the chance to discuss the art of interviewing with celebrities, managers, coaches, consultants, radio talent and many others in the industry.
Time and time again, I hear the same thing. There are two elements that create successful interviews. Now, you can use these two steps to create great interviews on your podcast.
Over the past few weeks, we have been discussing how to create powerful podcast interviews. Thank you for the amazing questions and feedback. This week, we continue to answer those questions.
My goal is to eventually help you with a podcast interview course that will walk you through the entire process of creating powerful interviews. Your questions are helping me shape that course. Thank you for the amazing help.
If you have questions about interviews, you can e-mail me anytime at Coach@PodcastTalentCoach.com.
We often talk abut coaching and receiving feedback about your show from somebody other than your mother. Today, I want to share with you that process and help you learn podcasting from the pros.
I do a show with Dave Jackson from School of Podcasting called “The Podcast Review Show”.
Dave has 20+ years of experience teaching people technical things. He has also been podcasting since 2005.
I have been coaching radio hosts since 1995 and podcasters for the past 4 years.
Podcasters pay us to review their show so they can improve. We cover all aspects of the show including content, show structure, style, website and business process.
Once Dave and I have listened to the show and reviewed the website, the podcaster appears on an episode with us to discuss the review and promote the show. This is a great opportunity to expose the show to a new audience while getting feedback from two experienced podcast coaches.
This week, I want you to get an inside look at a coaching session. This episode will show you the benefit of one-on-one coaching and how those sessions work.
On a recent episode of “The Podcast Review Show”, Harry Duran of “The Podcast Junkies” joined us to get his show reviewed.
You get a chance to hear that episode this week.
If you would like to be in Harry’s seat and have your show reviewed, check out PodcastReviewShow.com.
Enjoy the episode with Harry.
BEST OF
Those are 10 episodes which have been downloaded most over the first 6 years of Podcast Talent Coach. Download and listen to the shows that can help you most.
Do you need help with your podcast? Take advantage of my free podcast strategy session at www.PodcastTalentCoach.com/coaching.
Let’s turn your information into engaging entertainment.
