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Podcast

How To Serve And Grow – PTC 351

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Like Zig Ziglar would always say, “You can get anything you want in life as long as you help enough other people get what they want.” When you serve first, things will come back to you.

Your podcast allows you a tremendous opportunity to serve others. You can serve people with your content. Guest can come on your show and be served by you as you get them exposure. Events and organizations can be served by your promotion.

On the show today, I want to give you a variety of ways you can benefit when you serve. We’ll also talk to Dan Miller, author of “48 Days To The Work And Life You Love”. He has a great resource for you called “How To Talk, Serve And Put Money In The Bank“.

SERVE

There are three people who really taught me how to serve through my business.

The first influence in my business was Zig Ziglar. The more I listened to Zig encourage us to serve, the more I tried it. As I was getting better at serving, my business continued to grow. It is amazing what serving can do for your spirit.

The second influence was Dave Ramsey from Ramsey Solutions, The Ramsey Show and Financial Peace University. Dave always encourages his listeners to find someone to help you with your money who has the heart of a teacher.

That really hit home for me. Teachers have a special heart and desire to serve. They have such an impact on people by how they serve.

As I went into my business, I wanted to come from that same place and serve well.

COLLABORATE

When it came to creating partnerships in my business, I wanted my approach to be the same. I want my business to have the heart of a teacher and serve.

I really learned how to have a partnership discussion based on service at Collaborate.

This is an amazing event where you can connect and collaborate with hundreds of coaches, authors, podcasters, speakers, program leaders and many others. There are a variety of experts who can become your partners to help you grow your business, impact and income.

There is another Collaborate coming up soon. You can get all the details through my affiliate link at www.PodcastTalentCoach.com/collaborate.

Collaborate is an event put on by the team at JVIC – Joint Venture Insiders Circle. Rich German and Iman Aghay have that heart of a teacher. They want to serve. More importantly and impactful, they teach their audience how to serve.

SERVE BY NETWORKING

During the Collaborate event, participants are put into networking circles of six or eight people. Each person has about 2 minutes to tell who they, who they serve and what sort of help they seek from their promotional partners.

Now, most events would stop there. Throw people in a room and let them get at it. 

Instead, Iman teaches every person exactly how to use their two minutes. He gives you a template to tell people exactly how you serve so they will want to partner with you.

But, it doesn’t stop there. He also teaches participants how to have the follow up conversation after the event and serve even more.

We so often go to events and meet a ton of people. After the event ends, we neglect to follow up and take action on the connections. No collaboration happens.

Iman teaches participants to use their 2 minutes in the breakout rooms to simply get people to want to have a follow up call with you.

On the follow up call, Iman says use the first 20 minutes of the call to see what the other person is all about and where they need support. Spend the next 20 minutes talking about you and where you need support.

Finally, spend the last 20 minutes to find ways you can serve each other. This is such a powerful way to create amazing partnerships.

You can get the full details on the next Collaborate event at www.PodcastTalentCoach.com/collaborate. I would love to see you there.

DAN MILLER

When you serve, you offer so much value to everyone you touch. Powerful relationships are formed when you serve.

Today, we talk with Dan Miller. He is President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions.

Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the New York Times best-selling “48 Days To The Work (And Life) You Love”.

In this episode, Dan and I discuss the power that comes when you serve.

You can find Dan’s resource “How To Talk, Serve And Put Money In The Bank” at www.PodcastTalentCoach.com/serve.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Double Your Audience – PTC 334

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When I talk with podcasters about their goals, they tell me they want to grow their audience. Today, I want to show you the exact steps you can use to double your audience.

These are the exact steps I took last summer to double my downloads in four months.

I also want to let you know that Collaborate is coming again. This is my favorite event of the year. Your chance to meet hundreds of potential partners. Get the details at www.PodcastTalentCoach.com/collaborate.

UNCOMFORTABLE

Before we get into the steps, you need to decide if you are really prepared to take the action necessary to grow your audience. Only you can decide if you will do the work.

Everybody wants to lose weight. Few people are willing to do what it takes.

The good news is growing your audience isn’t as difficult as losing weight. It also won’t take nearly as long.

However, it will take discipline. It will also require you to get out of your comfort zone and try some things that may push your boundaries.

Most of us consider ourselves introverts. We find it uncomfortable to engage in conversation with people we don’t know. Putting ourselves out there in vulerable situations can sometimes paralyze us.

On the other hand, when you do put yourself out there and meet new people who can help you, big things can happen.

It is lonely at the top, because so few people are willing to do the work it takes to get there. The extra mile isn’t very crowded.

When you look at these steps, you will notice that they make you a bit uncomfortable. Do you want to be average, or are you ready to stand out from the crowd?

MAKE IT EASIER

You can make this process much easier. Having conversations with people who want to have those conversations makes this process much less awkward.

If you want to double your audience, follow these four steps.

First, create a real benefit of listening to your show. How will your listener be better off when the episode is over? They could be entertained, inspired, more knowledgable, or motivated. You get to decide.

But, you need to decide. Your show cannot simply be information. Listeners can get that anywhere.

Your podcast needs to take your audience through a transformation. To make your show powerful and engaging, stir the emotion and provide a benefit.

Next, find your target audience. You can’t hit a target you cannot see.

Define your target listener. Then, figure out where they congregate.

The third step is getting in front of them. Once you know where they are, go there. Be present. Make them aware of you.

Finally, invite them to the show. Tell these new potential listeners how to find you.

ACTION

The process to double your downloads isn’t difficult to understand. It is just challenging to do it on your own.

You need to take action to achieve your goals.

I was in your shoes. It was difficult for me to put myself out there.

One year I attended a conference where I was speaking. People were actually coming to the room to hear what I had to say. You would think I had plenty of confidence.

One night at the conference, there was a special networking event. I purchased a ticket to start networking.

When I walked into the room, nobody noticed. As I made my way around the room, nobody noticed.

Eventually, I joined a table of a few podcasters. We started chatting about our shows and got to know each other a bit.

What I realized was these people were in the same position I was in. We were all there to meet new people. There was no reason for me to be uncomfortable.

COLLABORATE

Fast forward to last July. I attended an online event called Collaborate. This event was designed to help people meet potential partners.

I reminded myself what I learned back at that conference. We were all there to meet potential partners.

Iman Aghay was leading the event. He taught everyone there exactly how to network and what to say. It was great. He destroyed the self talk. We were all operating from the same playbook.

From that event, I met 40 potential partners. Some would join me on my show. Others would have me on their events.

Evakarin Wallin helps coaches go from start to empowered. She came on my show.

Kelly Falardeau became a great parther. She helps entrepreneurs and coaches write their book. We’ve promoted each other.

I met Margie Dunki-Jacobs. Margie helps entrepreneurs get to the next level. She has promoted me. She has been part of my coaching groups. We’ve found various ways to support each other.

Merri-jo Hillaker is awesome. She helps business owners make a kryptonite breakthrough and reach success in their lives. She was a guest on my show and involved in various other Podcast Talent Coach things. Her story is great.

Shelley Roxanne helps people go from overlooked to overbooked. We created a partnership after she was on my podcast.

Patty Fogarty does website triage. Robin O’Donovan creates custom music. Shadeed Eleazer helps you monetize your network and is an amazing personality that everyone loves.

The potential partners I met were incredible. And, I was taught exactly how to take action and meet all of these amazing people.

OTHER NICHES

I also met many others in a variety of niches.

Alicia helps parents raise happy, healthy kids. Angela is all about essential oils and whole life health. Bonnie does online dance classes. Cheryl does healthy eating. Dr. Cheryl does neuropathy medicine. Gayle teaches you how to get on TV. James is all about chiropractic care. Kim does holistic animal care. Melissa teaches reinvention after divorce.

Some of these experts didn’t fit my niche. However, some knew others that would be a great connection for me.

By connecting and collaborating will all of these amazing people, I doubled my downloads over the course of 4 months.

SIGN UP AND ATTEND

Would you like a chance to meet a whole list of potential partners for you? Collaborate is happening again. You can get the details and register at www.PodcastTalentCoach.com/collaborate.

The event is amazing. Not only will you network with hundreds of potential partners who are looking for opportunities, you will be taught exactly how to properly network. You will learn exactly how to make the right connections.

This is by far my favorite event of the year. Do yourself a favor and take action. If you want to grow, push yourself.

You can register at www.PodcastTalentCoach.com/collaborate. I would love to see you there.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

5 Steps To Podcast Engagement – PTC 309

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On a coaching call the other day, I was asked about my most effective way to grow my audience. You can get more podcast engagement in 5 easy steps.

DOUBLE DOWNLOADS

Over the last four months, I have been able to use this system to double my downloads and increase my e-mail list by 60%.

When I look back at some of the greatest personal and business successes in my life, I have to admit that I didn’t achieve the majority of them alone. If you look at your own successes, I’m sure you will come to the same conclusion.

My audience doubled and my e-mail grew by doing one thing. I partnered with others. Two minds are better than one.

Over the past four months, I have appeared on summits, on podcasts and in giveaways. I have leveraged the audience of others to grow incredibly fast.

I have always believed that my ability to develop long-lasting relationships and build mutually beneficial partnerships with others is my secret superpower.

Strategic partnerships are the most powerful way to scale any venture.

Find people who can help you double your results. Connect and collaborate.

COLLABORATE

If you want to join an amazing event that will help you follow this path, check out www.podcasttalentcoach.com/Collaborate.

At the upcoming, highly anticipated live virtual event COLLABORATE November 13 – 15, you will have opportunities to build these powerful alliances and find your ideal joint venture partners.

You will be among hundreds of top leaders and experts that have already signed up to attend. Don’t worry … there are plenty of people just getting started as well.

If you have been going it alone, or need to scale your results to an even higher level by bringing in more joint venture partners, this event is a must-attend for you.

See full details and register at www.podcasttalentcoach.com/Collaborate.

This will be my third time attending Collaborate. It happens on Zoom and it is a lot of fun, even if networking makes you uncomfortable.

PARTNERS

At the beginning of event, you will learn how to refine your collaborating pitch. You learn how to tell others what you do and how to explain what makes a great partner for you.

Then over the weekend, you will take part in about 20 small networking circles. These are groups of about 8 people. Everyone gets 2 minutes to explain what they do and how they can partner. If someone sounds like a great partner for you, the two of you agree to exchange info and connect at a later date.

The first time I attended, I met 40 people that made sense as partners for me. This is how I’ve been part of summits, giveaways and podcasts. It was great.

At the next event, I decided to be much more selective on my partner selections. I still found 20 people as potential partners.

What could 20 partners help you accomplish in the next year? If you had 20 people promoting your podcast and programs to their audience, how could your audience and engagement grow?

Here is your chance to make those connections. Visit www.podcasttalentcoach.com/collaborate.

ENGAGEMENT

Let’s talk about the five steps to create engagement with your audience.

These steps are going to sound easy. The concepts are easy to understand. You simply need to be diligent and consistent about implementing each.

ASK

First, ask for engagement. If you want engagement, you must ask.

Your audience won’t engage with your show unless you ask them to do so. If you want them to e-mail you, ask. If you want them to share the show with others, tell them how.

People don’t know what you want unless you tell them. Be specific.

SHOW AND TELL

That bring up the second step. Offer an example. Show them what engagement looks like.

Many podcasters say, “Find the details in the show notes.” I listened to podcasts for about 3 years before I figured out where I could find the show notes.

Don’t assume people know how to subscribe to your show. Your listeners may not know where to find your show notes. If you want them to e-mail their questions, show them an example of a great question.

EASY

The third step is the ease of engagement. Make it easy for your listeners to engage.

Nobody wants to jump through 3 hoops to help you. “Visit the website. Click about. Scroll down a third of the page. Look on the right and find the green button. Click that and visit that webform. Fill out the form and click submit. Check your e-mail for the link you’ll get. Click that link and submit your question.”

You lost me at scroll down. If it isn’t easy, you won’t get action.

Easy also means FEWER options. Many people think more options are better. That is false.

If I suggest you e-mail me, text me or visit the website to submit your question, you now have to decide which is better for you. This is just more work.

More decisions mean your listener needs to evaluate the options, decide which is best for them, and then take action. Too much work.

If you have multiple options, rotate them through different episodes. Offer the e-mail this week and the texting next week.

LOCATION

The fourth step is engagement location. Engage where they are.

If you listeners love chatting on Facebook, don’t try to get them to comment on your YouTube channel. When your listeners are comfortable e-mailing you, stick with it. Don’t waste your time trying to get them to text you if that isn’t their preferred method of communication.

You need to get out of your comfort zone and go play where your listeners play. If they are in Facebook groups, be seen in Facebook groups. If there is another podcast they love, find ways to partner with that podcast. Be where your listeners are.

BENEFIT

Finally, include a benefit to engagement. This is the fifth step.

A benefit could be a lead magnet or other piece of value they receive for engaging. Maybe everyone who e-mails you receives your checklist or cheat sheet.

Benefit could also simply be highlighting them on the show or answering their question. When you answer their question, give them love. Direct people to them.

When engagement benefits the listeners, they are more likely to engage.

8 IDEAS

If you would like a ton of engagement ideas, I have created a resource for you. It is 75 Ways To Drive Engagement With Your Podcast. You can get it at www.podcasttalentcoach.com/engage.

The ideas are separated into half a dozen different categories. Here are 8 of those ideas.

  • Run for office by meeting as many people as possible. People vote for those they have met.
  • Ask great questions.
  • Have listeners submit questions for question of the week. They get attention.
  • Create a crowdsourced episode.
  • Include a link to engage in your e-mail signature.
  • Ask your listeners to share.
  • Create community. Highlight members.
  • Create partnerships to promote each other.

Get more on the idea list at www.podcasttalentcoach.com/engage.

Come join me at Collaborate. It will be the best 3 days you could spend to make the next year larger and more successful that you can imagine. Get all the details at www.podcasttalentcoach.com/collaborate. I can’t wait to see what you accomplish.

 

Let’s turn your information into engaging entertainment.

Podcast

The Power of Podcast Partners – PTC 306

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Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners.

Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever.

COLLABORATE

I’m excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again!

Get the full details and register at www.PodcastTalentCoach.com/collaborate.

You’re going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both live and virtual.

The result is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged!

See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate.

3-DAY EVENT

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. These are 20 minute breakout session with about 8 experts where you introduce yourself and see if you are a good fit.

If networking events make you uncomfortable, there is no worry. Iman Aghay will teach you exactly how to introduce yourself and how to describe what would make a good partner for you.

Your pitch is 2 minutes and you refine it in each circle of 8 people. There is no pressure. You don’t need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting.

I met about 120 people at my first Collaborate. Of those, 40 were potential partners who fit what I do. At the last one, I was much more particular with whom I wanted to partner. I still found 20.

As you can tell, I am a huge fan of this event. That is why I have attended multiple times and became an affiliate. It did amazing things for my growth.

How powerful would that be for you?

During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This will help you ensure your message is on target.

You will learn valuable knowledge and proven practical tools from guest speakers during the event. This is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you.

Get one-on-one coaching help to find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned.

GET IN NOW

You get it all for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don’t miss this epic supercharged event!

Get registered at www.PodcastTalentCoach.com/Collaborate.

Let’s talk about what collaboration can do for you.

PODCAST PARTNERS POWER

We already talked about how you can help each other. Find new potential partners and ask, “How can I support you?” Ask often enough and you will create some incredible relationships.

Create a calendar to properly promote each of you partners. Before you begin filling your calendar with partners, lay in your own promotions. Know exactly when you want to attract clients or launch your courses. Block out that time on the calendar. Then, fill it with partners.

There four big ways podcast partners can help you reach your goals.

PODCAST PARTNERS PROMOTE

  • Interview swaps
  • Promo swaps
  • Newsletter swaps
  • Facebook Live swaps
  • Social shares

PROMOTE PRODUCT, SERVICE, COURSE

  • Launch
  • Mentions
  • Highlights
  • Bonus offer

CONTRIBUTOR

  • Course contributor
  • Episode contributor
  • Email content

COLLABORATION

  • Connections
  • Ideas
  • Inspiration

FIND PODCAST PARTNERS

Come join me at COLLABORATE. You’re going to love this event. It is truly a results-oriented experience. If you want to supercharge your relationships and find podcast partners, this will be the best $47 you spend all year.

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

Get the details at www.PodcastTalentCoach.com/collaborate. I’ll see you there.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Growing Your Influence – PTC279

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Over the past few weeks, I have had the opportunity to implement a few new strategies to grow my sphere of influence. One of them grew my mailing list by 500 people. What are you doing to grow your influence?

SPHERE OF INFLUENCE

We all know we need to nurture our listener communities. That is how we grow our audience. We find new people to listen to our podcast.

But, what are you doing to nurture the relationships in your peer community? What are you doing to connect with those other people of influence in your niche that can help you grow?

To supercharge your growth, surround yourself with other winners who do what you do. It is critical to your success.

In his book “The Ultimate Sales Machine“, Chet Holmes wrote about the Dream 100. Many people use it and teach it today.

You have probably heard of Pareto’s Principle. It is also known as the 80/20 rule. 80% of your results comes from 20% of your effort. 80% of your sales come from 20% of your clients.

Basically, a very small number of inputs is responsible for a very large percent of the outputs.

Chet tells a story of a magazine that used this principle to double its sales in a year.

A review of their client database showed that 95% of their sales came from 167 of the 2,200 of their clients.

The magazine set out to spend all of their efforts on these particular clients. 28 of these advertisers were enough to double the sales over the previous year.

Rather than using the shotgun approach and hit as many as they could, they used the sniper approach to find the right clients.

That is the way to grow your audience.

If you try to find listeners one by one, it will take you forever to build a big audience. However, if you connect with the influencers who are already talking to your ideal listeners, they can help you reach listeners truckloads at a time.

Partnerships are incredibly powerful.

PARTNERSHIPS

I am in an online group for joint venture partners. We partner with each other to collectively grow.

In the group, I connected with my first partner. She was running a giveaway. You may have received the e-mail giving you the opportunity to get over 40 free gifts.

The giveaway is comprised of multiple content creators. We all offer up something of value, like a course or software of templates. We then all offer the free gifts to our tribe. By doing so, we all grow our e-mail list.

Over the course of 2 weeks, I added 500 new people to my e-mail list. How great would it be for you to be able to have conversations with 500 additional people? That is the power of partnerships.

I am now part of a podcast summit. In this one, a group of podcasters will get together to teach online.We all present for 30 minutes and teach something powerful. At the end, we offer a free resource which helps build our e-mail list.

At the end, the hosts and I had a great time hanging out. Now, they want to do more ventures together. This is how we grow.

I am also in a live joint venture group. In this group, we get on a call every week. We are divided into small groups, so we can share what we are doing and what partnership opportunities we have available. It is networking on steroids.

If you want to see how my joint venture groups work, go to www.PodcastTalentCoach.com/jv.

YOUR GROWTH

Now, who can you connect with? Who is an influencer that would make a great partner for you?

Let’s say there are 2,000 ways you can grow your audience. You could do ads, speak at events, send out e-mail, participate in Facebook groups, appear on podcasts, write a blog, post YouTube videos, write articles for magazines, teach at a community college, hand out flyers at events and so many others.

Or, you could find the few actions that can drive a majority of your growth. You could find the 20% that generates the 80%.

If you could find 100 people who are talking to the audience you want to reach, and you could tap into those resources, you can supercharge your growth. That is the magic of the Dream 100 that Chet taught.

This week, make a list of people who are talking to your ideal listeners.

Make a big list. Don’t stop at 6. Try to get to 100. Big fish and small fish. The top 100 people talking to your ideal listeners.

Next, send an e-mail to them. Include three things.

Tell them what you love about what they do. Be specific.

Ask them what they are working on.

Then, ask them how you can support them.

You are not asking for anything. You are simply offering to help them with their projects. Offer value and help.

This is how you start the relationship. This is how you start to build your Dream 100. By taking these steps, you will begin to supercharge your influence.

Get started this week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.